We Can Be Heroes Team Malasakit Hero Awardee Josefina Caballero tries to make the world a better place, one act of kindness at a time…
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or Josefina Caballero, or Ms. Jossie as she is known at the Business Procurement Group, it really does not take much to make someone else’s day a little better. One small thoughtful gesture, may it be spending time with kids in an outreach program, participating in a cleanliness drive or assisting an elderly in church, can already make a difference to someone else’s day — making the world better, one act of kindness at a time. At the One San Miguel Christmas Party, Jossie was among those recognized as a “Team Malasakit Hero” for her volunteerism efforts at GSMI and in her community. Jossie never thought she would be given such recognition, not to mention, be a role model and an inspiration to others for her volunteer work. “In a way, it is like feeding your soul. Nakakaluwag ng loob ‘yung nakakatulong ka sa ibang tao, parang stress reliever. Di man ako makatulong financially, palagay ko sapat na ‘yung nakapagpasaya ka sa oras na ibinigay mo sa kanila,” she says.
Cheers to a good year!
2015 was a good year for GSMI. Our flagship brand, Ginebra San Miguel grew 8% versus last year. With improving operating income, we expect to see a much improved bottom line for this year. All of these are because of the efforts, hard work, dedication, and passion that every one of you have put in. Going towards 2016, we should expect more challenges ahead of us, and these challenges will never end. That is why, I am asking that we should work even harder, smarter, and faster as one. We should give our full commitment to the job that we do in order to help make the job of others easier. After all, we all have one goal, which is to be the dominant player in the industry. I would like to express my deepest gratitude to everyone who has put all their efforts and hard work for the success of our organization. This Christmas season, I encourage everyone to spend some quality time with your families. The hard work that we do is not only for the benefit of the business but also for the benefit of our families. From my own family to yours, Merry Christmas and Happy New Year!
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ALL IN THE FAMILY It seems the value of volunteerism and community service runs in the family. “Hindi naman nag volunteer ang mga magulang ko pero nakagisnan ko nang matulungin talaga sila sa kapwa,” says Jossie. She adds that her three children are also into doing volunteer work. “When I’m not busy with work, I also join them para kasama Josefina Caballero holds her ‘Team Malasakit Hero Award’. ako ng mga anak ko,” she relates. Jossie was already exposed to volunteering early on. In high school, she was an active member of Kabataang Kabarangay wherein she enjoins youth like her to engage in sports, while she put herself through school as a working student until she graduated from college. Currently, Jossie volunteers for activities sponsored by her church Divine Savior Parish in Fairview, Quezon City. “Paborito kong ginagawa ngayon ‘yung pagtulong sa elders. Siguro dahil nakaka-relate na ako sa kanila. After Sunday mass, we keep them company, we give them advice. Kailangan lang nila may makakausap,” she adds. Jossie hopes that even if we get caught up in the hustle and bustle of everyday life, we don’t forget to think of others. “Maganda siguro na mas marami pang community service activities sa GSMI para mas marami pang empleyado ang ma-expose sa volunteerism, ang tumulong sa kapwa even in their own little way,” she ends.
What was your
most
MEMORABLE
gift
from
C
Santa Claus
?
hristmas was probably our most favorite holiday growing up. There was joy in the mere anticipation of ripping open gifts we believed to be from Santa Claus come Christmas Eve. Every year, we would attempt to catch Santa Claus. And every year, we get bitterly disappointed. Indeed, the Christmases of our childhood were made magical by this elusive jolly guy in red suit. So we ask our ka-barangay: What was your most memorable gift from Santa Claus?
MIKE GARCIA SALES
WAYNE GAYAS FINANCE
REZA PRINCIPE IAN ADRIANO PLANNING & DEVELOPMENT TECHINICAL SERVICES
I still clearly remember during my childhood years when me and my siblings were so excited to wake up in the morning of Christmas Day and look at our over-sized Christmas stockings, which our Mom made for us to hang in front of our doors filled with lots of goodies and toys from Santa Claus. It was our tradition back then to make a Christmas wish list addressed to Santa and then we put it inside the stockings. My most favorite gift I received then was a walking robot with blinking lights and sounds.
The most memorable gift that Santa Claus gave me is the gift of love from everyone around me. I’m so lucky to be loved by the people I cared the most. Their love gives me strength to keep going.
