HALLOWEEN
OCT 2019
ARTISTRY ISSUE
INFLUENCER
ISSUE 10
INFLUENCER EDITOR-IN-CHIEF
ART DIRECTION
Julia Sherwood
Julia Sherwood
AUTHORS
PHOTOGRAPHERS
Ari Bines Merle Ginsberg Libby Schilz
Akeiko De La Cruz Mykie Jon Sams
MYKIE @MYKIE
GL AM AND GO RE
SFX MAKEUP ARTIST & YOUTUBER
GLAM & GORE By Libby Schilz After looking through YouTube’s wide variety of content and blogs, there was one channel that stood out in the sense that it targets two kinds of audiences — those who appreciate cosmetics and those who enjoy horror. Mykie, a professional beauty and special effects makeup artist from Los Angeles, started the YouTube channel Glam&Gore. With makeup tutorials that are both glamorous and gory, Glam&Gore’s content reflects exactly what the channel’s name suggests. Throughout her four years on YouTube, she has gained over 3 million subscribers, or “zombaes” as she calls them. Mykie is always up for new and interesting tutorials. For example, in one of her videos she goes on the dating app Tinder and has the men she matches with choose the style of makeup she’s going to do. Aside from finding uncommon ways to get content, she also works with surrounding makeup artists. Glam&Gore, in its most interesting and realistic makeup collaboration, transformed renowned makeup artist Jeffree Star into Lord Voldemort from the “Harry Potter” films. If you’re particularly interested in special effects makeup or want to see a gruesome twist on some of your favorite characters, Glam&Gore is the YouTube channel for you. Mykie is funny, talkative and not afraid to improvise if the makeup isn’t going the way she expected it to. Glam&Gore provides an entertaining makeup tutorial experience and leaves viewers with several ideas for Halloween.
If you aren’t familiar with the iconic Los Angeles self-taught makeup artist Mykie, it’s time you met her and her Youtube channel, Glam and Gore. This innovative 28 year-old is known for making things “pretty ugly”; Mykie combines her passions and talents to create makeup looks for Instagram-worthy photo-shoots and chilling special effects, ideal for the most authentic costumes and horror movies. Mykie developed her passion and prowess with makeup throughout her post-secondary career in film school and gained professional techniques via her own research and desire to work at local haunted houses. After joining Youtube in 2014, Mykie’s channel has since gained a loyal following of 3.1 million followers. But why is she worth watching? Mykie’s tutorials combine comedy and education perfectly. Whether you are looking to master that killer cat eye, creating the most realistic zombie costume on the planet or trying your hand at wearing a wig, Glam and Gore has something for you. What’s more is the fact that Youtube’s recent changes in algorithm criteria have been negatively affecting her views and her subsequent income, meaning she could use the support now more than ever. Since these updates, subscribers have not been receiving notifications for new posts or have the ability to watch new videos. Furthermore, Mykie’s older content is being suddenly demonetized due to Youtube deeming her FX tutorials “too graphic.” So where can the line between “mature content” and “creative licensing” be crossed? Is it fair that the individual is now being impacted? I would argue no. Mykie’s channel is dedicated to makeup tutorials — there is nothing sinister about that. Other makeup channels have not be impacted as negatively. Mykie
deserves recognition for her talents and this is why. Starting each video with her catchphrase, in a Russian accent, "Hello Zombaes!” is a delightful example of Mykie’s unapologetic nature to be her full authentic self. She also has an adorable Alaskan Klee Kai named Ripley (if you look up “Pun Dog,” you’ll get a really good idea of what I am taking about). Ripley is just as theatrical as her Dog Mom and is very vocal in Mykie’s videos. Mykie is also candid about her personal journey with health and fitness, recently challenging herself to join a gym and utilize a personal trainer. Her end goal? To be stronger and feel better about herself. She also desires to have tonnes of muscle and attempts to contradict the preconceived notion that to be “feminine” and “pretty” one can’t have muscle. Mykie also understands that pursuing a career in makeup, especially FX, is expensive. She honestly tries to provide tangible and effective alternatives for her viewers to inspire success and further creativity.
