T i m Wa n g
PORTFOLIO BOOK
UI / UX Design 2020
ABOUT ME
PORTFOLIO BOOK
Tim Wang I am an UI / UX designer with 3 years experience in visual design. I have practical experiences such us user interface and experience design & project management at Cohome, P&G and Uniliver products branding design at Paradise Design from Taiwan, etc. I create impactful visual communications to connect users and products. Portfolio website : juntingw.com
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TA B L E O F C O N T E N T S
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29
54
70
Catchup
Mooday
Cesta
Gift House
User Research
Mobile UI
Academy of Art x Citroën
Mobile UI
Voice & Graphic UI
Branding Design
Automotive UI
Branding Design
Prototype
User Research
Concept Car
User Research
Motion Graphics
Prototype
Motion Graphics
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103
110
Fog city
Racoona
Clickit HTML
Mobile UI
HTML
Branding Redesign
CSS
CSS
User Research
JavaScript
JavaScript
Prototype
Web App design
PHP
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T i m Wa n g
User Research, Voice & Graphic UI, Prototype
UI / UX Design 2020
CONCEPT
PORTFOLIO BOOK
With Catchup, your job applications can be managed with one click. Catchup can help you organize emails by company. Also, you can update the application status automatically by using the shortcuts. You can easily edit and add additional interview steps. Each color bar indicates different application status, which makes it easy to distinguish what steps you are on.
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P R O B L E M S TAT E M E N T
PORTFOLIO BOOK
“ It is hard to manage my job applications.� Before you apply Each company has different deadlines and requirements.
Each company has different application processes. After you apply
Hard to remember which companies you have applied.
Hard to distinguish emails from recruiters among all other general emails. Difficult to follow up your application status.
Hard to manage different interview schedules.
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TA R G E T A U D I E N C E
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Primary Secondary
Students Looking for internship and new grad full-time position
Junior / Entry Level Position Looking to transfer company
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INTERVIEW & FINDINGS
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Tracking Status Spreadsheet to follow up their status Managing Email Organize Email base on different Stages / Regions / Positions Mark emails from recruiters / company Managing Application Application history
Notes about job description
Notification of different schedules (Alarm) Wish List of companies want to apply Communication Getting Feedback from Recruiters Background info Information of the Interviewer (Hiring Manager / recruiters)
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SURVEY & FINDINGS
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1. About 70% users applied to more than 10 companies 2. Prefer using Linkedin the most because of the "Easy Apply" feature 3. Managing applications a. Organize all applications by using Google docs, spreadsheets, or calendar b. Write down everything c. Remembering or Checking email frequently 4. Status Tracking Email / Excel / Note taking 5. Managing Emails Make an email folder / Color tag label / Separate email account 6. Managing Schedules Google Calendar
Link to survey
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MARKETING v
PORTFOLIO BOOK
Our target audience It is estimated that for the 2019-2020 academic year, there will be a
total of 3,898,000 college graduates in the United States, an increase of nearly six million students from the 2015-2016 academic year.
The unemployment rate for college graduates was only 2.5%. That means that only one out of every 40 college graduates is unemployed.
It takes the average college graduate 3–6 months to secure employment after graduation.
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E M PAT H Y M A P
PORTFOLIO BOOK
Angela 24, Student
Say “It’s hard to manage the application processes for all the different companies I applied for”
Think
Do Note-taking
Organizing manually in the doc.
Checking email and schedule everyday.
Feel
“What if I miss the deadline or important updates from the recruiter?”
Frustration
“I wish there’s an app that help me organize and keep track of all of my interview process”
Tired
Busy
Stressful
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PROJECT SCOPE
PORTFOLIO BOOK
Step 1
Step 2
Step 3
Seeking and Applying for job
Tracking the application status
Arranging the application and schedule
Searching Job Positions Rating: 4/5
Tracking Status Rating: 1.5/5
Arranging Schedule Rating: 3/5
There are many successful Apps on the market to help users find jobs.
