Hello. Nice to meet you. My name is Lim Jun Yuen, Jun for short. I’m a graphic designer from Kuala Lumpur, Malaysia.
Thank you for the opportunity to share my work. Any criticism and comments are welcome.
Selected works: Logo & Identity
TGV Cinemas Brand Identity for a local cinema.
Logo & Identity
TGV Cinemas The One Academy College of Communication Design Graphic Design: Corporate Identity & Brand Communication 2
As the film is rolling on the projector, not only the film reel gets larger on the end, it also represents the higher level of experience gained by our audience. TGV is a place where you can place yourself in someone else’s shoes or to feel what you can’t in reality; a place to broaden your perspective.
It’s here. This time we’re looking back at works from selected directors lost in time. See how the world’s beloved craftsmen behind the cameras express their creativity on the human existence. All this in Kuala Lumpur’s premier event featuring the acclaimed directors themselves!
TGV also opens up both ends of a film; we bring in works from the creative, project it, and make sure you leave with experiences you never thought you’d have.
Enlarging Existence
Colour Variation
The theme of the festival signifies that as the films are being projected (loop/process), you gain larger perspectives to our existence (see what others see). KLIFF further empower this experience by bringing films together from all over the world and expose you to people behind the camera.
B&W Positive
B&W Negative
Day 1 – 6: Films and talk from a specific director Day 8 – 9: International film competition
Logo & Identity
TGV Cinemas The One Academy College of Communication Design Graphic Design: Corporate Identity & Brand Communication 2
KLIFF
KUALA LUMPUR INTERNATIONAL FILM FESTIVAL
Enlarging Existence
KLIFF
KUALA LUMPUR INTERNATIONAL FILM FESTIVAL
It’s here. This time we’re looking back at works from selected directors lost in time. See how the world's beloved craftsmen behind the cameras express their creativity on the human existence. All this in Kuala Lumpur's premier event featuring the acclaimed directors themselves!
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25
My Neighbor Totoro (1988) Princess Mononoke (1997) Spirited Away (2001) Howl's Moving Castle (2004)
Memento (2000) The Prestige (2006) The Dark Knight (2008) Inception (2010)
Pulp Fiction (1994) Kill Bill: Vol 1, 2 (2003, 2004) Death Proof (2007) Inglorious Basterds (2009)
Christopher Nolan
Hayao Miyazaki
Quentin Tarantino
My Neighbour Totoro (1988) Princess Mononoke (1997) Spirited Away (2001) Howl’s Moving Castle (2004)
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25
Memento (2000) The Prestige (2006) The Dark Knight (2008) Inception (2010)
Pulp Fiction (1994) Kill Bill: Vol 1, 2 (2003, 2004) Death Proof (2007) Inglorious Basterds (2009)
Christopher Nolan
Quentin Tarantino
.10.2010
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27
28
26
27
28
The Terminator (1984) Terminator 2: Judgment Day (1991) Titanic (1997) Avatar (2009)
Lord of the Rings trilogy (2001,2002,2003) King Kong (2005) District 9 (2009)
Edward Scissorhands (1990) Charlie and the Chocolate Factory (2005) Corpse Bride (2005) Alice in Wonderland (2009)
The Terminator (1984) Terminator 2: Judgment Day (1991) Titanic (1997) Avatar (2009)
Lord of the Rings trilogy (2001,2002,2003) King Kong (2005) District 9 (2009)
Edward Scissorhands (1990) Charlie and the Chocolate Factory (2005) Corpse Bride (2005) Alice in Wonderland (2009)
James Cameron
Peter Jackson
29 Clint Eastwood Million Dollar Baby (2004) Letters from Iwo Jima (2006) Changeling (2008) Gran Torino (2008)
Tim Burton
James Cameron
Peter Jackson
Tim Burton
.10.2010 30
31
29
30
31
Of Gods and Men
Outrage
Of Gods and Men
Outrage
Our Life
Poetry
Our Life
Poetry
The Princess of Montpensier
Chongqing Blues
Million Dollar Baby (2004) Letters from Iwo Jima (2006) Changeling (2008) Gran Torino (2008)
The Princess of Montpensier
Chongqing Blues
Competition 2010 by Xavier BEAUVOIS by Daniele LUCHETTI by Bertrand TAVERNIER
Uncle Boonmee Who Can Recall His Past Lives by Apichatpong WEERASETHAKUL
Competition 2010
Clint Eastwood
by Takeshi KITANO by LEE Chang-dong by WANG Xiaoshuai
Competition 2010 by Xavier BEAUVOIS by Daniele LUCHETTI by Bertrand TAVERNIER
The Housemaid
Uncle Boonmee Who Can Recall His Past Lives
by IM Sangsoo
by Apichatpong WEERASETHAKUL
WWW.KLIFF.COM Official partners:
It’s here. This time we’re looking back at works from selected directors lost in time. See how the world's beloved craftsmen behind the cameras express their creativity on the human existence. All this in Kuala Lumpur's premier event featuring the acclaimed directors themselves!
