jwn 12 pack
MEDIA GUIDE
jwn 12 pack 2013
2013 M EDI A GUIDE
Advertise where your oil and gas audience is: online. Our range of online products will maximize your advertising impact by extending your reach beyond the traditional print medium.
jwn 12 pack
PAGE 2
2013 MEDIA GUIDE
The JWN 12-Pack Harness the collective power of 12 distinct websites from Canada’s largest energy publisher.
37,172
An eye-catching online ad can drive customers directly to your company’s website with just the click of a button. Now increase that potential exposure by 12 and you have the JuneWarren-Nickle’s Energy Group 12-Pack. By spreading your advertising across our suite of energy websites, you enjoy greater reach and more opportunities to connect directly with potential customers (nearly 410,000* of them per year!). Take advantage of the highest level of qualified oil and gas online traffic in Canada’s energy marketplace!
Average unique visitors per month
The benefits of advertising online with JWN: Track your ad’s impact
Reach a targeted audience
JWN offers you the ability to track the impressions and click-throughs your ad is receiving, allowing you to monitor how effective your advertisement is.
JWN websites are viewed by thousands of oil and gas personnel every day, making your online ad the perfect way to get your message in front of your target audience.
Update with the blink of an eye
Go global
When you purchase an online ad with JWN, you have the opportunity to change your ad at a moment’s notice, allowing you to get your message out to potential customers immediately!**
Online advertising reaches a wider geographic audience, allowing your ad to connect with potential customers all over the world.
One-click access for customers One click of your online ad is all it takes for viewers to reach your website and potentially be converted to customers. It’s that easy!
Get more for your money Online ads with JWN reach over 100 * viewers per dollar spent—far more than many other forms of advertising— giving you more for your advertising buck!
*Source: Google Analytics. Full-year analytics are not available for Profiler.com, as it was launched May 2012. **One content change per month is included in every advertising package. Any additional changes are charged at $125/hour.
jwn 12 pack
PAGE 3
2013 MEDIA GUIDE
Maximize Your Reach The JWN 12-Pack consists of these 12 industry websites: Updated daily, riglocator.ca is an Internetand GPS map–based product identifying service and drilling rig locations across western Canada—a must-have for companies who follow rig activity. PROVIDES REACHES
Oilfield data and mapping Service and supply companies
Oilweek.com provides readers with searachable archived issues and bonus digital-only industry statistics. PROVIDES REACHES
Editorial coverage and analysis Oil and gas executives
Junewarren-nickles.com provides information on our full product portfolio, including magazines, maps and charts, data sets and events and conferences. PROVIDES A network of oil and gas
information products REACHES Oil and gas industry stakeholders
For more information on the individual websites, see the 2013 Media Guides for Oilweek, Oil & Gas Inquirer, Oilsands Review, New Technology Magazine and Canadian Oil Register!
Newtechmagazine.com houses an archive of past magazine editions and daily oilpatch technology news updates. PROVIDES
Editorial content
REACHES Engineers, geoscientists,
IT professionals and executives Oilandgasinquirer.com provides users with past issues and daily news updates. PROVIDES REACHES
Editorial content Service and supply companies
Users of postreport.ca have access to project information and key contacts for upcoming oil and gas construction projects throughout western Canada. PROVIDES REACHES
Oilfield construction data EPCM and construction companies
Subscribers to canadianoilregister.com rely on its searchable oil and gas company information and news.
A sister-product of Oilsands Review, airwaterland.ca showcases the voices that lead the charge on sustainability, environmental responsibility, alternative energy and more.
PROVIDES A who’s-who of the
PROVIDES Environmental information
Canadian oilpatch REACHES Oil and gas industry marketing and sales teams
REACHES
Datacentralcanada.com is a comprehensive information portal for energy statistics, daily well licenses and weekly drilling reports.
In-depth oilfield information REACHES Producers and service and supply companies PROVIDES
Oilsandsreview.com is the authoritative online source for stories, statistics and information for those with an interest in the oilsands sector. PROVIDES
Editorial and data-rich content
REACHES Oilsands companies
and stakeholders
and resources Oil and gas industry stakeholders
LAUNCHED IN MAY 2012! Profilermagazine.com is a searchable online archive of past issues and company profiles. PROVIDES REACHES
Corporate profiles Oil and gas industry buyers
Petroleumexplorer.ca is an online source for everything related to oil and gas exploration in Canada, from land sale postings and results, to seismic activity, exploration licences and activity levels of the top operators.
