ROUND TABLES: PUBLISHER DISCUSSIONS AT THE ABC PAGE 5
NEWSFLASH
Annual Business Conference 2013 LAS VEGAS
CONGRATULATIONS
2012 Award Winners PAGE 2
A Publication of Homes & Land Affiliates, LLC
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Congratulations 2012 Award Winners LIFETIME ACHIEVEMENT AWARD
TERRY AND CONNIE EAGERTON
Terry and Connie have been with Homes & Land for 21 years and currently publish Homes & Land of Ocala, Homes & Land of Gainesville, Homes & Land of Tallahassee and the Gainesville Rental Guide. They were introduced to Homes & Land by Terry’s brother, Steve Eager ton. They are President’s Club members, past Publisher of the Year and very active in the Homes & Land network.
From left: Allen Harrod, Corporate Office, Connie Eagerton and Terry Eagerton, Homes & Land of Ocala, Homes & Land of Gainesville, Homes & Land of Tallahassee and the Gainesville Rental Guide
PUBLISHER OF THE YEAR
MICHELLE RUSSELL
As Publisher of Homes & Land of Chattanooga, Michelle has been with Homes & Land for 19 years. Michelle grew her magazine 148 pages year-over-year in 2012.
From Left, Will Haugerud, Regional Manager, and Michelle Russell, Homes & Land of Chattanooga
Inside: CONTENT 1.0 6|
CONTENT 2.0
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ESTATES & HOMES
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ABC ROUND TABLES
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HOMES & LAND 2013 PRESIDENT’S CLUB
From left, front row: Sherrie Connor, Peggy Lawyer-Gregg, Cheryl Haskins, Eileen Hodgins, Connie Eagerton and Deanna Jividen (representing Frank and Nancy Cushion); middle row: Ed Connor, Russell Haskins, Russ Haskins, Stacy Johnson, Karen Dusman, Terry Eagerton, Scott Cater and Laurie Cater; back row: Geoff Reece, Gary Lever, Garrett Lever and Bethany Lever. Not pictured: Don Bender, Inna Shames, Trisha Mansfield, Steve Cooper, Mike Dalton, Greer Dalton, Judy Dusman, Michael Jones, Linda Jones, Martha Lower, Jack Lower, Ken Lower, Jafar Rubaii, Wade McCurry, Pam McCurry, Mike Nardella, Mickey Nardella, Andy Oehlerking, Natalie Oehlerking, Dane Goetz, Jim Reid, Tom Shelton, Todd Stigall, Michael Tobin and Cynthia Tobin.
ROOKIE OF THE YEAR
BRIE BATH AND GREG FITZSIMMONS
Brie and Greg bought Homes & Land of Southwest Colorado in November 2011. When they purchased the magazine it was 32 pages. Since that time they have increased their frequency from four to six times per year and added 140 pages from 2011 to 2012.
From left: Allen Harrod, Corporate Office, and Brie Bath, Homes & Land of Southwest Colorado
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MILESTONES 35TH ANNIVERSARY
SHERRIE AND ED CONNOR
Homes & Land of the Peninsula
25TH ANNIVERSARY
Ty and Karen Brown, Homes & Land of the High South
20TH ANNIVERSARY
M ichael Bowen, Homes & Land Digest of Statesboro, Rental Guide of Statesboro, GA J udy Casagna and Joe Castagna, Homes & Land Digest of the Delmarva Coast
15TH ANNIVERSARY From left: Allen Harrod, Corporate Office, Sherrie Connor and Ed Connor, Homes & Land of the Peninsula
G reg Balch and Sheryl A. Acaya, Homes & Land of Park City & The Wasatch Mountains T homas B. Garsh, Homes & Land of Santa Clara’s Silicon Valley
10TH ANNIVERSARY
ary, Sally and Garrett Lever, Homes & Land of Central New York and G Syracuse, Homes & Land of Vermont, Homes & Land of the Adirondacks S harilyn and Dale Greiner, Homes & Land of Greater Alaska A ndy and Natalie Oehlerking, Homes & Land of Central/Eastern Wyoming, Homes & Land of The Black Hills H enry and Lynn Ontiveros, Homes & Land of Florida’s Treasure Coast N ick and Andrea Williams, Homes & Land of Greater Ft. Lauderdale Betsy Reeder, Home Guide of Yolo County
5TH ANNIVERSARY
raig Ponthier, Homes & Land of Greater San Antonio G D erek Car ter, Homes & Land of Amarillo, Canyon and Pampa J im Lalonde, Homes & Land of London/St. Thomas/Woodstock, Canada Todd Thiessen and John Thiessen, Homes & Land of Saskatoon & Nor thern Saskatchewan, Canada B ryan Fedoruk and Todd Thiessen, Homes & Land of Grande Prairie & Area, Canada
From left: Allen Harrod, Corporate Office, Bethany Lever, Gary Lever and Garrett Lever (front), Homes & Land of Central New York and Syracuse, Homes & Land of Vermont, Homes & Land of the Adirondacks
2012 MOST PAGES E states & Homes, single issue and annually: Mike and Linda Jones, Estates & Homes of Richmond, largest single issue: 44 pages, most pages annually: 449 pages
H omes & Land, single issue and annually, Peggy Lawyer-Gregg, Homes & Land of Malibu to Beverly Hills, largest single issue: 140 pages, most pages annually: 1,592 pages
ental Guide, single issue and R annually, Ann Poljak, Rental Guide of Pittsburgh, largest single issue: 178 pages, most pages annually: 1,048 pages
E states & Homes, Homes & Land, Rental Guide, total of all magazines annually, Russ and Cheryl Haskins, and Kristina and Walter Longmire, Estates & Homes of the Smokies &
Surrounding Areas, Homes & Land Digest of Central Tennessee, Homes & Land Digest of the Tennessee Valley, Homes & Land Foothills of East Tennessee, Homes & Land of Crossville/Fairfield Glade/Lake Tansi, Homes & Land of Knoxville, Homes & Land of Middle Tennessee, Homes & Land of the Smokies, Rental Guide of the Smokies, Rental Guide of the Upper Cumberland Region, 3,618 total pages
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Round tables On the last day of the conference, attendees divided into discussion groups and each was asked to brainstorm three suggestions to two different questions. Each group then shared their recommendations with everyone. Here are the results.
