74- Appendix

Acknowledgments

Firstly, I would like to thank Minal Kay Malik for being my supervisor, she has been encouraging, helpful and insightful throughout my project. She has guided me throughout my work and I am grateful for her advice and wisdom.

Secondly, I would like to thank Chris Goodlet my partner, he has supported me through every step of my final project. I appreciate all the time you have given to help me with my work and always supporting and encouraging me.

I would like to give a special mention to The Sims 4 Community for helping me with my work. Your support and participation has helped me greatly throughout my project.

Lastly, I would like to thank London College of Fashion and Middlesbrough College for giving me the opportunity to be on the Fashion Marketing and Fashion Business and Retail courses. It has developed my skills as a marketer and helped me flourish academically. I have loved my 6 years of education, and I am proud of what I can achieve. Special thanks Jane Rutter and Laura Pearn for being brilliant teachers.