DWELL
Real Estate
A Message From Our Owner We appreciate the opportunity to assist you in the marketing of your home. If we are fortunate enough to earn you business, please feel free to contact me directly via telephone, email, or in person during the sales process. Since we are a smaller and more agile company, we pride ourselves on being accessible as we place a high priority on giving each client the experience of being our only client. DWELL Real Estate understand that the sale of a home will probably be your largest transaction ever and the process is more than simply just finding a buyer and closing the sale. We can maneuver you through this complex transaction successfully drawing upon our extensive experience, superior market knowledge, thorough community and good oldfashioned hard work.
market your property more effectively. DWELL agents have developed a tremendous knowledge of the Sarasota real estate market which not only helps our buyers locate their dream home faster but also better positions our seller's home in the marketplace. This typically leads to a higher sale price and fewer days on the market. While we are known for our strong emphasis on technology, we have not forgotten that real estate is a relationship business. Our priority is to maintain a strong human connection with our buyers and sellers. Technology assists us with our job but it is top-notch communication with our clients that really sets us apart. We are dedicated to giving every client exceptional service from start to finish and have a reputation for exceeding our clients' expectations. We look forward to providing you the same experience.
We opened in 2011 with a focus on experienced, dynamic agents that practice top-of-the-line professionalism and leveraging technology to better serve our buyers and sellers. Our flagship website, DwellingWell.com, consistently attracts tens of thousands of new and returning visitors every month. This steady stream of potential home buyers allows us to
Marc Rasmussen Broker/Owner
Purpose of Our Meeting 1
Preview Your Home
4
Discuss Home Value and Pricing Strategies
2 Discuss Your Needs
5 Answer Any Questions
3
6 Make a Mutual Decision
Create a Customized Marketing Plan
DWELL REAL ESTATE 1626 RINGLING BLVD. #101 SARASOTA, FL 34236
About Dwell
DWELL Real Estate is a locally-owned real estate boutique headquartered in downtown Sarasota. Brokered by veteran Realtor Marc Rasmussen, our office consistently ranks among the top-producing firms in Sarasota. However, our greatest accomplishment is not how we rank against other brokerages, but how we rank in the hearts of clients. The volume of referral business and positive testimonials speaks for itself when it comes to client satisfaction.
Proud Member of: Sarasota Chamber of Commerce Better Business Bureau Sarasota Assocation of Realtors National Association of Realtors Florida Association of Realtors
Agents at Dwell Agents at DWELL Real Estate are hand-selected to meet our high standard for professionalism. They have all undergone thorough training to make sure they have every tool available to service our clientele in the many different aspects of real estate. Our professionals treat real estate as a career, not a hobby. They work full-time and are available and helpful throughout the entirety of their clients’ transactions. Let us show you the difference. We strive to set the bar so high that you will never settle for anything less than DWELL again.