I remember two fondest memories of Christmas gifts that I received from Santa Claus. First would have to be the gray Bugs Bunny body bag I got when I was in Grade 2. It was the craze that time. So you could just imagine how ecstatic I was when, come Christmas morning, it was what I saw when I opened the gift. The other one was when I was in Grade 4. The sock I put up on our Christmas tree was filled with coins and bills and chocolates and candies. It was special for me because I knew that it was a difficult time for us as we were hit by a typhoon the previous month but nevertheless, Santa Claus made it a point to still make our Christmas special.
MON VALENCIA MARKETING My unforgettable gift from Santa was a Batman costume way back in December of 1964.
Decode the message in the bottle at the back of Ka-Barangay’s 180th anniversary issues and get a chance to win the limited edition Ginebra San Miguel 180 years commemorative booklet!
E-mail your entries with the correct mesage to gsmi.bac@smg.sanmiguel.com.ph The Winner will receive an e-mail from BAC on how to claim the prize.
As a child, youngest to my five siblings, Santa Claus was introduced to me as the one putting money inside the socks that we hang on Christmas Eve. And exactly two years ago, I received my best gift ever from the real Santa Claus, with fervent prayers, Jesus granted my wish, I became pregnant with my first child. So it’s my turn to be Santa Claus now.
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2015 REWIND JANUARY
SALES CONFERENCE KICK-OFF Building on the momentum of the successful turnaround in 2014, BDM challenged everyone at the Sales Conference kick-off held at Pico de Loro in Batangas to work hard as one team, as One Ginebra with One Goal, that is to become the dominant player in the hard liquor industry.
FEBRUARY
2nd SUPPLY CHAIN CONFERENCE
PRIMERA BRANDY LAUNCH
STAR-STUDDED SUMMER GINUMAN FEST
Primera Light Brandy Brand manager Henry Simon boasted of a premiere brandy experience with newest product Primera Light Brandy. The product’s smoothness, he said, is its key differentiator from the competitor.
Drinks, fun and music overflowed at the Ginumanfest summer kick off held at the Liwasang Bonifacio in Manila. 2015 Ginebra San Miguel calendar girl Ellen Adarna headlined the all-star show along with Jhong Hilario, Vhong Navarro, Itchyworms and Rocksteddy.
CELEBRATING DADS OF THE GRADS Ginebra TVC “Ganado sa Buhay” paid tribute to the hardworking fathers of the graduates. The TVC featured the life of a construction worker who never shirks from his duties as family provider and at the end rewarded by a proud son with a hard-earned diploma.
180 SCHOLARS GRADUATE
The combined efforts of the supply chain group to GSMI’s 2014 comeback story was highlighted at the 2nd Supply Chain Conference held at Marco Polo Hotel, Pasig. The supply chain is composed of the Business Procurement, Logistics, Manufacturing Operations Group, Manufacturing and Technical Services Group and Distileria Bago, Inc. Supply Chain event head Noli Macalalag recognized the excellent efforts of the group to meet its previous commitment to lift volumes, improve margins and manage costs.
The graduation of the 180 scholars under the Technopreneur Program tie-up of GSMI and Technical Education and Skills Development Authority (TESDA) culminated the 180th anniversary celebration of Ginebra San Miguel. Beneficiaries of the corporate social responsibility program dubbed “180 Scholarships, 180 Livelihood Opportunities for 180 Beneficiaries” were chosen from the different regions nationwide and were provided scholarships in entrepreneurial and bartending courses, and GSM Mobile Bars with tool kits as their first step towards owning a business.
Ginumanfest spread cheers in Tacloban, two years after it was hit by super typhoon Yolanda. Locals enjoyed the music and revelry brought by Rocksteddy and other celebrity performers. PREMIUM GIN JOURNEY Members of the British Chamber of Commerce and the American Chamber of Commerce were treated to a ‘Ginebra San Miguel Premium Gin Journey’ where artfully crafted Ginebra San Miguel Premium Gin based concoctions were served. Shown in photo are Chris Ellis, British Chamber of Commerce chairperson Chris Nelson, Ellen Adarna, executive vice chair Sarah McLeod and Josh Urbiztondo.