23
23
Hayao Miyazaki
Enlarging Existence
Competition 2010 by Takeshi KITANO by LEE Chang-dong by WANG Xiaoshuai
The Housemaid by IM Sangsoo
WWW.KLIFF.COM Organized by:
Official partners:
Organized by:
Logo & Identity
TGV Cinemas The One Academy College of Communication Design Graphic Design: Corporate Identity & Brand Communication 2
KUALA LUMPUR INTERNATIONAL FILM FESTIVAL
26
James Cameron The Terminator (1984) Terminator 2: Judgment Day (1991)
Titanic (1997) Avatar (2009)
ORGANIZED BY:
WWW.KLIFF.COM
Logo & Identity
Kris Maglev Train Corporate Identity for a eco-friendly public transportation.
Logo & Identity
Kris Maglev Train The One Academy College of Communication Design Graphic Design: Corporate Identity & Brand Communication 1
Corporate Typeface
PF Square Sans Pro Electricity (renewable energy)
Eco-friendly
Aerodynamic
AaBbCc01 PF Square Sans Pro Light
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (.,:;-*!?’)
PF Square Sans Pro Regular
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (.,:;-*!?’)
PF Square Sans Pro Medium
PF Square Sans Pro Bold
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (.,:;-*!?’) ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (.,:;-*!?’)
Logo & Identity
Kris Maglev Train The One Academy College of Communication Design Graphic Design: Corporate Identity & Brand Communication 1
18 March 2010 All Secretaries Kris Transportation Berhad No. 21, Jalan Laju 5, Taman Tun Dr Ismail, 45600 Kuala Lumpur, Malaysia
Dear Secretaries, Re: Letterhead Stationary Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur vitae suscipit lacus. Proin dictum nibh nec nisi elementum vitae blandit sapien molestie. Phasellus vitae diam nec risus auctor ornare. Mauris leo orci, rutrum in rutrum ac, elementum a mi. Ut posuere est quis justo volutpat vulputate. Duis pulvinar odio est. Ut mattis suscipit tellus, vitae egestas nisl venenatis sit amet. Ut ante massa, semper eu mollis eu, rutrum vitae tortor. Nunc laoreet justo ac diam molestie vel rhoncus risus scelerisque. Donec tellus eros, tempus non egestas sed, semper vel felis. Nulla imperdiet est justo, a elementum turpis. Vivamus quis mollis justo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in enim odio, quis sollicitudin purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla vitae dapibus enim. Nunc vitae nibh a dolor imperdiet eleifend quis in nisi. Praesent sed turpis ut tortor eleifend accumsan eget lacinia lacus. Maecenas aliquam porta dolor non dictum.