We believe we are as discerning and particular as you are. We only want the best.
Some of Our Successful Sales 6500 MIDNIGHT PASS RD # 310 1935 GULF OF MEXICO DR # 103 711 BEACH RD # 216 12402 LOBELIA TER 15406 HELMSDALE PL 4015 ROBERTS POINT RD 1599 OAK CIR N 6512 THE MASTERS AVE 403 NE 172ND ST E2016 HARBOURSIDE DR # 314 9712 ROYAL CALCUTTA PL 6632 SOARING EAGLE WAY 5920 MIDNIGHT PASS RD # T404 100 CENTRAL AVE # H510 3463 WINDING OAKS DR # 32 6607 THE MASTERS AVE 10510 WINDING STREAM WAY 551 YARDARM LN 7509 TRILLIUM BLVD2101 GULF OF MEXICO DR # 2102 1045 GULF OF MEXICO DR # 604 563 S PALM AVE # 21 6705 OAKMONT WAY 4081 ESCONDITO CIR 300 NORTH SHORE DR 1750 BENJAMIN FRANKLIN DR # 1D 1111 N GULFSTREAM AVE # PH-B 1884 GROVE ST 6140 MIDNIGHT PASS RD # 405 8024 ROYAL BIRKDALE CIR 4131 BOCA POINTE DR 1945 GULF OF MEXICO DR # 508 3994 HAMILTON CLUB CIR # 18 340 S PALM AVE # 12 625 TREMONT ST 7217 GREYSTONE ST 5073 HIGEL AVE 3349 SABAL COVE WAY 5336 HUNT CLUB WAY 13408 BLYTHEFIELD TER 6803 DOMINION LN 7806 MATHERN CT 724 TROPICAL CIR 3827 TANGIER TER 1501 CARIBBEAN DR 16018 TOPSAIL TER 1508 FLOWER DR 1300 BENJAMIN FRANKLIN DR # 1205 535 SANCTUARY DR # 708 7647 SANDERLING RD 1241 GULF
OVER $125,000,000 SOLD
OF MEXICO DR # 808D 2052 BENJAMIN FRANKLIN DR # D402 2052 BENJAMIN FRANKLIN DR # D702 720 37TH ST W500 N JEFFERSON AVE # I-5 909 37TH ST W 2320 TERRA CEIA BAY BLVD # 409 2107 PALMA SOLA BLVD # 776865 WOODWIND DR # 76 4861 WINSLOW BEACON # 55 3005 CHIANTI CT # 108 5540 ROSEHILL RD # 201 42922 CLAY GULLY RD 2023 EDGEWATER DR8328 72ND LN E # 8328 4755 WINSLOW BEACON # 19 6216 ROSEFINCH CT # 201 14847 SKIP JACK LOOP # 14847 2129 CASS ST 3710 EL POINIER CT # 512 6649 MAUNA LOA BLVD 11776 SHIRBURN CIR 5388 HUNTINGWOOD CT # 5 3021 WILLOW GRN # 20 7350 BLACK WALNUT WAY # 7350 5138 HARPERS CROFT # 12 2416 AMHERST AVE 12045 ERIE RD 4423 MURFIELD DR E 716 TUXFORD DR 2677 NANCY ST 4106 CENTRAL SARASOTA PKWY # 1034 3324 THORNWOOD RD 2807 RUTGERS AVE 404 CERROMAR CIR # 311 6532 FAIRWAY GARDENS DR # 202 3568 PARKRIDGE CIR # 104 3884 MELGERT LN 1268 11TH ST # 2203 2554 ASHTON RD 7136 MONTAUK POINT XING 3015 IRVING ST 4116 COCHISE TER 4618 SPAHN ST 8735 OLDE HICKORY AVE # 8104 3469 PARKRIDGE CIR # 18204 600 MIRABELLA CIR # 104 7130 83RD DR E 4210 BREEZEWAY BLVD # 422 1534 GEORGETOWNE LN 3123 47TH AVE E 5204 MANORWOOD DR # 2 6118 BLUE RUNNER CT 6015 91ST ST E 11803 FENNEMORE WAY 4964 GREENCROFT RD7523 43RD CT 3250 RINGWOOD MDW # 80 7224 CEDAR HOLLOW CIR # 7224 4209 PLACID DR 7525 SWANSON LN 7123 BOCA GROVE PL # 201 4835 RAINTREE STREET CIR E 2126 CRAFT LN 2012 75TH ST NW 209 MILLET PL 2922 48TH DR E 8215 COUNTRY OAKS CT 5005 TORREY PINES RUN 2704 TANGLEWOOD DR 7330 DEER CROSSING CT 6107 BLUE RUNNER CT 5026 MAYMONT PARK CIRCLE 6727 MIDNIGHT PASS RD # 104 A 11240 BEEBALM CIR 6719 PLEASANT HILL RD 6271 WINGSPAN WAY 6405 ROOKERY CIR 301 S GULFSTREAM AVE # 302 12502 SAGEWOOD DRIVE 6020 MIDNIGHT PASS RD # 33 2039 W LEEWYNN DR 6120 27TH ST E 15720 BUTTERFISH PL 6690 TAILFEATHER WAY 6147 47TH ST E