Ginebra San Miguel bagged its eighth Gold Quality Label from the 2015 World Quality Selections of the Monde Selection International Quality Institute. Ginebra San Miguel Premium Gin and GSM Blue also received Gold Quality Label awards, and GSM Blue Flavors Brown Coffee and GSM Blue Flavors Mojito got Silver Quality Label awards.
WORLD’S TOP GIN Ginebra San Miguel remains the no. 1 selling gin in the world according to The Millionaires’ Club 2015 report published by trusted and respected global drinks journal Drinks International. Ginebra San Miguel sold more than five times the volume of its nearest competitor in the gin category last year. The flagship product is also on the top ten list of the world’s biggest spirits and liquor brands.
Coach Tim Cone said that taking the helm of Barangay Ginebra San Miguel Gin Kings is the perfect challenge at this stage of his career. “One of the best things of going to Ginebra is following the legend that is Sonny Jaworski. I think one of the reasons why Sonny is successful is because he keeps the pressure to himself. I’m hoping he’s ok with me coaching and continuing his legacy.”
PREMIUM GIN EXPERIENCE Ginebra San Miguel, showcased its distinctly Filipino drink mixes at the welcome dinner for Madrid Fusion Manila delegates held at the SM by The Bay, Pasay City, in line with the ‘Visit Philippines Year 2015’ festivities. The gin-based drinks were aptly called the ‘Drinks of the Philippines’.
ANNUAL STOCKHOLDERS’ MEETING BDM reported to stockholders GSMI’s remarkable recovery as revenues in 2014 went up by 9% compared to 2013. Total liquor volumes also increased to 4% versus the prior year. Shown in photo are BDM, Ramon S. Ang (vice chairman) and Eduardo M. Cojuangco, Jr. (chairman and CEO).
SEPTEMBER NATIONWIDE RAFFLE PROMO LAUNCHED
WELCOME COACH TIM
GINUMANFEST GOES TO TACLOBAN
Ginebra San Miguel celebrated World Gin Day with a Gin Kings grand fans day held simultaneously in three different venues. Hundreds of die-hard fans flocked to Bellagio Square in Manila, Obeertime in Makati, and Quattro Bar in Quezon City.
GINEBRA SCORES GOLD
Vino Kulafu supported the film ‘Kid Kulafu’, which depicted the story of Manny Pacquiao as an amateur boxer. Before becoming an eight-division world champion, Pacquiao used to collect and pack bottles of Vino Kulafu for extra income, hence the moniker ‘Kid Kulafu’. Shown in photo are director Paul Soriano and VisMin marketing manager Mon Valencia.
AUGUST
JULY
WORLD GIN DAY
MAY ‘KID KULAFU’
MARCH
JUNE
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APRIL
GSMI @ 28 GSMI paid tribute to the men and women who are ganado sa buhay at the 28th anniversary celebration and Employee Service Awards held at the 500 Shaw Zentrum, Mandaluyong. In his speech, lone 30-year service awardee VP and marketing manager Nelson Elises advised the younger generation “to continue bettering your best, to work hard, learn from failures and work as a team.”
As Christmas gift to loyal consumers, GSMI is giving away millions in cash prizes via “Ginebra San Miguel Milyun-Milyong Ganado Caps and Selyo Raffle Promo.” A grand launch was held at the NBA Cafe, Taguig. GSMI AT TESDA 21st ANNIVERSARY Ginebra San Miguel’s 180-year history was showcased in an exhibit at the TESDA anniversary celebration. As TESDA’s newest partner, GSMI also put into spotlight its beneficiaries and their mobile bar business.
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ctress and multi-talented performer Arci Muñoz was recently launched as the Ginebra Calendar Girl for 2016. The Pasion de Amor mainstay is the latest in a long and illustrious line of Ginebra San Miguel calendar models, including former beauty queens Anjanette Abayari (1994), Alma Concepcion (1995) and Michelle Aldana (1998); former movie stars and TV personalities Janna Victoria (1999), Patricia Javier (2000), singer Geneva Cruz (2001), Rica Peralejo (2002), Aubrey Miles (2003), Belinda Bright and Maricar De Mesa (2004).
THE
GINEBRA
Her teleserye co-star, 2015 Ginebra San Miguel Ellen Adarna was on hand to formally turn over the title, with a ceremonial tagay and a fist bump with president Bernard Marquez and vice president and marketing manager Nelson Elises. As she turned over the title, Ellen related that she had so much fun during her calendar girl duties, and says that she hopes Arci will have as much fun as she did.
