Trend Forecast Fall/Winter 2017/2018
MODERNISTIC RENAISSANCE
Netherlands / Deventer Issue 1/ June 2016 Paulina Martina
TABLE OF CONTENT
NOTE : THE FOLLOWING DOCUMENT IS MEANT TO BE USED FOR A SCHOOL PROJECT. I DO NOT OWN THE RIGHTS TO ANY OF THE IMAGES USED FOR THE COMPLETION OF THIS TREND BOOK. THIS WORK IS NOT MEANT TO BE COPIED OR USED FOR ANY COMMERCIAL REASONS.
TABLE OF CONTENT
PAGE 01-02
INTRODUCTION
PAGE 03-04
MODERNISTIC RENAISSANCE PAGE 05-10 COLOURCARD PAGE 11-12 DYNAMIC PERFORMANCE COLOURCARD
PAGE 13-20 PAGE 21-22
GROUND FLOW COLOURCARD
PAGE 23-30 PAGE 31-32
DARKNESS REVAMPED COLOURCARD
PAGE 33-40 PAGE 41-42
MINIMALISTIC OPULENCE COLOURCARD
PAGE 43-50 PAGE 51-52
INFLUENCERS
PAGE 53-54
SOURCES
PAGE 55-56
MODERNISTIC RENAISSANCE FASHION FORECAST
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MEGATREND
INTRODUCTION
Modernistic renaissance is an emerging trend of great resets. A new state of mind is on the rise. The current age of consumerism will undergo a great shift in the year 2018. Past seasons icons such as BoyChild and Grace Neutral have shown us that you can be whoever you want. This season will be one of reflection and birth of new ways of thinking while viewing and interpreting design. The art scene is filled with clean yet tactile pieces. Transparencies are used to emphasize depths and create highlights. Fashion and lifestyle industry as we know it, will change. The consumer’s focus will be on the practicality and experience provided by products.
MOOD MODERNISTIC RENAISSANCE FASHION FORECAST
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MEGATREND
MODERNISTIC RENAISSANCE FASHION FORECAST
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MEGATREND
The Reinterepretation of being Customary social identifiers are being redefined. People perceive themselves as citizens of the world. There is both geographic and social mobility. Traditional gender and beauty ideals are dismissed. There are parallel universes, where the body and soul are enhanced. People use technology to free their “true� selves. As a result it might prove challenging to identify target groups and design for such a broad audience.
MODERNISTIC RENAISSANCE FASHION FORECAST
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MEGATREND
HOME IS WHERE THE TECH IS As technology becomes more common within the household, more intuitive and human-centred innovations emerge. Rest and alone time are seen as a luxury. Sleep will increasingly be viewed as a resource, and celebrated as a place of wonder. Everyday spaces and products will have a warm, tactile quality. More traditional craftmanship is making a comeback. MODERNISTIC RENAISSANCE FASHION FORECAST
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MEGATREND
Core Colour Revamp Colour reset from brights to more subtle tones even some ambiguous tones. Which leave room for unexpected combinations. The Autumnal tones are sharper. Blue becomes a key design colour with highlights such as blue flame. This results in both intense and natural tones earthy such as ochre and ecru. Olive and khaki provide a more dual use of the colors properties.
11-4300 TCX IVORY
13-0905 TCX ECRU
16-4702 TCX LIMESTONE
16-1120 TCX SAND
18-0920 TCX OLIVE KHAKI
19-4023 TCX NAVY
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SUB TREND- DYNAMIC PERFORMANCE
Dynamic perfromance Taking care of body, mind and soul takes center stage. Inspired by brands such as Nike and Adidas activewear is infused by sustainable design. Dynamic performance combines the best of the natural and manmade elements. This sub trend is all about innovative materials. Crewnecks and beanies are given a boost in combination with new technologies. Varsity influences and simple yet bold graphics add modern twist to design elements. Clean silhouettes, gradients and layering are key.
