S U C C E S S
G U I D E
SOUL PURPOSE what is your
A D I F F E R E N T K I N D O F C O M P A N Y
The objectives of Soul Purpose Lifestyle are to:
visio The Dream
We have created a unique vision. A vision that will
take time to come to full fruition, but one we believe
• be a leader in the development of health, beauty and personal care products in the United States. • foster and support entrepreneurial opportunities through the provision of a direct sales distribution network. • be a socially-responsible company whose commitment to social values pervades the entire organization, from product design and manufacturing to product delivery. • create a “green company” from the ground up... • begin with our product line which will be natural, botanically-based, organic, as well as sulfate and paraben free. • partner with many members of the socially-responsible business community to provide a wide variety of goods and services to help us meet our core objectives.
holds promise in transforming lives in many profound ways. Soul Purpose is filled with love and joy, hope
and vision, and most of all—acceptance and growth for all who share our dreams.
The Vision
As a socially-responsible direct selling company, Soul Purpose will redefine empowerment in support of fulfilling individual purpose and vision through the marketing of exquisite, quality products illuminating body, beauty, style and spirit… one person at a time.
on
Solid Perfume Essences
Throughout history, different cultures have used perfumes to enhance their lives and sense of well being. Solid perfumes have a long history and were some of the earliest perfumes known to man. At Soul Purpose, we have searched the world for beautiful and exotic essences and poured them into beautiful solid perfumes, just for you. ”We bring you the world; it is our Soul Purpose.” - N. Thompson
Therapeutic Salves
Our remedial salves were created by our Founder and CEO, Nadine Thompson, exclusively for Soul Purpose. Nadine used traditional recipes from her roots in the Caribbean that were passed down from her grandmother. There are salves containing extracts of ginger, nutmeg, eucalyptus, menthol, bitter orange, cinnamon and, most important, love and tradition. Our Therapeutic Salve Collection includes:
Relief (pain relief) Soothe (hair and scalp cream) Calm (lavender-chamomile stress relief) Remedy (moisture for dry itchy skin) Breathe (coughs, colds and stuffy nose)
Candles
Organic, soy candles in our beautiful array of “Journey of the Senses” global fragrance collection!
4 Distinct Product Categories Body
Energy and Nutritional Products
Beauty
Body Care Luxurious Bath Care Organic Skin Care Men’s Personal Care Hair Care
Style
Mineral Makeup Bronzing Powders
Spirit
Candles Organic Teas Organic Honey Journals Note cards Motivational Tapes and CDs World music
SOUL PURPOSE
Soul Purpose in Strategic Partnership with Youngevity International In an another exciting step in our evolution, we have entered into a strategic partnership with Youngevity International -- an international, multi-million dollar direct sales conglomerate. As part of this partnership, we will have access to innovative nutritionals, a state-of-the-art infrastructure to support our order entry, customer service, warehousing and shipping functions. This partnership also means that we’ll also have a clear path to begin our international expansion within the next 18-24 months... transforming our global vision into a global presence!
Strategic Marketing and Public Relations Campaign
With the framework in place for our products and business opportunity, our goal will be to create brand awareness for Soul Purpose. This will include sending press releases and press kits to editors and radio personalities to create product placement and editorial opportunities.
2008 Product Launch Schedule
April - June: women & men’s products to include... solid
perfume essences, shea butter balms, body custards, soy candles, mineral makeup, select nutritionals and an energy drink July - September: therapeutic salves, foot and hand care collections October - December: holiday fragrance collections, men’s care collections and holiday gift sets
CEO Receptions
Meet the CEO and alpha leaders at celebratory receptions in select cities including Orlando, FL; Boston, MA; Maryland/ DC/Virginia; New York, NY; Dallas, TX; Los Angeles, CA; San Diego, CA and others to be announced.
