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HISTORY STYLE STYLE CODE PRODUCT LINE MARKET STORES
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TARGET COMPETITORS COLABORATION FURNITURE MAISON HOTEL LATEST SEASON
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If you at leas
Moschino History
u can’t be elegant st be extravagant!
Franco Moschino: The Enfant Terrible Franco was a fashion designer founder of Moschino. He was born in 27 February 1950 in Abbiategrasso, Lombardy, Milan. He enrolled at the Accademia Belle Arti in Milan, after Franco became an illustrator for Gianni Versace. He also designed for the Italian brand Cadette. He launched the Moschino Couture label in 1983. His design were very unusual and was dubbed the Jean-Paul Gaultier of Italian fashion for his highly innovative designs.He used basic forms and traditional methods and spoofed high fashion lines through his clothes. His creative ideas always reflected surrealism
Tribute to Franco Moschino, 1994
and dadism and used existing elements in different and unexpected ways introducing to the world a different style of advertisement that highly raised curiosity into his brand. He was always known as the most humanitarian soul in the Milan fashion world. Raised many a political slogans and had the most avant-garde windows displays. His design were always with a touch of irony and fun but never funny. Full of meanings. Unfortunately in September 94 he tragicaly died. But until nowaday he is strongly remembered into the fashion world for his unique style.
Moschino fashion show Fall/Winter 1987
History
Moschino
Moschino History Franco Moschino at his fashion show Spring/Summer 1984 Jacket detail, Fall/Winter 1993 Moschino, Swimsuit photographed by Sacha Van Dorssen 1990
Moschino fashion show Spring/Summer 1994 Moschino Fashion Show Spring/Summer 1987
Moschino History
Care Otis Moschino dress for Vogue 1992 Iconic Moschino Teddy Bear dress
Franco Moschino + Couture Moschino Advertise Campaign 1995
History
Moschino
People sometimes say:‘Who woman?’, but my woman is good and bad.A collection i reflection of who you are , a the end everyone’s good and
Rossella Jardini: Classy and chic Born in Bergmo in 1952, Rossella Jardini started her career first by selling clothes than designing them. However, she met Nicola Trussardi in 1976 and she became his assistant. She soon moved on to create her own brand with two friends. She met Franco Moschino and she became his assistant, and very good friend, once again and permanantly settled there in 1984.
Ten years later, she became the creative director of the brand, after Franco tragically and saddly died in 1994. She continued to place the philosphy-parody and stereotype of the brand at heart by shocking and teaching the market, but with a touch of classy and feminine till 2013, when she left the brand giving the space for Jeremy Scott. Rossella nowadays, look after her own brand.
Rossella Jardini 2010
Moschino History
o’s your s both is a and in d bad.
Moschino History Moschino by Rossella Jardini Coat by Serge Barbeau for Madame Figaro 2010 Heather Marks for Moschino by Rossella Jardini by Michelangelo Di Battista Spring/Summer 2004 (Image 2 and 3)
Moschino fashion show Spring/Summer 2010 Moschino fashion show Fall/Winter 2013
Moschino History
Moschino fashion show Fall/Winter 2011 Moschino fashion show Fall/Winter 2011
Isabeli Fontana for Moschino Campaign Spring/Summer 2010
History
Moschino
Moschino History Moschino’s 30th Anniversary special edition ‘Extravaganza’ fashion show Spring/Summer 2014 in Milan.
Jeremy Scott: Pop Artist and Celebrity BFF Is the creative director of the fashion house Moschino. He was born in August 8 of 1975 in the countryside of United States. Scott has built a reputation as “pop culture’s most
a similarly irriverent approach, its founder Franco Moschino seeing fashion as a form of protest. He re-told the fashion gags of Franco (rubbish bags,witty slogan) through
irriverent designer”, fashion’s equivalent of Rolf Harris”, and “fashion’s last rebel”. As an early proponent of blending high fashion with street style, he creates design often incorporating pop- culture icons. Scott is very friend and has consistently worked with various celebrities such as Miley Cyrus, Madonna, Katy Parry, Rita Ora to name few. Since Jeremy Scott, took on the role as creative director in 2013, Moschino has catapulted itself into the spotlight. He choose the italian label because it had a
the eyes of an American (McDonald’s handbags, popcorn dresses, etc) Jerem’s first Moschino fragrance was called ‘This is not a MoschinoToy’. His fashion is often a satire, parody and comic. The 2016 show included a handbag that looked like a pack of Marlboro Reds and more the warning that fashion kills. Scott created a Tv commercisl for the Moschino barbie doll. Scott has been credited with reviving the Moschio brand, boosting its sales and turning it into a fan favorite.