MOOD MODERNISTIC RENAISSANCE FASHION FORECAST
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SUB TREND- DYNAMIC PERFORMANCE
Transperencies
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SUB TREND- DYNAMIC PERFORMANCE
Iridessence
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SUB TREND- DYNAMIC PERFORMANCE
New Synthetics
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SUB TREND- DYNAMIC PERFORMANCE
Material and colour direction The colours are inspired by items that get discolored by time or throughout the process of upcycling. Purple haze and saddle brown are gender mid-tones, chalk pink and pear are used to create unexpected combinations. Limestone and slate are essential colours throughout the season. This trend serves to show that sustainability is here to stay. Sustainability is no longer a bonus, but is rather expected to be the standard.
COLOUR SCHEME 18-1154 TCX SADDLE BROWN
17-0207 TCX MOUSE
16-5123 TCX TURQUOISE
19-4028 TCX UNIFORM BLUE
18-0920 TCX OLIVE KHAKI
18-0306 TCX SLATE
14-0647 TCX PEAR
14-01311 TCX CHALK PINK
18-3715 TCX PURPLE HAZE
17-5107 TCX DARK CELADON
MODERNISTIC RENAISSANCE FASHION FORECAST
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SUB TREND- GROUND FLOW
GROUND FLOW As technology develops we get to see more of the world and yearn more for it’s natural beauty. For some travelling and living on the go has become a lifestyle. Social and political issues makes us more aware of the great vastness of nature’s wonders. It becomes more important to have natural elements in our direct surroundings. We become increasingly more curious about the great outdoors. Ground flow is infused by innovation within craftsmanship. Asymmetrical silhouettes consist of minimal but traditionally inspired details.
MOOD MODERNISTIC RENAISSANCE FASHION FORECAST
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SUB TREND- GROUND FLOW
Micro Perspectives
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SUB TREND- GROUND FLOW
High-Definition
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SUB TREND- GROUND FLOW
Tactile Craftmanship
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SUB TREND- GROUND FLOW
Material colour direction Technology changed the way we look at nature. Media such as Instagram and Google maps provide us with both microscopic and macroscopic views of nature. Ground Flow’s colour range is a contradictory one. Saffron and blue flame and fire show nature alive and vibrant are key colours. While bronze green, bitter chocolate and henna are used as transitional colours. Henna and blue flame will core in shoes and accessories.
18-0840 TCX BRONZE GREEN
19-0912 TCX BITTER CHOCOLATE
18-1449 TCX HENNA
17-1048 TCX OCHRE
17-1563 TCX FIRE
14-0955 TCX SAFFRON
19-2410 TCX DARK BERRY
19-3951 TCX BLUE FLAME
18-0328 TCX EVERGREEN
19-4030TCX DUSK BLUE
MODERNISTIC RENAISSANCE FASHION FORECAST
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SUB TREND- Darkness Revamped
Darkness Revamped This trends in one of the most colourful ones this season. Darkness revamped is meant to give a more positive twist to obscurity. There is a renaissance of what is right and wrong. This trend focuses on both mental and physical libration from society’s “how to” box. Disintegrating from standard, night ponder connected with the universe. A new state of mind mixed with outspoken silhouettes and bold materials.
MOOD MODERNISTIC RENAISSANCE FASHION FORECAST
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SUB TREND- DARKNESS REVAMPED
Beam
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SUBT REND- DARKNESS REVAMPED
Outspoken
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SUBTREND- DARKNESS REVAMPED
Unexpected Combinations
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SUBTREND- DARKNESS REVAMPED
Material and colour direction
Playful use of transparencies and fluids. Shadow layered tones and light are translated to metallic hues. Starlight brights, with transitional night tones such as nightshade purple towards dark hues lapis and shale. Amethyst and dark ruby serve as neutrals, while dark ruby and red lacquer are core colours during the festive season. Citrine and chalk pink are used in unconventional combinations as both core colours as well as create mixed accents hues. These are colours with an inherent depth and intensity. Rich materials combinations which gives an make believe feeling of luxury.
