MEDIA GUIDE
2013
2013 M EDI A GUIDE
New Technology Magazine is the first word on oilpatch innovation. We’re dedicated to providing engineers, geoscientists,
IT professionals and executives the information they need to innovate, explore and grow in the oil and gas industry.
2013 MEDIA GUIDE
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Readership Our readers are primarily executive management in the exploration and production and engineering industries, and are located in western Canada. Distribution by Job Title
38% Other
30% Executive Management
9% Engineers, Geologists, Landmen and Professionals
Over 3,000 copies of New Technology Magazine are sent to subscribers of the Daily Oil Bulletin each month, reaching an additional audience of executives with producers and service and supply companies.
Distribution by Geographic Area
23% Management
800 copies of each issue are distributed to members of the Canadian chapter of the Society of Petroleum Engineers (SPE).
Distribution by Industry 66% Exploration and Production
8% Service and Supply
15% Engineering
11% Other
*Source: 2010 Canadian Business Press research study conducted by Starch Research
92% Alberta
1% Saskatchewan 2% British Columbia
1% USA and Foreign 4% All other provinces and territories
While the Internet has become the most influential source of information, 67% of people still rank specialized business publications, like New Technology Magazine, “Very Useful.�*
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Circulation & Distribution In Print An average of 7,000 copies of New Technology Magazine are printed per issue. Distribution includes paid and controlled circulation to a targeted oil and gas audience, including subscribers of the Daily Oil Bulletin.
Website Over 60,000 unique visitors used newtechmagazine.com to browse current and past digital editions and keep up with industry news in 2011. As part of the JWN 12-Pack of websites, newtechmagazine.com gives advertisers access to its qualified readership, as well as to the nearly two million (and growing) visitors to our network of websites each year. Source: Google Analytics
Each issue of New Technology Magazine is read by specialists and non-specialists alike, including engineers, geoscientists, IT professionals, and upper and middle management. Trade Shows JuneWarren-Nickle’s Energy Group attends over 20 industry trade shows and conferences every year, where complimentary issues of New Technology Magazine are available. The total expected attendance numbers of the trade shows and conferences where New Technology Magazine will be distributed in 2013 are:
January/February March
The Canadian Oilpatch Technology Guidebook & Directory showcases Canada’s leading technologies to national and international producers.
600 42,500
April
9,075
May
16,450
June
29,250
September
5,300
October
1,500
November
5,250
Expected trade show and conference attendance numbers are accurate at time of printing and subject to change.
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Editorial Schedule
JANUARY – JUNE See page 5 for July through December issues
New Technology Magazine’s 2013 Editorial Schedule is subject to change.
January/February
May
Northern Technologies: The latest
Tight and Conventional Oil Production: Technologies opening new
technologies designed to tackle the extremes of the Arctic PLUS:
oil plays and rejuvenating old ones PLUS:
• S hale gas: drilling, completion and production technologies used to unlock shale gas plays
•P ipelines and transportation: the latest technologies for delivering oil and gas to market
• H eavy oil and oilsands: technologies that increase productivity while reducing costs
• H eavy oil and oilsands: technologies that increase productivity while reducing costs
• A lberta’s Industrial Heartland Association Stakeholder Luncheon, Edmonton, Alberta • C ERI 2013 Natural Gas Conference, Calgary, Alberta
March Innovation: We recognize the inventors and
innovators who have left their mark on today’s oil and gas industry PLUS:
• Petroleum Safety Conference, Banff, Alberta • Energy Services Summit, Edmonton, Alberta • GeoConvention, Calgary, Alberta • P eace Region Petroleum Show, Grande Prairie, Alberta
Distribution Highlights JuneWarren-Nickle’s Energy Group will be at the trade shows listed. With thousands of copies of New Technology Magazine picked up by attendees every year, this significantly expands your ad’s potential audience. The yellow bars shown throughout the editorial schedule correspond to this additional distribution.
• F ort St. John Energy Expo, Fort St. John, British Columbia
Trade show and conference dates, and JWN’s presence at them, are accurate at time of printing and subject to change.
