MEDIA GUIDE
2013
2013 M EDI A GUIDE
Alberta Construction Magazine is your construction connection. Alberta Construction Magazine is an invaluable resource for those with a keen interest in commercial, industrial
and institutional construction in Alberta.
2013 MEDIA GUIDE
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Readership 82% of oUr rEADErs spend between 15 minutes and one hour with each issue of Alberta
Construction Magazine.*
Distribution by Job Title
83% of Alberta Construction Magazine readers
use the information they find in the pages of ACM in their day-to-day business.* 81% Executive Management 5% Sales and Marketing
Distribution by Geographic Area
12% Management 2% Other
65% of Alberta Construction Magazine readers make purchases for their business.*
93.6% Alberta
0.4% USA and Foreign 1.5% Saskatchewan 1.6% Ontario
Distribution by Industry
2.0% British Columbia 0.7% Manitoba, Northwest Territories, Quebec and Yukon Territory 0.1% Atlantic Canada
3% Safety Products and Services 32% Service and Supply 17% Residential
1% Other 3% Commercial 9% Engineering, Consulting and Architecture
11% Professional Associations
12% Manufacturing and Fabrication
* Source: JuneWarren-Nickle’s Energy Group 2011 readership survey
2% Government and Agencies 1% Industrial 4% Infrastructure 5% Legal, Financial and Investment Services
Each copy of Alberta Construction Magazine is read by
an average of three people.*
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Circulation & Distribution In Print
Alberta Construction Magazine reaches
An average of 8,500 copies of Alberta Construction Magazine are printed per quarterly issue.
readers in all areas of
Copies are distributed to an effective combination of qualified, paid and controlled circulation throughout the province and across various industry sectors.
the construction sector every quarter.
Website
Trade Shows
Throughout the year, over 22,000 unique visitors use albertaconstructionmagazine.com to browse current and past digital editions and keep up with industry news. Advertising on Alberta Construction Magazine online puts your company in front of a qualified construction industry audience.
Source: Google Analytics
HEART OF THE CITY THE FIRST AND JASPER REVITILIZATION PROJECT
LEARNING LEGACY
PRESERVING HISTORY
PAGE 29
PAGE 41
SAIT’S ROLE FOR INDUSTRY
BIM’S ROLE IN RENOVATION
PAGE 25
In addition to subscriptions, copies of each issue of Alberta Construction Magazine are distributed to members of the Alberta Construction Association (over 5,500 copies) and the Edmonton Construction Association (over 1,300 copies).
Summer 2012 | $8.00
BEST PRACTICES THAT SET COMPANIES APART
Spring Summer Fall
7,500 20,000 9,000
Expected trade show and conference attendance numbers are accurate at time of printing and subject to change.
CAREER
CONSTRUCTION
build
JuneWarren-Nickle’s Energy Group regularly attends industry trade shows and conferences, where complimentary issues of Alberta Construction Magazine are available. The total expected attendance numbers of the trade shows and conferences where Alberta Construction Magazine will be distributed in 2013 are:
CONTRACTOR success PEOPLE commercialdesign
ACHIEVEMENT committee REPORTS
performance GROWTH
building ENGINEERING
DEVELOPMENT
SKILLS RESPECT
DEVELOPMENT
QUALIFICATIONS
committee BUILDING
LEADERSHIP ARCHITECTURE
PRODUCTIVITY
benchmark
PROGRAMS
DEVELOPMENT
HEALTH growth
PRODUCTIVITY REPORTS SKILLS
hiring
SAFETY
PROGRAMS
SKILLS
HIRING
safety
REDUCTION
EQUALITY
SKILLS implementation
BUILD
EQUALITY
RESPECT
performance
ACHIEVEMENT
health
benchmark
SKILLS
safety
success
HIRING
QUALIFIED
committee
EQUALITY training
PRODUCTIVITY DEVELOPMENT PROGRAMS INVESTIGATION
training
PLANNING
ACHIEVEMENT
IMPROVEMENT
implementation RESPECT
SAFETY performance STRUCTURE
REDUCTION
building development SKILLS APPRENTICE QUALIFIED ENGINEERING REDUCTION BUILDPAGE 93 PLUS | Commercial flooring options abound GROWTH EQUALITY STRUCTURE
TRAINING
Industry Events
STRUCTURE
ENGINEERING BUILDING
CONTRACT
leadership PLANNING
INVESTIGATION
CONSTRUCTION
PRODUCTIVITYACHIEVEMENT
RESPECT REPORTS
PRODUCTIVITY
PLANNING
ENGINEERING STANDARDS building
SAFETY
SKILLS
PLAN
standards success
ACHIEVEMENT CONTRACT ENGINEERING
promotion
ENGINEERING
REPORTS ENGINEERING
CONSTRUCTION
LEADERSHIP
PLANNING
growth
DEVELOPMENT
PRODUCTIVITY
ARCHITECTURE SUPERVISOR
infrastructure
Canadian Publication Mail Product Agreement #40069240
performance SKILLS
INITIATIVE
qualifications
REPORTS
SAFETY
WORKFORCE
mentoring IMPROVEMENT
GROWTH
success HIRING
SAFETY
IMPROVEMENT
investigation
PERFORMANCE
hiring
EQUALITY
TRAINING
equality
safety
benchmark
REPORTS benchmark
CONSTRUCTION
RESPECT
BUILDERS
SKILLS
PROGRAMS
COMMUNICATION safety PLAN
ENGINEERING
INVESTIGATION GROWTH
REPORTS
hiring
WORKFORCE health committee
GROWTH
COMMUNICATION HEALTH
IMPROVEMENT
APPRENTICE
STRUCTURE
SAFETY
REPORTS
safety
INDUSTRIALprojects
CONTRACT
BENCHMARK
performance
promotion achievement
COMMUNICATION STRUCTURE
SAFETY
committee
REPORTS EQUALITYcontractor
In 2013, Alberta Construction Magazine will be sponsoring the following special event with complimentary copies distributed to event attendees:
Winter Alberta Construction Magazine’s Annual Top Projects Awards
2013 MEDIA GUIDE
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Editorial Schedule Alberta Construction Magazine’s 2013 Editorial Schedule is subject to change.