Jeremy Scott, LA 2015
Moschino History
I do not speak Italian but I do speak Moschino!
Car wash Campaing Spring/Summer 2016
History
Moschino
Allien Jackie O. Fall/Winter 2019 Sponge Bob Fall/Winter 2014 Popcorn dress Fall/Winter 2014
Moschino History Jeremy Scott atMTV VMA 2014 Flowers Bouquet Spring/Summer 2018 Barbie Spring/Summer 2015 Paper Doll dress Spring/Summer 2017
Iconic Mc Donald’s fashion show and campaign Fall/Winter 2014
History
Moschino
STYLE
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STY
Iconic Chandelier dress Fall/Winter 2016
Style: Eclectic, Eccentric, Iconic, Irreverent, Provocative and Dramatic!
Moschino is one of the greatest Italian fashion houses and also one of the world’s most iconic faschion brands. It represents high fashion but stands out from other luxury brands and that is easy to notice. It’s unique style takes the world by storm with it’s eccentricy and magical color palette, with it is provocative attitude in surplus. The style is most irreverent and rebellius.
We can see a giant chandelier drees swayed down a runway smothered with persian rugs, tinkling past the broken furniture. We are witness to burnt patches as the new decorative motif. The brand has a grand ability to show serious tailoring in a mocking fashion and that is where the irony lies. The underlyng is set to frivolous and dramatic.
Style
Moschino
Moschino Cruise 2018 Moschino Fall/Winter 2014 Moschino Spring/Summer 2017
Style
Moschino
Backstage Flowers Spring/Summer 2018
Style
Moschino
E CODE
STYLE
Prints Moschino prints run through a broad and vivacius spectrum ranging from super colorful to black and white patterns. It is amusing, witty and full of caracter. It takes on a life of their own. The prints are interactive and take inspiration from cartoon themes, food and beverage, cleaning sprays, etc. No doubt that the texts are one of the biggest icons of the brand and always come with messages. A simple white T-shirt full of meanings. It is fun and joyful. The patterns are diverse from animals theme, dots and stripes, chess and many texts. among others.
Moschino Style Code
Looney Tunes Cartoon T-shirt Fall/Winter 2015
Fall/Winter 2019 Fall/Winter 2015 Spring/Summer 2016
Fun, Colorful and Cartoons
Moschino Style Code Fall/Winter 2015 Men’s wear Fall/Winter 2016 Spring/Summer 2016
Animals
Spring/Summer 2017 (Both)
Moschino Style Code
Pre Fall 2014 Fall/Winter 2010
Chess and Texts
Fall/Winter 2012 Fall/Winter 2013
Moschino Style Code
Pre Fall 2014 Fall/Winter 2018
Dots and Stripes
Spring/Summer 2015 Spring/Summer 2011
Moschino Style Code
Spring/Summer 2017 Spring/Summer 2013
Material Moschino is half about inexpensive materials, elaborate design with elementary fabrics. No cruelty to animals thus faux fur. Plastic is used extensively.There is a magnanimous variety of assorted laces. Sheer and self fabrics play an undertone. Many vibrante and shine materials as satin and sequin. Also faux leather and denim are the basics of many Moschino collection.
