TREND
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PRELUDE This retail book shows the elaboration of H&M Trend’s instore environment. This book is created for the creative and art directing team of H&M Trend. By using H&M Trend’s core of treasure quality, beyond mainstream and personal discovery, this book shows the brand identity of the high-end Trend collection translated into an instore retail concept that focuses on interior communication and product level.
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TABLE OF CONTENTS
INTRODUCTION 6 THE CONCEPT 8 CONCEPTUAL VALUES 10
MACRO LEVEL 12
LOCATION 14
ENVIRONMENT 20
MATERIALS 28 ROSE COPPER 30 PLASTER 38
MARBLE 42 MIRRORING METALLIC 46
GLASS 52
VISUAL MERCHANDISING 58
INSTORE COMMUNICATION 62
MICRO LEVEL 76 THE PRODUCT 79 THE PRICETAG 80 THE HANGER 84 THE PACKAGING 86 SOURCELIST 93
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INTRODUCTION RETAIL BOOK
The physical environment of H&M Trend is very important to its target group. This consumer base comes to the store to see, feel and experience the collection instead of ordering H&M Trend online. This collection is challenging, more expensive and durable than other H&M concepts. That’s why this retail book translates the high-end collection into a valuable and recognizable environment. In this book we go from macro level; the fashion environment in which the H&M Trend collection comes to its own, to micro level; where we focus on the details that emphasize this high-end line such as labeling, hangers and packaging. By giving shape to H&M Trend as a brand, the collection will be visible and recognizable. These elements can be translated consistently into any store that sells the Trend collection. This retail book also serves as an example for other H&M concepts, as H&M strives to communicate to its different targetgroups, seperately. Although H&M’s motto is ‘fashion for all’, customers need to be approached in an individual way, based on their interests, personality, favourite H&M concept and thus their shopping behaviour.
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THE CONCEPT FASHION ENVIRONMENT The concept of H&M Trend’s retail environment is based on the rising supply of massclusivity and the dynamic character of high fashion. The space embraces the idea of making luxury fashion affordable and emphasizes this valuable gem within H&M. The core values of H&M Trend have been translated into a physical environment. Principles were the dynamic polygonal shapes, the mix of materials such as rose gold copper, marble and mirroring metallics. These are coming from the moving and changing character of fashion and the contemporary characteristics of luxury: Luxury stands in line with durability and is something to cherish. H&M Trend puts its products in a comprehensive space where trends become the key treasures worth to keep beyond seasons.
CONCEPT
‘WE FOCUS ON FASHION AS BEING A STREAMLINED PHENOMENON. THE TRENDS THAT COME AND GO, DYNAMIC AS THEY ARE, BUT ALWAYS MAKE THEIR RETURN; HIGH FASHION’S THRIFTY CHARACTER. THAT’S WHY IN H&M TREND’S ENVIRONMENT WE CHERISH OUR COLLECTION AND MAKE HER LESS FAST, PLACED IN A SERENE ATMOSPHERE WHERE LUXURY AND FAST FASHION COME TOGETHER .’
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CONCEPTUAL VALUES LUXURIOUS DYNAMIC SERENE
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MACRO LEVEL ENVIRONMENT
13
TREND
H&M STORE KALVERTOREN 200 KALVERSTRAAT 1012 XH AMSTERDAM THE NETHERLANDS
H&M TREND
LOCATION In this retail book, one location will serve as an example for the execution of the Trend environment. This location is the H&M store placed in the Kalvertoren in Amsterdam. The Kalvertoren is an indoor shopping area situated in the center of Amsterdam. Just like the H&M’s flagship store at the Dam, this H&M store provides the whole Trend collection. But at the moment, this collection is not presented in a visible and attractive way.