There’s a reason Alberta Construction Magazine is the must-read publication of Alberta’s construction professionals: for three decades we’ve had our fingers on the pulse of the industry like no other publication. While Alberta Construction Magazine includes relevant and timely feature articles, each issue also focuses on a theme of interest to construction professionals. Here’s a look at what’s planned for 2013:
Spring
Fall
The Green Issue: How the construction
The Energy Issue: Some of the projects
PLUS: • Roofing and flooring
PLUS: • Workforce needs and safety
industry is meeting the environmental challenges of the 21st century
powering the economic engine of Canada— Alberta’s energy sector
• BUILDEX, Edmonton, Alberta
Coloured bars in the editorial schedule correspond to these distribution methods:
JuneWarren-Nickle’s Energy Group will be at the trade shows listed. With hundreds of copies of Alberta Construction Magazine picked up by attendees every year, this significantly expands your ad’s potential audience. Trade show and conference dates, and JWN’s presence at them, are accurate at time of printing and subject to change.
• Oil Sands Trade Show and Conference, Fort McMurray, Alberta
• ISA Annual Convention 2013, Calgary, Alberta
• BUILDEX, Calgary, Alberta
Summer
Winter
The Materials Issue: From wood to steel
Top Projects Issue: Our 12th annual look at the most significant construction projects of the year
PLUS: • Coverage of the 2013 CISC Steel Design Awards of Excellence
PLUS: • Cold weather construction
to composites and everything in between
Distribution Highlights
• Gas & Oil Expo, Calgary, Alberta
• Alberta Construction Magazine’s annual Top Projects Awards, Calgary, Alberta
Key Dates for Advertising in Alberta Construction Magazine Issue
Sales Close
Ad Material Due
Issue Date
Spring
February 6, 2013
February 8, 2013
March 1, 2013
Summer
May 1, 2013
May 3, 2013
June 1, 2013
Fall
August 7, 2013
August 9, 2013
September 1, 2013
Winter
November 6, 2013
November 8, 2013
December 1, 2013
Take advantage of our industrytrusted signature events, where copies of Alberta Construction Magazine are distributed to all event attendees. Scheduled signature events are accurate at time of printing and subject to change.
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Features & Departments Alberta Construction Magazine regularly showcases exciting projects from EACH MAJOR CONSTRUCTION SECTOR, including:
In addition to feature stories on topical and timely issues affecting the construction industry, Alberta Construction Magazine also offers regularly featured departments, such as:
AROUND CANADA Key developments and projects from Canada’s construction industry.
BUSINESS OF BUILDING Business ideas and practices to keep you competitive.
Commercial shopping centres • office buildings • warehouses
Institutional hospitals • schools • civic buildings
NUTS & BOLTS Construction news for the busy professional.
CONSTRUCTION ASSOCIATION NEWS Regular reports from several key associations in Alberta.
FINISHING TOUCHES The added tweaks that make your construction project stand out.
LEGAL EDGE
Infrastructure roads • bridges • utilities
Industrial
Advice from the legal community to help you navigate the legalities of the construction industry.
oilsands • petrochemical • forestry • power
PEOPLE, PRODUCTS & PROJECTS A showcase for employees on the move, new products and projects won by construction firms.
Alberta Construction Magazine’s editorial mandate is committed to delivering high-quality, timely information that reflects the diversity of interests of construction industry professionals.
PROJECT UPDATE A snapshot of a key construction project in Alberta.