Moschino Style Code
Plastic dress detail Fall/Winter 2017
Spring/Summer 2018 Fall/Winter 2017 Pre Spring/Summer 2016
Faux Leather and Faux Fur
Moschino Style Code Men’s wear Pre Fall/Winter 2017 Fall/Winter 2016 Fall/Winter 2012
Denim
Men’s wear Fall/Winter 2017 Spring/Summer 2017
Moschino Style Code
Fall/Winter 2016 Resort 2015
Bright Satin and Shine Sequin
Fall/Winter 2011 Fall/Winter 2012
Moschino Style Code
Spring/Summer 2012 Fall/Winter Ready-to-wear 2019
Plastic
Fall/Winter 2014 Fall/Winter 2017
Moschino Style Code
Fall/Winter 2017 Spring/Summer 2016
Iconic Moschino’s Shopping Bag Dress
Silhouette Moschino designs are widely imaginative creating fashion out of anywhere and anything. There are some dresses made with crazy material transforming completely the shape. The brand takes inspiration from a shopping bag or even a flower bouquet to create an ensable that is catchy, ironic and one that can not be easily forgotten. Some silhouettes are humorous. Very irregular and oversized. It pokes fun at the fashion world as well as boast off an over the top attitude. Inspired you to giggle a little and that is quite a feat. The brand is very open to overflow, but still in some cases the silhouette are prefered to be a classical cuts or fitted sartoria and then they can play more with material or colors. Franco Moschino proved fashion did not exist, and if it did, it is true significance would embody the freedom to wear anything.
Style Code
Moschino
Fall/Winter 2015 Pre Spring/Summer 2016 Fall/Winter 2011
Classic cuts
Moschino Style Code Pre Fall/Winter 2017 Spring/Summer 2017 Spring/Summer 2011
Oversized and Irregular
Spring/Summer 2018 Spring/Summer 2016
Moschino Style Code
Spring/Summer 2016 Fall/Winter 2015
Mini
Spring/Summer 2018 Fall/Winter 2019
Moschino Style Code
Spring/Summer 2015 Spring/Summer 2017
Fitted Sartoria
Pre Fall/Winter 2016 Pre Fall/Winter 2012
Moschino Style Code
Fall/Winter 2016 Spring/Summer 2016
PR
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Product Line Moschino has started his first company under the name “Moonshadow� and launched his first brand as Moschino Couture in 1983. In the beginning, he designed casual-wear and Jeans, which eventually evolved in the production of various lines like lingerie, swimwear, evening wear, and perfumes. Five years down the line and successful launch of Moschino Couture, he launched a less expensive line called Cheap and Chic. His designs were bold, eccentric, rebelious and extravagant. Cheap and Chic were a quick hit amongst the target customers of theage group 21-33, the label was further expanded into Moschino Jeans which was then evolved into Love
Moschino Product Line Moschino and was then evolved into Love Moschino and E-Couture which he worked on until the end of his time. Over the years, after Franco’s death, the labels were trasforming through the reins passed. First with Rossella Jardini, Moschino developed into many other lines like, Moschino Maison, Moschino kids and Boutique Moschino. Nowdays with Jeremy, the brand is more simplified with 3 different lines, Moschino which englobes women and men, kids, perfumes and acessories, Boutique Moschino is the line only for Women’s wear and some acessories. Love Moschino is the most casual of the brand.
Love Moschino bag Campaign 2016
Love Moschino Love Moschino was a diffusion line of both men and women’s wear. Previously known as Moschino Jeans (1986-2008), was brought under one name of Love Moschino,with a collection of leather and casual wear, exclusive for casual clothing for both men and women.
Product Line
Moschino
Boutique Moschino Boutique Moschino is the new name for the Cheap and Chic collection which is the secondary line for young women’s wear. “This is not as fashion addicted and irony “remains key for the Boutique Moschino. It is an aspirational line but still reflects Franco’s mantra and his customer’s motto: I am what I am.” Boutique Moschino is priced 30 to 40 percent less than the brand’s main line, and very well loved by blooming stylist girls.
Boutique Moschino Campaign Spring/Summer 2018
Product Line
Moschino
Moschino Men’s The Moschino men’s wear is very bold and fun, ideal for men who are fans of stylish design that commands a room. The men’s clothing line from Moschino is broad ranging and exciting, incorporating everything from tailored waistcoats through to logo print T-shirts, animal-print jackets and pants and tops in matching prints. Also underwear collection and acessories incorporated to the brand.
Moschino Product Line
Moschin’s underwear Campaign Fall/Winter 2014
MEN Moschino Fall/Winter 2015 MEN Moschino Spring/Summer 2015
Moschino Product Line
MEN Moschino Spring/Summer 2015 MEN Moschino Fall/Winter 2016
Moschino kids Moschino BABY for children ages one to three months to two years old; Moschino KIDS for children ages twelve to eighteen months to six years old; and Moschino TEEN for children ages six to fourteen. The collections are characterized by colourful, ironic pieces reminiscent of the fashion house’s iconic symbols.