6718 64TH TER E 15324 BLUE FISH CIR 2909 POST RD 3008 38TH 2627 GULF GATE DR 37 SUNSET DR # 12 305 GOLDEN HARBOUR TRL 1250 NO. PORTOFINO DR. # 301 821 HARROWOOD CT 12735 NIGHTSHADE PL 2753 HARVEST DR 4906 BOOKELIA CIR 7491 BLAINE WAY 3609 KINGSTON BLVD 4531 LAS BRISAS LN 7635 DRAYTON CIR 10303 PALMBROOKE TER 1736 STAPLETON ST 15246 BLUE FISH CIR 3880 EASTON ST 1946 ROSE ST 2827 HARDEE DR 226 RIVER ENCLAVE CT 11865 FOREST PARK CIR 4619 FOREST CREEK TRL 771 JOHN RINGLING BLVD # 34 7103 PRESTWICK CT 8834 ETERA DR 13631 2ND AVE E 4104 VIA MIRADA 12005 SUMMER MEADOW DR 3100 LENA LN 3848 PRAIRIE DUNES DR 13943 WOOD DUCK CIR 1200 E PEPPERTREE LN # 407 1333 MOONMIST DR # T-8 3330 GULF OF MEXICO DR # 204 1918 HARBOURSIDE DR # 903 4914 MISSION PARK LANE 8002 18TH AVE W 13847 WOOD DUCK CIR 6623 PEBBLE BEACH WAY 4308 CAMINO MADERA 3930 PRAIRIE DUNES DR 6026 E PEPPERTREE WAY # 221A 1922 HARBOURSIDE DR # 1103 4037 SOUTHERN MANOR CT 750 N TAMIAMI TRL # 910 3340 TANGLEWOOD DR 4372 HIGHLAND OAKS CIR 308 9TH AVE E 888 BLVD OF THE ARTS # 606 4705 SILVERMOSS DRIVE 4895 SABAL LAKE CIR 7662 TRILLIUM BLVD 6632 BUTLERS CREST DR 5071 WINDWARD AVE 8820 MISTY CREEK DR 7175 SANDHILLS PL 7545 CASTLE DR 101 BEN FRANKLIN DR # 22 3630 GULF OF MEXICO DR # B102 3451 WOLFE AVE 7920 MEADOW RUSH LOOP 14817 17TH 16208 34TH CT E 888 BLVD OF THE ARTS # 402 4525 GULF OF MEXICO DR # 302 1001 BEACH RD # W101 1216 CHALET CT 8108 PLANTERS KNOLL TER 7414 EDENMORE ST 8723 RIVER PRESERVE DR 4401 WHITE CEDAR TRL 5950 MIDNIGHT PASS RD # 311 1105 GULF OF MEXICO DR # 202 4549 TUSCANA DR 1975 GULF OF MEXICO DR # G4109 708 SERATA ST 2295 GULF OF MEXICO DR # 63 1945 GULF OF MEXICO DR # 111 1125 W PEPPERTREE DR # 201 2045 GULF OF MEXICO DR # 509 1350 MAIN ST # 807 6701 GULF OF MEXICO DR # 306 3759 EAGLE HAMMOCK DR 2922 BRAVURA LAKE DR 1100 BENJAMIN FRANKLIN DR # 312 5071 WINDWARD AVE 8820 MISTY CREEK DR 7175 6500 MIDNIGHT PASS RD # 310 1935 GULF OF MEXICO DR # 103 711 BEACH RD # 216 12402 LOBELIA TER 15406 HELMSDALE PL 4015 ROBERTS POINT RD 1599 OAK CIR N 6512 THE MASTERS AVE 403 NE 172ND ST E2016 HARBOURSIDE DR # 314 9712 ROYAL CALCUTTA PL 6632 SOARING EAGLE WAY 5920 MIDNIGHT PASS RD # T404 100 CENTRAL AVE # H510 3463 WINDING OAKS DR # 32 6607 THE MASTERS AVE 10510 WINDING STREAM WAY 551 YARDARM LN 7509 TRILLIUM BLVD2101 GULF OF MEXICO DR # 2102 1045 GULF OF MEXICO DR # 604 563 S PALM AVE # 21 6705 OAKMONT WAY 4081 ESCONDITO CIR 300 NORTH SHORE DR 1750 BENJAMIN FRANKLIN DR # 1D 1111 N GULFSTREAM AVE # PH-B 1884 GROVE ST 6140 MIDNIGHT PASS RD # 405 8024 ROYAL BIRKDALE CIR 4131 BOCA POINTE DR 1945 GULF OF MEXICO DR # 508 3994 HAMILTON CLUB CIR # 18 340 S PALM AVE # 12 625 TREMONT ST 7217 GREYSTONE ST 5073 HIGEL AVE 3349 SABAL COVE WAY 5336 HUNT CLUB WAY 13408 BLYTHEFIELD TER 6803 DOMINION LN 7806 MATHERN CT 724 TROPICAL CIR 3827 TANGIER TER 1501 CARIBBEAN DR 16018 TOPSAIL TER 1508 FLOWER DR
It all starts with knowing how buyers find their ideal home. 6% 5% 2%
REFERRALS HOME BUILDERS NEWSPAPER AD
11%
YARD SIGNS
2% 1%
FROM THE SELLER HOMEBOOK/MAGAZINES
39% INTERNET
34%
MULTIPLE LISTING SERVICE
How We Will Sell Your Home
Thirty-nine (39) percent of buyers find their homes online. That's a fact and an opportunity. DWELL invests heavily in maintaining its strong online presence so you can continuously reach potential domestic and international buyers.
Extensive Internet Exposure
At the heart of our internet presence is DWELL's flagship site DwellingWell.com which consistently receives approximately 5,000,000 page views, over 300,000 visitors and more than 650,000 user sessions in a year. It features extensive real estate content, first-class property search and a responsive design that brings visitors back year after year.
