DAHA Trading the world
Branding guidelines Designed by Vetad
vetad.ltd@gmail.com.com www.vetad.net +84 79 535 6939
DAHA Trading the world
“ When you change your thoughts, remember to also change your world. ” Norman Vincent Peale
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TABLE OF CONTENTS
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Primary Logo
03
Iconography
13
Secondary Logo
04
Pattern
14
Mono Logo
05
Typography
15
Concept Storytelling
06
Primary Typeface
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Color
07
Secondary Typeface
17
Logo Grid
08
Application Examples
18
Clear Space
09
Contact
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Legibility
10
Incorrect Usage
11
Logo on photographs
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Primary logo
DAHA Trading the world
DAHA Trading the world 3
secondary logo
DAHA
DAHA
Trading the world
Trading the world
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Mono logo
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DAHA
DAHA
Trading the world
Trading the world
Concept Storytelling DAHA
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+
+
Trading the world
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DAHA Trading the world
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Black
Green
White
— Mystery Power Elegance Sophistication
— Money Luck Health Envy or jealousy Environmental awareness
— Minimal Balanced Honesty
PANTONE Black 6 C — C85 M75 Y45 K50 R45 G50 B67 Hex # #101820
PANTONE 7482 C — C05 M55 Y75 K05 R222 G131 B77 Hex #009F4D
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— C00 M00 Y00 K00 R255 G255 B255 Hex #FFFFFF
Logo Grid 3X
3X 2X 1X 1.5X
DAHA Trading the world
2X 2X
40X
Designing a logo and a visual identity goes way beyond the free form and artistic side of what most people think. There is all the rational part including proportions, scaleability optical adjustments and reproduction that has to be thought in order to create an efficient and well design logo. The visual design guidelines will provide this information to ensure that the brand is used correctly. Here we want to illustrate the construction or guidelines of our logo.
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DAHA Trading the world
Clear Space.
DAHA Trading the world
We’ve defined an exclusion zone that stops other graphic elements interfering with the DAHA logotype and make sure the logo is easy to read. Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embellished or recreated in any way. An important part of maintaining a consistent presentation is keeping a clear space around the logo from other text, graphics or illustrations. Crowding the logo detracts from its legibility and impact.
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Legibility
DAHA
App Icon / Favicon
DAHA
Trading the world 70mm | A2
Trading the world
45mm | A3
Minimum Size
DAHA Trading the world
30mm | A4/A5
DAHA Trading the world
20mm | 60px
32 x 32px
The logo should never be too small to read. It is not recommended to use the logo at less than 20mm or 60 pixels in width. The DAHA favicon graphic is linked with the website: it is a smaller representation of the brand for the browser and for the mobile interfaces. Take into account that the favicon is not the brand logo and should never replace the logo.
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Incorrect Usage A H A
D
th in g Trad
orld ew
DAHA
DAHA
DAHA
Trading the world
Trading the world
DAHA Trading the world
DAHA
DAHA
Trading the world
Trading the world
The logo must be used as is and not be altered in any way; this means that you MUST NOT: - Change the logo’s orientation or rotation. - Disproportionately scale the logo. - Change the logo’s colors. - Display the logo with colour combinations not previously specified.
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- Display the logo in a configuration not previously specified. - Attempt to recreate the logo. - Make alterations to the logo’s text. - Add special effects to the logo.
- Add an outline to the logo or display the logo as an outline. - Display other elements within the logo’s designated clear space. - Crop the logo in any way.
Logo on Photographs.
DAHA
DAHA
Trading the world
Trading the world
Care must be taken to create well balanced and considered compositions: photography is a key part of the identity and the use of color should always feel complimentary to the image. When placing the logo over photography please choose a pale area of the image to maintain sufficient stand out.
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Iconography.
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accent graphics
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Typography.
Typography is a powerful tool in the development of a creative identity and is a key element to create a cohesive look across all communications. Using a typeface consistently makes it recognisable; it pulls together communications and makes them more distinctive. The style of type we use to bring our communication to life sets the tone of our brand: clean, modern, stylish, distinctive and legible. 2 sans-serif typefaces are selected : BEBAS and Be Vietnam Pro.
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Primary Typeface.
BEbas Neue by Ryoichi Tsunekawa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%& BOOK
Regular
Bold
Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?
Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?
Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?
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Secondary Typeface.
Be Vietnam Pro by Lam Bao Phat ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%& Regular
Bold
Black
Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?
Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?
Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?
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Application.
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DAHA Trading the world
Contacts. Le Quy Don st. HCM city +(123) 456 7890 vetad.ltd@gmail.com.com www.vetad.net +84 79 535 6939
UPDATED 04/2022
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