Oilfield construction data REACHES Explorers and producers PROVIDES
jwn 12 pack
PAGE 4
2013 MEDIA GUIDE
The Value of the 12-Pack Get your ad seen on the JWN 12-Pack
2.minutes 10 Average minutes spent on site
Total Visits (AVERAGE) PER MONTH
PER QUARTER
61,331 183,994 PER YEAR
735,975 Page Views (AVERAGE) PER MONTH
PER QUARTER
148,518 445,555 PER YEAR
1,782,219 Source: Google Analytics
Unique Visitors (AVERAGE) PER MONTH
PER QUARTER
34,074 102,223 PER YEAR
408,890
Average unique visits to the JWN 12-Pack increased in 2011 and continue to grow!
jwn 12 pack
PAGE 5
2013 MEDIA GUIDE
Available Ad Sizes The JWN 12-Pack offers advertisers three choices for ad size and orientation, allowing you to choose the one best suited to your marketing message.
Leaderboard
Leaderboard
----r:;;;;w.rr8n-Nk:kIe't NefWOIk 9
Ediliona ·
Target viewers with a horizontal ad across the top of both the homepages and inside pages of our 12-Pack of sites, each with a live link connecting potential customers to your website.
flnd us on:
--- ~
llO I;\1
WebConlen\ ·
_-
~~~~~~~~==~~~~~========c- ~:::":::::::~
__
_ _ ......... _ _ _ • _ _ w..
.""'"'*"""... _. ....... ... _,._ -.... -'" _0:1.201.
~~~~~---------- ~~:;~~;;;~
~TusandB Navigator
~xf~~re
§E:=E~;-Eg§:E; Hot-couplecl osU · .~
... t., ... hROlogy . .U......u.wlll .... Q~_oI.n
90 pixels tall
Use this square banner featured on both the homepages and inside pages of our 12-Pack of sites to sell your products and drive traffic to your website with a live link.
:'::~_noIogylmfltov<o"-'to"k' ''''.C_'POIh '. '"o/1uptOd_
(l!)
by
Big Box
Big Box The Indlspenslblelnvlltment
canadian
728 pixels wide
===--------:==_
300 pixels wide
~;~:?ii~~==.:
BY
250 pixels tall
Opening I tec:hnology wlnclow
~~~~~::::=-=:;-? Skyscraper
Trade-offs
__
Helvycarbdlel ~.u.
go ..... _
_
Skyscraper
~.hondh>lolbllu"-~_'"
~~~~~~7;:=-
Run your sales message vertically along the left-hand side of both the homepages and inside pages of our 12-Pack of sites, each linking viewers to your own website.
ollsands pricts
--c_""' .......
I;Ioy~_
~~~~~~~------ ~-~--~~~
160 pixels wide
--
.... . " ..." "...". .. ,. . ..,. ••"""'''''''''''
e ~ I Con\adUO I ~ I _ , SillMop I
BY
600 pixels tall
...
A1. _ _ _ _ _ _ a.-.o._Rss_ lII
--
.,2Q,,~_......-
"_Lrd I _~""'- '
__
' ~OI"""",, ' ~~_'~-, ' o.orOl_ 1
OoIoc...o l_T_ _ _ 'OI'Ooo_ '-=-_ IOOoonoo_ 'OO- I_ _
"""..-,- , -
, ~.o-S.T._
'
_ '
Skyscraper position not available on newtechmagazine.com. Limit of 16 rotating ads per position at any time on all sites. All online advertising packages include one ad content change per month. Additional changes will be charged at $125/hour, billed in one-hour increments.
Terminology The following is an explanation of the terminology used to describe JWN 12-Pack usage:
Unique visitors: The total number of individuals who have accessed the site (recorded using registration or cookies) Total visitors: The total number of times the site has been accessed (including multiple visits from the same user) Page views: The total number of times a webpage has displayed Minutes spent on site: The amount of time a user viewed the website before navigating elsewhere Source: Interactive Advertising Bureau
jwn 12 pack
PAGE 6
2013 MEDIA GUIDE
More Ways to Advertise Explore additional online advertising opportunities:
Over 22,000 unique visitors* use albertaconstructionmagazine.com to browse current and past digital editions and keep up with construction industry news each year—and this number continues to grow!
For 75 years, the Daily Oil Bulletin (DOB) has covered the ever-changing oil and gas sector. With one of the highest levels of online traffic in the industry, the DOB engages its users daily (with a returning visitor rate of 93 per cent!).
PROVIDES Exclusive coverage of the
URL
Alberta construction industry REACHES
dailyoilbulletin.com
PROVIDES Daily information about new
The new digital Oilfield Atlas has all of the information users have come to rely on in the print version, but with the added ability to search and filter results based on custom criteria and download the information to a GPS unit. URL
oilfieldatlas.com
PROVIDES Custom-filtered mapping of the Western
developments in the oilpatch
Construction industry stakeholders
* Source: Google Analytics
REACHES
Oil and gas industry stakeholders
Canadian Sedimentary Basin REACHES
Service and supply companies
For more information on advertising with these websites, please contact your sales representative or refer to the 2013 Alberta Construction Magazine and Daily Oil Bulletin Media Guides.
