archivis x
intr.
x
qte.
From my own hertiage, to an affection for history, recognition of the past has always been important to me. The things that have come before are tools for seeing, for understanding. They offer perspective and context. They are part of the story. In graphic design, the story is a powerful tool. It creates connections, depth and solidity. It evokes an emotional response. This is what I love about design, the power of visual narrative.
“to give order to information, form to ideas, and expression to artifacts that document human experience.�
-Philip B. Meggs
ARCHIVIS [TOC] p2 / p3
title
code
page
category descriptions
1
HOTEL HARIKA
[HAR]
P4
type.
original or modified typography
2
TATLI FALI
[TAT]
P14
illus.
illustration
3
KISMET KAFE
[KIS]
P20
pckg.
original packaging
4
KALEIDOSCOPE
[KAL]
P28
brnd.
branding
5
MIXOLOGY GARDEN
[MIX]
P36
cltr.
cultural reference
6
SEWING LESSONS
[SEW]
P44
layt.
layout design
7
GREG & MOLLY'S WEDDING
[WED]
P54
web.
web design
8
LOLLIE LIX HONEY ELIXIR
[LOL]
P60
9
GREEN FLASH CONCERTS
[GRE]
P66
10
PERLE LUXURY FOODS
[PER]
P74
•
p84
project
•
LOGOS
archivis [har] p4 / p5
â„–1
instructor
project class
candice lopez
international boutique hotel
logo and packaging
hotel harika x
type. illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
Inspired by the city of Istanbul, where east meets west, the Hotel Harika conveys Turkey’s intricate culture through traditional ornamentation. Boutique style lures guests to relax in plush, contemporary accommodations. Here the modern bohemian woman age 30-45 can indulge without spending a fortune. Historical shapes and vivid color are coupled with feminine lines, cultivating a unique charm. Custom typography and bold patterns balance richness with a fresh sophistication. The hotel’s name Harika, meaning wonderful will surely deliver such an experience.
archivis [har] p4 / p5
â„–1
instructor
project class
candice lopez
international boutique hotel
logo and packaging
hotel harika x
type. illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
Inspired by the city of Istanbul, where east meets west, the Hotel Harika conveys Turkey’s intricate culture through traditional ornamentation. Boutique style lures guests to relax in plush, contemporary accommodations. Here the modern bohemian woman age 30-45 can indulge without spending a fortune. Historical shapes and vivid color are coupled with feminine lines, cultivating a unique charm. Custom typography and bold patterns balance richness with a fresh sophistication. The hotel’s name Harika, meaning wonderful will surely deliver such an experience.
fig .
1
object
linoleum block
origin
juliana tipton
circa
2010
I love working with my hands. It started with knitting and sewing, then jewelry and now block prints. Inspiration often comes in tactile form. In this case, it came from this tulip print; the figure/ground contrast, the strong line. It’s also my first block print.
in - room stationery box
bath amenities
archivis [tat] p14 / p15
â„–2
instructor
project class
candice lopez
three branded items
logo and packaging
tatli fali x
type. illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
Fortune-telling in the leftover grounds is a time honored tradition of drinking Turkish coffee. Tatli Fali chocolate bars pay homage to that tradition with the infusion of Turkish coffee and other classic flavors, like honey, dates and mint. The name Tatli Fali, meaning sweet fortune, combines Turkish flavors and traditions into a delicious new experience. Guests of the Hotel Harika enjoy individually packaged chocolates as an in-room amenity. Patrons of the Kismet Kafe can purchase their favorite full sized chocolate bars. The traditions of Turkey are also infused into the packaging design with tulip ornamentation and connect to the Hotel Harika brand through pattern and color.
archivis [tat] p14 / p15
â„–2
instructor
project class
candice lopez
three branded items
logo and packaging
tatli fali x
type. illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
Fortune-telling in the leftover grounds is a time honored tradition of drinking Turkish coffee. Tatli Fali chocolate bars pay homage to that tradition with the infusion of Turkish coffee and other classic flavors, like honey, dates and mint. The name Tatli Fali, meaning sweet fortune, combines Turkish flavors and traditions into a delicious new experience. Guests of the Hotel Harika enjoy individually packaged chocolates as an in-room amenity. Patrons of the Kismet Kafe can purchase their favorite full sized chocolate bars. The traditions of Turkey are also infused into the packaging design with tulip ornamentation and connect to the Hotel Harika brand through pattern and color.
