Death Care Industry

Page 1

DEATH SQUAD

LAUREN EIFERT • JULIANA ECHAVARRIA • RENATA PEREIRA LIMA • JENNA MACERONI • ANTOINETTE SERAME

CASE NO.

ASED

ECE NAME OF D

SEX

AGE PL ACE OF

DEATH

CAUSE OF

DEATH

TOE ATTACH TO

PHYSICIAN IRECTOR

FUNERAL D

S COMMENT

RACE

WEIGHT EATH DATE OF D

HEIGHT





LAND SCARCITY QUESTION: So in addition to this, you only have 200 casket burials available? RAYMOND: Yes, unless they find some other area where we can possibly bury. They’re investigating. We’re pretty much full. What we can do is to see if there is still room left in family graves. We can bury another family member in their grave if there is.

Approximate number of Americans 60 and older

57 million

Expected number of Americans 60 and older by 2020

76 million




DEATH CARE ECONOMICS

A typical funeral in the US costs

$8,000-$10,000

Average number of funerals in the U.S.

2.4 million per yr

SCI grossed

The U.S. funerals are responsible for over

30,000 gallons of embalming fluids each year

$2.4 billion

in revenue, and currently sits on

$7.4 billion

in future revenue



CULTURAL STIGMAS “LET’S DISCUSS THE D-WORD” Prenatal and postmortem nonexistence (birth & death) are essentially the same, yet birth is celebrated and death is taboo... ...“Life expectancy” can be prolonged to a point, yet ultimately, you will die.


RELIGIOUS STIGMAS DO YOU IDENTIFY YOURSELF WITH ANY RELIGION? Native American

1.9%

Buddhism

3.7%

Inter/Non-denominational

5.6%

Judaism

5.6%

Christianity

18.5%

Catholicism

29.6%

No Religion

46.3%

“If you have a loved one that dies, many people have a religious figure to turn to, and if you don’t have that to turn to, what kind of guidance is out there?” -Urban Death Project


SOCIAL STIGMAS HOW OFTEN DO YOU VISIT CEMENTERIES? Not At All Often Slightly Often Moderately Often Quite Often Extremely Often

0

10

20

30

40

50

60

70

80

“...we must accept that the city is NOT the place to isolate yourself from the old, the young, the sick, the homeless, the dying and everyone in between.” -Jane Jacobs


“TO EXPAND MILLENIALS PERCEPTION FOR SUSTAINABLE OPTIONS.”


EXPANDING KNOWLEDGE INFORMING cultural

Inform of the current practices and its enviromental impacts

OFFER SUSTAINABLE OPTIONS

IMPLEMENT SUSTAINABLE

GEOGRAPHY

SUPPLIERS

FUNERAL HOMES CREMATORIES

INCENTIVE political

CHANGE AGENTS CEMETERIES

POLICY

“whistle blowers”

BABY BOOMERS approaching OR at stage of active dying

GEN X

MILLENIALS

ECONOMICS & MARKETS

GEOGRAPHY

current youth sandwich generation (has to take care of elderly parents AND children)

he

- Death care corporations (reinforcing loop) - NO SUPPLY IF THERE IS NO DEMAND

Incentivize of the benefit of sustainable practices

t ak bre

n

rei

ng

ci for

. p..

loo


CURRENT BURIAL OPTIONS

Sustainablity Level

5

1

Society Ecology Economy

Traditional Burials

Cremation

Burial At Sea

Green Burials

Natural Burials

Source: College Of Saint Benedict, Recycling Yourself


CURRENT SUSTAINABLE OPTIONS Other than biodegradable

caskets

&

IF THERE ARE MORE ENVIROMENTALLY FRIENDLY OPTIONS WOULD YOU CONSIDER THEM?

urns

Yes 90.7%

there are other alternatives...

No 9.3%

VINAL RECORD

“Let Love Grow”

shroud wrapping

ashes into objects

ashes into soil


OUR SOLUTION Multi-Purpose Burial Spaces IF THERE ARE MORE ENVIROMENTALLY FRIENDLY OPTIONS WOULD YOU CONSIDER THEM?

ARE YOU AWARE OF THE ENVIROMENTAL IMPACTS OF BURYING, CREMATING AND EMBALMING?

HOW OFTEN DO YOU VISIT THE PUBLIC PARKS IN YOUR NEIGHBORHOOD

11.1% 24.1%

11.1%

Extremely Often Not At All Often

25.9%

27.8%

Moderatly Often Slightly Often Quite Often

IF THERE IS A CEMENTERY WITH THESE QUALITIES IN YOUR NEIGHBORHOOD WOULD YOU VISIT IT?

68.5% 31.6%

YES NO

61.1%

YES

NO

38.9%


OUR SOLUTION Multi-Purpose Burial Spaces

HOW DO WE CREATE MULTI-PURPOSE SPACE THAT INCLUDES GREEN BURIALS? PARK FEATURES

EVENTS

RECREATIONAL ACTIVITIES

Benches Trees Playgrounds Dog Parks Skate Park Picnic Areas

Drive Ins Parades Wine-tasting Exhibits Food Drives Workshops

Yoga Aerobics Sports Courts Stargazing

AGRICULTURE Community Garden Farmers Market Vineyard Berry Picking


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