2015 –2017
Selected Works
JE S S I C A W ON O MIH A RD J O
Š2017 All right reserved. No part of this publication can be reproduced without express permission from Jessica Wonomihardjo.
For Papa and Mama
INTROD U C TION
Design makes things come to life. It constitutes more than just a visual entertainment. Without meaningful design, life loses its substance and brands lose their profound abilities to relate to us in a human way. Along the journey, I have come to learn that design is all about problem-solving and communicating the value respectively. This is a collection of works that represent me as a designer. This is just the beginning.
TAB LE OF CONTE NTS
8
5:min
30
Lumie
56
Obsolete Imprints
80
Instax Mini 90
112
Medicaid
134
Philz Coffee
174
Alivio
196
Cut-Copy-Paste
216
From Store
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 01
Five Minutes
S P RIN G 2 01 6 MI C H A EL O S B ORNE PA C K A G E DE S I G N 2
8
P R O J EC T 01
5:MIN
9
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
5:MIN
B A C KG RO UND
DI S C IP L INE S
Create a new brand for a skincare product that targets
Packaging
a specific audience and design the identity and packaging
Product Design
system, including the product form factor.
C ON C EP T
KE Y W ORD S
5:min represents an effective skin treatment that stands
Simplicity
for time-efficiency. Time and clock are the main metaphors
Practical
that guide the overall brand identity and package design
Efficient
development. A simple shape structure portrayed through the shape of a traditional clock. The typeface Avenir is used to express the contemporary and purist values the brand upholds. Monochromatic colors, such as black, white, and gray, are used to ensure brand longevity.
10
P R O J EC T 01
5:MIN
11
JESSICA WONOMIHARDJO
12
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 01
5:MIN
13
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
Silver
White
14
Black
P R O J EC T 01
B R A ND C OLOR
White
Black
Matte White
Matte Black
5:MIN
Silver Pantone 877 C
T Y P EFA C E S
Primary Neutraface / Grilli Type
Secondary Avenir / LInotype
Neutraface Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Avenir 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
15
JESSICA WONOMIHARDJO
16
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 01
5:MIN
17
18
19
JESSICA WONOMIHARDJO
20
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 01
5:MIN
21
22
23
JESSICA WONOMIHARDJO
24
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 01
5:MIN
25
JESSICA WONOMIHARDJO
28
S E L EC T E D W O R K S ( 2 015 –2 017 )
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 02
Drawing Emotions
S P RIN G 2 01 6 MI C H A EL O S B ORNE PA C K A G E DE S I G N 2
30
P R O J EC T 0 2
LUMIE
31
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
LU MIE
B A C KG RO UND
DI S C IP L INE S
Design an identity and package design system for
Packaging
multifunctional 40 colored pencils that brings unique element to its customer
C ON C EP T
KE Y W ORD S
Lumie contains four sets of ten colored pencils based
Playful
on the Greek “Four Temperaments” psychology theory
Lively
(Choleric, Sanguine, Phlegmatic, Melancholic) that are
Clever
represented in the different color schemes. The product consists of fluorescent, primary, pastel and tertiary color sets, which personifies the different temperaments. Simple line art is used to elevate the design and to appeal as a professional, educational, and fun colored pencil brand. The package design is based on a structure of stacked books to advocate the educational aspects of the product.
32
P R O J EC T 0 2
LUMIE
33
JESSICA WONOMIHARDJO
34
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 2
LUMIE
35
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
Black
Choleric
Sanguine
Phlegmatic
Melancholic
36
P R O J EC T 0 2
B R A ND C OLOR
T Y P EFA C E S
LUMIE
Choleric
Sanguine
Phlegmatic
Pantone 1785 C
Pantone 804
Pantone 374 C
Melancholic
Black
Pantone Blue 0821 C
Pantone Process Black C
Primary
Museo 900 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Museo / Exljbris
Museo Sans 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary Telefon / Monokrom
Telefon ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
37
JESSICA WONOMIHARDJO
46
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 2
LUMIE
47
JESSICA WONOMIHARDJO
50
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 2
LUMIE
51
JESSICA WONOMIHARDJO
52
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 2
LUMIE
53
54
55
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 03
Obsolete Imprints
S P RIN G 2 01 5 DAV ID H A KE G R A P HI C DE S I G N 1
56
P R O J EC T 0 3
OBSOLETE IMPRINTS
57
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
OB SOLE TE IMPRINT S
B A C KG RO UND
DI S C IP L INE S
Develop an experimental book based on any natural
Book Design
phenomenon as the driving theme. Use a consistent concept to explore various typographic and graphic idea.