gourmet chocolate bars
individual chocolates
archivis [kis] p20 / p21
â„–3
instructor
project class
candice lopez; sean bacon
branding forms
studio practices
kismet kafe type. illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
As part of the Hotel Harika brand, the Kismet Kafe emanates Istanbul traditions with a modern twist. Drinking Turkish coffee, or kahve, destines friendship; it is meant to be enjoyed over long conversations, over years and lifetimes. Yet modern life demands tight schedules and coffee in a take-away cup. Therefore Kismet Kafe offers kahve served in-house and to-go, appealing to both hotel guests and local residents. The cafe’s design speaks to this slow/fast dichotomy through contrast, from the black and white palette to the thicks and thins of the typeface Austin. Clean and straightforward, these elements create a classic, timeless, and contemporary language.
archivis [kis] p20 / p21
â„–3
instructor
project class
candice lopez; sean bacon
branding forms
studio practices
kismet kafe type. illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
As part of the Hotel Harika brand, the Kismet Kafe emanates Istanbul traditions with a modern twist. Drinking Turkish coffee, or kahve, destines friendship; it is meant to be enjoyed over long conversations, over years and lifetimes. Yet modern life demands tight schedules and coffee in a take-away cup. Therefore Kismet Kafe offers kahve served in-house and to-go, appealing to both hotel guests and local residents. The cafe’s design speaks to this slow/fast dichotomy through contrast, from the black and white palette to the thicks and thins of the typeface Austin. Clean and straightforward, these elements create a classic, timeless, and contemporary language.
fig .
2
object
gingher scissors
origin
laurie van houten
circa
2002
My sister bought me these scissors when I began sewing. I’m fascinated by the construction of things, and their deconstruction as well. Sewing is marvelous because you must deconstruct the materials into unrecognizable pieces only to reconstruct them into a completely new form. I often think about these contrasting ideas, working in parallel.
guest check , food wrapper , to - go cup
archivis [kal] p28 / p29
â„–4
instructor
project class
amy levine
theater brochure
advanced typography
kaleidoscope x
type. illus. pckg.
x
brnd. cltr.
x
layt. web.
The La Jolla Playhouse Winter 2012 season showcases three plays by Tennessee Williams, titled Kaleidoscope. Aptly named, the season’s theme represents the broken, illusory worlds where characters tumble about in their nostalgic and poignant but fractured realms. The season theme also speaks to Williams’ extraordinary talent of turning the ordinary object into a symbolic metaphor. The season brochure, tickets, and banners beckon to theatre patrons age 25-40, with color, line and contrast. The bold palette, irregular shapes, and compact logos speak to poetic tensions, as well as the brochure structure which folds in upon itself.
archivis [kal] p28 / p29
â„–4
instructor
project class
amy levine
theater brochure
advanced typography
kaleidoscope x
type. illus. pckg.
x
brnd. cltr.
x
layt. web.
The La Jolla Playhouse Winter 2012 season showcases three plays by Tennessee Williams, titled Kaleidoscope. Aptly named, the season’s theme represents the broken, illusory worlds where characters tumble about in their nostalgic and poignant but fractured realms. The season theme also speaks to Williams’ extraordinary talent of turning the ordinary object into a symbolic metaphor. The season brochure, tickets, and banners beckon to theatre patrons age 25-40, with color, line and contrast. The bold palette, irregular shapes, and compact logos speak to poetic tensions, as well as the brochure structure which folds in upon itself.
fig .
3
object
crystal prism
origin
grandmother stair
circa
1970
My grandmother used to keep this prism on a bookshelf in her living room. I loved to pick it up and turn it slowly, sure not to miss any shift in color or light. As the kaleidoscope theme emerged, I pictured the fragmented light from the prism; the beautiful spectrum it gave. It now sits on the bookshelf in my living room.
theater tickets and brochure
archivis [mix] p36 / p37
â„–5
instructor
project class
candice lopez; sean bacon
packaging project
studio practices
mixology garden x
type. illus.
x
pckg.
x
brnd. cltr. layt. web.
The Mixology Garden is an herb growing kit for the male cocktail aficionado age 25-40. Influenced by the Victorian apothecary, this hand-crafted packaging appeals to the nostalgia of mixology. The logo and herb labels were greatly influenced by Victorian typography, particularly vintage photobacks and cigar labels. Wood type letter forms plus beveled and drop shadow decoration speak to the ornamental hand drawn type of the era. Subdued, muddy colors also elevate the vintage feel while a mixture of textures and materials like wood, concrete and metal target a masculine audience.
archivis [mix] p36 / p37
â„–5
instructor
project class
candice lopez; sean bacon
packaging project
studio practices
mixology garden x
type. illus.
x
pckg.
x
brnd. cltr. layt. web.
The Mixology Garden is an herb growing kit for the male cocktail aficionado age 25-40. Influenced by the Victorian apothecary, this hand-crafted packaging appeals to the nostalgia of mixology. The logo and herb labels were greatly influenced by Victorian typography, particularly vintage photobacks and cigar labels. Wood type letter forms plus beveled and drop shadow decoration speak to the ornamental hand drawn type of the era. Subdued, muddy colors also elevate the vintage feel while a mixture of textures and materials like wood, concrete and metal target a masculine audience.
fig .