"Our web presence gives us a louder voice."
DwellingWell.com
Large Pool of Potential Buyers
Over the years we have compiled a database of tens of thousands of potential buyers for the Sarasota and Manatee county real estate markets. When you list with DWELL Real Estate, we will promote your home via our busy website, blog and weekly newsletter to this large pool of prospects.
HOW HAS TECHNOLOGY CHANGED YOUR BUSINESS? When I bought my first house in 1997, the only way I could find out which houses were for sale was to speak to a real estate agent, drive around looking for yard signs and peruse the Sundday newspaper. Back then, you could not find anything online regarding homes for sale, homes recently sold in a neighborhood, or distance between a home and your work. Technology has dramatically changed how people show for homes. Today 92% of home buyers start their search online. They are armed with a variety of information sources to make their search easier.
"We embrace technology while maintaining a strong human connection to the clients we represent."
Consistent Communication Clear and consistent communication is key to a smooth, successful transaction resulting in repeat business and referrals. This is especially true when working with luxury home buyers who require a high level of care. DWELL maintains regular communication by email and phone with its large list of buyers keeping them apprised of new listings and updates on existing listings. As a Seller, you'll be provided ongoing feedback from potential buyers so we can work together to position your home at the forefront of the market
Call Center to Arrange Showings The last thing you want to do is miss a showing with a viable buyer. We use a call center to arrange showings to make sure this does not happen. They also provide comprehensive showing history reports and feedback history from those buyers that have viewed your home.
Open Houses
Open houses are a great way to bring in buyers that want a quick glance at your home. It is a way for your Realtor to get in front of the buyers and really explain the pros of the home. Open houses also make it convenient for buyers to see your home without having to schedule a specific time.
Professional Photography Research from the National Association of Realtors (NAR) shows that 98% of buyers who search online consider photos as the most useful feature of a real estate website. Other studies indicate that professionally photographed homes tend to sell for more money and sell faster than homes listed with just point-and-shoot cameras. DWELL Real Estate offers professional photographs to make sure your home stands out, both in print and online.
Personalized Property Brochure
DWELL produces high-quality color, personalized brochures including property photos, property description, and comprehensive neighborhood details. Our beautifully designed brochures, along with our other marketing materials, ensures that every property we feature stands out in the market.
Just Listed Cards “Just Listed” cards are traditional but still effective. They simply work—year after year, market after market. With DWELL’s well-designed Just Listed cards, you can successfully showcase your property to potential clients, create buzz in the neighborhoods you are targeting and connect with other homeowners who are thinking about selling their property now or in the near future.