Moschino Product Line
Moschino Kids Campaign Spring/Summer 2015
Moschino Product Line
Moschino Kids Campaign Fall/Winter 2017 Moschino Kids Campaign Spring/Summer 2015
Moschino Women’s Wear The woman who wears Moschino has a strong personality. She has sense of indentity humour, joy, youthful and fun. The brand is very kind to those women and keep playing with unimaginary collections and make those women dreams come true somehow. Most of the runway clothes is founded at the line Moschino women’s wear. The line still counts with acessories and also a perfum collection.
Fall/Winter 2015 campaign by Steven Meisel
Product Line
Moschino
Allien Jackie O. Fall/Winter 2019 Spring/Summer 2017 Fall/Winter 2012
Moschino Product Line Spring/Summer 2012 Fall/Winter 2019 Fall/Winter 2015
Moschino’s bag Fall/Winter 2017
Moschino
Evoking the look of streetwise luxury with the Moschino’s collection of accessories. Pop culture style combines with rich, natural fabrics and gleaming metallics. Moschino’s provocative attitude, irreverent graphics and bright primary hues in the accessories for women and men, ranging from hats to belts, bags to shoes, scarves to Iphone cases, among othets
Product Line
Women’s Acessories
Katy Perry at Met Gala 2015 Cone bagSpring/Summer 2016 Tighty-Whities bag Fall/Winter
Product Line
Moschino
Teddy Baer acessories collection Betty Boop scarf Limited Edition scarf to Celebrate Chineses New Year’s
Moschino Moschino Product Line History Sponge Bob, Spray Paint and Mc Donald’s Iphone Cases Moschino’s keychain, elt, earring and
Moschino Couture Perfume Campaign 2003
Perfume The eccentric range of the brand goes beyond it is bright apparel designs and transfers onto the fruity Moschino perfumes. Moschino’s first fragrance, Moschino for Women, was launched in 1987 while the cologne Moschino for Men followed in 1990. The company continues to produce perfumes such as the flowery Cheap & Chic first seen in 1995, the youthful I Love Love in 2004 and the charming Moschino Funny!. Colognes include the aromatic Uomo Moschino from 1998, 2006’s Moschino Friends and Forever in 2011. The latest success one is Moschino’s Fresh Couture eau de toilette the concept is to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious, the juice of a luxury brands fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture.
Product Line
Moschino
Moschino for Women by Moschino Perfume 1987 Cheap and Chic by Moschino Perfume (Olivia’s Campaign) 2002
Product Line
Moschino
Moschino Product Line
This is not a Mochino Toy Fragrance by Moschino 2015 Campaign with Isabeli Fontana Selection of some of main Women’s Fragrance
Fresh Couture Moschino’s Frangrance Campaign with Top Model Linda Evangelista 2016 .
Product Line
Moschino
KET
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The famous topmodel Naomi Campbell for Spring/Summer 2018 Campaign
Market, Advertising and Social Moschino has a global retail network of mono brand stores and franchise stores. In February 2009, Moschino launched www. moschino.com as a virtual boutique, inviting clients across the globe to feel the luxury in store experience, online, thus providing the customers the luxury of purchasing garments and accessories from the collections of Moschino, Love Moschino, Boutique Moschino. One of the streght market points is a very simple and versatile brand with creative and individualistic design and collections.The product lines are launched to satiate the needs of customers of every section in the society. They have multiple pricing ranges to offer, appealing enough for various choices in terms of style and qualities. Being a part of Aeffe Group brings extra points to the brand, in term of financial
standing of the market for Moschino. The association with celebrities is another plus point for Moschino which expands the brand for the international markets and can expand very well in the emerging economies. Moschino manage a market strategy advertisement to connect to their target using different tools as billboards, online banners, and mainly in fashion magazines and social medias such as Youtube, Facebook and Instagram with 6 million followers. The market is constantly increasing with the technology. Always in the Moschino’s history had something else to say into the adverstiments, sometimes it comes as a protest, or an statement, or even an open eye to the population about different topics such as “To Stop the Fashion System�.