19-4906 TCX VERIDIAN
19-3940 TCX LAPIS
16-3931 TCX AMETHYST
19-3712 TCX NIGHTSHADE
19-2311 TCX WINE
19-1934 TCX DARK RUBY
19-1540 TCX RED LACQUER
14-01311 TCX CHALK PINK
15-0548 TCX CITRINE
19-3903 TCX SHALE
MODERNISTIC RENAISSANCE FASHION FORECAST
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SUBTREND-MINIMALISTIC OPPULENCE
Minimalistic Oppulence To many the work space has become the home space and vise versa. Meaning alone time and rest are becoming are increasingly perceived as luxurious treats. Paired with this need for space comes the new state of mind of the consumer. There is raised awareness on issues of mass production. As a result there is an emerging trend which is highly influenced by interior design. Products need to be more practical and withstand time. Sustainability has become a standard, meaning innovation is key.
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SUBTREND-MINIMALISTIC OPULENCE
Unfold
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SUBTREND-MINIMALISTIC OPULENCE
Restraint and Opulent
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SUBTREND-MINIMALISTIC OPULENCE
Gentle contradictions
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SUBTREND-MINIMALISTIC OPULENCE
Material and Colour direction Minimalistic opulence fuses elegance with a sense of relaxation. Silhouettes are symmetrical with clean cuts. Details lay in ordinary objects, arcylics and ceramics are used creating a feeling of sophistication. Billiard green, scarlet and sable brown are linked to the colours at the of autumn. These will be key colours to everyday basics. Teal, blue smoke and mink will be core colours for this trend. Rose dust is used as a complementary colour, replacing darker hues of darks.
18-0135 TCX BILLIARD GREEN
16-4109 TCX BLUE SMOKE
18-1451 TCX RED ADOBE
18-1660 TCX SCARLET
19-1320 TCX SABLE BROWN
19-4340 TCX TEAL
16-1539 TCX CORAL
14-01307 TCX ROSE DUST
17-1045 TCX MINK
19-0515 TCX GREEN JASPER
MODERNISTIC RENAISSANCE FASHION FORECAST
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MEGATREND INFLUENCERS
DESIGN
Patricia Urquiola Nick Mirus Todo Ramon Dani Olivier
LITERATURE Fashion in the age of consumerism. Another Magazine
MOVIES/SERIES Mr. Robot Ex-machina Shortoftheweek.com Lars and the real girl
MODERNISTIC RENAISSANCE FASHION FORECAST
ART
Suzan Mengham Benoit Paille, James Clar, Anny Wang, PalomaWool Ragnar Schmuck
MUSIC
Grimes Sir. Elton John Bea 1991 She- Devils Empress Of
FASHION
Studio Collect Stella MC. Carthney Malin Bobeck Nicola Luey ACNE
SOURCES http://trendland.com/andre-hemer-from-pigment-to-pixel/ http://trendland.com/louise-mertens-mixed-media-collages/ http://www.cassiovasconcellos.com.br/galeria/multiplos/#jp-carousel-404 http://trendland.com/lull-an-immersive-contemplative-installation/ http://langbaumann.com/ http://trendland.com/carl-burtons-surreal-monochromatic-gifs/ http://rubenfischer.tumblr.com/ http://trendland.com/cassio-vasconcellos-fine-art-photography/ http://www.cassiovasconcellos.com.br/galeria/coletivos/ http://www.wishthanasarakhan.com/#/new-gallery-94/ http://garbett.com.au/design/conquer-the-world#gallery http://tlsc.co/esther http://alexebstein.com/worksonpaper.html http://www.trendhunter.com/trends/style-book-exquisitely-exotic http://www.trendhunter.com/trends/neon-letter