C ON C EP T
KE Y W ORD S
Obsolete Imprints is a conceptual and experimental book
Earthy
on the natural phenomenon of fossils. The book visualizes
Natural
the nature of fossils using various typographic and graphic
Rare
art through the use of different method and form.
58
P R O J EC T 0 3
OBSOLETE IMPRINTS
59
JESSICA WONOMIHARDJO
60
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 3
OBSOLETE IMPRINTS
61
P RO J EC T 0 3
O B S O L E T E I M P RI N T S
JESSICA WONOMIHARDJO
64
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 3
OBSOLETE IMPRINTS
65
JESSICA WONOMIHARDJO
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 3
OBSOLETE IMPRINTS
69
JESSICA WONOMIHARDJO
70
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 3
OBSOLETE IMPRINTS
71
72
73
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74
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 3
OBSOLETE IMPRINTS
75
JESSICA WONOMIHARDJO
76
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 3
OBSOLETE IMPRINTS
77
P R O J EC T 0 3
OBSOLETE IMPRINTS
79
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 04
Instax Famous
S P RIN G 2 01 7 E S Z T ER C L A RK V I S U A L DE S I G N 2
80
P R O J EC T 0 4
I N S TA X
81
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
INS TA X MINI 90
B A C KG RO UND
DI S C IP L INE S
Choose an existing store or company that offers a new
Campaigns
product or service and design their promotional campaign based on their potential target market.
C ON C EP T
KE Y W ORD S
Instax Mini 90 is a new addition to the Intax polaroid family.
Engaging
The new Instax offers a variety of new features and modes
Imaginative
to enhance the user’s experience, such as self-timer mode,
Creative
macro mode, landscape mode, bulb exposure mode and double exposure mode. To promote this new product, Instax designs five catalogue pieces that come in a unique printed accordion fold structure. Each piece depicts a new feature, visually expressed through the different use of colors and abstract illustrations.
82
P R O J EC T 0 4
I N S TA X M I N I 9 0
83
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84
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
I N S TA X
85
JESSICA WONOMIHARDJO
Fun Red
Nostalgic Orange
Instant Yellow
Stylish Teal
Practical Blue
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
B R A ND C OLOR
T Y P EFA C E S
I N S TA X M I N I 9 0
Fun Red
Nostalgic Orange
Instant Yellow
Pantone 7417 C
Pantone 1365 C
Pantone 108 C
Stylish Teal
Practical Blue
Pantone 7710 C
Pantone 635 C
Primary
Brown Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Brown / Lineto
Brown Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
87
Fun
Nostalgic
Inst
tant
Stylish
Practical
JESSICA WONOMIHARDJO
90
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
I N S TA X M I N I 9 0
91
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
I N S TA X M I N I 9 0
93
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
I N S TA X M I N I 9 0
97
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
I N S TA X M I N I 9 0
99
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S E L EC T E D W O R K S ( 2 015 –2 017 )
JESSICA WONOMIHARDJO
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
I N S TA X M I N I 9 0
107
JESSICA WONOMIHARDJO
108
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 4
I N S TA X M I N I 9 0
109
JESSICA WONOMIHARDJO
110
S E L EC T E D W O R K S ( 2 015 –2 017 )
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 05
Care On-the-Go
S P RIN G 2 01 6 A NNE KI T Z MIL L ER G R A P HI C DE S I G N 3
112
P R O J EC T 0 5
MEDICAID
113
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
MEDICAID
B A C KG RO UND
DI S C IP L INE S
Design and develop a medical app that helps to educate
UI/UX
users on their medical conditions. Provide a user-oriented interface for the audience to use it with ease.
C ON C EP T
KE Y W ORD S
The goal of MedicAid is to provide fast and trustworthy
Trusted
access to the user’s medical information on their mobile
Personal
devices. The content on MedicAid is determined by the
Accessible
user’s data such as race, age, weight, blood type and other health data regarding the patient, to provide an accurate diagnosis. User-friendly navigation and primary color schemes are used to ensure users that MedicAid is a onestop solution for their on-the-go health information.