June Amazing wells: Technologies that are setting records PLUS:
• D rilling and completions: improvements in drill bits, fluids, casing, coiled tubing, fracturing and stimulation technologies
• E xploration and drilling: a look at the latest seismic and drilling advances
• S eismic and exploration: a look at the latest seismic and geophysical technologies
• P roduction: technologies to improve production and cut costs
• B UILDEX, Edmonton, Alberta
• SEPAC Investor Showcase, Calgary, Alberta
• C hina International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE), Beijing, China
• Saskatchewan Oil & Gas Show, Weyburn, Saskatchewan • Gas & Oil Expo, Calgary, Alberta • PSAC Investment Symposium, Calgary, Alberta
April Horizontal Wells and Multistage Fracking: We examine the latest
• CERI Petrochemical Conference, Kananaskis, Alberta • Bonnyville & District Oil and Gas Show, Bonnyville, Alberta • NOIA Conference 2013, St. John’s, Newfoundland
advancements PLUS:
• Pad drilling: advances in drilling from pads • P roduction: technologies impacting all aspects of the production chain • C HOA Slugging It Out Conference, Calgary, Alberta • P SAC Spring Conference, Calgary, Alberta • ISA Annual Conference 2013, Calgary, Alberta • CERI Oil Conference, Calgary, Alberta • O ffshore Technologies Conference, Houston, Texas • W illiston Basin Petroleum Conference, Regina, Saskatchewan
Key Dates for Advertising in New Technology Magazine (JANUARY – JUNE) Issue
Sales Close
Ad Material Due
Issue Date
January/February
January 9, 2013
January 11, 2013
February 1, 2013
March
February 6, 2013
February 8, 2013
March 1, 2013
April
March 6, 2013
March 8, 2013
April 1, 2013
May
April 3, 2013
April 5, 2013
May 1, 2013
June
May 1, 2013
May 3, 2013
June 1, 2013
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Editorial Schedule July/August
November
Software: Our annual oil and gas
Technology Stars: Our annual roundup of
software survey PLUS:
JULY – DECEMBER See page 4 for January through June issues
In Every Issue
the best new oil and gas technologies PLUS:
• C ommunications: telecommunications, wireless and satellite technologies • Drilling and completions: a review of downhole technologies BONUS SPECIAL ISSUE • Canadian Oilpatch Technology Guidebook
September
• Upgrading and refining: technologies that add value to Canada’s growing oil and gas production • P roduction: a roundup of production technologies BONUS SPECIAL ISSUE • Multistage Fracturing and Horizontal Drilling
In addition to feature stories on issues that matter to our readers, New Technology Magazine engages readers through content in our regular magazine departments.
EDITOR’S VIEW
Everything Oilsands: Examining
advances in surface mining and in situ technologies PLUS:
• W ater: the latest technologies for treating, recycling and conserving water •P roduction: technologies that boost production, with a special look at enhanced oil recovery • O il Sands Trade Show and Conference, Fort McMurray, Alberta • D awson Creek Energy Conference, Dawson Creek, British Columbia
• CHOA Fall Business Conference, Calgary, Alberta • SEPAC Fall Investors Showcase, Calgary, Alberta • BUILDEX, Calgary, Alberta
December
Oilpatch Greenguide: Technologies that help solve environmental issues PLUS: • U nconventional resources: technologies used to exploit shale gas and tight oil plays • Technology for export: made-in-Canada innovations that are capturing world markets •C anadian Unconventional Resources Conference, Calgary, Alberta •N ational Buyer/Seller Forum, Edmonton, Alberta
VANGUARD Snapshots, news and Q&As about oilpatch technology.
RESEARCH
Over-the-Horizon Technologies: Game-changing technologies coming down the pipe PLUS:
• HSE: the latest innovations and adoptions
October
Editor Maurice Smith gives his perspective on technology trends.
• D rilling and completions: a review of horizontal/ directional drilling, fracturing and stimulation technologies
New Technology Magazine has been recognized with provincial, national and international prizes for its engaging design and insightful reporting on topical issues.
Key Dates for Advertising in New Technology Magazine (JULY – DECEMBER) Issue
Sales Close
Ad Material Due
Issue Date
July/August
June 5, 2013
June 7, 2013
July 1, 2013
September
August 7, 2013
August 9, 2013
September 1, 2013
October
September 4, 2013
September 6, 2013
October 1, 2013
November
October 2, 2013
October 4, 2013
November 1, 2013
December
November 6, 2013
November 8, 2013
December 1, 2013
A look at lab research that may boost future production.
BYTES The latest information about oilpatch software.
GREENSCENE Covering technologies that help companies reduce their environmental footprint.
NEW TECH Short articles on new tools and techniques that cut costs and increase output.
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Diversify & Add Value Advertising Opportunity
newtechmagazine.com Maximize your opportunity to connect directly with potential customers through online advertising Paid subscribers to New Technology Magazine get unlimited access to newtechmagazine.com, including full access to digital editions and an archive of past issues. Banner advertising on the JWN 12-Pack puts you not only in front of newtechmagazine.com’s qualified readership, but also in front of the nearly two million unique visitors to our 12-Pack of websites each month. Contact your sales representative for more information, or check out the 2013 JWN Online Media Guide.
