Entertainment and sports marketing The fashion industry is a major contributor to worldwide carbon emissions, and the growing global population and convenience of online shopping is only making this problem more pressing. Sustainable fashion is picking up steam, and major brands have taken steps towards sustainability. This blog post explores the materials/manufacturing processes that create the most waste, available sustainable and ethical alternatives, and what brands are doing/can do to become more sustainable. Sources: As The North Face battles Patagonia in outdoors market, it bets tackling climate change will pay off – CNBC https://www.cnbc.com/2020/08/14/as-north-face-battles-patagonia-it-betsclimate-change-will-pay-off.html Fashion in the Age of Climate Change – The Washington Post https://www.washingtonpost.com/magazine/2019/11/18/troubling-ethics-fashionage-climate-change/ Nike Sustainability – Top 5 Most Used Materials by the Sports Giant - WTVOX https://wtvox.com/sustainable-fashion/nike-sustainability-five-most-usedmaterials-by-the-sports-giant/ As of Summer 2020, the COVID-19 pandemic rages on with no end in sight. This post addresses how sports marketing will adapt to canceled seasons, empty stadiums, social distancing, mask-wearing, and staying healthy. Sources: Mike Berger on Sports Marketing Amid Pandemic (Zoom conference video) Pressbox https://pressboxonline.com/2020/08/13/mike-berger-on-sports-marketing-amidpandemic/ The Virus and the Business of Sport – what comes next? – The Washington Post https://www.washingtonpost.com/sports/2020/06/04/games-will-come-back-willcorporate-sponsorships-marketing-campaigns/ What coronavirus means for sports marketing - MarketingDive https://www.marketingdive.com/news/coronavirus-sports-marketing-covid19/574932/ Coronavirus Stopped All Sports Right Now. Will It Crush Sports Marketing This Year? - AdExchanger https://www.adexchanger.com/digital-tv/coronavirus-stopped-all-sports-right-nowwill-it-crush-sports-marketing-this-year/
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