Market
Moschino
Moschino.com
Market
Moschino
Katy Perry for Fall/Winter 2015 Campaign
Market
Moschino
Black/White Iconic Moschino’s Advertsment Campaigns
Market
Moschino
Moschino Market Nature Friendly Campaign 1994 No to Racism! Campaign 1992 No to Violence! Campaign 1993
Protest against Fashion System Campaign Fall/Winter 1999.
Market
Moschino
ORES
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Moschino Window Display Store in London
Stores Moschino is a worldwide brand and has many franchise and mono-label stores spread around the world. These stores has been opened in Europe, such as the flagship in Milan, Rome, London, Capri, Berlin, Paris, etc. Also in the United States, in New York and Los Angeles, in the Eastern Europe, Moscow and St. Petersburg in Russia, Istanbul, among others . In Asia, Hong Kong, China, South Korea and Japan. As well as in the middle-East one of the biggest stores in Dubai. In addition to the above, many dedicated spaces, shop-in shops and corners have been opened in the most prestigious department stores in the world such as Saks Fitfh Avenue in the United States, Saks in Mexico City, Isetan, Takashimaya,Daimaru in Japan, Shinsegae,lotte and Sunday in Korea,Harvey Nichols, Harrods and House of Fraser in London, Printemps in Paris, Oberpollinger in Munich, EL Corte Ingles in Madrid, and La Rinascente and Coin Milan. One of the biggest brand identity element are shown in the store windows It is always an atraction with different themes for the different collections.
Stores
Moschino
Moschino Store Facade in Milan at Corso Como
Stores
Moschino
Moschino Stores Moschino Flagships stores in 2012 ( Different lay-out)
Moschino Stores Moschino Display Fashion Kills, London, 2016 Moschino Mc Donald’s display, Milan Flagship 2014 Moschino Display Drink Moschino, Los Angeles 2015
GET
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Street Style Moschino
Who wears Moschino? Moschino has a specific target in mind when it comes to their creation process. With a range of contemporary and pop cultural ideas, it focuses on a clientele of 21-33 years old. These consumers are motivated by self-expression and individuality, they hold in high regard the unconventional side of the brand while seeking relation and adventure. Moschino is a luxury brand that appeals to youthful individuals with a medium to high income. It has been shown that a broad range of consumers seek the more affordable accessories for they showcase a statement as well as exalt creativity. A customer of the brand was quotes saying: “I am a creative individual who is fashion conscious but at the same time want to stand out among friends. I like to stand out wherever I go and bold colours help me express the joy of life.�
Target
Moschino
Street Style Moschino
Target
Moschino
Street Style Moschino
Target
Moschino
Katy Perry and Jeremy Scott at Met Gala 2015
Celebrity Moschino has a high celebrity profile, with the likes of Katy Perry, Miley Cyrus, Paris Hilton seen wearing bold, courageous Moschino get ups, celebrity endorsement and collaborations appear to be a popular communication choice. Rita Ora has been a popular choice for Jeremy Scott. She has been spotted wearing Moschino not only out and about in readyto-wear garments, but also in her own work, including her oficial video on Youtube: “I will never let you down�. Pop culture is certainly a reoccurring theme with Moschino and its strategic using the image of celebrities collaborations and endorsement all act as further communication methods in promotion its high fashion, luxury retail experience and collections.
Target
Moschino
Cindy Crawford, Jeremy Scott and Kaia Gerber at the runway backstage of Spring/ Summer 2017 Jeremy Scott and Hailey Baldwin at the runway backstage of Spring/Summer 2017 Demi Lovato wearing Moschino at the Met Gala 2016
Target
Moschino
Fergie wearing the Iconic shopping bag dress at the Fashion Los Angeles Awards after-party 2017 Beyonce casually wearing Moschino T-shirt
Moschino Target
Milley Cyrus at the Elton John’s Oscar after-party 2018 Paris Hilton casually in the NY streets
Bar Rafaelli for Go Style Magazine Jan/2017 Madonna wearing Moschino at her Oscar’s after-party in Los Angeles Rita Ora at Rimmel’s 180 Years Of Cool
Target
Moschino
C
TITORS
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COMPETITORS
Marc Jacobs Is a fashion designer born in April 9 of1963, in New York City. Marc’s life was completely altered following the death of his father at the age of 7. He would eventually move in with his grandmother and that made all the difference. Marc entered the Parsons School of Design and later landed a position at Perry Ellis. Marc Jacobs created Marc Jacobs International with Robert Duffy in 1984, basing the brand on two very simple concepts: a love of fashion and a commitment to quality. Finding the perfect balance between tradition and innovation, highlighting Jacob’s exuberant creativity, the brand has become a driving force in the industry.