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1 0
-1
15
KALVERTOREN AMSTERDAM
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POSITIONING WITHIN H&M Within each H&M, H&M Trend has a different amount of square meters at its disposal. That’s why this book shows the ideal situation of how the H&M Trend department should look like within the Kalvertoren. This guide should give direction to different ways of displaying the collection, the additional atmosphere and materialisation of the objects. The elements mentioned in this retail book can be adapted to every store. RETAIL SPACE The Trend collection will never be placed near to the entrance. However the Trend collection is seen as the most representative line within H&M, we want to keep the luxurious value by placing the collection in a sheltered corner within H&M, that can be found by following a subtile routing. KALVERTOREN AMSTERDAM The Trend collection is situated in the basement of the building. On the ground floor the Men’s collection is presented, in the basement, the women’s collection. Placed in the back of the H&M store, the Trend collection is surrounded by sheltered walls.
FITTING ROOMS
H&M +
KALVERTOREN AMSTERDAM (BASEMENT)
H&M &DENIM
DIVIDED
PAY DESKS
H&M SPORT
DIVIDED
TREND H&M ACCESSORIES H&M SHOES
H&M ACCESSORIES DIVIDED PAY DESKS
BASICS
H&M ACCESSORIES
WOMEN (BLACK LABEL)
L.O.G.G.
WOMEN -1
WOMEN (BLACK & GREY LABEL) WOMEN (BLACK LABEL)
H&M SWIMWEAR NIGHTWEAR & LINGERIE HEMA
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COSMETICS
FITTING ROOMS
H&M TREND INSTORE
ENVIRONMENT H&M Trend has been associated with the term ‘pink label’, thanks to the pink coloured label inside the garments. That’s why pink should still play an important role within the retail space. As well as the luxurious character that this collection embodies by translating the not so obvious high-street designs into affordable pieces. The wow-effect of a mass-produced clothing piece can also be translated to a suitable Trend fashion environment. Here, the pieces come into its own and the consumer gets value for money. Above all, it’s important to create a recognizable, and inspiring H&M Trend retail environment that can be translated in a consistent way.
FLOOR PLAN
COLLECTION PRESENTATION
LOUNGE
FITTING ROOM
SERVICE POINT
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NEW COLLECTION
VISUALISATION H&M TREND ENVIRONMENT
MAP AND MEASUREMENTS MEASUREMENTS IN CM
705
11
13
405
1
13 4
12 10 12 2 8 9
5 5
8 615
12
4
1
3 7
320
7
6
12 6
510
ELEMENTS (MEASUREMENTS IN CM L X H X D)
1. CLOTHING DISPLAY (200 X 150 X 20)
6. CLOTHING DISPLAYS WHITE (180 X 180 X 60)
11. SERVICE POINT (45 X 152 X 25)
2. KEY ITEMS COLLECTION ( 180 X 70 X 90)
7. CLOTHING DISPLAYS WALL (variable X 250 X 60)
12. MIRRORS (variable)
3. NEW COLLECTION (RACK) ( 120 X 170 X 120)
8. SEATS (72 X 67 X 38)
13. PILLAR (SOLID) (35 X 35 X 35)
4. DISPLAYS GLASS ACCESSORIES ( variable sizes)
9. SMALL TABLE (45 X 45 X 45)
5. MIRRORED BLOCKS ( 50 X 50 X 50)
10. FITTING ROOM (165 X 205 X 150)
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ELEMENTS
3 1
2
6
4
5
1. CLOTHING DISPLAY
6. CLOTHING DISPLAYS WHITE
11. SERVICE POINT
2. KEY ITEMS COLLECTION
7. CLOTHING DISPLAYS WALL
12. MIRRORS
3. NEW COLLECTION (RACK)
8. SEATS
13. PILLAR (SOLID)
4. DISPLAYS GLASS ACCESSORIES
9. SMALL TABLE
5. MIRRORED BLOCKS
10. FITTING ROOM
ELEMENTS
9
7
8
13
10 12
11
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LIGHT PLAN
SMALL SPOTS
ROSE MULTI SPOTS, MAINLY FUNCTIONAL PURPOSE
ROSE LIGHTS, MAINLY AESTHETIC PURPOSE
SECTION 1
SECTION 2
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SECTION 3
PLASTER MARBLE MIRRORING METALLIC ROSE COPPER GLASS
ENVIRONMENT
MATERIALS Thanks to the miscellanuous supply within the H&M Trend collection, there is a fashion piece available for every kind of personality. Just like the many different styles H&M Trend offers, the interior lives up to this variety as well. A mix of materials that embody the luxurious, challenging and moving core of H&M Trend. The fragile rose copper frameworks that stand in contrast with the heavy marble and the mirroring metallic that clashes with the white plaster that ensures the peace within the space. The materials are all choosen from H&M Trend’s brand perspective.