Survey shows that users feel higher level of frustrations in these two steps
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SOLUTIONS
PORTFOLIO BOOK
1. Make the scheduling for interviews more convenient 2. Make it easy to track and manage different job applications status
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FOCUS POINTS
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1. Email Manager Tracking status for the large numbers of applications
2. Make it easy to track and manage different job applications status Tracking status for the large numbers of applications
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PERSONA
PORTFOLIO BOOK
About Tim is an international student now. His dream is to get a job in the US and be a software engineer. However, he has a lot of works to do everyday, and also looks for every opportunity to get an internship. He's going to graduate in few months, so he is very stressful and needs some help with his jog hunting.
Needs To get a full-time offer before he graduates To start his career as a software engineer NAME : Tim
Get a job and stay in the US
AGE : 22 OCCUPATION : Student STATUS : Single LOCATION : Berkeley, CA ARCHETYPE : CS Geek
Frustrations Doesn't have much time until graduation Very busy to balance school work and job hunting Hard to stand out among competitive CS students
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STORYBOARD
PORTFOLIO BOOK
Tim applies to a lot of companies and receives emails from different companies
He opens CatchUp on his desktop, and CatchUp sorts the mails by companies automatically
One day, he gets an update from recruiter about changing the way they interview
He says the keyword “interview� and checks the emails application status on his smartwatch
He opens CatchUp app in his desktop to update the status from video call to onsite interview
He set the schedules about interviews with recruiters through the desktop.
He gets a notification from his smartwatch: interview dates are confirmed by recruiters
He finally does the onsite interview
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CONSTRAINTS
PORTFOLIO BOOK
Applying
Browse jobs online
Select companies to apply for
Submit applications
Waiting
Receive confirmation emails
Communication
Get Response on next step
Reply back
Interview
Get Offer
Imposing Constraints
1. For students & entry level job hunters 2. Not for searching and applying jobs 3. The features should be easy and accessible 4. Not a social app, for the purpose of personal use 5. Don’t deal with the process happening after getting offer or rejection
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BRAINSTORMING
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F E AT U R E S
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1. Desktop
2. Smart Watch
Email Manager
Voice Assistant
Using OCR (Optical Character Recognition), filter and organize emails related to job application
Notification
Clearly sort the emails by different companies
Status tracker (view only)
Schedule reminder
Status Tracker Change application status Update your data in the status diagram (names, steps, date) Check the newest updates Schedule Add and edit your schedule Add notes for companies
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SITEMAP Page
Feature
Inbox
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Watch
Status
Search
Filter
Keywords
Search Bar
Filter Company Folders View Emails
Email info
Chat Bot
Schedule
View Calendar
Status Picker
View Status
Progress Bar
Editor
Notification
Settings
General Settings Follow-up
Notification Paired devices
List View Job Description
Grid View Add New Schedule
Language
Email Settings
Linked account
Account Settings
Profile
Password
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U S E R F L O W - S TAT U S Desktop
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Watch
1. First time user login Create account
Allow access
Tutorial
Status(Empty)
2. Just applied new company Inbox page
Confirm email
Short cut to create new status
3. Keep tracking status Receive response from Catchup
Ask Catchup for the status
Status page
Edit/check status
4. Receive updates from recruiters Receive email confirmation from recruiter
Schedule page
Inbox page
Ask Catchup to chow the schedule
Update your schedule
Jump to email account
Receive response from Catchup
Status page
Update your status
Reply to recruiter
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USER FLOW - VOICE
PORTFOLIO BOOK
Input : User
Output : Catchup
Wake word
Response
“Hey CatchUp”
"Your status for IBM software engineer is onsite interview"
List of questions to get response
GUI + Voice response
1. Check my IBM status 2. What is my status for IBM application 3. Check my IBM status for software engineer
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WIREFRAME
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SCREENS
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Inbox
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SCREENS
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Status
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SCREENS
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Schedule
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SCREENS
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Smart Watch
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PROTOTYPE
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Link to prototype
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CONCEPT VIDEO
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The video walk through the story of Tim, our main persona. This illustrates our user journey. Intro: What is the problem?
Prototype: Walk through our product Ending: What is the impact?