PUBLISHER DISCUSSIONS AT THE ABC
1. WHAT ARE THE TOP THREE THINGS YOU WOULD LIKE TO SEE HOMES & LAND DO FOR THE REAL ESTATE MARKET? National advertising promotion SEO/SEM/IDX Commercial real estate
Contact management software (CRM) internal for advertisers and agents
National Estates & Homes (duPont)
atabase of all franchise ads with D testimonials sorted by brand
Educate consumer/reader
Blimp with ad
International website translation
Loyalty program (sky miles)
AdEssential training for agents and general marketing
Robust flyer marketing system for agents/listing presentations
Better virtual tours Combo listing flyer order system Continuing education classes offered by us to agents IDX WordPress websites
2. WHAT ARE THE TOP THREE THINGS YOU WOULD LIKE TO SEE HOMES & LAND DO FOR THE HOME IMPROVEMENT MARKET? Align with other trusted brands in the home improvement space T ailor readership survey to specific sections/advertiser (deeper into home improvement)
Gallery page with before and after photos P roduce commercial TV and Radio spots for Homes & Land home improvement
Better digital presentation. How to ... (video/YouTube)
National marketing in all magazines (banks, etc.)/national sales
Strong web presence on local websites vs. national (hyper local)
Content 3.0
ombine for direct mail piece C AdEssential for home improvement
Agents: we are the printing source Sell teaser Celebrity for magazine Partner with HGTV Online directory for home improvement
Lead capture online to sell to ancillary. Pay per head
We are reviewing the ideas, researching and will implement as many as time and resources allow.
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Content 1.0
Marketing materials have been and continue to be developed to support the Content 1.0 and Estates & Homes initiatives. Additional information is available on Marketing Central.
[MATERIALS NOW AVAILABLE FOR DOWNLOAD ON HANDL]
4-Page Media Kit Quark HL7223
5 Ways to Use Your Market Repor t Flyer PDF HL7215
Home Inspectors Flyer PDF HL7216
Home Inspectors Templates Quark, in Content 1.0 Folder
We will continue to develop other “done-for-you” templates and content around real estate related services like the Home Inspectors series.
[MATERIALS NOW AVAILABLE FOR DOWNLOAD ON HANDL]
6-Page Media Kit • 4 -page Media Kit Template Quark HL7219 • 2 -Page Rate Sheet/Calendar Template Quark HL7219 & HL7220
Coming Soon Filler Quark HL7217
Value Comparison Flyer Quark HL7218
Value Comparison Postcard Template Quark HL7221
Home Seller Flyer Quark HL7237
Section Page Templates Quark, in Estates & Homes Folder
Coming Soon Postcard Template Quark HL7222
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Content 2.0
Marketing materials have been and continue to be developed to support the Content 2.0 initiative. Additional information is available on Marketing Central.
[MATERIALS NOW AVAILABLE FOR DOWNLOAD ON HANDL]
4-Page Media Kit Quark HL7224
Sales Worksheet Quark HL7225
Sales Contract Word HL7226
Bonus Sheet #1 PDF HL7227
Bonus Sheet #2 PDF HL7228
Sample Page Layouts PDF HL7229
Editorial Calendars PDF HL7230
9 Secrets Letter PDF & Word HL7231
Objections & Solutions PDF HL7232
Coming Soon Enhancements Letter Word HL7233
P.R. & Social media Training and Donefor-You Posts Word HL7234
Elevator Pitch Word HL7235
Copies of some of the content pages for you to use in sales presentations will be printed. We will ship the packets, ready to go, to those publishers interested in launching Content 2.0 in their markets. Email marketing@HomesAndLand.com for us to put your name on the mailing list!
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Ravella at Lake Las Vegas
Clockwise from left: Andrea Barrett, Robert Hardy, Brendan Gruen, Dean Skoubis, Gina Glenn, Steve Gordon, Marjorie Schoelles
Clockwise from left: Doug Smidley, Terry Eagerton, Geoff Reece, Will Haugerud, Doug MacDonald, Stacy Johnson, conference-goers mingling in the gardens at Ravella
VIDEO FROM VEGAS
Three ways to watch the ABC 2013 Wrap Up video online: • Go to: bit.ly/HLABC2013 • Sign in to Marketing Central and click the link • S can the QR Code on the left with your smar tphone or tablet
[ABC 2013 VIDEOS NOW AVAILABLE ON MARKETING CENTRAL] Welcome, Recognition and Awards
Review and Preview
Pricing, Prospecting and Sales Panel
Opening Remarks
Committee Reports
In-market Promotion You Can Use Across your Business and 2.0 Logistics/Next Steps
Market Reports: Update and Publisher Panel Best Practices
2.0 In-depth Insight into the Home Improvement Expert and What Drives them to Advertise
It’s Time to Update your Distribution Story
Content 1.0 Going Forward
2.0 How Can we Build Premium Rates and Bonuses for Sales and Retention
Luxury Listings: Launching Estates & Homes in Your Market
2.0 Getting to the Decision Makers
HomesAndLand.com Enhancements
2.0 Sales Process and Materials
What’s new from Technology?
Marketing Materials and Programs Re-Cap