HALLOWEEN MAKEUP DESTINATION By Merle Ginsberg If you’ve ever set foot on Santa Monica Boulevard on Halloween night, you’ve seen makeup so fantastical, so expert it looks like it’s straight out of either a horror movie a or MAC store. We’re talking animals of every breed, Jokers of every franchise incarnation, rainbows, lighting, stars, stripes—but how many Halloween paraders do their own fabulous fantasy makeup? Unless you’ve got Drag Race-caliber skills, you might want to seek the help of a professional. If you have some extra dough (and a few extra hours), artists all over L.A. are taking appointments. With professional illusion makeup, you don’t really need much of a costume—your face becomes a mask that’ll launch a thousand selfies. Pout, which opened this past June, is offering bespoke Halloween makeup—and hair, if you want to go all the way. They have a number of Pout Pro Artists on hand and prices run from $35-$150-plus depending on complexity of the look. Want to be Pennywise the Clown from IT? Want a face full of graffiti? It’s like nail art for your visage. And you won’t do better price-wise.
Owner of Pout Beauty Bar Nicole Faulkner @lipsticknick Nicole is an Emmy nominated Celebrity Makeup Artist-turned-entrepreneur who has dedicated her life to empowering her clients through the art of makeup. With nearly 11 year’s experience, Nicole is an artist who strongly believes in the power of hard work, sacrifice and believing in others. She dreams of opening a second Pout location in the near future and continuing to breaking boundaries in the beauty industry.
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L AU N C H
ALERT
Beauty gurus of the world, fall (and October) is finally here. As you get glam and spooky for all the Halloween festivities, keep in mind that Lunar Beauty’s Moon Spell Collection is about to launch. The line is inspired by some of your favorite witches in ‘90s pop culture, so it’s practically required for any nostalgia enthusiasts.
MOOSPELL COLLECTION By Ari Bines On Sept. 29, beauty YouTuber Manny “MUA” Gutierrez uploaded a video of his makeup brand’s Halloween collection A few days before, the makeup mogul teased fans about the upcoming collection on Instagram with a campaign photo of himself alongside a diverse group of models wearing black and surrounded by candles. The caption read simply “something wicked this way comes,” then asked followers to guess what they thought the collection would entail. Gutierrez finally announced in the video that Lunar Beauty’s last launch of 2019 would be a 4-piece collection that will make you scream for Halloween to get here already. Dubbed the Moon Spell Collection, Manny Gutierrez is definitely bringing you something super wicked. The line includes an eye palette inspired by some of the most famous witches you know. including the Sanderson Sisters from Hocus Pocus, Kiki from Kiki’s Delivery Service, and more. Moon Spell also includes three new spooky lip products: a purple reflect lip gloss and two liquid lipsticks. One of the lipsticks comes in a deep blood red shade, and (of course) there’s also a onecoat black liquid lipstick. Everything is going to drop online at LunarBeauty.com on Oct. 4 at 1 p.m. ET/10 a.m. PT. The individual products will cost between $17 and $48, or you can pick up the collection in bundles. The lip bundle will retail for $42 and getting the entire Moon Spell Collection will set
you back $80. Fans can also shop the collection via Sephora and Morphe. “Growing up, I’ve always been so obsessed with witches, and I just love the powerhouse aspect of them,” Gutierrez says in the video. “It’s like such female empowerment to me. You know being gay, I love female empowerment, bitch.” Every dope witch among the ranks of the Charmed sisters, Marnie from Halloweentown, and Nancy from The Craft are found in this collection. There’s a magical baddie for everyone to relate to in the 15-shade Moon Spell Eye Palette. While Gutierrez says he designed the palette with all these witches in mind, Charmed was his biggest inspiration for the final look of the product. “This palette is inspired by the Book of Shadows. Like a spell book. That’s like literally what it’s based off of. That’s why it looks like a book,” he explains in the announcement video. Unfortunately for Gutierrez, the name Book of Shadows is trademarked, but the shades in the palette are all his own. The palette is mostly made up of different greens and purples with matte and glitter finishes. In addition to all the color, Gutierrez also offers up an entire row of neutral shades to bring it all together. As for the liquid lipsticks, they’re made with the same formula as Lunar Beauty’s Strawberry Dream Collection, which launched earlier in July. The bundle of lip products in this witchy launch are just as universal as the first Strawberry-inspired ones. But surely enough, the names on these lip products will have you ready to stir a cauldron with Enchantment, the sheer purple gloss, Witch Bitch, the blood red shade, and Wicked, the black liquid lipstick that’s inspired by the Broadway play of the same name. This spooky collection may be the last launch this year for Lunar Beauty, but at least beauty lovers will continue using this witchy collection for their grunge looks well beyond the tricks and treats.
INFLUENCER