Female Luxe S/S 2017 Trend Forecasting Handbook 1
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Contents 04. Synopsis 06. Colour Palette 08. Colour Proportions 10. Material Synopsis 12. Cross Sector Analysis 14. Creative Direction 16. Store Space 17. Walls/Flooring 18. Shop Front 19. Display 20. Windows/Mannequins 21. Lighting 22. Rails 23. Fitting Rooms 24. Props 25. Door Handles 26. Light bulbs 27. Graphics/Branding 28. Technology 29. Key Brands
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Visual Merchandising
Synopsis
Female Luxe celebrates the strength and femininity of the female gender shown through strong shapes, portrayed as structured with a nature and interior that is fragile.
Through empowering drivers such as media devoted to women’s rights movements and the progression of females in traditional male roles a structured, stronger side of the trend has emerged. Although illustrating a hard exterior, the emotional and delicacy is shown through shapes and textures demonstrating the trend Female Luxe as such.
Key features like curved shapes, fragile materials, structures and feminine metallic tones are a key representation. Spherical and curved silhouettes are used in contrast to matte finished architecture. Complimented by glossy metallic coloured fabrics, the colours are used as accents and applied to props and fixtures through visual merchandising.
Paper, intricate materials are used throughout portraying a structured yet fragile exterior. Light colours take their place alongside to create a minimalistic palette accented with bronze and gold metallics. Matte luminous shades of white and pastel tones are complimented with reflective hues of metallic tones creating a warm Summer palette.
Female Luxe creates a tribe of empowering individuals who seek a hectic lifestyle. Female Luxe using cocoon shapes and feminine against a
fempreneurs who are strong, affluent and retreat and a feminine environment from arms its tribe with a sense of retreat, metallics, a spiritual armour is created male driven world.
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Visual Merchandising
Colour Palette
Female Luxe colour palette is a collaboration of neutral shades elevated by metallic hues. Luminous neutrals are met with warm shades of bronzes, golds, both dull and bright. A Summer palette comes to mind with brass tones accenting not dominating this light neutral colour scheme. Empowering shades of metallics demonstrate the strength of the gender while softer shapes and lighter shades keep the femininity.
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Visual Merchandising
Colour Proportions
Metallic shades used within the colour palette are bright copper hues, brass bronze tones, orange saturated golds and luminous glints. Gloss textures from metallic tones stand out against matte bright neutral tones. The metallic brass tones are kept feminine and bright within the trend.
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Visual merchandising within the trend consists of neutral shades of creams and white, both luminous and matte tones are complimented with metallic shades. Bright and dull hues of gold are used with gloss textures applied to props and fixtures. These would include rails, hangers, fitting rooms aspects, handles and other props displayed around the retail space.
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Visual Merchandising
Material Synopsis
Crisp cottons are used alongside brass and lightweight paper materials to show the nature of the trend. Folded and pressed textures are made through origami style fabrics while a gloss gleam is created through metallic fabrics used as accents. Translucent and gloss textures are also created with geometric matte prints used as finishing touches. The trend harmonies strong and soft materials and textures to show the depths of the trend, Female Luxe.
FABRIC
TEXTURE
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Visual Merchandising
Cross Sector analysis
EMOTIONAL
FEMALE DESIGN
EXPOSURE
CURVED
SIMPLICITY 12
DELICATE
FRAGILE
METALLIC
SCULPTED
ELEMENTAL 13
Visual Merchandising
Creative Direction
The direction of the trend towards visual merchandising combines intricate materials alongside metallics. Contrasting against clean matte walls to display and create a balance between softness and strength. Cocoon structures shape the base of the trend with minimalistic architecture delivering a soft and feminine aura. Curved matte walls and minimalistic floors form the base of the trend. Semi transparent materials, exposed fixtures and delicate origami structures are used throughout to create softer effects. In contrast, fixtures and fittings are highlighted with metallic and lustrous materials. Shelf fixtures, rails, hangers and small props are used throughout complimenting the palette with gold and brass tones.
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Visual Merchandising
Store Space
High ceilings Exposed light bulbs Wooden fixtures Clean Spherical features Curved walls and ceilings Spacious Minimal feel Matte walls
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Visual Merchandising
Walls/Flooring
Minimal Spacious Fluid Matte Intricate Curved Used as focus pieces Geometric/Translucent Cantered Props
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Visual Merchandising
Shop Front
Clutter free Metallic sign Gloss frames Feminine font/logo Border Trim Tall windows Maximum light exposure
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Visual Merchandising
Display
Curved displays to create soft space Fragile structures Minimal Origami Matte finishes Metallic accents 3D displays Small scale products
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Visual Merchandising
Windows/Mannequins
Origami styling 3D displays Minimal styling Light colours Minimal styling/makeup Focus windows Eye catching Large scale displays
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Visual Merchandising
Lighting
Rose gold finishing Copper finishes Gloss finishing Delicate nature Translucent Structured shapes Spherical designs Exposed light bulbs Vulnerable structures
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Visual Merchandising
Rails
Copper railings Luminous Gold Metallic hangers Minimalistic High shine Matte neutral walls
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Visual Merchandising
Fitting Rooms
Copper Luxe feel Curved fitting rooms Soft furnishing Cocoon feel Retreat Feminine Minimalistic
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Visual Merchandising
Props
Different metallic tones Gold/copper against matte white Hand painted Table top styling
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Visual Merchandising
Door Handles
Different tones Metallic against white Brassy props and fixtures Detailed Hand painted Crafted
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Visual Merchandising
Light Bulbs
Lustrous Copper and gold fixtures Exposed bulbs Fragile Geometric Spherical Structured
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Visual Merchandising
Graphics/Branding
Minimal packaging Embossing Minimal font Metallic Contemporary Curved Personalised touch
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Visual Merchandising
Technology
Personalised Public Relations Advertising Branded packaging Apple Urban Outfitters Communication Metallic colours Modern Technology
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Visual Merchandising
Key Brands
PHILLIP LIM A key brand in portraying how Female Luxe would be shown through Visual Merchandising is Phillip Lim. The similar use of luxe brassy colours and materials when applied to fixtures and props is a key visualisation of Female Luxe. Similar curved shapes, high ceilings and matte walls form the basis of the trend. Gold metallic tones are then used as towards props and fixtures, these include rails, hangers and props.
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Female Luxe S/S 2017 Trend Forecasting Handbook Created By Kirandeep Dhami 32
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