114
P R O J EC T 0 5
MEDICAID
115
JESSICA WONOMIHARDJO
116
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 5
MEDICAID
117
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
Medicaid Blue
Steel Blue
Dark Blue
Light Gray
Dark Gray
118
P R O J EC T 0 5
B R A ND C OLOR
T Y P EFA C E S
MEDICAID
Medicaid Blue
Steel Blue
Dark Blue
#E1F4FD
#A1CCE2
#458CB0
Light Gray
Dark Gray
#F6F5F5
#656666
Primary
GT Walsheim Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
GT Walsheim / Grilli Type
GT Walsheim Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary Graphik / Commercial Type
Graphik Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Graphik Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
119
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122
S E L EC T E D W O R K S ( 2 015 –2 017 )
P RO J EC T 0 4
M ED I C A I D
123
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124
S E L EC T E D W O R K S ( 2 015 –2 017 )
P RO J EC T 0 4
M ED I C A I D
125
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P RO J EC T 0 4
M ED I C A I D
127
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P RO J EC T 0 4
M ED I C A I D
129
JESSICA WONOMIHARDJO
130
S E L EC T E D W O R K S ( 2 015 –2 017 )
P RO J EC T 0 4
M ED I C A I D
131
JESSICA WONOMIHARDJO
132
S E L EC T E D W O R K S ( 2 015 –2 017 )
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 06
Philz Coffee
FA L L 2 01 6 T ODD HED G EP E T H B R A NDIN G 2
134
P R O J EC T 0 6
PHILZ
135
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PHIL Z
B A C KG RO UND
DI S C IP L INE S
Pick an existing company and redesign their brand identity
Brand Identity
system. Develop a new unique selling position that will drive the concept of the new brand guidelines.
C ON C EP T
KE Y W ORD S
Philz Coffee is a friendly and eccentric coffee shop that grows
Personal
to be a leading brand among the coffee lovers. Its unique
Artisanal
personality and history makes Philz stand out among its major
Authentic
competitors. Their current branding is considered outdated, and a thorough rebranding would greatly benefit their overall customer experience. One approach that is taken includes simplifying “Philz Coffee” to “Phil’z”. Phil’z new identity is deeply rooted in the owner, Phil Jabber. The new brand aims to maintain the urban San Franciscan heritage by applying hand drawn illustration and handwriting as the design system.
136
P R O J EC T 0 6
PHILZ
137
JESSICA WONOMIHARDJO
138
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
139
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
Beige
Philz Yellow
Mocha
Coffee
Orange
Mint
140
P R O J EC T 0 6
B R A ND C OLOR
T Y P EFA C E S
PHILZ
Beige
Philz Yellow
Mocha
Pantone 7401 C
Pantone 116 C
Pantone 732 C
Coffee
Orange
Mint
Pantone 723 C
Pantone 1585 C
Pantone 556 C
Primary
Filson Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Filson Pro / Mostardesign
Filson Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary Skippy Sharp / Chank Co
Skippy Sharp ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
141
P R O J EC T 0 6
PHILZ
143
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
One Cup a Time
Better people’s day
100% Customer Satisfaction
Have it Philz way
Crafted to Perfection
30 Unique Coffee Blends
Served a Cup of Love
Reinvent Coffee Experience
144
JESSICA WONOMIHARDJO
146
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
147
JESSICA WONOMIHARDJO
150
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
151
JESSICA WONOMIHARDJO
154
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
155
JESSICA WONOMIHARDJO
158
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
159
JESSICA WONOMIHARDJO
164
S E L EC T E D W O R K S ( 2 015 –2 017 )
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
Sign n In In
Shopping Shopp ping Cart Cartt (0)
SHO P rffeecctt a ing a ppeer ime", cra Cup at a T ay d an ne “O fin p n’t cu c wo veerry tassttee.. YYoouu We brew evve meerr’’ss ta add,, you'll vidual custtoom ea di te st in ns I In y . s s. er ws v ew e ev pree--bbrre cup too or pr preessssooss,, or pr ality beans puccccininos, es pu om high qu latttteess,, ccaappp ds made fr en bl help ed iz custom excited to le baristas fifind over 20 knowledgeab bar, we rl e wo fe e of th -c ll service from around end! As a fu e perfect bl you find th
TORES
166
OUR S TO R Y
P R O J EC T 0 6
PHILZ
Sign n In In
SHOP
Sho
COFFEE & TEA Darker
Medium
Light
Decaf
T ESS O RA
N E W M A NHAT N HAT T
$18.00 $18.0 00
$18.00 $18.0 00
QUICK SHOP
QUICK SHOP
J A C O B ’ S WO N D E R B A R
