Business Analytics vs Business Intelligence

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Business Analytics vs Business Intelligence The prediction of a McKinsey study estimated that by the end of the year 2018, the number of jobs associated with data science will be more than 490,000! With almost everyone having some sort of digital imprint on the internet either in the form of social media or some other sort of identity, the IT Industry is facing the crisis of having to deal with more data than it can handle. In order to handle this issue, there is a need for mass recruitment of Big Data Analysts to filter out meaningful information from the accumulated data. Essential Differences between Business Intelligence and Business Analytics Business Intelligence and Business Analytics are similar, though they are not exactly the same. Business Intelligence involves the process of collecting data from all sources and preparing it for ​Business Analytics​. Business Intelligence is more of a first step for companies to take when they need the ability to make data-driven decisions. Business Intelligence includes reporting, automated monitoring and alerting, dashboards, scorecards, and ad hoc queries. Business Analytics, on the other hand, is the analysis of the answers provided by Business Intelligence. While Business Intelligence answers what happened, Business Analytics answers why it happened and whether it will happen again. Business Analytics, in contrast, includes statistical and quantitative analysis, data mining, predictive modeling, and multivariate testing. Evolution of Business Analytics Business analytics has been existence since a very long time and has evolved with the availability of newer and better technologies. It has its roots in operations research, which was extensively used during World War II. Operations research was an analytical way to look at data to conduct military operations. Over a period of time, this technique started getting utilized for


business. Here operation’s research evolved into management science. Again, the basis for management science remained the same as operation research in data, decision-making models, etc. As the economies started developing and companies became more and more competitive, management science evolved into business intelligence, decision support systems and into PC software. Practices that will make you a successful Business Analyst ● Know the objective of using ​Business Analytics​. Define your business use case and the goal ahead of time. ● Define your criteria for success and failure. ● Select your methodology and be sure you know the data and relevant internal and external factors ● Validate models using your predefined success and failure criteria We offer thoughtfully designed course for ​Business Analytics training which will render you skilled in terms of gathering Business Intelligence and using it to gain an insight into the upcoming market trends.

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