jwadzinski

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JWADZINSKI DESIGNER

GRAPHIC


JWADZINSKI

DESIGN PORTFOLIO

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W W W. J WA D Z I N S K I . C O M

JOSHUA WADZINSKI JOSHUA WADZINSKI

COPYRIGHT © 2010


JWADZINSKI


W W W. J WA D Z I N S K I . C O M

ACADEMY OF ART UNIVERSITY

S A N F R A N C I S C O, C A

PAPER STOCK

MOHAWK CONCEPT 100 TEXT

PRINTER

EPSON PHOTOPRO R2400

DESIGN PORTFOLIO

COPYRIGHT © 2010

JOSHUA WADZINSKI

COVER STOCK

ARRESTOX, GUNNY SAK

SOFTWARE

ADOBE CS4 PS, ID, AI

05

JOSHUA WADZINSKI

JWADZINSKI

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CANON EOS REBEL XSI

CAMERA

JOSHUA WADZINSKI

PRINTING

PHIL HAMLETT

DEPARTMENT DIRECTOR

B O O K I N F O R M AT I O N

COLOPHON LIST

IMPECA 250W TUNGSTEN LIGHT

LIGHTING

H E R R I N G & R O B I N S O N ( S F, C A )

BINDERY

MARY SCOTT

COURSE INSTRUCTOR

JOSHUA WADZINSKI

PHOTOGRAPHER

FRANKLIN GOTHIC

T Y P E FA C E

JOSHUA WADZINSKI

WRITER



W W W. J WA D Z I N S K I . C O M

20-37 NOW ITS DARK 80-89 AKZIDENZ BOX

DESIGN PORTFOLIO

10-19

LEOKAH

66-79

AVOX

07

JOSHUA WADZINSKI

JWADZINSKI

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INTO THE VOID

90-101

APEX

38-53

LIST OF PROJECTS

TA B L E O F C O N T E N T S

DISKUHNKT

102-117

B E R K E L E Y FA R M S - H

54-59 B E R K E L E Y FA R M S - L

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DESIGN PORTFOLIO

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JOSHUA WADZINSKI INTRODUCTION

ABOUT ME

Hello! My name is Joshua Wadzinski, and I believe to touch someone’s hear t with design is a wor thy cause to pursue in life. This life as a designer is about opening the eye to possibility, questioning the mundane, tr ying something new, picking up something inspirational, exercising the body, challenging the mind, looking to improve, and smiling, a lot! Jwadzinski is a collection of my work produced during the past few years while attending the Academy of Ar t University for my Masters Degree in design. Thank you, enjoy, and to see the latest work from Joshua T. Wadzinski please visit: www.jwadzinski.com.

JWADZINSKI

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TO TOUCH SOMEONE’S HEART WITH DESIGN IS A WORTHY CAUSE TO PURSUE IN LIFE.


CHICAGO SCREW

PANTONE PMS 305U, 179U DELIVERABLE BROCHURE BOOK

J O S H U A WA D Z I N S K I , AV E N I R

DELIVERABLE

BRAND SYSTEM

Words were written on separate sheets of paper, one word represented a brand the other a product. These two sheets of paper were crumpled up and placed into separate black boxes. Each student hand selected a sheet of paper from each of the two black boxes. I received “Lego” as my brand name and “Hookah” as my product. The purpose of our project was to produce a brand system, brochure book, and poster adver tising this new fictitious product under the brand we selected.

BINDING

COLOR PALETTE

TYPOGRAPHY

POSTER

DELIVERABLE

LEOKAH

PROJECT 01

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DESIGN PORTFOLIO

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JWADZINSKI

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E N T R A DA R A G N AT U R A L 1 9 0