D E C A F S U M AAT T
$18.00 $ $18 .0 00
$18.00 $ $18 .0 00
167
JESSICA WONOMIHARDJO
168
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
169
JESSICA WONOMIHARDJO
170
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
171
JESSICA WONOMIHARDJO
172
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 6
PHILZ
173
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 07
Easy Breathe
FA L L 2 01 6 T H O M A S MC N ULT Y PA C K A G E DE S I G N 2
174
P R O J EC T 07
ALIVIO
175
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
ALIV IO
B A C KG RO UND
DI S C IP L INE S
Create a new brand for a pharmaceutical product that
Packaging
targets a specific audience and design the identity and
Product Design
packaging system, including the product form factor.
C ON C EP T
KE Y W ORD S
Alivio is an asthma-relieving product designed for children.
Kid-friendly
Children with asthma are often portrayed with a stigma,
Straightforward
making it difficult for them to fit in. Alivio aims to improve
Attractive
the children’s experience with the inhaler by revamping the design based on children’s favorite characters. Alivio also aims to deliver a more attractive and playful medicine line for children, while keeping the product’s information hierarchy clear. Alivio’s design follows a clear and systematic visual language to differentiate the medicine types and aid the experience of children and parents alike.
176
P R O J EC T 07
ALIVIO
177
JESSICA WONOMIHARDJO
178
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 07
ALIVIO
179
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
Yellow Puff
Green
Blue
Orange
Purple
180
P R O J EC T 07
B R A ND C OLOR
T Y P EFA C E S
ALIVIO
Puff Yellow
Green
Blue
Pantone 122 C
Pantone 7458 C
Pantone 2975 C
Orange
Purple
Pantone 1355 C
Pantone 5455 C
Primary
Ingra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Ingra / Lettermin
Secondary Trade Gothic / Linotype
Trade Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Trade Gothic Bold No. 2 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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S E L EC T E D W O R K S ( 2 015 –2 017 )
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 07
ALIVIO
185
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S E L EC T E D W O R K S ( 2 015 –2 017 )
JESSICA WONOMIHARDJO
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 07
ALIVIO
189
JESSICA WONOMIHARDJO
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S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 07
ALIVIO
191
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
PRO JEC T 08
Modifying Genes
S P RIN G 2 01 7 A RIEL G RE Y T YPOGRAPHY 4
196
P R O J EC T 0 8
C U T- C O P Y- PA S T E
197
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
C U T- COP Y-PAS TE
B A C KG RO UND
DI S C IP L INE S
Design a conceptual and experimental promotional book
Book Design
for a conference that addresses a topic related to a new advancement of biotechnology in the future.
C ON C EP T
KE Y W ORD S
Cut-Copy-Paste is a conference on CRISPR (Clustered
Futuristic
Regularly Interspaced Short Palindromic Repeats), which
Modern
is a new technology that allows scientists to alter human
Technical
genetics by changing, deleting, or replacing individual genes in the human body. The primary visuals are inspired by the systematic nature of computer editing software features that are: cut, copy, and paste.
198
P R O J EC T 0 8
C U T- C O P Y- PA S T E
199
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 8
C U T- C O P Y- PA S T E
TT
CC
AA
Clustered
AT
Regularly CT
Interspaced Short Palindromic
CG
Repeats GG
203 TT
JESSICA WONOMIHARDJO
204
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 8
C U T- C O P Y- PA S T E
205
JESSICA WONOMIHARDJO
206
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 8
C U T- C O P Y- PA S T E
207
JESSICA WONOMIHARDJO
208
S E L EC T E D W O R K S ( 2 015 –2 017 )
P R O J EC T 0 8
C U T- C O P Y- PA S T E
209
JESSICA WONOMIHARDJO
S E L EC T E D W O R K S ( 2 015 –2 017 )
Cut
210
P R O J EC T 0 8
C U T- C O P Y- PA S T E
Snippet
Repair
Edit
Disabled G e n e s
211
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S P RIN G 2 01 7 MI C H A EL O S B ORNE PA C K A G E DE S I G N 4
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B A C KG RO UND
DI S C IP L INE S
Create and develop a conceptual retail store offering
Brand Identity
exclusive products. Bring a new customer journey
Packaging
experience that could fulfill the current market gaps.