Digital Infographics Fully interactive oilfield maps and charts provide a new targeted advertising base Long recognized for our specialized wall maps and charts, JuneWarren-Nickle’s Energy Group has extended that expert coverage of the oil and gas industry to interactive online maps and charts. See the oilsands like you’ve never seen it before, customize a table of drilling fluid products or interact with a technical diagram of SAGD—all with the click of a mouse. For more information on our upcoming online map and chart products, contact your sales representative.
Sponsorship Opportunities Take your advertising beyond the traditional and into an industry-rich networking setting Extend your reach beyond our print and digital products by partnering with JuneWarren-Nickle’s Energy Group on one of our industry events, like the National Buyer/Seller Forum, the Rising Stars Leadership Forum or the Speaker Series. Go beyond traditional advertising and put your marketing message in front of a targeted oil and gas audience. For a full list of opportunities, contact your sales representative or refer to the 2013 JWN Events & Conferences Media Guide.
jwn 12 pack
PAGE 7
2013 MEDIA GUIDE
Submitting Your Ad 2013 Advertising Deadlines for the JWN 12-Pack Advertising Month
Sales Close
January
Ad Material Deadlines
JWN-Built Ads
Customer-Supplied Ads
December 14, 2012
December 17, 2012
December 19, 2012
February
January 15, 2013
January 21, 2013
January 23, 2013
March
February 15, 2013
February 20, 2013
February 22, 2013
April
March 15, 2013
March 20, 2013
March 22, 2013
May
April 15, 2013
April 22, 2013
April 24, 2013
June
May 15, 2013
May 21, 2013
May 23, 2013
July
June 17, 2013
June 20, 2013
June 24, 2013
August
July 15, 2013
July 22, 2013
July 24, 2013
September
August 15, 2013
August 20, 2013
August 22, 2013
October
September 16, 2013
September 20, 2013
September 23, 2013
November
October 15, 2013
October 21, 2013
October 23, 2013
December
November 15, 2013
November 20, 2013
November 22, 2013
_.,_...._---- ----_._-"~~"-'''''~- '''
"'-'''-
WorIo l"ll
:.
Oilpatch Marketplace Microsites Microsites are the perfect way to present a more in-depth look at your company’s offerings to potential customers. Advertisers are promoted through a three-page mini-website that showcases their products and services to the oil and gas industry. Microsite customers are displayed in rotation on the right-hand side of each of the JWN-12 pack websites, as well as on the Daily Oil Bulletin homepage.
Each Oilpatch Marketplace product comes with a logo and short company blurb that runs on all JuneWarren-Nickle’s Energy Group company websites—including dailyoilbulletin.com— giving advertisers a potential audience of nearly 500,000 * unique visitors annually. To find out more about Oilpatch Marketplace advertising, contact your sales representative.
* Source: Google Analytics
jwn 12 pack
PAGE 8
2013 ADVERTISING RATES JWN 12-Pack Online Advertising Size
Rates effective September 1, 2012, for advertising in 2013.
Agency Commission & Cash Discounts
Quarterly
Bi-Yearly
Yearly
$ 3,180
$ 6,000
$ 10,620
Skyscraper (wide and standard)
2,700
5,040
8,880
Big Box
2,760
5,280
9,300
Cash discount:
–
–
6,930
3% of the net.
Leaderboard
Oilpatch Marketplace three-page microsite
15% of gross billing allowed on standard ad pricing to recognized agencies only.
Cancellations after ad material due date will be invoiced at 50 per cent.
Cash discount date: 15 days after date of invoice.
Submitting Your Ad
JuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed especially for advertisers. Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material. To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator by phone at 780.944.9333 (toll free: 1.800.563.2946) or email at atc@junewarren-nickles.com.
Design Services Advertising design and proofing services are complimentary up to 3.5 hours for digital ads and 6 hours for microsites, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. To download our Display Advertising Guidelines, please visit junewarren-nickles.com/displayads.
File Size
File Type
Maximum file size for GIF or JPG banners is 50 KB, and for SWF files is 100 KB. We are often able to convert ads above these sizes into smaller sizes.
Our accepted file types are GIF, JPG, HTML, PNG, BMP and SWF ad files; however, we are often able to work with other file types. If you are supplying an HTML file, please use W3 best practices for clean markup language (www.w3.org/2001/sw/BestPractices/).
JuneWarren-Nickle’s Energy Group offers a maximum of 30 seconds of animation, or three loops, to ensure the most effective display of your digital ad.
Click-Through Tracking JuneWarren-Nickle’s Energy Group follows Interactive Advertising Bureau of Canada standards regarding click tags. All digital ads must contain click-through tracking tags. Please visit junewarren-nickles.com/pdf/Webspecs.pdf or contact the Ad Traffic Coordinator for more information.
Any cascading style sheets should be provided in an external style sheet, as well as any other assets for the HTML being sent in (images, etc). If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in. Please note: Online advertising with JWN does not support pop-ups of any kind. Ads that negatively impact the user experience in any way will be disabled without prior notice.
2012/09/01
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
junewarren-nickles.com Edmonton
Calgary
220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946
2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446