Link to concept video
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T i m Wa n g
Mobile UI ,Branding Design, User Research, Motion Graphics
UI / UX Design 2020
CONCEPT
PORTFOLIO BOOK
Mooday enables you to keep a private mood journal and write down you feelings. Try this beautifully designed mood-diary app right now! Welcome to Mooday!
Sign in
Rate your mood and add activities you have been doing during that time. You can a lso add notes and doodle. This app is collecting recorded moods and activities in the statistics and calendar. This format will help you to understand your habits better. Keep track of your activities and create mood chart to become more productive!
Sign up Forget password?
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COMPETITORS
PORTFOLIO BOOK
Moody
Daylio
eMoods
1. Track your moods
1. Use database of beautiful icons
1. Track your moods privately.
2. Know how stress affects mood
for your personalized activities
2. Report for your doctor visits.
3. Know how sleep impacts mood
2. Customize the names of moods
3. Easily chart your daily highs and lows, sleep, medications.
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KEYWORDS
Comfortable
PORTFOLIO BOOK
Personal
Clear
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LOGO GUIDELINE
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COLOR
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Primary color
Mood color
Light Blue RGB : 120, 151, 191 CMYK : 55, 33, 10, 0 HEX : #7897BF
Gray RGB : 51, 51, 51 CMYK : 60, 60, 60, 60 HEX : #333333
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TYPOGRAPHY
Poppins Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+<>
PORTFOLIO BOOK
What is Mood? In psychology, a mood is an emotional state. In contrast to emotions, feelings, or affects, moods are less specific, less intense and less likely to be provoked or instantiated by a particular stimulus or event. Moods are typically described as having either a positive or negative valence. People usually talk about being in a good mood or a bad mood.
Poppins Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()-+<>
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I N F O R M AT I O N A R C H I T E C T U R E
Walk-through page
empty state
select mood
My stats
My faces
Mood
add mood
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manage face
new face doodle
generate chart
More
empty state
app settings
mood analysis
note feeling
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WIREFRAME
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Moods Dashboard
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WIREFRAME
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Edit My Face
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WIREFRAME
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Add New Face
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WIREFRAME
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My Stats
More
My Stats
More
Daily Review
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28
03
29
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Doctor’s Advic e 02 Jun 28 – Jul 0 4
01
Analysis Char t
28. Jun 2019–04. Jul 201 9
More
Account
Account
Keychai n
Keychai n
PIN Lock
Paired devic e
Calendar
Keychain setting
Reminder
Histor y
My friends
PIN Lock
Meet doctor s
Calendar Reminder My friends
Average rate: Moderate
Meet doctor s
Wonderful date: July03 2019 Awful date: June30 2019 Advice: Talk to your friends!
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PERSONA
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About Roy was born in England. Heâ&#x20AC;&#x2122;s studying in department of architecture in California College of the Arts now. He has a lot of works to do everyday, so he usually feels stressful. He wants to find an internship this semester. He works hard so he can have an outstanding portfolio.
Goals Making a creative portfolio Achieving greater productivity when studying Managing time better
Frustrations Feeling stressful when midterm is coming Maintaining wonderful mood while studying Doesnâ&#x20AC;&#x2122;t know who to talk when feeling bad
Roy, 23 International Student 12K a year San Francisco
Personality
Likes
Introvert
Extrovert
SensingI
ntuition
Thinking
Feeling
Judging
Perceiving
Using his smartphone Open source application Going to museum Talking about his feeling
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USER STORY
PORTFOLIO BOOK
Story Today is a midterm presentation day. Roy feels stressful because of the midterm project. He presents it in front of the class, but his teacher says he didnâ&#x20AC;&#x2122;t do very well. After presentation, he opens Mooday and chooses a blue face to show his mood now. Also, he records what he has done in the class.
open the app
add mood
scroll to select mood
select today
take notes
save mood
Roy, 23 International Student 12K a year San Francisco
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PERSONA
PORTFOLIO BOOK
About Bella has a very busy life. She is an accountant in a big company, so she needs to memorize many tasks. Because her job is complex, she always feels tired when she gets off work. Sometime she travels out of the city to release her stress, it makes she feels better.
