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THREATEN MODERATION
Survive.
Why Chris Bloomer says if Connacher can’t make it, a whole sector has a big problem
g giant Toyo Engineerin Japanese EPC in the oilsands makes its mark Total E&P Canada, new CEO of mines André Goffart, the company’s oilsands is set to launch the LEED change system like Could a rating oilsands? future of the
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How GPS-guided earthworks hat trick for Cenovus Energy
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2014 Media Guide OILSANDS REVIEW 2014
SOLUTIONS FOR YOUR ADVERTISING NEEDS
OILSANDS REVIEW READERS ARE
presidents & owners superintendents, foremen & managers consultants WORKING IN
the Canadian oilsands industry exploration & production manufacturing & fabrication WITH A FOCUS ON
business development operations engineering service & supply environment
New for 2014 —an advance schedule of Speaker Series breakfast events and their topics is now available for the year in full. Become an exclusive sponsor today!
PAGE 2
2014 MEDIA GUIDE
31%
OR 2 % ERVIS
6%
10% of these readers have roles within the OPERATIONS division of their company.
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Breakdown of Oilsands Review’s readership by job title.
MANAGER
As an advertiser, it’s important for you to know that you’re reaching the right audience. Oilsands Review’s readership statistics—illustrated by the graphs on this page and the following page—show the magazine’s demographics across the oil and gas industry.
, SUPERIN TENDENT, FOREMAN 29%
Readership
SALES, MARKETING & REPRESENTATIVES 10% BUSINESS DEVELOPMENT 5% ADMINISTRATIVE, SUPPORT & ARCHIVES 4% LEGAL 1% OTHER OR RETIRED 8%
EXE
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Additional niche demographics represented in this sample include ENGINEERING (9%), CONSTRUCTION SERVICES (5%) and ENVIRONMENTAL (5%).
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Source: Market research survey of qualified Oilsands Review subscribers, conducted by Bramm Research (2013). Total sample of 200 surveyed.
PAGE 3
2014 MEDIA GUIDE
Circulation & distribution
pp
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Oilsands Review readers represent a wide range of industry categories, with a high concentration of oilsands producers and service & supply stakeholders. tio
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Source: Market research survey of qualified Oilsands Review subscribers, conducted by Bramm Research (2013). Total sample of 200 surveyed.
Distribution strategies for Oilsands Review Each month, an average of 10,000 copies of Oilsands Review are printed and distributed. A powerful combination of qualified, paid and controlled circulation ensures each issue of Oilsands Review makes it into the hands of industry leaders and decision makers. A significant number of copies are also distributed at trade shows throughout the year, and at special industry events hosted by Oilsands Review and its network of publications.
PAGE 4
2014 MEDIA GUIDE
Editorial schedule Editorial schedule is correct at time of printing but is subject to change without notice.
January issue
April issue
May issue
report on where the action is expected in the new year.
trends and top players in facility design.
People and projects driving profitability, efficiency and sustainability.
PROJECT WATCH 2014: A comprehensive
OILSANDS ENGINEERING: The key PLUS: • Carbonates: the next in situ frontier • Producer operating and financial analysis: Q4/2013
PLUS: • Getting the most out of maturing thermal projects • Producer operating and financial analysis: Q3/2013 This issue will be distributed at the following events: • Alberta’s Industrial Heartland Association Stakeholder Update & Luncheon, Edmonton, Alberta • China International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE), Beijing, China • Northern Area Western Conference, Edmonton, Alberta *
This issue will be distributed at the following events: • CERI Oil Conference, Calgary, Alberta • Offshore Technologies Conference, Houston, Texas • Oil Sands Heavy Oil Technologies, Calgary, Alberta • PSAC Spring Conference, Red Deer, Alberta
INNOVATORS AND INNOVATIONS: PLUS: • Labour brief: Meeting the needs of a workforce in transformation • Oilsands in the United States This issue will be distributed at the following events: • Dawson Creek Energy Expo, Dawson Creek, British Columbia • Enform Petroleum Safety Conference, Banff, Alberta • GeoConvention, Calgary, Alberta • ISA Edmonton Exhibit & Conference, Edmonton, Alberta • Oilweek‘s Rising Stars Awards Recognition, Calgary, Alberta • Southern Alberta Energy Expo, Medicine Hat, Alberta Continued on following page.