PAPER STOCK

ELEMENTS OF TYPOGRAPHY

COURSE NAME

JOSHUA WADZINSKI

COPY WRITER

SUMMER OF 2007

PRODUCTION YEAR

JOSHUA WADZINSKI

PHOTOGRAPHER

JENNIFER STERLING

INSTRUCTORS



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI BROCHURE BOOK

LEOKAH



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI BROCHURE BOOK

LEOKAH



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI BROCHURE BOOK

LEOKAH



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI BROCHURE BOOK

LEOKAH



BINDING VA R I O U S F O R M S

COLOR PALLET

PANTONE PMS 305U, 179U

DELIVERABLES

PRODUCTION BOOK

TYPOGRAPHY

AKZIDENZ

DELIVERABLES

BRAND SYSTEM

Graphic designers are being challenged more than ever to work across disciplines. The objective for this project explored the necessity and purpose for developing fully integrated messaging across a number of different mediums. In this case, the venue for such exploration was a film festival in honor of small-town creatively bizarre director David Lynch (Eraserhead, The Elephant Man, Blue Velvet, Twin Peaks, Mulholand Dr., etc.). The end deliverable for the project was a set of communications materials that could be employed in promoting and facilitating this festival, all of which were to be visually indicative of some broader theme the director wove into his movies. The basic premise of my festival can be summed up by a quote from David Lynch “The concept of absurdity is something I’m attracted to.”

F I L M C ATA L O G & PA C K A G I N G

DELIVERABLES

NOW IT’S DARK

PROJECT 02

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DESIGN PORTFOLIO

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JOSHUA WADZINSKI

JWADZINSKI

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JOSHUA WADZINSKI DELIVERABLES WEBSITE

DELIVERABLES S O U N D C ATA L O G & PA C K A G I N G

COPY WRITER

FA L L O F 2 0 0 7

PRODUCTION YEAR

R I V E R F OX N AT U R A L 1 2 0 T E X T

PAPER STOCK

I N T E G R AT E D C O M M U N I C AT I O N S

COURSE NAME

POSTER

DELIVERABLES

JOSHUA WADZINSKI

PHOTOGRAPHER

HUNTER WIMMER

INSTRUCTORS



JWADZINSKI

DESIGN PORTFOLIO

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JOSHUA WADZINSKI PRODUCTION BOOK

NOW IT’S DARK



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI PRODUCTION BOOK

NOW IT’S DARK



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI PRODUCTION BOOK

NOW IT’S DARK



JWADZINSKI

DESIGN PORTFOLIO

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JOSHUA WADZINSKI POSTER

NOW IT’S DARK



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI PROCESS BOOK

NOW IT’S DARK



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI S O U N D C ATA L O G

NOW IT’S DARK



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI F I L M C ATA L O G

NOW IT’S DARK



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI PRODUCTION BOOK

NOW IT’S DARK



BINDING PERFECT BOUND

COLOR PALETTE VA R I O U S PA L E T T E

TYPOGRAPHY

LOOK UP

This project called for a distillation of a large amount of researching. Students were asked to conceive of a point of view on the energy crisis subject, spend roughly two months gathering and organizing information on that subject, and than deliver it within the vernacular of a magazine. Through research I found promoting alternative energy to be a logical direction; however, I found the wall to break through was lack of money and funding. So I asked myself how this problem could be solved: Who has the money, space, resources, and impact to bring alternative energy to life? I connected the dots to my unique point of view within the spor ts fans and community. I am targeting spor ts owners and community with the message to go green and build sustainable stadiums. Key points to the green stadium: promote healthy living, architect alternative energy, power stadium with alternative energy methods, power city with stored power, community builder, save money, and make a giant statement to the rest of the world about doing what we can do to live carbon neutral.

MAGAZINE

DELIVERABLE

APEX

PROJECT 03

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DESIGN PORTFOLIO

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JWADZINSKI

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K E N Y TA R A G N AT U R A L 1 0 0

PAPER STOCK

CONNECTING THE DOTS

COURSE NAME

JOSHUA WADZINSKI

WRITER

FA L L O F 2 0 0 8

PRODUCTION YEAR

JOSHUA WADZINSKI

PHOTOGRAPHER

MICHAEL KILGORE

INSTRUCTORS



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI MAGAZINE

APEX



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI MAGAZINE

APEX



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI MAGAZINE

APEX



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI MAGAZINE

APEX



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI MAGAZINE

APEX



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI PROCESS BOOK

APEX



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI MAGAZINE

APEX



PAPER STOCK REDRIVER LUSTER 192

COLOR PALETTE PANTONE 238, 1049, 134, 1432

TYPOGRAPHY

CLARENDON

Through research and study of project criteria, students learn to develop innovative packaging to meet client goals. Analysis of two - dimensional graphic applications on a three-dimensional form is stressed. Branding and product repositioning are also stressed. The objective in this case was to produce a marketing, brand, and packaging systems for Berkeley Farms yogur t set in a premium boutique store setting.

