MEDIA GUIDE
2013
2013 M EDI A GUIDE
The Daily Oil Bulletin has been telling the oilpatch’s story for 75 years. The most anticipated source of industry news is
now fully digital and introducing a diverse range of advertising options to help you reach the thousands of energy industry players who read it every day.
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2013 MEDIA GUIDE
Readership There's a reason why over 10,000 subscribers can’t wait to receive their Daily Oil Bulletin every weekday. Connect with over 10,800 Daily Oil Bulletin (DOB) subscribers from all industry facets, including management, geology, geophysics, land, finance, law, engineering and production.
DOB readers are: DOB readers are: 50% producers
26% service companies
These energy professionals look to the latest industry news in the DOB for making key business decisions. For 75 years, the DOB has covered the ever-changing oil and gas sector. Today, with one of the highest levels of online traffic in the industry, users engage the site again and again (93 per cent returning visitors).
621,219
18% financial, government, associations and consultants 6% other
Average number of page views per month— one of the highest levels of online traffic in the industry.
Let the DOB help you capitalize on this niche oil and gas industry audience with display and content advertising opportunities.
Information based on 2011 data.
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2013 MEDIA GUIDE
Advertising Options Online Display Advertising HOMEPAGE
EMAIL ALERT
Ad Unit Sizes
1A 2A
Digital ads on the Daily Oil Bulletin website and its email alerts are available in a range of size options.
BONUS WITH 1C
2B
1B
SKYSCRAPER 160 pixels wide by 600 pixels tall
BIG BOX 300 pixels wide by 250 pixels tall
INSIDE / ARTICLE PAGE
1B
BONUS WITH 1C 300 pixels wide by 120 pixels tall
2B
ARTICLE / INSIDE PAGE
1D 1C With a variety of ad options, the DOB is the perfect vehicle for your marketing message.
Online Content Advertising Market your events, new studies, asset sales and employment opportunities within the content pages of the DOB. Advertisements must be oil and gas industry specific and contain information that would be of benefit to a subscriber, such as notices of meetings, conferences and courses; geological studies; farmouts or property dispositions; and job postings.
1C
SAMPLES OF CONTENT ADVERTISING IN ‘TODAY’S HIGHLIGHTS’ SECTION
LEADERBOARD 728 pixels wide
by
90 pixels tall 1A
1C
1D
2A
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2013 ADVERTISING RATES Online Display Advertising
Rates effective September 1, 2012, for advertising in 2013.
Placement
Ad unit and position
Cost per month
Homepage
Leaderboard, top of homepage
Homepage
Big Box, upper-middle right-hand side
Homepage/inside pages
Super Banner, bottom of homepage and inside article pages (also includes a complimentary box ad located on the upper right-hand corner of the homepage)
Inside/article pages
Leaderboard, top of page
$ 1,590 1,000 840 1,100
Email Alert Display Advertising Placement
Ad unit and position
Cost per month
Email Alert
Leaderboard, top of email window
Email Alert
Skyscraper, right-hand side of email window
$ 1,248 1,040
For further information on these advertising options, please contact Tony Poblete at: Telephone: 403.209.3532 Email: tpoblete@junewarren-nickles.com
Limited space! Only five rotating ads per position to give you maximum exposure.
Online Content Advertising Placement
Cost per day (minimum $120 per ad)
Homepage under Today’s Highlights
$1 per word
$150 per image
$75 per link
For further information on this advertising option, please contact Stephen Marsters at: Telephone: 403.209.3539 Email: smarsters@junewarren-nickles.com
2012/09/01
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
junewarren-nickles.com Edmonton
Calgary
220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946
2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446