Multiple Listing Service The MLS (multiple listing service) is a private database used by real estate brokers who agree to share their listings with one another to locate ready, willing and able buyers for properties more quickly than they could on their own. This is the single most important marketing tool in getting your home sold.
Yard Signs Yard signs are one the most important marketing tools for a seller and are used on nearly 80% of all homes on the market. They attract attention to your home from your entire neighborhood. Buyers typically will decide upon the neighborhood in which they’d like to live and then drive around that neighborhood looking for available properties. For this reason, a good professional sign could make a big difference.
Virtual Tours
It’s no secret that more and more people are turning to online video sources to find more information on real estate listings before they schedule a showing. A survey from the NAR revealed that listings with virtual tours receive substantially more views than listings without tours.
Expert Pricing Strategies ARRIVING AT THE LIST PRICE
POOL OF EDUCATED BUYERS
We give you examples of the completion, both active and recently sold. over market value
YOUR PRICE
=
+
over suggested sale price
Use if you must have a certain dollar amount.
+
Won’t appraise for buyers lender. Will stay on the market a very long time.
at suggested sale price
Buyers recognize well priced home.
at market value
May not bring multiple offers.
Week 1
Week 2
Week 3
TIME ON MARKET
Week 4
We explain the pros and cons of listing over, under and at the suggested sale price.
-
No issues with buyers appraisals. Found easier in buyer searches. Usually brings in buyers.
under market value
-
Very few lookers, if any.
+
under suggested sale price
-
Quick sale.
May not produce offers.
May produce multiple offers.
Risk having to sell at lower price if market is not robust enough.
May produce higher than asking price offers Should generate lots of interest.
Testimonials for Dwell Real Estate "We recently changed our address and have Kathryn to thank for every detail. She was the best realtor we could have hoped for. She was patient, agreeable and willing to adjust to my changes. It was such a pleasure to work with someone who understands the Sarasota area and loves it so much." C.S. "Marc, we feel obliged to tell you what a superb job James Tassell did in our recent purchase of 750 N. Tamiami Trail. We moved quickly from the initial discussion and web search in your office to visiting properties. We are particularly appreciative that he enlarged our "downtown" requirement enough to include the Renaissance and Alinari buildings, and we recognized both as exactly the sort of building we were looking for. Within a day we had seen enough apartments to feel that we had a much clearer sense of what our ideal apartment would look like, and what the local cost and location parameters for it would be. By chance, our apartment came on the market a few days later, and we recognized instantly that it was what we were looking for. Since we had already returned to Virginia, James immediately sent more photos, a drawn floor plan, and answers to our questions. We came to terms with the seller quickly and proceeded to closing without delay. During this period James was a thorough, patient and highly responsive guide for us and counterpart for our lender. This experience simply could not have been more enjoyable nor managed more efficiently, due in large part to James. We cannot imagine having a better realtor partner, and look forward to recommending him at every opportunity."