http://tntdirectors.com/ http://trendland.com/light-experimentations-by-benoit-paille/ http://trendland.com/hedi-gh-gorgeous-cosmic-donuts/ http://trendland.com/doug-wheeler-infinity-light-and-space/ http://trendland.com/jiaxi-yang-the-horizontal-mode-of-a-waking-life/ http://trendland.com/cube-sculptures-for-thinking-outside-the-box/ http://trendland.com/a-mysterious-new-record-by-paul-mccartney/ http://trendland.com/men-of-war-jellyfish-as-fine-art/ http://trendland.com/colored-popcorns-with-diz-diz/diz-diz-popcorn-packaging-8/ http://trendland.com/traverse-airline-identity-by-james-robinson/ http://trendland.com/traverse-airline-identity-by-james-robinson/ http://trendland.com/suit-up-editorial-for-wsj-magazine/ http://trendland.com/hand-made-collages-by-fanni-garnichat/ http://trendland.com/day-for-night-festival-the-evolution-of-light-and-sound/ http://trendland.com/vera-kyte-design-studio/ http://trendland.com/guinness-africa-special-brings-the-best-of-africa/ http://trendland.com/real-chocolate-to-the-people-with-kakaobolaget/ http://trendland.com/real-chocolate-to-the-people-with-kakaobolaget/kakaobolaget-chocolate-5/ http://trendland.com/florence-lopezs-revolving-decor/ http://trendland.com/geometric-views-by-adrian-gaut/
http://trendland.com/a-collaboration-of-artist-and-viewer/ http://trendland.com/design-beauty-salon-melbourne-adriana-hanna/ http://trendland.com/art-inspired-body-paint-editorial/ http://trendland.com/fantasaraxia-3d-wonderland/ http://trendland.com/cristina-coral-conceptual-photography/ http://trendland.com/magnified-magnificent-project/ http://trendland.com/pistil-series-by-lilli-waters/ http://trendland.com/simulated-jungle-installation/ http://trendland.com/modernism-in-architecture-and-the-intervention-of-nature/ http://www.maroesjkalavigne.be/photography/ http://trendland.com/domestication-of-pyramids-by-magdalena-jetelova/ http://trendland.com/aeronautical-by-benedict-redgrove/ http://trendland.com/concrete-minimalism-in-kensington/ http://trendland.com/anna-karlin-furniture/ http://www.cassiovasconcellos.com.br/galeria/coletivos/ http://jessicasvendsen.com/project/big-plans http://trendland.com/leatherware/ www.pop-pac.com http://trendland.com/thomas-jacksons-emergent-behavior/thomas-jackson-emergent/ http://trendland.com/geranium-copenhagen-touch-of-world-class/ http://www.robertopugliese.com/page2/page2.html http://trendland.com/carl-burtons-surreal-monochromatic-gifs/ http://trendland.com/honey-long-x-prue-stent/ http://trendland.com/thomas-medicus-glass-sculpture/thomas-medicus-glass-sculpture-5/ http://trendland.com/ewa-juszkiewicz-is-giving-history-a-new-face/ http://trendland.com/sam-kaplan-architectural-sculptures-made-from-gum-sticks/sam-kaplan-unwrapped-series-1/ http://trendland.com/twig-teas-a-refreshing-attention-to-drink-and-design/ http://trendland.com/mirka-laura-severa-conceptual-fashion-photography/ http://www.cassiovasconcellos.com.br/galeria/fly-to-mars/ http://www.petroskoublis.com/il/28.html http://trendland.com/zuza-mengham-sculpt-scents-at-the-conran-shop/ http://www.patriciaurquiola.com/
MODERNISTIC RENAISSANCE FASHION FORECAST
CONTACT INFO : PAULINA MARTINA TEL: +31 68256057 EMAIL: KTP_MARTINA@LIVE.COM GUIDANCE: CHARLOTTE ALBEK VIA UNIVERSITY COLLEGE, DENMARK