Using Wordpress As A CMS For Creating Corporate Microsites Whatever your business may be, you would always want to highlight your services and products on the web. Because that’s where the current market is, and more over if you want to reachout to the global customers than that’s the best bet too. So to do that, what better ways are there then through expanding and fortifying your web presence! Well, you may consider social media websites and other relevant methods as a solid platform to do that, however; ultimately you will need to lead your prospects, somewhere. Where would that be? To your Website of-course! So, no matter how effective your presentations on these social media websites are, you also need an engaging and attractive website to complement your projections. Corporate websites are usually uninspiring and boring, which means that they are missing out on a lot of possible client prospects. So, to cope with that you can opt towards the “Microsite” solution.
Microsite – What’s It? The microsite is a set of pages that’s designed to support corporate websites by adding separate assets to the existing ones. These microsites can have their URLs with links (subdomain) to the current domain or get unique one altogether.
Example: Sub Domain – microsite.domain.com Unique Domain – microsite.com The target of creating a microsite is to offer visitors a separate browsing experience from that of the main site; usually for promotional purposes such as for product launches, event announcements, etc. This gives visitors an opportunity to experience a dedicated prospective of services being rendered without any other functional distractions. To do this most people prefer using WordPress as their CMS, as it offers great flexibility via the numerous open sourced contents available on the web; giving you a completely unique design. Also, in comparison with other popular alternatives this is a very cost effective tool that grants you a number of rich features, which makes it possible for quick and precise web designing and deployment. How effective are these Wordpress Microsites? While there may be numerous possibilities for using microsites, it is most common for corporates to take advantage of it, as it allows them to explore the untapped areas of their marketing strategies. Check out the following list to understand the various ways of using the microsoites.
Launch of New Products Campaigns for Direct Marketing Pay Per Clicks Contests & Competitions Market Researches Recruitments & Employee Outreaches Event / Conference Promotions Other Seasonal Promotions
The highlight of WordPress as CMS for designing these microsite, is that you can make it offer unique experience on each of these different scenarios. This way you can provide a clear message to targeted audiences across the web. Advantages of using the Microsites As you now understand the primary focus of microsites, the advantages of using one seems pretty clear; they help you focus your targets better considering different personas and demographics based on your services or products. Also, the marketers can better funnel visitors towards a particular service, rather than letting them be bothered by other irrelevant clusters.
Apart from these aspects and the uniquely customizable features they offer, a microsite can also be equipped with its own set of navigation tools. These navigation tools can by themselves work as your microsite’s unique feature if need be, and provide visitors a focus in the direction you would want them to have. This ultimately allows the marketers to establish the brand better, and provide a venue for generating leads. As publishing different events or campaigns is done without making alterations to the main website; this allows you to even experiment with new things. Let’s face it, the main reason for us to go through all this, is to create a focus on the Call-toAction which would dynamically your revenue/clientele, community, etc. Conclusion Focusing on all these facts it must be clear that creating a Microsite is the ideal choice for all type of promotions, and using the WordPress to do that is the perfect combination. We provide you with exactly that - a professional corporate microsite customized for your business. The designs entirely based on your requirements, with emphasizes to the following:
Flexibility/Reliability Rich Features Customization to the Content Rapid Deployment Social Media Integration Inexpensive Maintenance
These rare combinations make using WordPress for their microsites a pleasure, for all businesses.
Author Bio: This article is written by Deepak Vasan, a passionate writer with fondness towards the new and exciting changes happening to the digital space – especially the spaces occupied by the web and app development industries. He works as Technical Writer at K2B Solutions.
K2B Solutions, No.5, Lakshmi Ammal Street, Ayavoo Colony, Aminjikarai, Chennai – 600029.Contact No: +1 (860) 730 3280, 9600007006