B E R K E L E Y FA R M S - H

PROJECT 04

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DESIGN PORTFOLIO

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JOSHUA WADZINSKI

JWADZINSKI

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JOSHUA WADZINSKI

I L L U S T R AT O R

PACKAGING DESIGN II

COURSE NAME

JOSHUA WADZINSKI

PHOTOGRAPHER

SPRING OF 2008

PRODUCTION YEAR

80Z JAR PACKAGING

DELIVERABLE

PAUL KAGIWADA

INSTRUCTORS



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI 80Z JAR PACKAGING

B E R K E L E Y FA R M S - H



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI 80Z JAR PACKAGING

B E R K E L E Y FA R M S - H



PAPER STOCK REDRIVER LUSTER 192

COLOR PALETTE PANTONE 543, 620, 1042, 1012

TYPOGRAPHY

EUROSTYLE, GARAMOND

Through research and study of project criteria, students learn to develop innovative packaging to meet client goals. Analysis of two - dimensional graphic applications on a three-dimensional form is stressed. Branding and product repositioning are also stressed. The objective in this case was to produce a marketing, brand, and packaging systems for Berkeley Farms yogur t set in a common grocer y store setting.

B E R K E L E Y FA R M S - L

PROJECT 05

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DESIGN PORTFOLIO

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JWADZINSKI

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JOSHUA WADZINSKI

I L L U S T R AT O R

PACKAGING DESIGN II

COURSE NAME

JOSHUA WADZINSKI

PHOTOGRAPHER

SPRING OF 2008

PRODUCTION YEAR

80Z CUP PACKAGING

DELIVERABLE

PAUL KAGIWADA

INSTRUCTORS



JWADZINSKI

DESIGN PORTFOLIO

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JOSHUA WADZINSKI 80Z CUP PACKAGING

B E R K E L E Y FA R M S - L



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JOSHUA WADZINSKI 80Z CUP PACKAGING

B E R K E L E Y FA R M S - L



BINDING NON-ADHESIVE BOUND

COLOR PALLET

PANTONE 1094, 642

DELIVERABLES

BRAND BOOK

TYPOGRAPHY

EUROSTILE & MELIOR

DELIVERABLES

BRAND SYSTEM

This re-branding project required that I take a dying brand and breathe new life into it by looking at it through fresh eyes. Currently living with the digital era prompted me to choose the brand Audiovox, the historic low-budget consumer electronics brand. Despite owning many of their products in the early Nineties, the turn of the twenty first centur y has not been friendly to Audiovox, who have struggled to keep up with its competitors. To bring them back from the dead, I had to think of a new way to approach the consumer electronic products. First, I simplified the name from Audiovox to Avox to freshen up the appearance with a more modern view; second, I re-energized the visual design system; and third, I conceived an eco-friendly system to implement into the new product line. Key points about the new eco-friendly system: The products are powered from the sun, made from plants, and biodegradable. The final project was distilled down into a brand standards and guidelines book that conveyed the feel of the new company.