Sponsorship Opportunities Take your advertising beyond the traditional and into an industry-rich networking setting Extend your reach beyond our print and digital products by partnering with New Technology Magazine on one of our industry events, like the Speaker Series. Go beyond traditional advertising, and put your marketing message in front of a targeted oil and gas audience. For a full list of opportunities, contact your sales representative or refer to the 2013 JWN Events & Conferences Media Guide.
New Technology Magazine Special Issues Focus on your target audience with advertising in specialized industry publications Extending our expert coverage of technology in the oil and gas industry, New Technology Magazine puts out special issues throughout the year. Narrowing in on a specific topic, like unconventional reservoirs or the top technologies of the year, we bring the industry trends to light and give our readers the information they need to conduct their business. For information on 2013 special issues, contact your sales representative.
Source: Google Analytics
Advertising Opportunity
Technology Stars was launched in 2010 to recognize new ideas and technologies, and to promote the entrepreneurial spirit in the Canadian oil and gas industry. We recognize six of the most innovative technologies, as well as the individuals who pushed the boundaries to rise to the top. Six technology stars are traditionally awarded in categories such as Best Exploration Technology, Best Drilling Technology, Best Production Technology and Best HSE Technology. Winners will be selected by a panel of judges and featured in the November 2013 issue of New Technology Magazine.
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Ad Sizes & Submitting Your Ad Double Page trim: 16” x 10.75” bleed: 16.5” x 11.25” live: 15.5” x 10.25”
Full Page trim: 8” x 10.75” bleed: 8.5” x 11.25” live: 7.5” x 10.25”
Guaranteed Placement New Technology Magazine understands that for maximum effectiveness, advertisers may occasionally require their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in New Technology Magazine. For details on guaranteed placement requests, please contact your sales representative.
2/3 Page Vertical 4.625” x 9.5” ad type
1/2 Page Vertical 3.4375” x 9.5”
Please note: Our Display Advertising Guidelines are available for download at junewarren-nickles.com/displayads.
width
height
Leaderboard 728 pixels Skyscraper 160 pixels Big Box 300 pixels
90 pixels 600 pixels 250 pixels
See the 2013 JWN Online Media Guide for more information on website ad specifications, Flash ad instructions and how to submit ads.
1/2 Page Horizontal 7.0625” x 4.625”
1/3 Page Vertical 2.25” x 9.5”
1/3 Page Square 4.625” x 4.625”
Design Services Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. If stock photography is required/ requested to complete an ad, the client may be invoiced for the purchase price of the required image.
Online advertising with the JWN 12-Pack of websites follow these sizes:
1/4 Page Vertical 3.4375” x 4.625”
Submitting Your Ad JuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed specifically for advertisers. Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material.
1/4 Page Horizontal 7.0625” x 2.25”
To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or atc@junewarren-nickles.com.
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2013 ADVERTISING RATES Magazine Ads
Prices include process colour. Cancellations made after ad material due date will be invoiced at 50 per cent. Cover positions are non-cancellable. Rates effective September 1, 2012, for advertising in 2013.
Size
1X
3X
6X
9-10X
$ 7,160
$ 6,950
$ 6,650
$ 6,390
Full page
4,110
3,990
3,820
3,670
2/3 V
3,680
3,580
3,430
3,300
Double-page spread
1/2 V or H
3,360
3,270
3,140
3,030
1/3 SQ or V (H not available)
2,640
2,590
2,490
2,420
1/4 V or H
2,340
2,290
2,230
2,160
Outside back cover
5,580
5,370
5,030
4,750
Agency Commission & Cash Discounts 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to recognized agencies only.
Cash discount: 3% of the net.
Inside front cover
5,250
5,040
4,720
4,470
Cash discount date:
Inside back cover
5,250
5,040
4,720
4,470
15 days after date of invoice.
Tech Profile: full-page advertorial and full-page ad
7,500
–
–
–
Full-page advertorial
4,930
–
–
–
Gatefold
9,300
–
–
–
Custom Advertising Opportunities Advertorials An advertorial is an advertising/editorial hybrid where an advertiser enlists New Technology Magazine to produce a feature endorsing a company, product or service. Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates. Advertorial sales close dates are two weeks prior to listed advertising sales close dates. Please visit junewarren-nickles.com/advertorial/ for a complete listing of advertorial guidelines.
Inserts and Attachments Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of New Technology Magazine’s targeted distribution. Inserts are distributed with the full run of the magazine, allowing advertisers to speak to the full breadth of the printed magazine’s audience. Visit junewarren-nickles.com/insert/ to view a complete listing of our insert guidelines.
2012/09/01
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
For more information about subscribing to New Technology Magazine, call 1.866.543.7888 or visit newtechmagazine.com and click the subscribe button.
junewarren-nickles.com Edmonton
Calgary
220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946
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