Visionary Circle
During the pre-launch phase of our Company (January - March 2008), those who embraced the Soul Purpose vision were inducted into our Visionary Circle. These entrepreneurs who were seeking a unique business opportunity through which they can build a lifestyle consistent with their dreams will receive: • A beautiful, custom-crafted Visionary Circle pin • Recognition and edification as a Visionary of Soul Purpose • Positioning at the forefront of the Soul Purpose business opportunity • A Soul Purpose ID Card • Special discounts on registration for national and regional corporate events for FIVE years
Soul Purpos Founder’s Club
Building the foundation of the Soul Purpose community is fundamental to our future success. The entrepreneurs who join Soul Purpose through June 2008 will be considered a Soul Purpose Founder. Benefits of enrolling during this critical and very special time in our history includes: • Recognition and edification as a Founder of Soul Purpose. • A Soul Purpose ID Card • Special discounts on registration for national and regional corporate events for TWO years.
what’s your
Lifestyle Auto-Ship Club
Our appreciation to our preferred customers will be extended through this program of Lifestyle Packages ($50 value) delivered to their doorstep each month... automatically. Once your preferred customer joins for just $10 and begins to refer their friends, they will receive a 5% referral bonus. Just 20 referrals and their own Lifestyle Package is FREE!
lifestyle parties Lifestyle Parties
At your Soul Purpose Lifestyle Party, your guests will experience new ways to illuminate their body, beauty, style, and spirit while also discovering an attitude of prosperity and well-being that will help them make remarkable changes in their lives and communities. Creating a beautiful lifestyle experience is the core goal of the party. As your guests enter the home of the Lifestyle host, they’ll instantly inhale the intoxicating aroma of one of our soy candles. Perhaps tonight it is Brazilian Jackfruit or Hawaiian Tuberose. The room will be gently lit—easy on the eyes and soothing to the spirit. And your host will offer guests a cup of delicious herbal tea lightly sweetened with organic honey. For your guests, soft music instantly calms as the day’s tensions begin to melt away. Everyone is transformed by this beautiful lifestyle experience. Elegantly displayed in the room will be a collection of our luxurious products. As the Soul Purpose Lifestyle Entrepreneur, you will demonstrate the products and pamper guests with scents and formulas that will quickly transport them on an exotic journey of the senses. You can speak to your guests about the journals and music which the Soul Purpose musicians, writers, and artists have created to help inspire their lives. Yes, your entire being, and that of your host and guests has been illuminated—body, beauty, style, and spirit. Who knew it could be such a fantastic experience? Your relationship with your host is the key to the success of your Lifestyle Party and future bookings are important to the continued growth of your business.
Lifestyle Party Host Discount Program Earn 25%, 50% or 75% Off! We have developed an exciting plan to support our Lifestyle Entrepreneurs’ efforts to expand their customer base and engage others as Party Hosts. In an unprecedented move, Soul Purpose will offer your Party Hosts a discount of 25%, 50% or incredibly 75% off their order.*
Our valued Lifestyle Party Hosts will:
• Enjoy a fun, relaxing lifestyle experience with their favorite friends and family while learning the principles for bringing the spa lifestyle and experience home. • Receive 25% - 75% discount on their order, based on the total product sales from their party sales. • Have the opportunity to purchase unique ‘Host Only” products selected especially for them by our Founder & CEO, Nadine Thompson. Discount* 25% 50% 75%
Party Product Sales Total* $50 - $299.99 $300 - $999.99 $1000 and up
# Parties Booked 1 booking 2 bookings
Lifestyle Party Hosts will be able to take their discount on their personal order of up to $300 in Soul Purpose products!* The discount can be taken on an order for any Soul Purpose product including a special selection of “Host Only” products (which will be announced and will change quarterly).
Example:
If a Host has a $500 party and 1 booking She/he qualifies for a 50% discount level. Save $150! They can place an order for up to $300 retail product value and take their 50% discount... saving up to $150!
*Important Notes:
1. The host’s order should not be counted in the product sales total to determine discount level. 2. The host’s order must be submitted along with the qualifying Party to use their discount. 3. Discounts are applicable on orders for Soul Purpose products only. At this time, Youngevity products are excluded from the program. 4. Host is responsible for sales tax and shipping based on full retail value of their order. 5. Commissionable volume is not earned and, therefore, commissions are not paid on the Host’s discounted order.
perfect 7 Sign up for your monthly
100 PBV
1
auto-ship order. This will ensure that you have your personal products to enjoy and some to sell.
first 7 people you are List the
going to share Soul Purpose with. Your training will be centered around how you will introduce them to Soul Purpose while developing your follow-up and closing techniques.
first 7 customers Sign up your
on Auto-Ship. The Lifestyle Auto-Ship Club is designed to provide your customers with a simple, automatic way to enjoy a specially selected collection of products each month and a 5% rebate for referrals.
Sponsor 7 Lifestyle Entrepreneurs.