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MATERIAL
ROSE COPPER The rose copper is derived from H&M Trend’s association with pink. Together with its luxurious character, the pink colour is translated into a copper gold material. It shines, it’s strong, it’s durable and it can function as a material for clothing displays. Rose copper tubes create fragile yet subtile structures and are composed of polygonal shapes. This shapes lead back to the logo and the dynamic cycle of trends.
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DISPLAYS PRODUCT PRESENTATION
The collection and its additonal accessories can be exposed on framed displays. Through this subtile construction, the attention remains on the collection and yet at the same time it adds value to the product. The displays can vary from framed boxes to bigger units or racks. Due to the changeable construction of the tubes, the displays can be turned to any desirable size. This size can be determined on the basis of the retail surface. Flexibility is an important aspect within H&M Trend retail space in order to the different square meters of the H&M stores and the flexibility and changeability that the collection carries out. It’s also important to present the collection frontal as well as side by side and to keep always some space free instead of overloading the clothing racks.
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ROSE COPPER CLOTHING RACKS
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LAMPS LIGHTING
The framed construction returns also in the lamps. The lamps spread a soft, yet clear light over the space that strengthen a good visibility of the collection. These lights have a decorative yet practical function. Besides, there are some extra lights attached to the sidewalls and ceiling which have a mainly functional purpose but fit the overall environment. These have to create a luxurious atmospere and emphasize the products which are hanging on the wall and near to the ceiling.
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MATERIAL
WHITE PLASTER White plaster ensures the peace and quiet within the retail environment. At the H&M Trend department where many materials come together, the white plaster becomes the balance. By using white for the sidewalls, even the smaller surfaces look larger and clear. Thereby H&M uses this predominantly into its stores at the moment.
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WALL UNITS PRODUCT PRESENTATION
To make H&M Trend still an element of H&M, the white wall units that exist in most of the H&M stores today, are also used for the Trend department. This basis is clear and ensures a light, larger-looking space. Additional to this units, framed, cutaway displays can be added, to create a consistent whole. This combination ensures again a balance within the mix of solid and fragile, shapes. Clothing as well as accessories could be presented on the wall. The embedded drawers could be opened and used as presentation displays for highlighting single items as well.
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MATERIAL
MARBLE Solid, heavy yet luxurious marble, is the additional material within H&M Trend’s environment. Marble has a strong and durable character and therefore fits H&M Trend. Besides, the scratchy graphical lines within the material are dynamic and dissimilar. This makes every piece of marble unique. By making H&M Trend’s retail environment not too heavy, the material is used only for the details, such as for the smaller displays. Besides that, the marble graphics can easily be translated into paper prints.
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PRODUCT DISPLAYS MULTIFUNCTIONAL
The marble displays can serve as presentation blocks for the keys items of the H&M Trend collection and are available in different sizes, depending on the amount of square meters. By displaying the clothes on the marble blocks, the items seem even more valuable. The marble printed blocks can also be used as quick seats for the consumer or an object to stand on when garments are hanging too high. In short, the marble displays have multifunctional purposes. THE LARGE COMBI DISPLAY This marbe table is very suitable for high-lighting specific Trend items or displaying current accessories. Through the low size and heavy structure the table needs to be presented in the front of the retail space. Preferably in an area with a larger surface, where there is some extra space around the table.