4
object
ball pein hammer
origin
grandpa van houten
circa
1940
My grandpa was always working with his hands and so was my dad. Both were excellent woodworkers with many other talents. A few years ago I found out that my great grandpa was a sign maker and that my great uncle once worked in a paper mill. It seems to run in the family.
cocktail herb garden box
archivis [sew] p44 / p45
â„–6
instructor
project class
amy becraft
multi page project
page layout
sewing lessons type. illus. pckg. brnd. cltr.
x
layt. web.
This book illustrates a poem based on Erikson’s stages of psychological development. Healthy developing humans pass through eight stages, from infancy to adulthood, in which a person confronts and masters new challenges. Through a series of sewing lessons, a mother weaves the knowledge and skills necessary to pass these challenges into the very garments she creates for her daughter, from infant clothes to a wedding dress. Meeting the challenges of her own final developmental stages in the process. Illustrated by a single thread which crescendos into a tighter and tighter stitch, weaving in and out of different textures and materials until it is finally cut. This design was meant to encapsulate the poem’s cadence and emotion.
archivis [sew] p44 / p45
â„–6
instructor
project class
amy becraft
multi page project
page layout
sewing lessons type. illus. pckg. brnd. cltr.
x
layt. web.
This book illustrates a poem based on Erikson’s stages of psychological development. Healthy developing humans pass through eight stages, from infancy to adulthood, in which a person confronts and masters new challenges. Through a series of sewing lessons, a mother weaves the knowledge and skills necessary to pass these challenges into the very garments she creates for her daughter, from infant clothes to a wedding dress. Meeting the challenges of her own final developmental stages in the process. Illustrated by a single thread which crescendos into a tighter and tighter stitch, weaving in and out of different textures and materials until it is finally cut. This design was meant to encapsulate the poem’s cadence and emotion.
fig .
5
object
measuring tape
origin
grandma van houten
circa
1950
When my grandma passed away, we found that she had quite a collection of sewing notions: buttons, thread and this measuring tape. The tape itself isn’t special; it’s quite worn, the edges frayed. But it’s been through her hands, and now mine as well.
book jacket , cover and end sheets
archivis [wed] p54 / p55
â„–7
instructor
project class
candice lopez; sean bacon
wedding invitation suite
portfolio b
greg & molly's wedding x
type. illus.
x
pckg. brnd. cltr. layt. web.
Molly, an architect and Greg, a lawyer are a sophisticated but laid-back couple who share a love of indie music, gourmet food, and great buildings. The suite of wedding invitations for their summer wedding in Chicago needed to reflect their down-to-earth style and grown up life. The invitations express their refined taste with a bit of whimsy and pay tribute to the imaginative nature of the bride and groom. Rich blue and gold colors with interweaving patterns make an elegant statement. The playful script typeface adds charm to create a luxurious, yet cordial design.
archivis [wed] p54 / p55
â„–7
instructor
project class
candice lopez; sean bacon
wedding invitation suite
portfolio b
greg & molly's wedding x
type. illus.
x
pckg. brnd. cltr. layt. web.
Molly, an architect and Greg, a lawyer are a sophisticated but laid-back couple who share a love of indie music, gourmet food, and great buildings. The suite of wedding invitations for their summer wedding in San Diego needed to reflect their down-to-earth style and grown up life. The invitations express their refined taste with a bit of whimsy and pay tribute to the imaginative nature of the bride and groom. Rich blue and gold colors with interweaving patterns make an elegant statement. The playful script typeface adds charm to create a luxurious, yet cordial design.
rose petal cones , guest favors
archivis [lol] p60 / p61
â„–8
instructor
project class
rafael lopez; sean bacon
illustrated packaging
studio practices
lollie lix x
type.
x
illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
The Lollie Lix brand offers cough and sore throat remedies made from all natural ingredients. Inspired by the Australian honey possum, this drug-free elixir provides a solution that treats common cold symptoms and taste buds alike. Kids age 2 and up connect with the product by way of package story-telling and through illustration, pattern, and typography. Playful shapes and color, influenced by Aboriginal art, set against elongated lines of the logo, the box, and the actual honey sticks create a strong brand. In turn this creates confidence for parents and a healthful, engaging experience for kids.
archivis [lol] p60 / p61
â„–8
instructor
project class
rafael lopez; sean bacon
illustrated packaging
studio practices
lollie lix x
type.
x
illus.
x
pckg.
x
brnd.
x
cltr. layt. web.