February issue
DRILLING SEASON DATA PACK: A close
look at new evaluation drilling, signalling the next areas of activity.
PLUS: • The latest in SAGD water processing • Camps and workforce housing
Key dates for advertising in Oilsands Review Issue
Sales Close
Ad Material Due
Release Date
January
November 20, 2013
November 22, 2013
December 13, 2013
March issue
February
December 18, 2013
December 20, 2013
January 17, 2014
March
January 22, 2014
January 24, 2014
February 14, 2014
The authoritative annual guide to producers’ strategic spending plans.
April
February 19, 2014
February 21, 2014
March 14, 2014
May
March 19, 2014
March 21, 2014
April 11, 2014
June
April 16, 2014
April 17, 2014
May 9, 2014
July
May 21, 2014
May 23, 2014
June 13, 2014
August
June 18, 2014
June 20, 2014
July 11, 2014
September
July 16, 2014
July 18, 2014
August 8, 2014
October
August 20, 2014
August 22, 2014
September 12, 2014
November
September 17, 2014
September 19, 2014
October 10, 2014
December
October 15, 2014
October 17, 2014
November 7, 2014
2014 CAPITAL BUDGET BREAKDOWN:
PLUS: • Foreign investment: the evolving projects and players • Progress report: new mined tailings management technologies This issue will be distributed at the following events: • BUILDEX Edmonton, Edmonton, Alberta • CERI Natural Gas Conference, Calgary, Alberta • CHOA Slugging It Out Conference, Calgary, Alberta
* Scheduled event distribution is accurate at time of printing but is subject to change without notice.
Each event has been placed in the schedule with the month/issue of Oilsands Review that will be available at that particular event.
PAGE 5
2014 MEDIA GUIDE
Editorial schedule, continued Editorial schedule is correct at time of printing but is subject to change without notice.
June issue
SUSTAINABILITY: All that’s new in the
oilsands industry’s economic, environmental and social performance.
PLUS: • Strategies for operations reliability improvement • Mining sector progress check This issue will be distributed at the following events: • Atlantic Canada Petroleum Show, St. John’s, Newfoundland • CERI Petrochemical Conference, Kananaskis, Alberta • EPAC Oil & Gas Investor Showcase, Calgary, Alberta • Global Petroleum Show, Calgary, Alberta
September issue
FACES OF THE OILSANDS: People
100thE! driving progress in the oilsands sector. IS SU
PLUS: • Project execution: building smarter and faster • Research and development: From academics to application
This issue will be distributed at the following events: • Lloydminster Heavy Oil Show, Lloydminster, Alberta • Oil Sands Trade Show, Fort McMurray, Alberta • Women Engineering the Future Expo, Calgary, Alberta
October issue July issue
MODULARIZATION: The increasingly sophisticated world of oilsands project building blocks.
PLUS: • Exporting Canadian heavy oil and oilsands technologies • Producer operating and financial analysis: Q1/2014
August issue
UPGRADING AND REFINING:
The changing dynamics of where, how and by whom value is added to bitumen in North America. PLUS: • Non-thermal (primary) in situ oilsands production • Junior producers progress check
TRANSPORTATION AND MARKETING:
The critically important progress of market-making pipelines and railbit systems.
PLUS: • Maintenance, repair and operations • SAGD drilling and completions • Producer operating and financial analysis: Q2/2014 This issue will be distributed at the following events: • CHOA Fall Business Conference, Calgary, Alberta • International Pipeline Exposition, Calgary, Alberta
November issue
SPECIAL SUPPLY CHAIN EDITION:
Navigating the complex and maturing system of oilsands business links. PLUS: • Success stories from across Canada and around the world • Supplier of the Year This issue will be distributed at the following events: • BUILDEX Calgary, Calgary, Alberta • SIGNATURE EVENT National Supply Chain Forum, Calgary, Alberta
In every issue In addition to monthly feature stories on topical issues affecting the oilsands industry, Oilsands Review engages readers through its departments and columns: PROJECT STATUS: The most regularly updated oilsands project listing available. STATISTICS: Data on the inputs to
and outputs of the oilsands industry, including project-by-project bitumen and synthetic crude oil production, aggregate production volumes, Canadian crude oil prices in contrast to North American and global metrics, natural gas prices in Alberta, North American steel prices, Alberta labour force statistics, Crown oilsands lease sales, bitumen royalty valuation, in situ project steam to oil ratios and more.