Goals Getting off work before 6 o’clock everyday Hanging out with friends in the evening on weekdays Traveling everywhere without stress and work
Frustrations Feeling stressful when her boss is mad Doesn’t know how to make her mood better Talking to her friends when she feels bad
Bella, 27 Accountant 75K–85K a year San Francisco
Likes
Personality Introvert
Extrovert
Sensing
Intuition
ThinkingF Judging
eeling
Using her smartphone Painting Traveling with friends Talking about her feeling
Perceiving
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USER STORY
PORTFOLIO BOOK
Story Bella needs to do a lot of different works everyday. Sometimes she needs to cooperate with design department, and sometimes she needs to do something for her boss. she always has many different feelings in a whole day. So she opens Mooday and customizes the face of her mood and records it. She likes drawing some cute faces in this app.
open the app
manage faces
draw the face
select color
name the face
save new face
Bella, 27 Accountant 75Kâ&#x20AC;&#x201C;85K a year San Francisco
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PERSONA
PORTFOLIO BOOK
About Taylor has 3 kids. She lives with her family and works at home. She needs to take care of her family and does houseworks everyday. Her schedule is always full because she meets her friends and goes to the gym every week.
Goals Making her working life better Achieving greater productivity while working Managing time better
Frustrations Feeling stressful when so many things need to think Maintaining wonderful mood while working Being patient when her kids are crying
Taylor, 32 Mom of 3 Kids, Freelancer 65Kâ&#x20AC;&#x201C;72K a year Palo Alto
Likes
Personality Introvert
Extrovert
SensingI
ntuition
Thinking
Feeling
Judging
Perceiving
Using her iPad Open source application Making new friends Talking with her kids
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USER STORY
PORTFOLIO BOOK
Story Bella needs to do a lot of different works everyday. Sometimes she needs to cooperate with design department, and sometimes she needs to do something for her boss. she always has many different feelings in a whole day. So she opens Mooday and customizes the face of her mood and records it. She likes drawing some cute faces in this app.
open the app
Taylor, 32
check statisti c
generate new chart
select time
see details
Mom of 3 Kids, Freelancer 65Kâ&#x20AC;&#x201C;72K a year Palo Alto
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SCREENS
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Moods Dashboard
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SCREENS
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Edit My Face
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SCREENS
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Add New Face
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SCREENS
My Stats
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More
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SCREENS
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MERCHANDISE ITEMS
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Mood Notebook
Smart Key chain
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PROTOTYPE
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Link to prototype video
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T i m Wa n g
Academy of Art x CitroĂŤn, Automotive UI, Concept Car, Prototype
UI / UX Design 2020
CONCEPT
PORTFOLIO BOOK
Experience Duality Our philosophy when building Cesta, was to create a car that helps balance life for everyone. Thatâ&#x20AC;&#x2122;s why we designed it with love for pedestrians, drivers, riders, bystanders and everything in between. Uniquely made to be both shared and privateâ&#x20AC;&#x201D;to create balance for all who travel together in Cesta.
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Challenge
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In Bay Area, people are always busy at commuting from home to office. Most of them live in suburban county, but they need to drive to the city. Usually, the traffic is very bad at the busy time, so we are trying to find solutions and combine with Citroen's future concept car to solve this problem.