BRAND PACKAGING

DELIVERABLES

AVOX

PROJECT 06

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DESIGN PORTFOLIO

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N E W L E A F I M A G I N AT I O N 8 0

PAPER STOCK

N AT U R E O F I D E N T I T Y

COURSE NAME

JOSHUA WADZINSKI

WRITER

FA L L O F 2 0 0 8

PRODUCTION YEAR

JOSHUA WADZINSKI

PHOTOGRAPHER

HUNTER WIMMER

INSTRUCTORS



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI BRAND BOOK

AVOX



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JOSHUA WADZINSKI BRAND BOOK

AVOX



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JOSHUA WADZINSKI BRAND BOOK

AVOX



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JOSHUA WADZINSKI BRAND BOOK

AVOX



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JOSHUA WADZINSKI PROCESS BOOK

AVOX



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JOSHUA WADZINSKI BRAND BOOK

AVOX



PAPER STOCK I TA L I A N F I N E C R E S T 8 0 L B

COLOR PALETTE PANTONE 186 WARM

TYPOGRAPHY

AKZIDENZ

This course expands on previously learned principles and incorporates more issues such as organization, hierarchy, layout, color, scale, and grid systems. Students will begin to investigate ways to communicate content and meaning of text. This class was asked to pick a typeface that we want to explore for the semester. I choose Akzidenz, the first sans serif typeface to be widely used and influenced many later neogrotesque typefaces. Max Miedinger at the Haas Type Foundr y used it as a model for the typeface Neue Haas Grotesk Sans, released in 1957, and renamed Helvetica in 1960. This black box contains a series of exploration showcasing the range, flexibility, and capability the typeface has to offer in various environments and settings.

AKZIDENZ TYPE BOX

PROJECT 07

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JWADZINSKI

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SINGLE SHEETS CASE BOX

BINDING

TYPE SURVEY

COURSE NAME

JOSHUA WADZINSKI

PHOTOGRAPHER

FA L L O F 2 0 0 7

PRODUCTION YEAR

TYPE BOX

DELIVERABLE

JENNIFER STERLING

INSTRUCTORS



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI TYPOGRAPHY BOX

AKZIDENZ



JWADZINSKI

DESIGN PORTFOLIO

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JOSHUA WADZINSKI TYPOGRAPHY BOX

AKZIDENZ



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DESIGN PORTFOLIO

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JOSHUA WADZINSKI TYPOGRAPHY BOX

AKZIDENZ



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JOSHUA WADZINSKI TYPOGRAPHY BOX

AKZIDENZ



BINDING PERFECT BOUND

COLOR PALETTE VA R I O U S PA L E T T E

TYPOGRAPHY

H E LV E T I C A N E U E L T

This course explored existing modern typographical ideas and techniques and attempted in expanding on students typographical range. Students investigated the communication of content and the emotional qualities of text. The concept for this book was inspired by the nightlife on the streets of SF, and police beats found in local newspapers.

INTO THE VOID

PROJECT 09

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DESIGN PORTFOLIO

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JOSHUA WADZINSKI

JWADZINSKI

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COUGAR PHOTO B100

PAPER STOCK

E X P E R I M E N TA L T Y P O G R A P H Y

COURSE NAME

JOSHUA WADZINSKI

PHOTOGRAPHER

FA L L O F 2 0 0 7

PRODUCTION YEAR

COFFEE BOOK

DELIVERABLE

S TA N Z I E K A

INSTRUCTORS



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JOSHUA WADZINSKI COFFEE BOOK

INTO THE VOID



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JOSHUA WADZINSKI COFFEE BOOK

INTO THE VOID



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JOSHUA WADZINSKI COFFEE BOOK

INTO THE VOID



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JOSHUA WADZINSKI COFFEE BOOK

INTO THE VOID



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JOSHUA WADZINSKI COFFEE BOOK

INTO THE VOID



DESIGN PORTFOLIO

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W W W. J WA D Z I N S K I . C O M

JOSHUA WADZINSKI

Diskuhnkt is contained as a graphic design thesis, but you may wonder what a graphic design thesis is. A thesis is defined as a disser tation pursuing ones unique point of view on a par ticular subject as an result of original research. When completed, the graphic design thesis point of view should achieve the master y of compositions, visual system, type, layout, color, illustration, photography and presentation. The consequent pages are a taste or rather more fitting a sweet tweet showcasing Diskuhnkt, my graphic design thesis.

JWADZINSKI

102 INTRODUCTION

THESIS PROJECT


A TASTE OR RATHER MORE FITTING A SWEET TWEET SHOWCASING DISKUHNKT, MY GRAPHIC DESIGN THESIS.


