MEDIA GUIDE
2013
2013 M EDI A GUIDE
Oil & Gas Inquirer covers the triumphs and challenges that drive the service sector today. Committed to strong regional reporting, Oil & Gas Inquirer
informs and celebrates the people who dedicate their lives to providing petroleum to fellow Canadians and the world.
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2013 MEDIA GUIDE
Readership Our readers are primarily from the exploration and production and service and supply sectors, and are located across Canada with the majority in alberta. Distribution by Job Title
Each month, 86% of readers spend
between 15 minutes and one hour
with their copy of Oil & Gas Inquirer—the majority of them reading the whole magazine.** 83% Executive Management 8% Sales and Marketing
Distribution by Geographic Area
7% Management 2% Other
68% Alberta
Each issue of Oil & Gas Inquirer has additional distribution by airlines (100 copies) and service and supply stores (approximately 325 copies).
4% USA and Foreign 6% Saskatchewan 11% British Columbia
3% Ontario and Quebec
Distribution by Industry
5% Manitoba, Northwest Territories and Yukon Territory 3% Atlantic Canada
30% Service and Supply
3% Other
9% Construction, Manufacturing and Fabrication 11% Midstream, Pipeline and Transportation 2% Legal, Financial and Investment Services
8% Engineering
Nearly 90% of readers are satisfied with Oil & Gas Inquirer.**
3% Health and Safety/Environment
34% Exploration and Production
Sources: * 2010 Canadian Business Press research study conducted by Starch Research
**
JuneWarren-Nickle’s Energy Group 2011 readership survey
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2013 MEDIA GUIDE
Circulation & Distribution In Print An average of 10,000 copies of Oil & Gas Inquirer are printed per issue. Distribution includes oil and gas industry personnel across Canada, including industry leaders and decision makers.
Website In 2011, oilandgasinquirer.com received over 60,000 unique visitors— 73% of those new to the site! As part of our JWN 12-Pack of websites, oilandgasinquirer.com gives advertisers exposure to those users, as well as to the nearly two million (and growing!) visitors to our network of websites each year. Source: Google Analytics
Each issue of Oil & Gas Inquirer is
Oil & Gas Inquirer has been reporting on the oilfield service and supply sector for over 20 years.
distributed across Canada through subscriptions and special distribution, and at trade shows and special events throughout the month.
Trade Shows JuneWarren-Nickle’s Energy Group attends over 20 industry trade shows and conferences every year, where complimentary issues of Oil & Gas Inquirer are available. The total expected attendance numbers of the trade shows and conferences where Oil & Gas Inquirer will be distributed in 2013 are:
January/February Maps & Charts Throughout the year, JuneWarren-Nickle’s Energy Group distributes maps and charts along with its energy magazines. The following chart will be distributed with Oil & Gas Inquirer in 2013:
March Downhole Sand Control Chart: An estimated 75 per cent of global oil and gas production requires sand control services and equipment, creating an industry worth billions every year. This new chart will display current options and applications for sand control systems, from liners and screens to packers and valves.
March
600 42,500
April
9,075
May
16,450
June
29,250
September
5,300
October
1,500
November
5,250
Expected trade show and conference attendance numbers are accurate at time of printing and subject to change.
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2013 MEDIA GUIDE
Editorial Schedule
JANUARY – JUNE See page 5 for July through December issues
Oil & Gas Inquirer’s 2013 Editorial Schedule is subject to change.
January/February
May
Northwestern Alberta Regional Focus
British Columbia Regional Focus
FEATURING • Enhanced oil recovery • A lberta’s Industrial Heartland Association Stakeholder Luncheon, Edmonton, Alberta • C ERI 2013 Natural Gas Conference, Calgary, Alberta
FEATURING • F racture stimulation and completion technologies BONUS SPECIAL ISSUE • Saskatchewan Oil & Gas Showguide • Petroleum Safety Conference, Banff, Alberta • Energy Services Summit, Edmonton, Alberta
March
• GeoConvention, Calgary, Alberta
Southern Alberta Regional Focus FEATURING • Heavy oil recovery • B UILDEX, Edmonton, Alberta • C hina International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE), Beijing, China • D ownhole Sand Control Chart*: This new chart will display current options and applications for sand control systems. * Deadlines for map and chart advertising are contained in the 2013 JWN Maps & Charts Media Guide. Deadlines listed in this media guide are not applicable.
April
• P eace Region Petroleum Show, Grande Prairie, Alberta • F ort St. John Energy Expo, Fort St. John, British Columbia
June Canadian Oil and Gas Innovations
Coloured bars in the editorial schedule correspond to these distribution methods:
JuneWarren-Nickle’s Energy Group will be at the trade shows listed. With thousands of copies of Oil & Gas Inquirer picked up by attendees every year, this significantly expands your ad’s potential audience. Trade show and conference dates, and JWN’s presence at them, are accurate at time of printing and subject to change.
