Future Retail Pixellation 2077
In 2077, VR technology and holographic projection technology have become an indispensable part of people's daily life, and constantly change all aspects of people's lives. The traditional business model suffered a huge impact in the 2017 Internet wave and began to decline rapidly. Today, the revolution in VR technology in 2077 completely changed the traditional retail business model, and the concept of retail has been redefined by the VR revolution. "WE NO LONGER SELL PHYSICAL GOODS, WE SELL EXPERIENCE."
Future Mall Harvy, Illinois, America Individual Completed in the Fifth Year of Undergraduate Summer,2019
Business Typology Around Site
American Business History
6624.75 ㎡
Average floor number: Customer flow:
2
13/min
Customer reviews: "We often drive to stay in a large supermarket for a whole day, but it is very boring , we hope to find something fun."
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3 87552 ㎡
Average floor number: customer flow：
2 times/min
4 times/min
330m
650m
1884
1878
Family-run Shop
Mail Order
Chain Store
In 1856, Benefiting from the second visitor revolution and the development of the railway, there were a large number of grocery stores, street shops and other family stores.
In 1884, Richard W. Sears began experimenting with the mail-order format and established the first company to focus on mail order business to farmers.
In 1878, the first chain store in the history of the United States, "A&P", appeared in a chain of stores, using a unified logo, but the supplier did not share.
1924
1930
1960s
Department Store Center
Supermarket
Discount Mall
Macy’s was founded in 1858 and was promoted as “the world’s largest store” when it opened in Seventh Avenue in 1924.
Founded in 1889, Kroger was formerly known as the Great Western Tea Company. In 1930, the concept of "supermarket" was first created.
In the 1960s, some retailers began to explore lower-cost sales models, including Wal-Mart, Target, and Kmart.
1983
1996
2077
Street Markets
Quantity: Average Area:
4 times/min
11 times/min 3993 m2 5
440m
16 times/min 8253 m2
Outlets
Quantity: Average Area:
120662 m2
7 times/min 3113 m2
Supermarket
110028 m2
13 times/min 6521 m2
32007 m2
18 times/min 7732 m2
SITE
BEFORE 20TH
1
3/min
Customer reviews: "Outlets mall often brings us discounted goods ,but we are so poor that we cannot afford it , so we rarely go."
Quantity: Average length:
473.3m
Average floor number: customer flow:
?
3
1
3.5/min
Customer reviews: "Street markets can sell lots of goods to us , but there are crimes that can happen at any time on t h e s t r e e t s o f t h e c i t y. "
Member Mall
Online Shopping
What's next ?
Another retail model that emerged in the 1980s was a membership-based mall. In 1983, COSTOO was born at the same time as SAM.
The rise of online retail in the late 1990s gave birth to two companies that subverted the entire retail industry—eBay in 1995 and Amazon in 1996.
Under the influence of VR technology, holographic projection and other technologies, what is the definition of retail in the future?
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PIXELLATING SOCIAL LIFE
Display and Advertising
Communication and Interaction
Ultiplayer Game and Online Travelling
The vertical boom contains supporting structure and data transmi ssi on lines to serve electronic screens and VR equipment.
Electronic center control ball is used for the transmission of VR devices and the transmission of screen information.
The screens are connected by a card slot, which makes it easy to split each screen and make it movable .
PIXELATING NATURE LIFE
Standing and Thinking
Sitting and Rest
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The floor is divided into a number of small units that form undulations between each other for different terrains.
Modular supporting structure separates each subdivided floor. Climbing and Exercising
A snap-on device at a fixed position on the ground is used to secure each electronic screen. Party and Disco
Using holographic projection technology to simulate all the details of trees, rivers, etc. in the natural environment.
Private and Leisure
The pressure sensing system controls the lifting of each subdivided floor to form different undulations 6
Exploded Axon
The building facade is consisted of electronic billboards to attract people and advertise the brand.
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Variable Plan Hill
Lake
Desert
River
Through the control of the support system and the pressure sensing system, the subdivision floors are raised to different heights to simulate the mountainous terrain in nature.
Through the control of the support system and the Holographic projection system,the subdivision floors f o r m h e i g h t d i ff e r e n c e s indoors and simulate natural water features
Through the control of the support system and the climate control system,the subdivision f loor s f or m topographic relief to imitate desert environment .
Through the control of the support system and the Holographic projection system,the subdivision floors form asimlated river .
Private Rental Use
Supermarket
Store
Livehouse
Separation of some small and medium-sized space by electronic screen partition allows customers and friends to rent together
Renting all the screens to a supermarket, discount sales and other activities, for better advertising results
The rental screen opens a popup store for different small merchants. So that every time a customer comes, there will be a new experience.
The rental screen forms some virtual livehouses, and customers can choose to be actors or viewers.
Each sub-floor can support different heights, thus forming indoor hillsides, terraces, rivers, etc.
Central power control system at the equipment level controls vr equipment and electric lifting floor in the entire building
The central air conditioning system at the equipment level controls the thermal environment adjustment of the entire building.
The first floor of the building uses a largearea glass curtain wall to increase the radiation range of the advertisement on the screen inside the building.
Double cores locating in the center of the building contain stairs, elevators and other vertical traffic
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Pixellating Social Life Space ≠function
In the future shopping mall, experience becomes the only product. People go shopping just for purchasing experiences, and VR equipment is the key to open the virtual world door. There is no longer a real wall in the mall, and people are free to define the nature of each space through an electronic advertising version. The advertising version becomes the only medium that attracts people into the virtual world. We will pixelate all social activities. 9
10
Pixellating Natural Life Space ≠function
In the future shopping malls, we can use the subdivision floor to achieve different height differences, together with holographic projection technology to simulate all the natural environment. We will pixelate all the natural life.
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