C ON C EP T
KE Y W ORD S
From is a store that designs and collaborates with local
Transparency
craftsmen. Each product has a story, that promotes
Self-Expression
transparent production; creating value and opportunity
Partnership
for self expression within the guests. The From store functions as both a retail store and exhibitory experience aimed to interact with the audience sharing our core values of transparency, self expression and partnership.
T E A M ME MB ER S Jessica Wonomihardjo Brandi Steele Jay Jeon Lisa Lindh
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MI S S I ON S TAT E MEN T
From is a store experience that designs and collaborates with local craftsmen to tell a story that promotes transparent production, creating value and opportunity for guests to express themselves.
B R A ND L INE
From: Basic
From: Home
From Collaboration
Bath & beauty products
Homeware & home decor
Collaboration with local artist
This label is designed to be
This label is created to
This is our brand values in
replaceable. It holds the core
last. It holds the core values
action. Our partnership label
values of the brand, while
of self-expression, as well as
communicates all of our
ultimately creating the
transparency, while providing
values and exemplifies the
reoccurring customer base.
products that are functional,
brand. It’s the coming together
well designed and tell a it’s
of minds and art, in one brand.
unique story.
T Y P EFA C E S Tiempos / Klimtype
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Tiempos Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Tiempos Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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C ON C EP T From Basic is a line of beauty & personal care items. This label is designed to be the essential skin product for the consumers who need simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base. We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. We believe our products have a good value based on ingredients that we use and by the people who craft the products.
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FRO M
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C ON C EP T From Home is a line of home goods and decor, designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based off of its history from concept to production.
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C ON C EP T The From Partnership brand is the most individual of the overarching store labels. While adhering to all the overall core values, this label independently communicates the aspect of partnership for the From Store. Every quarter, the From brand partners with a local business and together they collaborate to create new edition of products. For this initial edition, we partnered with a local ceramics artist, Julia Lemke. Her small business Totem Co., based out of Berkeley, is a collection of homeware and jewelry inspired natural forms, simplicity and traditional craft. All her products are made and thrown by hand, then designed through her special glaze chemistry process. The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces.
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THANK YO U,
God I am thankful for Christ Jesus my Lord and Savior, for being so faithful in my life. You have given me strength, and because of You, I dare to dream big. Papa, Mama, Koko, Cungcung I am forever grateful for your love, encouragement, and support in my life. I am who I am today because of you. Thank you for always been there for me since the beginning. Stefanie, Benny, Livia Thank you for being someone that I can count on. Thank you for all of the happy memories, laughs, and lame jokes. I am lucky to have you as my best friends. Andrea & Karen Thank you for guiding me to become a better person and designer. You are the best mentor I could ask for. Mary Thank you for pushing me and believing in me. This portfolio is a result of your influence. Instructors Thank you to Michael Osborne, Thomas Mcnulty, Todd Hedgepeth, David Hake, Eszter Clark, Ariel Grey, Julia Lemke, Anne Kitzmiller, Beau Monroe, and John Nettleton for sharing your knowledge with me. Friends Thank you to Catherine, Anya, Silvia, Shelley, and Saskia for all of your support. Colleagues Enlisted, Noise13, and Livescribe, thank you for the enormous creative opportunities.
Cover Stock Arjowiggings Curious Matter Goya White 270g Text Stock Mohawk Superfine Eggshell Ultrawhite 100g Typefaces Apercu / Colophon Gza / Fontseek Printing Graphic Imagery South San Francisco, CA Binding The Key Printing & Binding Oakland, CA Photography Jessica Wonomihardjo Dustin Soriano The From Group Photography Assistant Benny Girsang Stefanie Jessica