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Solution
PORTFOLIO BOOK
1. Carpooling is becoming more popular in this modern world 2. Create a car has more flexible interior to balance people's busy life 3. An app helps users to match up them who have similar lifestyle and provide transparent information
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MOODBOARD
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MOODBOARD
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Ocean
• Peaceful • Calm • Fresh • Refreshing
Bergamot • Energetic • Warm • Inspiring
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FUTURE CAR DESIGN
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PERSONA
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Vehicle Usage
50% Work 25% Errands 25% Recreation-Trip
Miles Per Week
600 miles
Painpoints
1. Interrupted mobility using multiple Name
James Alaire
Age
35
Name
Aiden Francis
Age
35
modes of transportation 2. Limitation if fixed interior volume components 3. More congestion, less life balance
Family
Job & Salary
Family
Job & Salary
Single
Social Business
Single
Freelance
Networking
Consultant
Goal
1. Combining modes to transportation 2. Modular spaces 3. Adventure to new places 4. Unique lifestyle
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STYLEBOARD
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STORYBOARD
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SITEMAP
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Storage Check Car Info Page Battery Level Distance Remaining Parking Location
Storage Request
Driving Mode Speed Battery Level Distance Remaining Entertainment functions
Identify Page
Slide Down to Unlock
Face ID / Touch ID
Car Control
Engine Start page
Bike Info Page
Driver
Battery Level Distance Remaining Parking Location
Landing page
Map Speed Search Function
Passenger Rideshare
Information page Driver/co-rider/ storage information
Map page Map/Set destination
Map page + Drivers list Check available drivers
Request page Check the information and conform your request
Map page Navigation and destination
Car control page Lighting/ Music/ AC/ Climate
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WIREFRAME
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WIREFRAME
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SCREENS
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PROTOTYPE
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Link to prototype video
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CONCEPT VIDEO
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Link to concept video
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T i m Wa n g
GiftHouse Collaboration (Citroen), Automotive UI, Concept Car, Prototype
UI / UX Design 2020
CONCEPT
PORTFOLIO BOOK
Gift House www.gifthouse.org
What is Gift House? Gift House is a non-profit organization. We not only provide birthday gift donate service for the kids who are in low-income family but also provide opportunities to those donors who want to share their love. We also devote to educating the youth to be a donor to the best of their abilities by creating a funny application.
Give a gift to kids in need.
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COMPETITORS
Together We Riseâ&#x20AC;&#x2122;s programs are created to provide a way for people who cannot become foster parents to still have a meaningful and effective way to help children in foster care.
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Stand Up are here to empower homeless and at-risk youth toward lifelong personal growth, and to create in these youth a sincere belief in themselves through open, straightforward counseling, mentoring, and lifeskills training.
Miracle Foundation reunite children with their families whenever possible. And we work with the communities on family-strengthening programs so that single mothers and families living in poverty have the resources they need to keep their children.
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PERSONA
Kevin Keller #gifthousecares
#wishgranted
PORTFOLIO BOOK
About
Goals
Age 19, Student / Part time job
• Being able to donate to the poor who really need help.
15K – 16K
• Being able to work as a volunteer in his spare time although he is busy in studying.
Medium - High Tech Proficiency
• Participating in charitable events with his friends to have more fun and passion.
Experience of Volunteering Kevin likes to take part in some charitable events as a volunteer, and he likes to help those people who need any help. He enjoys go to those events with his friends because they always make Kevin happy.
• Understanding what things he can donate. • Receiving the needs and wishes from those people who need help
Personality Introvert
Extrovert
Sensing
Intuition
Thinking
Feeling
Judging
Challenges
• Helping other people by donating things without spending a lot of money because he is still a student.
Needs
Perceiving
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USER STORY
PORTFOLIO BOOK
+ Kevin
Jack & Mom
Kevin wants to be a donor. He opens the GiftHouse app and then searches the wishes from other parents. He chooses Jack and contacts Jack’s mom and discusses the details. Few days later, the app notifies him that Jack’s birthday is coming. He checks Jack’s wish list again and goes to Amazon to buy him a gift. The day before Jack’s birthday, Kevin sends the gift and birthday card to Jack. Finally, Jack’s mom gives Kevin a special thank to show they have a wonderful feeling about this event.
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USER JOURNEY
PORTFOLIO BOOK
1
Opens GiftHouse app
2 3 4
Uses explore page to see the kids’ wishes
Selects Jack and see his wish list
Messages the mom to know the sponsoring information.
5 6 7 8 9
Adds Jack’s birthday in the schedule
Notified the upcoming birthday before 2 weeks
Checks the latest wish list of the kid
Goes to Amazon to prepare a gift and card f or Jack.
Receives a special thank from the Jack’s mom
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INFO ARCHITECTURE
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WIREFRAME
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KEYWORD
Wishes
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Playfulness
Warmth
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MOODBOARD
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LOGO GUIDE
Logo for print and digital use.
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Logo icon for mobile device.
Clear space of logo.