Yours faithfully, for Kris Transportation Berhad
Lim Jun Yuen Managing Director
Logo & Identity
Kris Maglev Train The One Academy College of Communication Design Graphic Design: Corporate Identity & Brand Communication 1
kris.com.my
kris.com.my
kris.com.my
Brand Identity
Vapulse E-cigarettes & Mistlab Smoke Juice Brand Identity for a healthier smoking alternative.
Brand Identity
Vapulse E-cigarettes & Mistlab Smoke Juice Freelance project
BRAND PERSONALITY
VAPULSE
MISTLAB
Offering people a better and safer smoking experience with electronic vapourizer.
Specialized in quality smoke juice that is safe to inhale yet comes with great taste
JUDE LAW FOR DUNHILL
Trustworthy Elegant Confidence Classic Fashionable Responsible Innovative Safe Serious Friendly Confident
LOCAL DOCTOR
MARLBORO MAN TOYOTA PRIUS HYBRID DRIVE
Brand Identity
Vapulse E-cigarettes & Mistlab Smoke Juice Freelance project
LOGO DESIGN
VAPULSE
MISTLAB
Vitality, Pulse
Water Molecules
Brand Identity
Vapulse E-cigarettes & Mistlab Smoke Juice Freelance project
VAPULSE PACKAGING DESIGN
VAPULSE PACKAGING PROLOGUE KIT
CARTOMIZER Cool, Fresh
0 mg
5 CARTOMIZERS
Frosty Menthol offers real and strong menthol flavour. It gives you the most refreshing and chilling sensation that you can ever experience.
MADE BY
Vapulse’s 2-piece design ‘Cartomizer’ is a cartridge with atomizer built in.
NO CLEANING AND MAINTENANCE
HIGH VAPOUR VOLUME
FRESH AND DELICIOUS FLAVOUR
Nicotine level: None 0mg
FINEST LIQUID
STORE MORE LIQUID (up to 300 puff or 1 pack cigarette)
Warning: Use only if above legal age. Do not use this product to treat any medical condition or habit. Consult a doctor prior to use if pregnant, breast-feeding or suffer from any medical condition. Stop use if you show any sensitivity to this product. Product may contain nicotine (refer to the label).
FROSTY MENTHOL
vapulse.com
Frosty Menthol
PROLOGUE KIT
Directions of Use: Remove rubber caps and screw onto battery. Store in a cool, dark place. Use within 2 weeks after opening. Keep out of children.
Ingredients origin from USA & Europe ASSEMBLED IN MALAYSIA
5 CARTOMIZERS Nicotine level: None 0mg
Our Smooth Tobacco flavour has a rich essence of Virginia and Burley Tobaccos. The full flavour with sweetness will give you the smoothest ‘vaping’ experience.
FINEST LIQUID MADE BY
Vapulse’s 2-piece design ‘Cartomizer’ is a cartridge with atomizer built in.
NO CLEANING AND MAINTENANCE
HIGH VAPOUR VOLUME
FRESH AND DELICIOUS FLAVOUR
STORE MORE LIQUID (up to 300 puff or 1 pack cigarette)
prologue
Warning: Use only if above legal age. Do not use this product to treat any medical condition or habit. Consult a doctor prior to use if pregnant, breast-feeding or suffer from any medical condition. Stop use if you show any sensitivity to this product. Product may contain nicotine (refer to the label).
SMOOTH TOBACCO
vapulse.com
Directions of Use: Remove rubber caps and screw onto battery. Store in a cool, dark place. Use within 2 weeks after opening. Keep out of children.
Ingredients: USP Propylene Glycol, USP Vegetable Glycerin, Natural & Artificial Flavoring.
0 mg
Ingredients origin from USA & Europe ASSEMBLED IN MALAYSIA
Warm, Aromatic
Ingredients: USP Propylene Glycol, USP Vegetable Glycerin, Natural & Artificial Flavoring.
Smooth Tabacco
Logo & Identity
Frette & Deer Logo & Identity for a online boutique shop.
Logo & Identity
Frette & Deer
Logo & Identity
Mid Hill Films
Art Direction
Logo & Identity for a group of film enthusiast.