IN REVIEW: Rounding up the latest
news in the oilsands sector.
PROJECT PROFILE: In-depth descriptions of new and existing oilsands projects including supply chain strategies. RESEARCH & DEVELOPMENT:
The latest on developing technologies to make oilsands production and processing more efficient, economical and sustainable. PERSONALITY PROFILE: The people who make the oilsands industry pulse and hold it to task. EYES ON THE OILSANDS: A synopsis of select international media coverage of the oilsands industry. SECTOR WATCH: Quick-hit inspection of current industry issues, face to face with the key players.
December issue
HOURGLASS: Reflections from the
Trends in oilsands metal production.
TRANSITION: Clean energy commentary from the Pembina Institute.
MANUFACTURING AND FABRICATION: PLUS: • Project performance inspection 2014 • Producer of the Year
Petroleum History Society’s Oil Sands Oral History Project.
PAGE 6
2014 MEDIA GUIDE
Additional exposure SPECIAL ISSUE ADVERTISING
Heavy Oil & Oilsands Guidebook The Heavy Oil & Oilsands Guidebook is the annual playbook for one of Canada’s most important industries. This publication is an invaluable reference tool to guide business decisions in this sector. The Heavy Oil & Oilsands Guidebook has a powerful distribution package that includes both print and digital offerings. Approximately 15,000 print copies and 10,000 digital access links will be distributed for the ninth edition, not only throughout Alberta and Canada but also North America and around the world through Canadian embassies and Alberta trade offices.
RELEASED IN:
SALES CLOSE:
AD MATERIAL DUE:
April
February 5, 2014
February 7, 2014
For more information about advertising in the Heavy Oil & Oilsands Guidebook, download the media guide from junewarren-nickles.com/mediaguides.
EVENT SPONSORSHIP OPPORTUNITY
Custom print advertising options in Oilsands Review ADVERTORIALS An advertorial is an advertising/editorial hybrid where an advertiser enlists Oilsands Review to produce a feature describing a company, product or service. Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates. Advertorial sales close dates are two weeks prior to listed advertising sales close dates.
INSERTS & ATTACHMENTS Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of Oilsands Review’s targeted distribution.
GUARANTEED PLACEMENT Advertisers may occasionally request their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in Oilsands Review.
Speaker Series Breakfast Events Scheduled throughout the year, Speaker Series events offer breakfast networking opportunities featuring high-level presentations and discussions on key topics for the oilsands sector. With each new event topic is an opportunity to sole-sponsor the presentation, allowing your company valuable stage and networking time as well as brand presence on a variety of on-site event collateral.
Speaker Series topics for 2014: MARCH | 2014 Capital Budget Breakdown APRIL | Launch of the Heavy Oil & Oilsands Guidebook JULY | Lessons in Modularization SEPTEMBER | Improving Project Execution OCTOBER | Maintenance, Repair and Operations
You can find a complete listing of our advertorial, insert and attachment guidelines on our media guide web page: junewarren-nickles.com/mediaguides. For more information, contact your sales representative.
PAGE 7
2014 MEDIA GUIDE
Digital advertising A more targeted online advertising solution: Oilsands Pack websites and e-newsletters Oilsandsreview.com advertising is available through the new Oilsands Pack of websites, which gives advertisers the power to access a more specific group of oilsands industry web users than ever before. Digital advertising in the Oilsands Pack of websites puts your ad in rotation on three JuneWarren-Nickle’s Energy Group websites that feature oilsands topics, news and data:
oilsandsreview.com heavyoilguidebook.com canadianoilsandsnavigator.com
Advertise in our Oilsands e-newsletters In 2014, a new digital advertising opportunity will join our portfolio—the chance to book advertising in a set of e-newsletters targeted to the inboxes of our oilsands subscribers.