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COLOR USAGE
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FORBIDDEN USAGE
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Gift House
Gift House
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TYPOGRAPHY
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ICONOGRAPHY
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KEY SCREENS
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ADVERTISEMENT
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MERCHANDISE ITEMS
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MERCHANDISE ITEMS
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MERCHANDISE ITEMS
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D I G I TA L A D V E R T I S E M E N T
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Link to advertisement video
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T i m Wa n g
Marketing Research, Branding Redesign, UI Design
UI / UX Design 2020
CONCEPT
PORTFOLIO BOOK
The old Fog City Diner opened in1985 and closed for renovations in 2013. Fog City is a historical restaurant located in Embarcadero which maintain the energy and approachable spirit of the beloved original. This is a redesign project. The goal is to make Fog City a more impressive place for people in San Francisco to feel the great history.
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RESEARCH
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RESEARCH
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RESEARCH
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M A R K E T I N G A N A LY S I S
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Review for Fog city (3.5 â&#x20AC;&#x201C; 4 stars)
Target Audience
1. Tourists + 2. Middle age people in middle class Troy, NY
San Francisco, CA
Los Angeles, CA
Fairfield, CA
+ 3. People who like beautiful restaurants and always take pictures before they eat
Henderson, NV
San Francisco, CA
San Francisco, CA
Brooklyn, NY
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LOGO REDESIGN
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LOGO REDESIGN
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COLOR USAGE
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TYPOGRAPHY
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INTERACTIVE MENU
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Link to prototype video
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WEBSITE
Link to prototype video
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T i m Wa n g
HTML, CSS, JavaScript, Web App design
UI / UX Design 2020
CONCEPT
PORTFOLIO BOOK
Racoona is a racoon tracker. There are many racoons live in San Francisco, if you find one, you can pin the spot you found them or take a picture and name them. Next time you meet them again, you can find them in the map page. Have fun!
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MOODBOARD
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TYPOGRAPHY
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Header: Raleway Medium ABCDEFGHIJKLMNOPQUSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+-={}[]\
Paragraph: Raleway Light ABCDEFGHIJKLMNOPQUSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+-={}[]\
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BRANDING
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App icon
Colors
Black RGB : 18,25,25 HEX : 121a1a
Logo with name
Racoona
Blue RGB : 139,78,228 HEX : 8cb2e3
White RGB : 255,255,255 HEX : ffffff
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WIREFRAME
PORTFOLIO BOOK
Daly City
Daly City
Andy
Racoona Sign up date
Max Lorem ipsum dolor sit
Added date
Password
Racoons
Level
Latest location Features Sign in
OK
Forget password? Sign up
My Racoons
Max
Max
#03 Name
Oreo Added date
Location
Oliver Charlie Boots Kitty Jo
Latest location
Color
Color Features Feature01 Feature02 Upload Feature03
Save
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SCREENS
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Sunset Distric Districtt
Sunset Distric t
Max Number
01
racoona
Caught date
Jul 09 2019
Location Sunset District Date
Jul-09-2019
Max
Password
Features
Number
01
Sign i n
Catched date
Jul 09 2019
Latest location locatio n
Photos
Forget password? Sign up
My Racoons
John Willer ID : jw123
#03
Edit
MAX
Location
Max lives in the woods
Sunset District Racoons
MAX Max lives in the woods
MAX
12
Signup date
Jun 29 2019
Date Jul-09-2019
Exploration
Name
Max lives in the woods
Features
MAX Max lives in the woods
MAX Max lives in the woods
Take a photo
Save
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T i m Wa n g
Marketing Research, Branding Redesign, UI Design
UI / UX Design 2020
CONCEPT
PORTFOLIO BOOK
This is a school project of practicing using PHP to read the backend data. Clickit is an e-commerce website which sells mouse. Based on the user experience, I created the branding, built the data and make them functional and user friendly.
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MOODBOARD
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BRANDING
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Logo
Favicon
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WIREFRAME
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Splash page
Product list
Cart
Home page
Product info
Purchase
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SCREENS
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T i m Wa n g
PORTFOLIO BOOK
UI / UX Design 2020