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MATERIAL
MIRRORING METALLIC Metallics are known for their shining, reflecting appearance. As H&M Trend is all about reflecting the Zeitgeist and its tendencies, this material seems essential. It’s important to have a good amount of mirrors present instore as well. So that people can try out looks and experiment with the different garments.
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MIRRORS MULTIFUNCTIONAL
Also the present mirrors within the H&M Trend department are of major importance as the consumer needs to try out different garments at the department itself. From top to bottom, every aspect of the product needs to be visible for the consumer. Mirrored boxes are placed within the space where you can try on shoes, and observe them from another angle. There are also larger ones where you can check out yourself from head-totoe. The dressing mirrors have some crafted details, which lead back to the polygonal diamant shapes.
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FITTING ROOM ADDITIONAL
One or two specific Trend fitting rooms can belong to H&M Trend environment, if the surface allows this. The intention is that these fitting room(s) are incorporated in the space. While the consumer is shopping its Trend items, it becomes possible to try them on immediately. There are no curtains used for the fitting rooms. The fitting room can be closed through a sliding system. It can be seen as a flexible wall, that becomes a big size mirror when it’s closed. It’s important that the fitting room is visible and not blending into the wall units, as this extra fitting room serves as an extension to the customer.
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MATERIAL
GLASS Glass is the last material and will be used for displaying accessories. If something is placed behind a display of glass, the product seems unreachable and valuable. Don’t touch. This feeling suits H&M Trend, as it is higher priced yet accessible. So look, and please touch!
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DISPLAY OF GLASS ACCESSORIES
These displays made of glass present the Trend accessories as valuable object. And what they actually are, compared with H&M. These object will be place on the big presentation table in the front, on the clothing units in the middle and at the wall. The loose products visible in the display boxes can be found elsewhere in the environment (in the display units). For the staff these objects are easy to change during the season, as they only have to put the case over the accesories instead of taking the box apart first.
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OPTIONAL OBJECTS ADDITIONAL
If the amount of square meters allows extra objects, the following pieces could be added: HEE CHAIRS BY HAY This chair embodies on one hand the Swedish roots of H&M and on the other hand, the luxurious designs and exclusive feel of the products. It also fits perfectly within h&M Trend’s visual language. People can take a seat while they are shopping, or enjoy the collection from another point of view.
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INSTORE
VISUAL MERCHANDISE To emphasize the individual products, and let the target group be free in the choice of what items fit them, the key products of the collection are presented seperately in the front center of the H&M Trend department, without any mannequins. These products are hanging at copper strings coming from a diamant-shaped framework on the ceiling. This way of displaying makes the presentation dynamic and moving, just like the collection itself. It also leads back to the ‘high-end’ value of the collection, by putting the key items also on a higher level in the air. The items are hanging on different levels, in different layers so the collection can be observed from different angles and becomes visible.
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SHOPPING WINDOW TREND DEPARTMENT
Through two or three blown up visuals of the campaign customers could get a glimpse of the current Trend collection, as H&M Trend has its own small window shop at its disposal. It’s not possible to look into the environment. To set eyes on the whole collection, you need to go inside. The images are also present in the physical environment (see ‘Posters’).
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INSTORE COMMUNICATION ROUTING, SIGNING & MEDIA
DIVIDED
ACCESSORIES
BASIC
LINGERIE
L.O.G.G.
NIGHTWEAR
&DENIM
COSMETICS
TREND
SPORT H&M +
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∆
TREND
SERVICE POINT
SNEAK PEEK COLLECTION
∆
DIAMOND COMING OUT OF THE WALL
EXTENDED PRESENTATION KEY ITEMS GENERATES CURIOSITY
WOMEN FLOOR -1
∆
65 OVERVIEW CONCEPTS
∆
REFERENCE TO TREND DEPARTMENT
OVERVIEW CONCEPTS
∆
∆
∆
ROUTING
(SEE THE NEXT PAGES FOR IN-DEPTH INFORMATION)
∆
DIVIDED
ACCESSORIES
BASIC
LINGERIE
L.O.G.G.