VA R I O U S F O R M S

VA R I O U S DELIVERABLES GUIDE BOOK

GOTHAM NARROW

DELIVERABLES

BRAND BOOK

You can catch a glimpse of this addiction to digital technolog y when you check your e-mail, read the news, take the public bus, communicate with your friend, or play a game. Through devices such as our computers, cell phones, televisions, video games, MP3 players, etc., we are connected all the time. Descar tes’ dictum, “I think, therefore I am,” has been replaced by: “I am connected, therefore I exist.” This around--the--clock technolog y use is causing us to be individually, socially, economically, and environmentally imbalanced.

BINDING

COLOR PALLET

TYPOGRAPHY

B E H AV I O R B O O K

DELIVERABLES

DISKUHNKT

THESIS PROJECT

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DESIGN PORTFOLIO

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JOSHUA WADZINSKI DELIVERABLES MERCHANDISING

DELIVERABLES ADVERTISING CAMPAIGN

COPY WRITER

SPRING OF 2009 - CURRENT

PRODUCTION YEAR

MOAB CONCEPT

PAPER STOCK

THESIS DEVELOPMENT

COURSE NAME

WEBSITE

DELIVERABLES

JOSHUA WADZINSKI

PHOTOGRAPHER

VA R I O U S

INSTRUCTORS



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JOSHUA WADZINSKI RESEARCH

DISKUHNKT



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JOSHUA WADZINSKI

Diskuhnkt is a wellness organization for digiholics who believe they spend too much time with digital technolog y. Diskuhnkt will help make our dependant relationship to digital technolog y apparent, supply guiding tool(s) for balancing our digital and physical lives, and establish a community for digiholics to share their experience, strength, and hope with each other as they grapple with tr ying to disconnect and reconnect with life.

TA R G E T B R I E F

DISKUHNKT


A digiholic is defined by diskuhnkt as an individual who spends nine hours or more a day with digital technolog y, regardless of the purpose or device they are using.

DISKUHNKT WILL INSPIRE DIGIHOLICS TO ENTERTAIN WITHOUT ENTERTAINMENT TONIGHT, COMPUTE WITH THE MIND NOT THE COMPUTER, AND SHAPE A MORE COMPLETE FIRST LIFE RATHER THAN THE SECOND LIFE.


JWADZINSKI

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D I G I TA L POWER BUTTON

BRAND BOOK

DISKUHNKT BRAND MARK

HUMAN S M I L E FA C E

DISKUHNKT

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JOSHUA WADZINSKI

TM



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JOSHUA WADZINSKI B E H AV I O R B O O K

DISKUHNKT



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JOSHUA WADZINSKI GUIDE BOOK

DISKUHNKT



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JOSHUA WADZINSKI AND RECONNECT WITH LIFE.

DISKUHNKT

TM



DESIGN PORTFOLIO

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JOSHUA WADZINSKI

All rights reser ved. No par t of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the written permission of Joshua Wadzinski. All rights reser ved. No par t of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the written permission of Joshua Wadzinski.

JWADZINSKI

118 JOSHUA WADZINSKI

COPYRIGHT Š 2010


I would like to thank The Academy of Ar t University, Phil Hamlett, Mar y Scott, Hunter Wimmer, Michael Kilgore, Jennifer Ster ling , Stan Zienka, Ariel Grey, Michael Sainato, and Macy Chadwick; book editor : Aileen Averion and jennifer ; book suppor t: Theuy, Louise, Stephen, Katy, Amy, and Elizabeth; photography models: Brenna, Santiago, Lance, Walter, Nicholas, and Emily; Jennifer, Santiago, Lance, and Emily; my equipment for holding up and allowing me to produce all my wor k: MacBook Pro computers, Epson R2400 printer, Canon MP600 printer, Canon EOS Rebel XSI camera, Canon PowerShot A640 camera, a special thanks to my Logitech Z-5500 sound system for supplying me great music, and to all of my family/friends for challenging and suppor ting me.

THANK YOU T H A N K YO U L I S T

ACKNOWLEDGEMENTS


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JWADZINSKI DESIGNER

GRAPHIC


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