Logo & Identity Art Direction
Mid Hill Films Participation in Kuala Lumpur 48 hour film project 2011 as Director and Director of Photography.
Brand Identity
Diametrics Design Brand Identity for a Interior Design firm.
Brand Identity
Diametrics Design
Upper Class
In collaboration with Studio MMCMM
Luxury
Mix & Match Elegant
Expensive
Energetic
Casual
Detailed
Timeless
Handcrafted Grey tones
Master of Complications
Franck Muller Black and white
Sarah Pacini Elegant
Diametrics Design
Reliable
Brand Personality Eco-friendly
Kikki stationary
Simple
Comfortable
Lexus Hybrid Car, black Concerning
Responsible
Blocks of shapes
Bold
Caring
Patricia Ulquiola
Isay Weinfeld
Sustainable Unique
Clean
Minimal White
Warm
Classy Avant-Garde Timeless Surprises
Brand Identity
Diametrics Design In collaboration with Studio MMCMM
BOLD + WARM
Stationery Design
Diametrics Design Stationery Design Diametrics Design Stationery Design
Letter head (continuous sheet)
Diametrics Design Stationery Design
Size
Standard A4, 210 mm (w) × 297 mm (h)
Colour
1 side
Stock
Maple White 100gsm (RJ Paper, Tel. 03 6257 6615)
Diametrics Design
Size
Standard A4, 210 mm (w) × 297 mm (h)
Colour
1 side
Stock
Maple White 100gsm (RJ Paper, Tel. 03 6257 6615)
Size
close size open size
220 mm (w) × 110 mm (h) 252 mm (w) × 251 mm (h)
Colour
1 side
2 spot colours (Pantone 7533 U, Pantone 470 U)
Stock
Maple White 140gsm (RJ Paper, Tel. 03 6257 6615)
Finishing
Die cut + gluing
Complimentary Card
Letter head (opening sheet)
Brand Identity
Envelope
1 spot colour (Pantone 470 U)
2 spot colours (Pantone 7533 U, Pantone 470 U)
Size
99 mm (w) × 99 mm (h)
Colour
Front Back
Stock
Maple White 250gsm (RJ Paper, Tel. 03 6257 6615)
1 spot colour (Pantone 470 U) 1 spot colour (Pantone 7533 U)
In collaboration with Studio MMCMM Diametrics Design Stationery Design
Business Card Size
55 mm (w) × 85 mm (h)
Colour
Front Back
Stock
Maple White 250gsm (RJ Paper, Tel. 03 6257 6615)
Front - B W
Front - A Front
M
M
E
soo k te n g @diametrics.com.my
SHIREEN AFFENDY M
+6 0 1 7 672 6972 E
shireen @diametrics.com.my
SAMA N T H A N G M
+6 0 1 7 5 84 8 1 43 E
samantha @diametrics.com.my
DIAMETRICS DESIGN
Diametrics Design Stationery Design
Corporate Profile Folder A Size
close size open size
225 mm (w) Back × 305 mm (h) 678 mm (w) × 305 mm (h)
Stock
Invercote G C1SBack Matt 350gsm (Hiap Moh, Tel. 03 9172 6229)
Colour
Cover [uncoated surface] Inside [coated surface]
Finishing
Cover & spine Inside
B A N DA R DA M A N SA R A P E R DA N A , 478 2 0 PE TA L IN G JAYA , S E L A N G OR , MA L AYS IA
Front - D C 3 1 0 L E V E L 3 , C E N T R A L W IN G MA L L , ME T R OPOL ITA N S QUA R E , N O. 2 JA L A N PJ U 8 / 1 ,
Front - C
F
lb.go @diametrics.com.my
+6 03 7728 1312
+6 0 1 7 8 8 4 9 1 73
E
T
+6 0 1 9 3 2 8 242 1
W I T H CO M P L I M E N TS
N G SOO K T E N G
+6 03 7728 1313
GO LEE BIN
w w w. diametrics.com.my
2 spot colours (Pantone 7533 U, Pantone 470 U) 1 spot colour (Pantone 7533 U)
DIAMETRICS DESIGN
Diametrics Design Stationery Design
C 3 1 0 L E V E L 3 , C E N T R A L W I N G M A L L , M E T R O P O L I TA N S Q UA R E , N O. 2 JA L A N PJ U 8 / 1 , B A N DA R DA M A N SA R A P E R DA N A , 478 2 0 P E TA L I N G JAYA , S E L A N G O R , M A L AYS I A