The Lollie Lix brand offers cough and sore throat remedies made from all natural ingredients. Inspired by the Australian honey possum, this drug-free elixir provides a solution that treats common cold symptoms and taste buds alike. Kids age 2 and up connect with the product by way of package story-telling and through illustration, pattern, and typography. Playful shapes and color, influenced by Aboriginal art, set against elongated lines of the logo, the box, and the actual honey sticks create a strong brand. In turn this creates confidence for parents and a healthful, engaging experience for kids.
cold elixir boxes and finger puppet
archivis [gre] p66 / p67
â„–9
instructor
project class
rafael lopez; sean bacon
illustration project
studio practices
green flash concerts x
type.
x
illus.
x
pckg.
x
brnd. cltr. layt. web.
The Green Flash concert materials, commissioned by the Birch Aquarium, promote the performers of the season while attracting a philanthropic audience age 35-50. By connecting images of marine life with musical instruments, the posters and cd sleeve raise awareness about the event, but also speak to the mission of the aquarium. Using watercolor, texture, and layering techniques each item becomes an art piece to further inspire patron support. The organic nature of the watercolor juxtaposed with fresh, vibrant color connect the viewer to the energy of both music and the ocean.
archivis [gre] p66 / p67
â„–9
instructor
project class
rafael lopez; sean bacon
illustration project
studio practices
green flash concerts x
type.
x
illus.
x
pckg.
x
brnd. cltr. layt. web.
The Green Flash concert materials, commissioned by the Birch Aquarium, promote the performers of the season while attracting a philanthropic audience age 35-50. By connecting images of marine life with musical instruments, the posters and cd sleeve raise awareness about the event, but also speak to the mission of the aquarium. Using watercolor, texture, and layering techniques each item becomes an art piece to further inspire patron support. The organic nature of the watercolor juxtaposed with fresh, vibrant color connect the viewer to the energy of both music and the ocean.
fig .
6
object
opaque watercolors
origin
bryan tipton
circa
2013
I do not possess traditional artistic skill. I can't draw or paint. But I love working with my hands. I thought that watercolor might be a forgiving medium. I was wrong. Yet amazing things happen when you give up control. Such was the breakthrough that occurred with this project.
concert posters
cd packaging
archivis [per] p74 / p75
â„–10
instructor
project class
candice lopez; sean bacon
typeface application
studio practices
perle luxury foods x
type. illus.
x
pckg.
x
brnd. cltr.
x
layt.
x
web.
Perle Luxury Foods specializes in gourmet gift sets for culinary enthusiasts age 25-40. Inspired by Art Deco design and Parisian sentiment, Perle’s mission is to celebrate the very best food products and the artisan’s who craft them. The hearthstone of the brand is the aptly named custom typeface, Perle, consisting of 26 letters, 8 alternatives, and numerals 0-9. It conjures the roundness of a pearl bead while relating to deco style through long lines and geometric structure. Echoing the Deco characteristics are the intricate patterns and vintage color palette, striking a balance between artisan craft and streamline elegance.
archivis [per] p74 / p75
â„–10
instructor
project class
candice lopez; sean bacon
typeface application
studio practices
perle luxury foods x
type. illus.
x
pckg.
x
brnd. cltr.
x
layt.
x
web.
Perle Luxury Foods specializes in gourmet gift sets for culinary enthusiasts age 25-40. Inspired by Art Deco design and Parisian sentiment, Perle’s mission is to celebrate the very best food products and the artisan’s who craft them. The hearthstone of the brand is the aptly named custom typeface, Perle, consisting of 26 letters, 8 alternatives, and numerals 0-9. It conjures the roundness of a pearl bead while relating to deco style through long lines and geometric structure. Echoing the Deco characteristics are the intricate patterns and vintage color palette, striking a balance between artisan craft and streamline elegance.
original typeface
identity manual
website and online application
champagne and caviar packaging
benefit concert series gourmet culinary gifts turkish hotel cafe hand - crafted boutique jewelry specialty hotel chocolates literacy charity event children ’ s natural cold remedy international boutique hotel kid ’ s handmade knitwear
KISMET KAFE
title archivis student
juliana tipton
email jultipton@gmail.com school
san diego city college
course
portfolio a/b
instructors
sean bacon, candice lopez
printer/binder photography
clearstory
tim whitehouse, juliana tipton
textstock
sterling premium dull 80# cover
typefaces
eames century modern , brandon grotesque
software
adobe creative suite 5.5
copyright
Š 2013
all rights reserved. no part of this publication may be reproduced without express permission from juliana tipton.
Thank you to everyone who has helped support and guide this book to it’s fruition. I owe a world of gratitude to the instructors and mentors of the City College Graphic Design program. A special thank you to Tim Whitehouse for his time and talent. To my incredibly talented classmates who are endlessly motivating and inspiring. And to those, for whom any expression of gratitude will surely fall short of their profound guidance, support, willpower, nurturing, generosity, and assuredness in me: Candice Lopez, Sean Bacon, Andrea Singer. And to Bryan, you make me believe in myself. That our possibilities are endless. Thank you for this.