Marc Jacobs
With the addition of Marc by Marc Jacobs in 2001, Marc Jacobs International offers two complete lines of ready-to-wear and accessories. Part of a generation that is conscious of the world around it, sensitive to humanitarianism and social entrepreneurship, Marc Jacobs has made its mark as rebellious, unpredictable, original, unique, and authentic all at the same time. He was creative director for Louis Vuitton from 1997 to 2014. Committed to the communities around them, Marc Jacobs International leads by example, supporting over 75 charities and organizations around the world. organizations around the world.
Moschino Competitors
It’s the things that aren’t accepted as conventionally beautiful that I find more
Moschino Competitors Adwoa Aboah for Marc Jacobs beauty Marc Jacobs make-up Kaia Gerber for Marc Jacobs beauty
Marc Jacobs Campaign Spring/Summer 2018
Competitors
Moschino
Daisy Fragrance by Marc Jacobs Oh Lola! Fragrance by Marc Jacobs
Competitors
Moschino
Moschino Competitors
Marc by Marc Jacobs watch Marc Jacobs Tote bag Manifesto scarf by Marc Jacobs Marc Jacobs pins collection Marc Jacobs in Collaboration with Diet Coke
Elle Fanning for Miu Miu Campaign Fall/Winter 2014
Miu Miu Miu Miu is a high and luxury brand owned and subsidiary by Prada, with has as creative directior Miuccia Prada. Miu Miu has a line of clothing and accessories under its hood as the their produce, and has their headquarters in Milan. Miu Miu explores fashion as a rarefied form, giving elegance and sophistications a new and twisted meaning. Has a very youthful outlook towards the fash-
It is a counterpoint for Prada’s minimalist concept with that of a sensual, rebellious, take on dressing up. Miu Miu of Prada group offer variety of nteresting mix up of elegance and fun with a twist for both feminine and masculine counterparts, in the fields of clothing footwear and accessories, perfumes that have very recently hit the market (2015) someof the world’s prime retail positions in cities including New York, London, Paris,
ion, a contrary to the ever-so poised collections of Prada. Established in 1993, Miu Miu was a private territory of expression and a creative playground, fittingly christened with Miuccia Prada’s family nickname.
Milan, Tokyo, Beijing and Hong Kong. Miu Miu’s global boutiques are the bricks and mortar embodiment of the experimental spirit of the brand.
Moschino Competitors
Ugly is attractive, ugly is exciting!
Miu Miu Campaing Spring/Summer 2017
Competitors
Moschino
Moschino Competitors Miu Miu Campaign Spring/Summer 2017 Miu Miu Campaign Fall/Winter 2017 Miu Miu Campaign Spring/Summer 2017
Moschino Competitors
Miu Miu Bridal Shoes 2017 Miu Miu sunglasses Miu Miu L’eau Bleau Fragrance
CO
ORATION
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Colaboration Moschino as a limitless brand in creativity and inspiration makes the creative director Jeremy Scott go beyond were no one have ever reached, but absolutely for sure they dreamt about it before. To make this crazy ideas real, Scott count with an huge number of collaboration for the brand. Such as Mattel, Kartell, Nintendo, Coca Cola, Disarono, among others. He creates tittles such as “Drink Moschino� and make nice popular clothes together with Coca Cola and at same time Coca Cola makes different and colorful bottles with the label Moschino stamped. One of the most successful marriage with the brand was with Mattel, when in 2015 Scott made the whole Spring/Summer collection inspired in Barbie dolls, at once again the same clothes in miniature for the Barbie Dolls. This collection is remarkable.