NIGHTWEAR
&DENIM
COSMETICS
TREND
SPORT H&M +
OVERVIEW CONCEPTS SIGNING
For H&M it’s important to communicate its different supply of concepts to its consumer in a clear way. Especially in a big H&M store, people need to be able to find their favourite concept. Also within the H&M Trend department the name of the concept needs to be involved in the environment. The Trend concept could be communicated on the pillar situated within the Trend department. The other lines need to be mentioned on the shopping window, so that people get an overview of the specific H&M supply before they enter the store. A list of concepts will also be placed near to elevators, escalators, stairways and other central points in the store, where people have the aim to find their favourite concept in a short amount of time.
TREND
WOMEN
-1 DIVIDED
ACCESSORIES
BASIC
LINGERIE
L.O.G.G.
NIGHTWEAR
&DENIM
COSMETICS
TREND
SPORT
H&M +
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LOGO SYMBOL SIGNING & ROUTING
From the overview of concepts on, the Trend consumer will be able to find out the Trend collection herself by following the Trend diamond symbol. The signs start at the different kinds of entrances (elevator, escalator and the basement Kalvertoren entrance). The symbols are small, and not too obvious. By following the path once, the Trend consumer finds out that the symbols lead to the collection. The symbol ends near the Trend department. From a distance, the presentation of the key items generate curiosity. You see that there is something happening in the corner of the store. The collection is also surrounded by a couple of walls. Through one wall, the diamond comes out, that indicates that the collection can be found on the other side of the wall (see ‘Visualisation’).
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REFERENCE TREND DEPARTMENT DIRECTION
There is a reference to the Trend collection in the central display of H&M. In this collection presentation an element coming from the Trend environment will be used that gives direction to the Trend environment. In this case the mannequin reaches in the direction of the collection accompanied by a diamond shaped figure. This subtile link also stengthen H&M Trend as still being a concept within H&M.
QUOTE WALL TREND DEPARTMENT
‘ TREASU RE THE THINGS ABOUT YOU THAT MAKE YOU DIFFERENT AND UNIQUE Karen Kein
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’
FITTING ROOM COMMUNICATION
DOOR HANGER
SORRY
OCCUPIED I’M TRYING ON A TREASURE
YES TO CHERISH
NO NOT TO CHERISH
BRACKETS
POSTERS WALL
Within the Trend department, visuals play an important role. That’s why every Trend corner needs to have at least three images hanging on the wall. The imagery comes from the Trend Updates which are published on the website and will be blown up instore. The visuals are placed above the wall units, so that they are literally and figuratively something ‘to look up to’. The intention of these visuals is not to impose a look, but to serve as an inspiration source. The size of the images is at least A1.
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SERVICE POINT ORDERS
There is nothing more anoying than finding out that your size is out of stock. Due to the small collection of H&M Trend that might happen. To provide the consumer of some extra service, they can order the specific garment right away, or they can check in which store the garment is still available. The consumer comes to the offline store to see, feel and experience the collection. Therefore the instore service point becomes of great importance. Many loyal consumers don’t know about the fact that they can order this collection online. Thanks to this service point, offline and online meet each other and this will strengthen Trend’s cross channel retailing.
OUT OF STOCK ? PSSST... CHECK OUT WWW.HM.COM/DAMES/FILTER/TREND OR ORDER IT RIGHT NOW!
TREND ∆
ABOUT
AVAILIBILITY TREND POINTS OF SALE ORDER ONLINE
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MICRO LEVEL PRODUCT
THE TREND COLLECTION
THE PRODUCT To make the Trend collection regonizable and extra valuable, the identity of H&M Trend has been translated on product level. A higher priced, qualitative and unique item asks for affordable yet luxurious treatment. From hangers to packaging, the products get the care and attention that they deserve. At the same time, the consumer also purchases a product with some added value. A reward that she unconsciously recieves in return for buying a high-priced product of H&M.
