YO U R I NVE STI N G
From Tiny Acorns, Mighty Oak Trees Grow Liz Bennett has bootstrapped her part-time neighbourhood gardening gig into a thriving business. At 27, Liz Bennett had just resigned after 10 years in the UK police force, and she wasn’t quite sure what to do. But she’d always liked gardening, so she did a degree in landscape architecture, which she managed to work around having her two sons. As a full-time mum, she occasionally did some garden design work while focusing most of her energy on raising the kids. It all started with an ad on Neighbourly Then in 2016, she wanted to start working again, and began looking for a part-time job with plenty of flexibility to fit around school pick-ups and sports events – with no luck. Instead, Liz posted an advertisement on Neighbourly. It said something like, ‘I love gardening but I live in a rental and I have no tools. If anyone wants me to do some gardening for them, I’ll do it for $25 an hour.’ The advertisement got four responses, and Liz started doing weeding and planting around the neighbourhood. That ticked over nicely until she hurt her back doing too much digging, and her friend, also a stay-at-home-mum, offered to step in for her. As soon as Liz’s back healed, they S P R I N G 2 0 2 2 | I N F O R M E D I NVESTO R 8 2
worked together, which allowed them scope to take on a few more clients. “It got insanely busy really quickly through word of mouth,” she says. “For two reasons, I think. First, we always turned up, and we did what we said we’d do. Second, we fitted into a niche – there are mowing companies, and hedge-trimming companies, but we didn’t have a mower or a hedge trimmer, so we did basic gardening. We were on our hands and knees getting the weeds out, with just secateurs and trowels.” Expanding the team Soon Liz needed more people, so she started asking around for other mums who wanted some super-flexible work. Plenty of
people were happy to take her up on the offer of $30 an hour for weeding, and Liz was able to start buying a few more tools. By expanding her workforce to include some younger and stronger full-time employees, Busy Lizzy Gardens was able to offer services like hedge trimming and stump grinding. She was also able to spend up large at the Stihl shop on tools that would last for years, not just months. During this period Liz often worked 17hour days, sometimes seven days a week. “It really just mushroomed,” says Liz. “Now I have 18 staff, including two landscape architects and a designer, and I took on my first licensed builder in February, with another one starting next