Colaboration
Moschino
Moschino Colaboration
Super Moschino Bags and T-shirts colaboration with Nintendo
Moschino Colaboration
Moschino print Bottles colaboration with Disaronno Whisky
Moschino Colaboration
Moschino Drink Coca Cola bags and T-shirts and Customed Bottles and Cans colaboration with Coca Cola
Moschino Colaboration
Barbie Collection and Campaign Spring/Summer 2015 colaboration with Barbie Mattel
Plastic sandals, colabotation with Kartell Teddy Bear make-up collection colaboration with Sephora
Colaboration
Moschino
TURE
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FURNIT
Moschino Furniture The capsule collection, was launched in 2017 for the design week, which Moschino is partnering with furniture company Gufram. Both companies are recognised for pop iconography. The masterpiece of the collection is the iconic Bocca lips couch. Which is called incidentally by Gufram as “Moschino kisses”. There are three additional pieces, “biker cabinet,” a interpretation of Moschino’s trompe l’oeil biker jacket handbag, and two high heels. The heels, which like the cabinet bring a surreal aspect to the furniture thanks to their scale . All pieces in the collection are undoubtedly whimsical and humorous. This was not the first time that Moschino experience with furniture, in 2008 still with Rossella in charge, the company made a collaboration with Kartell creating some different textile ghost chairs. After Kartell, in 2012 came another collaboration, this time in between Moschino and Altreforme. Very colourful and playful Moschino Loves Altreforme collection composed by furniture and accessories. Consisted in a mix of funny and unusual shapes made in alumin-
Moschino Furniture
Jeremy Scott with the Moschino’s furniture line in collaboration with Gufram
Moschino Furniture
Mademoiselle a La mode chair collaboration with Kartell Moschino Love’s Altreforme furniture High Hells chair and shelves collaboration with Gufram
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N HOTEL
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Maison Moschino Ball-gown beds, out-of scale furniture, and a fairy-tale atmosphere characterise the signature Italian fashion brand’s ironic and irriverent hotel. The project entrusted to Luca Strada Associati e Rossella Jardini con Jo Ann Tan. The exterior facades were faithfully restored while the interior has been fully reinterpreted by Moschino. Open in the spring of 2010. The narrow and horizontal building shape did not allow for the creation of large hall or rooms. On the entrance floor were the lobby-reception space, bar, and a small event space for up to 15 people. There was also a large outdoor space called Dehor, as well as a restaurant with terrace. Fun and variety was provided 16 Moschino
-style themes: Alice’s Room, Been Room, Petals Room, Luxury Penthouse, Forest, Sleeping in Fun and variety was provided 16 Moschino-style themes: Alice’s Room, Been Room, Petals Room, Luxury Penthouse, Forest, Sleeping in Eveningwear, Little Red Riding Hood, Sweet Room, Ivy, Wallpapers, Clouds gold, Blue, half-room, Jib and Shadows. There was a total of 65 rooms occupied along of 4 floors. Some of the lighting and furnishings were produced by such companies as Cappellini, Edra, Luceplan, Poltrona Frau, Zanotta. The Hotel was closed on the 2 of August 2014.
Moschino Maison Moschino Maison Moschino corridor detail
Moschino Maison Moschino Maison Moschino lobby Lobby detail with the Dress Lamps Maison Moschino facade
Moschino Maison Moschino
Petals room Forest room The Sleeping in a Ballgown room ( detail: dress bed)
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T SEASON
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LATEST
Latest Season Collection Jeremy Scott is a conspiracy theorist this season. The latest collection start point was a JFK conspiracy, the one conjecturing that President Kennedy told Marilyn Monroe aliens were real, that she was going to go to the press with the story, and she was offed because of it. The tale’s delightful ridiculousness inspired a conspiracy theory of his own: that Jackie Kennedy was an alien, and responsible for both of their deaths. Half of the models were painted in a different color, because they were aliens.
Moschino Latest Collection
The subtext was what made this show compelling. Scott is outspoken in his politics, and he is strongly opposed to Donald Trump’s stance on illegal aliens. “I’m not anti-alien,” he said. “I don’t want to build a wall.” Scott is all inclusive, and everyone is welcome here sense of fun has won him a huge fan base, both at home at his eponymous collection and abroad at Moschino.
Moschino Latest Collection Backstage of the latest collection runway Fall/Winter 2019
Backstage of the latest collection runway Fall/Winter 2019
Latest Collection
Moschino
Moschino Latest Collection
The latest collection runway Fall/Winter 2019
Moschino’s face girls Gigi Hadid, Bella Hadid and Kaia Gerber at the backstage of the latest collection Fall/Winter 2019
Latest Collection
Moschino