JumpFromPaper BRAND BOOK

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JumpFromPaper

BRAND BOOK


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Hey!

Welcome aboard the world of two-dimensions. This is a little journey to get to know JumpFromPaper! Who we are and what we are doing.


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JumpFromPaper® is a brand of designer bags bursting with boldness and playfulness, and here to fulfill everyone’s childhood fantasy. Created by the Taiwan designer duo Chay and Rika in 2010, JumpFromPaper® is now a hit in over 25 countries worldwide. Colorful, quirky and always with a sense of humor, JumpFromPaper shares a passion for laughs, and encourages people to let their imaginations go wild. A perfect expression of individualism and uniqueness for today's generation, JumpFromPaper lives the philosophy— “Why take everything so serious?”


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Here are some things that we think best to describe and what we do.


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JumpFromPaper exposes the fun of daring reality. High-contrast, saturated colors, and thick, black outlines challenge people's perceptions—ready to take fashion to a new dimension.

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I GIVE MYSELF PERMISSION TO BE ME. Always adventurous and always inventive, JumpFromPaper doesn't follow rules. Young at heart, independent, forthright and uninhibited. JumpFromPaper is a mindset. It's an attitude.

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People are born to have fun! JumpFromPaper is original and energetic, fun at first sight. JumpFromPaper designs and colors speak loudly, creating an offbeat and rebellious fun. A necessary element in all JumpFromPaper activities: "HAPPY".

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Why take everything so serious?


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Forming in 2010, what was the initial concept behind JumpFromPaper? "Why take everything so serious?" "Do we really need to follow all those rules?" When it comes to creating something new, we think we are all a bit rebellious. We want to add more of the unexpectedness that we find in comics and cartoons, bringing it into the real world. We perceive everything through 2D perspectives, drawing everything in life: people, clothes, outfits, bags, stories. One day an idea just popped up, "Why not turn these graphic works into the real thing?", following which JumpFromPaper popped to life.

Your designs are playful and childlike, a little reminiscent of paper doll dress up clothes. Was this a source of inspiration for you? What else inspires you? Not really. (although we would very much enjoy playing paper dolls!) Our collections are inspired by time misspent on cartoons and comics! We are also addicted to anything quirky. Our team are heavy internet users, and we all love collecting. We've always collected funny and weird stuff—pictures and quotes—and we've now got a huge wall in our office for all these. For us, everything with a sense of humor is a source of inspiration.

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interview with the design team


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You’re into collecting funny and weird ‘stuff’. What do you qualify as “weird” and which of your collectables do you cherish most?

Absolutely. That is the main idea behind

We have a huge collection of toys. Disney stuff

qualify something as “weird”? As long as it makes

“ Why take everything so serious?” Thoughts, views, opinions…

us laugh! For example, we can’t get enough of

We think everything gets better when you stop

the “Devil baby attacks New Yorkers” video. Such

taking things so seriously. By not taking things too

mainly. That’s something that we are a bit reluctant to share with other friends. How to

a brilliant idea!

Do you consider your designs illusionary and trickery?

JumpFromPaper! We love to confuse people, and love to see people burst into laughter once they realize these are real bags. It’s all about having fun!

serious, you will find pleasure in the everyday. Sometimes you just forget how easy and simple life is. “People are born to have fun!”—this is the truth of life. At least, it’s what we believe in.


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Worldwide Shooting Project photography by Kao Cheng Kai Model / photo retouched by John Yuyi

The United States

New York

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Worldwide Shooting Project photography by MasterHands

Japan

Tokyo

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Worldwide Shooting Project photography by Slowly

United Kingdom

London

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201 4 OR IGIN AL

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Collection


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TIME MACHI NE

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TRAVELER

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O RIGINAL PI NK

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Who’s wearing JumpFromPaper?


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Who’s wearing JumpFromPaper?


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Have we mentioned media exposure?


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Have we mentioned media exposure?


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There you have it. Hope you have enjoyed the journey? Get in touch with us.


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Contact Us General Question info@jumpfrompaper.com Wholesale sales@jumpfrompaper.com press press@jumpfrompaper.com www.JumpFromPaper.com

www.JumpFromPaper.com


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/jumpfrompaper

@jumpfrompaperHA

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COPYRIGHT @ 2010-2014 JumpFromPaper速 ALL RIGHTS RESERVED.

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