Your customers are the perfect candidates for becoming new Entrepreneurs. Sponsoring will unlock the residual portion of our Prosperity Plan where you can participate in six ways (in addition to retail profits) to generate an income: Personal Purchase Rebates, Quick Start bonuses, level overrides, Infinity bonus, Dream bonuses and a Revenue Sharing Pool!
3 Host 7 Lifestyle Parties. With a goal of 7 guests per party, you will be able to generate an initial retail profit of $500 - $1000. Thereafter, these customers (approximately 49) will be the basis of your retail customer base for repeat orders and future bookings.
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2 4 Participate in Soul Purpose Prosperity Tuesdays. You can participate in an inspiring opportunity call followed by a powerful training call from the comfort of your home. Dial 712-432-8904, pass code 47685# at 9pm ET/ 8pm CT/6pm PT.
5 6
Invest
local, in your personal Attend regional and
development.
national events.
In Soul Purpose, we are committed to the empowerment of each individual Lifestyle Entrepreneur. In addition to the incredible products and lucrative prosperity plan, we will provide the tools, skill development, coaching, encouragement and support necessary for you to build a successful, thriving business. Simply follow the plan and do the work and the power of direct sales will reward you with the financial means to fulfill your dreams. To launch your business and secure your ongoing success, follow the Perfect 7 Action Plan. Master and complete each skill. Then, pass them on to everyone you recruit. In doing so, you will unlock the power of exponential growth. Simple addition would mean growth like this: 1+1+1+1 = 4. But the Perfect 7 Action Plan will inspire exponential growth like this: 1x7x7x7 = 343. Which do you prefer?
Soul Purpose Prosperity Plan
Through the Soul Purpose Prosperity Plan, you become eligible to participate in a plan that offers 7 PAY STREAMS: • Retail Profit - 25-30% • Personal Purchase Rebates - 3-10% • Level Overrides - up to 6 levels deep • Inifinity Bonuses - 2% • Dream Bonuses $500 - $1000 a month • Revenue Sharing Pool 1/2 of 1% of company’s volume! You can immediately begin to generate $500-$1000 in retail profits just by supporting your customers and hosting your first 7 Lifestyle Parties. From there, the sky is the LIMIT!
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Empowerment Training and Professional Development Program
Master training and coaching for our community will be provided by ANEW Coaching. The program will include a 3-tier certification program for developing Entrepreneurs, Coaches and Mentors within our community. We have also partnered with Charisma Factor giving us access to some of the industry’s top trainers and motivational speakers for added training and coaching resources.
Lifestyle Coaches
To supplement and support your professional as well as personal growth, we have enlisted the help of several esteemed coaches. We will have Lifestyle & Wellness, Spirituality, Prosperity, Empowerment, Style & Beauty, and Technology coaches. Each coach will do a regular message and conference call for the entire community (schedule to be announced). Each coach will also have their own Soul Purpose blog which will enable you to have ongoing access to their considerable skills and talents.
Manage Your Business Online
As part of our commitment to state-of-the-art technologies, all Lifestyle Entrepreneurs will be able to subscribe to a full back office system which will include a personal website, e-cards, a customer newsletter, genealogy and other reports.
Community Resources Prosperity and Empowerment Calls
Expand your business by inviting guests to join you on our weekly Prosperity and Empowerment Calls. Every Tuesday night beginning at 9pm EST (8pm CT / 6pm PT). Dial 712-432-8904, enter passcode 4SOUL# (47685#) 24/7 Replay Line: 712.432.8984 passcode 4SOUL# (47685#) Prosperity Call File Name “MMDDYY1” Empowerment Call File Name “MMDDYY2”
Soul Purpose Intranet
A library of business announcements, communications, flyers, training tools and more at the fingertip of our Lifestyle Entrepreneurs. Visit http://soulpurpose. webexone.com. No code necessary; just click “enter as a guest” and you’re in!
Soul Purpose on the web
Visit often and refer others to view www.soulpurpose.com. Be sure to read and share on Nadine’s Blog!
Soul Purpose Business Center
Get the word out with beautiful identity business tools such as business cards, postcards, note cards, labels and more. Visit www.spbusinesscenter.com.
Soul Purpose Logo Wear
Make your presence known when you wear or carry beautifully embroidered logoed-items such as shirts, hats, portfolios, aprons and more. Visit www.soulpurposelogowear.com.
Contact Us
Soul Purpose Lifestyle Company 81 Water Street Exeter, NH 03833 888-298-3359 (phone & fax)