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Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
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Graphic Design
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Juliana Mignon
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Juliana Mignon
Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
I am not a product of my circumstances. I am a product of my decisions. — Stephen Covey
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
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Corporations need to learn that to employ good design is to advance their company’s commercial aims; and graphic designers need to live by the underlying conviction that good design can do more than simply move product: it can help a company prosper.
Good Design Is Good Business
But good design, as a language of communication, has been an essential component of every successful enterprise in one form or another. And while messages are as varied as markets, clean, clear, content-driven communication knows no equal. It holds value. A degree of communication goes beyond word and image; sometimes graphic design creates information vehicles. Efficient and effective communication occurs only when information is presented clearly and within a context. And context enhances information.
“Good design is good business,” stated the emblematic business leader, IBM’s Thomas J. Watson, back in 1947. These words ring ever truer today, with tangible design principles that establish aesthetic qualities which can produce genuine dividends from a good corporate design program. A company can also occasionally step outside of its recognized industry in an effort to contribute modestly to the realms of social good and education. Watson Understood this. Under Watson, IBM not only commissioned graphics from Paul Rand, but supported extraordinary educational exhibits which could have had only, at best, an indirect influence on the IBM Corporation’s bottom line.
hat is graphic design supposed to accomplish? This is a fundamental question that both graphic designers and their clients need to examine when approaching commercial mainstream work that may have an impact on the mass market.
W
Although very different personalities, Kalman and Watson both comprehended the value of what design could accomplish, both in the corporate world and the world at large. So keep selling the message: good design IS good business. ■
Is all hope lost in establishing better design practices into the cold world of capitalism? Here is some optimism from the surprising source of Tibor Kalman, one of the renegades in the discipline of graphic design: “I offer a modest solution: Find the cracks in the wall. There are a very few lunatic entrepreneurs who will understand that culture and design are not about fatter wallets, but about creating a future ... Believe me, they’re there and when you find them, treat them well, and use their money to change the world.”
But the artist and the businessman should cultivate every opportunity to teach and supplement one another, to cooperate with one another and to try to contribute to society as they complement each others talents. What is striking today is the absence of the conviction that design could do more than simply help sales: it can transform a company, both internally and externally.
Unfortunately, in this age of outsourcing and all eyes on the bottom line, the importance of graphic design for branding, marketing, and packaging too often gets overlooked or under-funded by the indifferent powers-that-be.
Kelly Sikkem Helloquence
Igor Miske
Note-Ice | p.12
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Megan
Fall Clothing by
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NOTE-ICE OCTOBER 2019
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p. 11 | Note-Ice
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Note-Ice | p.12
Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
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Graphic Design
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Juliana Mignon
Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
Graphic Design
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Haven
care = confidentiality = community care = confidentiality = community
care = confidentiality = community
care = confidentiality = community
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com
Graphic Design
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FOLIO Juliana Mignon (585)353-3493 julianamignon366@gmail.com