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Diversify & Add Value albertaconstructionmagazine.com Over 22,000 unique visitors use albertaconstructionmagazine.com to browse current and past digital editions and keep up with industry news each year—and this number continues to grow! With a variety of ad sizes to choose from, advertisers can benefi t from the additional reach of online readers. Advertising on albertaconstructionmagazine.com puts your company in front of a qualified construction industry audience—ensuring your marketing message is seen by more potential customers every day!
Leaderboard
Reinforce your print message and extend your brand beyond the traditional. Rates effective September 1, 2012, for advertising in 2013.
Size
Quarterly
Leaderboard
$ 420
Skyscraper
350
Big Box
350
Online bundle (includes one of each: leaderboard, skyscraper and big box)
940
Skyscraper
Advertising Rates
* Limit of 12 rotating ads per position
Available Ad Sizes Size
Width
Height
Leaderboard
728 pixels
90 pixels
Skyscraper
160 pixels
600 pixels
Big Box
300 pixels
250 pixels
Big Box
Source: Google Analytics
Sponsorship Opportunities Take your advertising beyond the traditional and into an industry-rich networking setting Extend your reach beyond our print and digital products by partnering with Alberta Construction Magazine on one of our industry events, like the annual Top Projects Awards. Sponsorship opportunities allow you to go beyond traditional advertising and put your marketing message in front of a targeted construction audience. For a full list of opportunities, contact your sales representative or refer to the 2013 JWN Events & Conferences Media Guide.
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Ad Sizes & Submitting Your Ad Double Page trim: 16” x 10.75” bleed: 16.5” x 11.25” live: 15.5” x 10.25”
Full Page trim: 8” x 10.75” bleed: 8.5” x 11.25” live: 7.5” x 10.25”
Guaranteed Placement Alberta Construction Magazine understands that for maximum effectiveness, advertisers may occasionally require their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in Alberta Construction Magazine. For details on guaranteed placement requests, please contact your sales representative.
2/3 Page Vertical 4.625” x 9.5”
1/2 Page Vertical 3.4375” x 9.5”
1/2 Page Horizontal 7.0625” x 4.625”
Submitting Your Ad 1/3 Page Vertical 2.25” x 9.5”
1/3 Page Square 4.625” x 4.625”
Design Services Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. If stock photography is required/requested to complete an ad, the client may be invoiced for the purchase price of the required image. Please note: Our Display Advertising Guidelines are available for download at junewarren-nickles.com/displayads.
1/4 Page Vertical 3.4375” x 4.625”
1/4 Page Horizontal 7.0625” x 2.25”
JuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed specifically for advertisers. Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. To receive your log-in information or for assistance with submitting print or online ads, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or atc@junewarren-nickles.com.
Online Ad Specifications Leaderboard, big box and skyscraper ads can be submitted as HTML5, GIF, JPG, PNG, BMP or SWF files (however, SWF files are not supported on Apple mobile devices). If submitting a SWF file, please also send a static GIF for web users who can not view Flash correctly. For more information on web ad specifications, please see the 2013 JWN Online Media Guide.
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2013 ADVERTISING RATES Magazine Ads
Prices include process colour. Cancellations made after ad material due date will be invoiced at 50 per cent. Cover positions are non-cancellable. Rates effective September 1, 2012, for advertising in 2013.
Size
1X
2X
3X
4X
$ 5,340
$ 5,120
$ 4,930
$ 4,720
Full page
3,060
2,920
2,800
2,700
2/3 V
2,380
2,160
2,080
2,000
Double-page spread
1/2 V or H
1,900
1,810
1,740
1,650
1/3 V or H
1,470
1,390
1,350
1,280
1/4 V or H
1,010
970
930
880
Outside back cover
4,400
4,220
4,050
3,900
AGENCY COMMISSION & CASH DISCOUNTS 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to recognized agencies only.
Cash discount: 3% of the net.
Inside front cover
4,110
3,950
3,760
3,650
Cash discount date:
Inside back cover
4,110
3,950
3,760
3,650
15 days after date of invoice.
Gatefold
8,440
–
–
–
Custom Advertising Opportunities ADVERTORIALS An advertorial is an advertising/editorial hybrid where an advertiser enlists Alberta Construction Magazine to produce a feature endorsing a company, product or service. Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates. Advertorial sales close dates are two weeks prior to listed advertising sales close dates. Please visit junewarren-nickles.com/advertorial/ for a complete listing of advertorial guidelines.
INSERTS AND ATTACHMENTS Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of Alberta Construction Magazine’s targeted distribution. Inserts are distributed with the full run of the magazine, allowing advertisers to speak to the full breadth of the printed magazine’s audience. Visit junewarren-nickles.com/insert/ to view a complete listing of our insert guidelines.
2012/09/01
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
For more information
about SUBSCRIBING TO Alberta Construction Magazine, call 1.866.543.7888 or visit albertaconstructionmagazine.com and click the subscribe button.
junewarren-nickles.com Edmonton
Calgary
220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946
2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446