FEATURING • Global export opportunities • SEPAC Investor Showcase, Calgary, Alberta • Saskatchewan Oil & Gas Show, Weyburn, Saskatchewan • Gas & Oil Expo, Calgary, Alberta
Midstream
• PSAC Investment Symposium, Calgary, Alberta
FEATURING • Instrumentation and automation
• CERI Petrochemical Conference, Kananaskis, Alberta
• C HOA Slugging It Out Conference, Calgary, Alberta • P SAC Spring Conference, Calgary, Alberta • ISA Annual Conference 2013, Calgary, Alberta • CERI Oil Conference, Calgary, Alberta • O ffshore Technologies Conference, Houston, Texas • W illiston Basin Petroleum Conference, Regina, Saskatchewan
Distribution Highlights
• Bonnyville & District Oil and Gas Show, Bonnyville, Alberta • NOIA Conference 2013, St. John’s, Newfoundland
Key Dates for Advertising in Oil & Gas Inquirer (JANUARY – JUNE) Issue
Sales Close
Ad Material Due
Issue Date
January/February
January 9, 2013
January 11, 2013
February 1, 2013
March
February 6, 2013
February 8, 2013
March 1, 2013
April
March 6, 2013
March 8, 2013
April 1, 2013
May
April 3, 2013
April 5, 2013
May 1, 2013
June
May 1, 2013
May 3, 2013
June 1, 2013
* Ads booked on JWN Maps & Charts have different deadlines. Please see the 2013 JWN Maps & Charts Media Guide for more information.
In select issues throughout the year, Oil & Gas Inquirer distributes industry-specific maps and charts to its subscribers. For more information, see the 2013 JWN Maps & Charts Media Guide.* Scheduled inclusion of maps and charts is accurate at time of printing and subject to change.
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2013 MEDIA GUIDE
Editorial Schedule July/August
November
Central Alberta Regional Focus
Southeast Saskatchewan Regional Focus
FEATURING • Natural gas liquids
JULY – DECEMBER See page 4 for January through June issues
FEATURING • Manitoba tight oil • CHOA Fall Business Conference, Calgary, Alberta
September
• SEPAC Fall Investors Showcase, Calgary, Alberta
In Situ Oilsands FEATURING • S outhwestern Saskatchewan
• BUILDEX, Calgary, Alberta
• O il Sands Trade Show and Conference, Fort McMurray, Alberta • D awson Creek Energy Conference, Dawson Creek, British Columbia
December 2014 Exploration & Production Outlook
In Every Issue Each issue of Oil & Gas Inquirer provides news about the oil- and gas-producing regions across Canada and the world. In addition, the magazine regularly focuses on a particular region of oil and gas activity, examining it in depth through feature stories and reports. Highlights in every issue include:
FEATURING • Export pipelines
Technology News A roundup of the latest technological releases from Canada’s service and supply industry.
October U.S. Tight Oil Plays FEATURING • Oilfield hauling
Corporate News
•C anadian Unconventional Resources Conference, Calgary, Alberta
Quarterly results, mergers and acquisitions, and new appointments.
•N ational Buyer/Seller Forum, Edmonton, Alberta
Statistics at a Glance Completions data, spot gas prices, gas storage, drilling activity and more.
Regional News
Key Dates for Advertising in Oil & Gas Inquirer (JULY – DECEMBER) Issue
Sales Close
Ad Material Due
Issue Date
July/August
July 3, 2013
July 5, 2013
August 1, 2013
September
August 7, 2013
August 9, 2013
September 1, 2013
October
September 4, 2013
September 6, 2013
October 1, 2013
November
October 2, 2013
October 4, 2013
November 1, 2013
December
November 6, 2013
November 8, 2013
December 1, 2013
Comprehensive monthly oil and gas coverage and drilling statistics delivered by region, including British Columbia, Northwestern Alberta/Foothills, Northeastern Alberta, Central Alberta, Southern Alberta, Saskatchewan, Eastern Canada and the Northern Frontier.
Business Intelligence Opinions of industry leaders on topics of concern to Canadian oil producers.
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2013 MEDIA GUIDE
Diversify & Add Value Advertising Opportunity
oilandgasinquirer.com Each day, more and more readers visit oilandgasinquirer.com to read articles, browse digital editions and stay up-to-date with industry news. Banner advertising on the JWN 12-Pack puts you not only in front of oilandgasinquirer.com’s qualified readership, but also in front of the nearly two million unique visitors who view our 12-Pack websites each year.
Advertising Opportunity
Maximize your opportunity to connect directly with potential customers through online advertising
For details, please consult your sales representative or check out the 2013 JWN Online Media Guide. Source: Google Analytics
Sponsorship Opportunities Take your advertising beyond the traditional and into an industry-rich networking setting Extend your reach beyond our print and digital products by partnering with Oil & Gas Inquirer on one of our industry events, like the Speaker Series. Go beyond traditional advertising, and put your marketing message in front of a targeted oil and gas audience. For a full list of opportunities, contact your sales representative or refer to the 2013 JWN Events & Conferences Media Guide.