T
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THE TREND COLLECTION
THE PRICETAG To emphasize the affordable luxury line, H&M Trend has its own pricetags consisting of three layers: the brand name, the marble paper layer and a mini booklet where the brand logo is visualized, the price is communicated and on the back the inspiration behind the specific garment. H&M Trend is transparant about their inspiration by referring to the specific source. This little note contributes to the rare, unique character of the collection and the fact that H&M Trend ‘copies’ designs from the catwalk, but not the obvious ones. This creates a certain feel of uniqueness within the target group.
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FRONT
TREND
TREND R E A D Y - T O - W E A R
C O L L E C T I O N
INSIDE
€
49,95
GROSSE/MAAT/VELTIKOST
EUR 34 36 38 40 42
BACK
I N S PI RAT I O N Pssst...This skirt is inspired by Proenza Schouler’s Spring 2014 collection.
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THE TREND COLLECTION
THE HANGER The products are presented on the rose copper coloured hangers. Also the H&M Trend logo is printed on it. One of the main materials, rose copper, coming from H&M Trend’s pseudonym ‘the pink label’ comes back in both interior and product level. The rose gold effect creates a luxurious feel. The secondary logo is used on the hangers because this logo is better visible and usable in smaller sizes.
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THE TREND COLLECTION
THE PACKAGING Why should we put your just purchased leather pants of 150 euros in a plastic bag? H&M Trend offers a luxurious, qualitative box that takes care of your product and is besides that also worth to keep. The boxes are made of thick paper with a subtile relief, in the colours off-white and light grey. A silk paper protects the garments until the box is again ready to unpack.
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TREND
COLOURS
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SOURCELIST VISUALS
Agnieszka Polkowska, (2014). Unknown. [ONLINE] Available at: Unknown. [Accessed 20 May 14]. Archdaily.com, (2008), Art installation at Clark Shoes International Headquarters /
ROSO [ONLINE]. Available at: http://www.archdaily.com/7417/art-installation-at-clarkshoes-international-headquarters-roso/ [Accessed 05 May 14]. Architects.homedsgn.com, (2014), Marble Louvres For Sun Shading. Balmain House
Extension by Carter Williamson [ONLINE]. Available at: http://www.architects. homedsgn.com [Accessed 08 May 14]. Bludot.com, (2014), Scamp Large Table [ONLINE]. Available at: http://bludot.com [Accessed 11 April 14]. Business of Fashion, (2014), Alexandre de Betak Produced Dior Show [ONLINE]. Available at:http://businessoffashion.com [Accessed 09 May 14]. Ebay, (2014), ROSE ebay.com brass clothing hangers by Carl Aubock [ONLINE]. Available at:http://ebay.com [Accessed 30 April 14]. Erictrine.com, (2014), Rod+weave chair-copper frame [ONLINE]. Available at: http:// erictrine.com[Accessed 11 April 14]. False Arms, (2014), Unknown [ONLINE]. Available at: http://falsearms.com [Accessed 13 March 14]. H&M, (2014), H&M Trend Update New Romantic [ONLINE]. Available at: http:// hm.com/imagegallery[Accessed 10 May 14]. Homemydesign.com, (2014), Copper Elbow Clothing Hooks [ONLINE]. Available at:http://homemydesign.com [Accessed 03 April 14]. Ixtra.be, (2014). Calacatta Marble. [ONLINE] Available at: http://ixtra.be. [Accessed 20 May 14]. Mooreaseal, (2014), Unknown [ONLINE]. Available at: http://www.mooreaseal.com [Accessed 04 May 14]. Nendo, (2014), Unknown [ONLINE]. Available at: http://carpentersworkshopgallery. com [Accessed 24 April 14].