For more information on these and other great online advertising opportunities, view our Online Advertising media guide at junewarren-nickles.com/mediaguides.
User statistics for the Oilsands Pack September 1, 2012, to August 31, 2013*:
129,171 total visits 87,007 unique visitors 352,045 page views
Source: Google Analytics * Since this configuration of websites is new for 2013, these statistics show the sum of total visits, unique visitors and page views for each website during this date range.
PAGE 8
2014 MEDIA GUIDE
Magazine ad rates Size
Prices include process colour. Cancellations made after ad material due date will be invoiced at 50%. Cover positions are non-cancellable. Rates effective September 1, 2013, for advertising in 2014.
1X
3X
6X
9X
12X
$ 11,040
$ 10,510
$ 10,160
$ 9,800
$ 9,470
Full page
6,040
5,830
5,610
5,450
5,270
2/3 V
4,700
4,550
4,360
4,200
4,050
1/2 V or H
3,680
3,530
3,390
3,240
3,110
1/3 SQ or V (H not available)
2,800
2,700
2,590
2,490
2,400
1/4 V or H
1,930
1,880
1,800
1,720
1,660
Outside back cover
8,740
8,410
8,100
7,850
7,610
Inside front cover
8,150
7,850
7,550
7,330
7,100
Inside back cover
8,150
7,850
7,550
7,330
7,100
Gatefold
13,810
–
–
–
–
French door
15,990
–
–
–
–
Double-page spread
Magazine ad sizes
AGENCY COMMISSION & CASH DISCOUNTS 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to accredited agencies only. Cash discount is 3% of the net, and the cash discount date is 15 days after date of invoice.
DESIGN SERVICES Advertising design and proofing services are available—contact your sales representative for more details on included services, fees and conditions.
Please note the size increases for double-page spreads and full-page ads. New size takes effect for the January 2014 issue.
Double-page spread
Full page
2/3 page vertical
trim: 8.125ʺ wide x 10.75ʺ tall bleed: 8.625ʺ wide x 11.25ʺ tall live: 7.625ʺ wide x 10.25ʺ tall
4.625ʺ wide x 9.5ʺ tall
1/2 page vertical
1/2 page horizontal
1/3 page vertical
3.4375ʺ wide x 9.5ʺ tall
7.0625ʺ wide x 4.625ʺ tall
2.25ʺ wide x 9.5ʺ tall
1/3 page square
1/4 page vertical
1/4 page horizontal
4.625ʺ wide x 4.625ʺ tall
3.4375ʺ wide x 4.625ʺ tall
7.0625ʺ wide x 2.25ʺ tall
trim: 16.25ʺ wide x 10.75ʺ tall bleed: 16.75ʺ wide x 11.25ʺ tall live: 15.75ʺ wide x 10.25ʺ tall
SUBMITTING YOUR AD: JuneWarren-Nickle’s Energy Group uses AdDesk to receive ad material online. Visit addesk.junewarren-nickles.com and log in to find full advertising file guidelines or to upload your ad or ad material. For assistance, please contact the Ad Traffic Coordinator at 780.944.9333 (toll-free 1.800.563.2946) or atc@junewarren-nickles.com. For more information on advertising or sponsoring, please contact your sales representative. If you are a new advertiser, please contact Christopher Kuntz by phone at 403.516.3492 or email at ckuntz@junewarren-nickles.com.
2013/09/01
Oilsands Review and oilsandsreview.com are products of JuneWarren-Nickle’s Energy Group.
JuneWarren-Nickle’s Energy Group produces authoritative print and online publications, data sets, maps, charts, directories, and events. We are the Canadian leader in providing rich information about the oil & gas and construction industries. Our commitment to our readers and advertisers remains steadfast: to be the most trusted source of energy information in Canada.
JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.
junewarren-nickles.com Edmonton
Calgary
220 – 9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll-free: 1.800.563.2946
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