Rick & Sherry R
“My wife and I can’t begin to tell you how thankful we are for the privilege of having Nathan Hays help us out with the purchase of our home at 8215 Country Oaks CT in Sarasota, FL. From the very first time I spoke to Nathan on the phone, I knew there was something very special about him and was confident that we were in good hands! From the beginning to the very end of this faith-trying, patience-testing process, Nathan’s service to us was with the utmost professionalism, courtesy, and kindness! He helped us, not only with his skills as a Realty Professional, but with his heart! Folks like Nathan make these often difficult ordeals as pleasant and seamless as they can possibly be! He went above and beyond in every aspect--he was always on time, always reachable, and always did exactly what we asked him to do with regard to communication with the sellers of our home. We want you to know beyond a shadow of a doubt that you have a true asset to your organization in Nathan Hays. We have gained, not only a business partner for ALL future realty related deals, but also a great friend! Thanks so much for your help!” Daniel O James was terrific to work with. We started out long distance - we emailed him homes we thought looked right for us online. He responded quickly with additional info on the home(s) and appraised us of things particular to Florida homes and condos, things we had no idea of. With his help, we narrowed our list down and used his recommendation for getting pre-approved. Glad we did. Once in Florida, James drove us to our list of possible homes and helped us ask the right questions. He was persistent in getting them answered and we felt comfortable flying back up north with an offer in play. He diligently followed through on all our sticking points and we ended up purchasing a home we love for the right price. Completely pleased with his professionalism and integrity. Alan and Aldona - Longboat Key – 05/14
Testimonials for Dwell Real Estate Hi Suzanne, It was truly a pleasure to meet you last weekend. I appreciate the great amount of time and thoughtful consideration you gave Chuck and me over the course of the three days we spent in and out of 24+ condos! Your professional, gracious and friendly demeanor certainly helped me feel at ease in what could have been a very awkward situation. I am excited about settling in Sarasota once I retire. I admire your courage and stamina in the extremely competitive field of Real Estate. Thanks so much for all you have done, and are still doing, to make our dream become a reality! Jeanie Dear Mr. Rasmussen, In late July I contacted your office to initiate discussion regarding purchasing a home for future retirement. Shortly thereafter I was contacted by Cathy Loeppke who became my agent. Friday, October 3rd I closed on a home in Palmer Ranch, Mira Lago. During the process I had a 1,001 questions and Cathy answered 1,002 as she always anticipated what was next and stayed a step ahead. What often is a daunting process was efficient, professional and pleasant. In my opinion, Cathy Loeppke is your greatest asset! Mona We want to thank you for your excellent service in marketing our property. We have appreciated your honesty, your communication, and your experienced advice. Rest assured, we will enlist your services again, as well as refer you to others. Pam and Jack H.
Hi Marc, We wanted to take this opportunity to let you know how pleased we were with Sharon Straw as she assisted us in the purchase of our home in Siesta Key. Sharon spent time on the phone and in person, helping us understand the market in Sarasota while we were in exploratory mode. We mentioned numerous times that we were not sure if we would even relocate to Sarasota and she treated us with the attention and dedication of real customers. During our several visits to the area, she always made herself available and helped us understand what the different neighborhoods had to offer. It is clear to us the Sharon holds the most ethical standards while doing her job. Also she was a great adviser and sounding board in our decisions. She was friendly, honest, caring and patient. But most of us, she was knowledgeable about the Sarasota market and quickly understood our requirements. Hence making her effective and efficient in helping us close on our home. We wanted to make sure you knew how much we appreciative having Sharon by our side while helping us find our new home. Teddy & Sheba M "All I can say is that myself and my wife felt like we were being taken around by a family member as we were searching for a condo in the St. Armand's area. Honest, professional and informative during the whole experience. And you got to love that accent." Walter and Kathy Panchyn - 771 John Ringling Blvd #34 – 04/14
When I decided to sell my home I interviewed a few different Realtors. I chose to go with Lauren Miller because I found her to be very professional as well as eager to get my home sold. During our relationship if I had any questions or concerns, getting in touch with Lauren was easy and she always responded back to me in a timely manner. She was very accommodating and made it very convenient as well as easy for me to meet her if need be. I would ask Lauren to be my Realtor again if I decide to sell or buy another home. I highly recommend Lauren to anyone needing a Realtor. As long as you hire at the caliber of Miss Miller, I have no doubt you will have great success now and in the future. Anne S - (Home sold 4/10/2014) "As the on-site sales representative for our Bel Mare at Riviera Dunes project, I can't say enough about Peggy's dedication to both our customers and to Bel Mare. Peggy has the highest integrity and taking care of customers is her top priority, which is why she has achieved such great success." Timothy J. Morris, SIOR, CCIM CEO, Corvus International Suzanne helped me through not one, but two home purchases. Each time we worked together, she carefully listened to what I needed in a home and helped me find precisely the right place for me and my family. She helped immensely by providing referrals to people who made the transaction as quick and painless as possible in both the easy and tough markets I bought during, and once I bought my house her work was not done. She gave me referrals for services I'd need in the neighborhood, and kept in touch to make sure everything was going well with the house. She's rare in the transactional world - someone who really cares about what you need in a home, makes sure you get it, and takes the time to follow up even after her work is done. Without question, I can say I'll hire her again if I ever need to sell or buy. Shelby