Do You Need A Niche?
Why is niching a time saver for you and how to select a niche.
Biggest Objections to Niching
FEAR of: â—? limiting customers turing paying customers away â—? running out of customers in the niche
Tackling those objections...
Turning Customers Away â—? You can still work with a client even if they are not in your niche. â—? Niching does not mean exclusivity - it means focus
Running out of customers...
Your niche is very unlikely to run dry ● There are millions of people in most niches ● Even if you feel you have exhausted your niche, you can then start a new one niche doesn’t mean forever
Advantages of having a niche
Saves you ● Time ● Money ● Energy
Advantages of having a niche
A laser focused niche means ● You can create clear messages that speak directly to your audience ● You can “hang out” on the social media that your audience prefers
Advantages of having a niche
A laser focused niche means â—? You can create content that appeals directly to your audience â—? You can focus your efforts in a few areas instead of every where
Good niche = Better customers
When you have a niche ● You can keep customers who don’t want what you have from wasting your time ● People can “opt out” if they don’t need your service
Your niche will define your
â—? content - you will create what appeals to your audicence
Your niche will define your
â—? Social Media Platform you only need the platform the is most appealing to your audience
Big companies use niches
� Giants like Nike and Walmart use niching so they don’t have to market to the whole world. They know it makes sense.
Having a defined niche helps you get found. â—? Being a health coach among a sea of health coaches is one sure way to get lost. â—? Being a health coach that works exclusively with post-gastro surgery women is a way to stand out.
How to Choose Your Niche ● Consider what problem you solve. ● Research the type of people who would most benefit from your solution. ● Get to know this persona what they like, where they hang out, etc.
How to Choose Your Niche â—? Think about the people who you can empathize with. â—? Whose shoes can you put yourself in and totally understand their feelings?
How to Choose Your Niche â—? What have you done to solve your primary problem yourself? â—? Who is most like you that could benefit from the same steps you took?
How to Choose Your Niche
â—? Think outside the box who else could benefit from your solution that is in a totally different industry than you are?
How to Choose Your Niche
â—? Brainstorm as many ideas as you can. â—? Then pick the niche that you are most excited about and that you feel you could most connect with.
RESOURCES
For more help with selecting and researching a niche get NICHE POWER on Amazon Get it here today. http://www.amazon.com/dp/B00PM98VSC