Maps & Charts
Secure ad space on one of Oil & Gas Inquirer’s most popular extras Oil & Gas Inquirer is recognized in the oil and gas industry for its specialized wall maps and charts. These information-rich materials provide relevant and up-to-date information that is often referred to on a regular basis by those working in the oil and gas industry. In 2013, Oil & Gas Inquirer will publish a minimum of one chart to be distributed to subscribers, as well as at select trade shows and special events throughout the year. JuneWarren-Nickle’s Energy Group will also unveil a new set of interactive, online maps and charts in 2013. See the oilsands like you’ve never seen it before, customize a table of drilling fluid products or interact with a technical diagram of SAGD—all with the click of a mouse. For a full selection of print and digital maps and charts, contact your sales representative or refer to the 2013 JWN Maps & Charts Media Guide.
Oil & Gas Inquirer Special Issues Focus on your target audience with advertising in specialized industry publications Extending our expert coverage of the oil and gas industry, Oil & Gas Inquirer puts out special issues throughout the year. Narrowing in on a specific topic, we bring the industry trends to light and give our readers the information they need to conduct their business. For information on 2013 special issues, contact your sales representative.
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2013 MEDIA GUIDE
Ad Sizes & Submitting Your Ad Double Page trim: 16” x 10.75” bleed: 16.5” x 11.25” live: 15.5” x 10.25”
Full Page trim: 8” x 10.75” bleed: 8.5” x 11.25” live: 7.5” x 10.25”
Guaranteed Placement Oil & Gas Inquirer understands that for maximum effectiveness, advertisers may occasionally require their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in Oil & Gas Inquirer. For details on guaranteed placement requests, please contact your sales representative.
2/3 Page Vertical 4.625” x 9.5” ad type
1/2 Page Vertical 3.4375” x 9.5”
Please note: Our Display Advertising Guidelines are available for download at junewarren-nickles.com/displayads.
width
height
Leaderboard 728 pixels Skyscraper 160 pixels Big Box 300 pixels
90 pixels 600 pixels 250 pixels
See the 2013 JWN Online Media Guide for more information on website ad specifications, Flash ad instructions and how to submit ads.
JuneWarren-Nickle’s Energy Group has a range of 2013 Maps & Charts that provide a wide assortment of possible ad positions:
1/2 Page Horizontal 7.0625” x 4.625” ad type
1/3 Page Vertical 2.25” x 9.5”
Single Ad Double Ad Vertical Double Ad Horizontal Triple Ad Vertical Triple Ad Horizontal
width
height
4.25” 4.25” 4.25” 9.0” 9.0” 4.25” 4.25” 13.75” 13.75” 4.25”
See the 2013 JWN Maps & Charts Media Guide for more information on available ad positions.
1/3 Page Square 4.625” x 4.625”
Design Services Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. If stock photography is required/requested to complete an ad, the client may be invoiced for the purchase price of the required image.
Online advertising with the JWN 12-Pack of websites follow these sizes:
1/4 Page Vertical 3.4375” x 4.625”
Submitting Your Ad JuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed specifically for advertisers. Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material.
1/4 Page Horizontal 7.0625” x 2.25”
To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or atc@junewarren-nickles.com.
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2013 ADVERTISING RATES Magazine Ads
Prices include process colour. Cancellations made after ad material due date will be invoiced at 50 per cent. Cover positions are non-cancellable. Rates effective September 1, 2012, for advertising in 2013.
Size
1X
3X
6X
9X-10X
$ 5,350
$ 4,740
$ 4,130
$ 3,830
Full page
3,230
2,860
2,510
2,330
2/3 V
2,250
1,970
1,710
1,600
Double-page spread
1/2 V or H
1,650
1,450
1,270
1,190
1/3 SQ or V (H not available)
1,260
1,110
940
900
1/3 V (table of contents)
1,720
1,570
1,420
1,320
950
820
720
670
Outside back cover
4,660
4,140
3,620
3,360
Inside front cover
4,350
3,850
3,380
3,120
Inside back cover
4,350
3,850
3,380
3,120
Full-page advertorial
3,880
3,440
3,020
2,790
Double-page spread advertorial
7,110
6,300
5,530
5,120
French door
8,240
–
–
–
1/4 V or H
Agency Commission & Cash Discounts 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to recognized agencies only.
Cash discount: 3% of the net.
Cash discount date: 15 days after date of invoice.
Custom Advertising Opportunities Advertorials An advertorial is an advertising/editorial hybrid where an advertiser enlists Oil & Gas Inquirer to produce a feature endorsing a company, product or service. Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates. Advertorial sales close dates are two weeks prior to listed advertising sales close dates. Please visit junewarren-nickles.com/advertorial/ for a complete listing of advertorial guidelines.
Inserts and Attachments Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of Oil & Gas Inquirer ’s targeted distribution. Inserts are distributed with the full run of the magazine, allowing advertisers to speak to the full breadth of the printed magazine’s audience. Visit junewarren-nickles.com/insert/ to view a complete listing of our insert guidelines.
2012/09/01
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.
For more information about subscribing to Oil & Gas Inquirer, call 1.866.543.7888 or visit oilandgasinquirer.com and click the subscribe button.
junewarren-nickles.com Edmonton
Calgary
220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946
2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446