Not On The Highstreet, (2014), All Glas Tiles Mirror [ONLINE]. Available at: http:// notonthehighstreet.com[Accessed 05 May 14]. Not On The Highstreet, (2014), Deep glass [ONLINE]. Available at: http:// notonthehighstreet.com[Accessed 05 May 14]. Meubeltop, (2014), Kare design shelf wandkast wit [ONLINE]. Available at:http:// meubeltop.nl/product/kasten/kasten-en-inrichting/kare-design-shelf-wandkast-wit [Accessed 18 April 14]. Mini-mal-me.tumblr.com, (2014). 77cb1d9219e6760f4fa14d4686ad4c30.jpg [ONLINE] Available at: http://mini-mal-me.tumblr.com. [Accessed 01 May 14]. o-c-u-l-t-o.com, (2012), O-c-u-l-t-o Sketch I Stickerfoil on Marbleplate Amsterdam
2012 [ONLINE]. Available at: http://o-c-u-l-t-o.com/page/181 [Accessed 22 April 14] Own imagery Sviitanen.tumblr.com, (2014), Interior [ONLINE]. Available at: http://sviitanen.tumblr. com [Accessed 25 April 14]. Rablabs.com, (2014). Agates. [ONLINE] Available at: http://rablabs.com. [Accessed 01 June 14] Remodelista, (2014), Design Sleuth2- Copper Pot Hooks [ONLINE]. Available at:http:// remodelista.com [Accessed 30 April 14]. Prinsze, R., (2014), H&M Trend renderingen Secondcitystyle.com, (2013). TW_HandM_rendering . [ONLINE] Available: http:// secondcitystyle.com. [Accessed 07 June 14]. shop.iamcallister.com, (2014), Unknown [ONLINE]. Available at: http://shop. iamcallister.com [Accessed 24 April 14]. Tate Modern, (2014), Unknown [ONLINE]. Available at: http://tate.org.uk [Accessed 28 April 14]. Twentyonetwentyone.com, (2014). Hee_barstool_05 . [ONLINE] Available at: www. twentytwentyone.com. [Accessed 01 June 14].
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Unknown, (2014), Copper Paneling [ONLINE]. Available at: http://31.media.tumblr. com [Accessed 03 April 14]. Unknown, (2014), Obei Obei Design Attico [ONLINE]. Available at: unknown [Accessed 06 May 14]. Unknown, (2014), Piece frame Cluster, Copper [ONLINE]. Available at: http://shopiacolimcallister.com[Accessed 03 April 14]. Unknown, (2014), Roots & Bulbs — Marylebone, London [ONLINE]. Available at: http://weheart.co.uk[Accessed 03 April 14]. Unknown, (2014), Sign Mirisawa corporate building / Hiromura design [ONLINE]. Available at:http://www.www.tdctokyo.org/ [Accessed 22 April 14]. Unknown, (2014), Unknown [ONLINE]. Available at: http://old57.blogspot.com [Accessed 11 April 14]. Unknown, (2014), Unknown [ONLINE]. Available at: http://fffffound.com [Accessed 22 April 14]. Vitrinekast-expert.nl, (2014). Unknown. [ONLINE] Availableat: http://vitrinekastexpert.nl. [Accessed 07 June 14]. Wonen.nl, (2014), Vaketagere Boekenkast [ONLINE]. Available at: http://wonen.nl [Accessed 01 May 14]. Yellow Trace, (2014), Our Legacy Store, Stockholm by Arrhov Frick [ONLINE]. Available at:http://yellowtrace.com.au [Accessed 28 April 14]. Yellow Trace, (2014), Suspended clothing rails by Annaleena Leino [ONLINE]. Available at:http://www.yellowtrace.com [Accessed 30 April 14].
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JULIETTE DE DREU | FASHION & BRANDING AO 4 | GRADUATION AMSTERDAM FASHION INSTITUTE