Do the work to tell the story Setting your brand apart in the crowd

@juliefurlongnotes

The ease of entry into the market has allowed digitally native brands (DNBs) to thrive, often flooding the marketplace with their offerings. Consequently, some well-established brick-and-mortar brands have suffered, failing to successfully transition into the online realm and neglecting to provide current and potential customers, with an immersive brand experience tailored to their preferences.

In addition, the rise of AI and its associated options and platforms can steer us away from thinking creatively. Your brand will never be unique and original if you rely on AI to guide you. AI can provide you with a mixed bag of what has existed in the past but will never provide original creative thought or a bespoke process.

If your brand has stood the test of time, it is crucial to assess whether it accommodates the needs and desires of those drawn to it. Are you enabling them to experience your brand in the way they desire and at the time they prefer?

Remember, you need more than just a logo; you need a comprehensive brand that tells a captivating story.