F
W
+6 03 7728 1312
w w w. diametrics.com.my
Corporate Profile Divider Size
Standard A4, set of 4. 210 mm (w) × 297 mm (h)
Colour
Front Back
Stock
Maple White 250gsm (RJ Paper, Tel. 03 6257 6615)
1 process colour (Black) + 1 spot colour (Pantone 7533 U) 1 spot colour (Pantone 7533 U)
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
1 spot colour (Pantone 7533 U) 1 spot colour (Pantone 4635 C)
DIAMETRICS DESIGN
T
+6 03 7728 1313
C310 LEVEL 3 CENTRAL WING MALL METROPOLITAN SQUARE NO.2 JALAN PJU 8/ 1 BANDAR DAMANSARA PERDANA 47820 PETALING JAYA SELANGOR, MALAYSIA
copper hot stamping Matte machine varnish
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission. Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
T
+6 03 7728 1313 F
+6 03 7728 1312
W
w w w. diametrics.com.my
D I A M E TR I C S DESIGN
DESIGN
WWW. D I A M E T R I C S .CO M .M Y
D I A M E TR I C S
DIAMETRICS DESIGN COMPANY PROFILE
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission.
RESIDENTIAL
R E TA I L
CO M M E R C I A L
DESIGN
WWW. D I A M E T R I C S .CO M .M Y
D I A M E TR I C S
Intellectual Property Rights of Studio MMCMM Sdn Bhd Not to be copied, distributed or disclosed without written permission. Intellectual Property Rights of Studio MMCMM Sdn Bhd
Intellectual Property Rights of Studio MMCMM Sdn Bhd
Illustration
Sunway Lagoon Main Entrance Design Illustration & Design for Main Entrance of a local theme park.
Illustration
Sunway Lagoon Sunway Lagoon Entrance Design Main Entrance Design In collaboration with Edmond Chua & Yee Jin Sha
Objective
Execution
To create a welcoming entrance design base on the slogan “come feel the fun”
The 4 pantone colours we selected are based on the 2 corporate colours of Sunway Lagoon, orange and blue. The colours have to be fun, vibrant and energetic. Therefore, we picked orangish red to compliment the orange.
Idea
Design wise, the middle section is strategically design to be larger to capture attention from far and when people approach closer, the landmark identities at the side will provide a clearer picture of Sunway Lagoon, demonstrating “come feel the fun”.
A little teaser of the fun at the entrance. The main fun factor of Sunway Lagoon is its slides and waves. Therefore we chose waves as our main design element. The flow of the elements around the Sunway Lagoon logo suggests its fun and exciting range of entertainment. We also placed its landmark identities at the side to show the huge variety of fun.
We like to leave some parts of the entrance with no design to link Sunway Lagoon back to other Sunway properties like Sunway Pyramid, Sunway Resort, etc.
Pantone Colour PANTONE 534 C PANTONE 3105 C PANTONE 1375 C PANTONE 185 C
Illustration
Sunway Lagoon Main Entrance Design In collaboration with Edmond Chua & Yee Jin Sha
Extreme Park
Surf Beach
Water Park
Amusement Park
Wildlife Park
Wild Wild West
Scream Park
Thank you.
Type credits: 1) Dutch Type Library’s Nobel 2) Fontfont’s Absara
Lim Jun Yuen Kuala Lumpur, Malaysia junyuen@gmail.com +6 012 215 9039