SAN MIGUEL
GN GO!
For her part, Arci says that she hopes she will become a role model for the modern Filipina. “It doesn’t mean drinking excessively. It’s about being brave enough to face anything that comes your way.” She also reveals that she is a social drinker, mostly during gigs as lead vocalist for her band Philia.
ON THE
Arci, a College of Theater Arts graduate from the University of the Philippines, entered show business in 2005 via a talent reality search. Since then, Arci has appeared in several television projects and even represented the Philippines in the prestigious Asia Supermodel Competition in 2008.
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inebra San Miguel Gin On The Go, the country’s first mobile cocktail bar, was formally launched recently to bring the world’s largest-selling gin to the new generation of foodies and partygoers.
event and were able to sample the gin pairings offered by select Mercato Centrale merchants. The fun-filled foodie fest was also graced by 2016 Ginebra San Miguel Calendar Girl Arci Munoz who mixed drinks alongside Ginebra San Miguel’s bartenders.
Four successful events have already been held at the Mercato Centrale food market at BGC, Taguig, where night owls enjoyed cocktails made with Ginebra San Miguel, GSM Blue, GSM Blue Flavors and Ginebra San Miguel Premium Gin variants, developed by the country’s top bartenders.
“Drinkers and bartenders are re-discovering the versatility of the juniper-based alcohol and part of gin’s growing popularity all over the world has been fueled by the use of both locally sourced products and imported ingredients that added new flavors and dimensions to gin,” says VP and marketing manager Nelson Elises.
After its stint at Mercato Centrale, Ginebra San Miguel Gin On The Go will then tour the hottest food hubs and gimmick places in Metro Manila. GSMI president Bernard Marquez and mancom members were on hand at a recent Gin on the Go At the formal launch of Gin On The Go (from left) are Allan Mercado, Nelson Elises, Arci Munoz, BDM and Atty. Ching Jamora.
The unique and artfully crafted concoctions such as Manila Sunrise, All Nighter, Blue Royal Fizz, Mojito Slush and Sweet Lemony Martini were offered at ₱50 per cup or ₱150 for a five-set sampler.
HAIL TO THE GN QUEEN 2016 Ginebra San Miguel Calendar Girl Arci Muñoz is Ganado sa Buhay
NSE says that Arci fits into the “Ganado sa Buhay" campaign that was launched last year. This campaign celebrates the hardworking Filipino worker who works hard to provide his family a better future. “For 2016, we chose Arci as our brand ambassador because she embodies the Ginebra San Miguel brand character—strong, versatile and resilient. She is a complete package. She’s got the beauty and the brains. She is multi-faceted. She’s a singer, an actress and a model. Truly, ‘ganado sa buhay’ and definitely one of the country’s most talented, and hottest up- and-coming artists.” UP FOR THE CHALLENGE It was less than a week preparation for the calendar photo shoot with renowned photographer Jay Tablante, but Arci shares that she was up for the challenge. “When I do something like this, I am physically, spiritually, and mentally ready. I don’t want to do something half baked. Hinanda ko talaga ang sarili ko. Plus,I believe that change is good.” Arci shares, it is her own way of being ganado sa buhay. “Ganado ako dahil sa mga inspirasyon ko sa buhay. That is what drives me – my family, my passions for acting, music, and art, and having time to spend with my family and pets. Masasabi ko na unstoppable ako. Kapag may gusto ako, walang makakapigil sa akin. Kaya siguro kinuha din ako ng Ginebra kasi ang dami kong gustong gawin, ang dami kong gusto subukan sa buhay ko.” As GSM Calendar Girl 2016, Arci will be part of the Ginuman Festivals that will be held all over the country to celebrate the world’s largest-selling gin with a heritage of over 180 years of leadership in its category. Let us all welcome her into our Ginebra family!
Select food stalls offer gin-food pairings.
2015 Calendar Girl Ellen Adarna turns over the Calendar Girl title to Arci Munoz. Also in photo are NSE, BDM and National sales manager Allan Mercado.
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Ginebra San Miguel Calendar Girls
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ome “ber” months, aside from the frenzy that the start of Christmas season brings, the launch of the Ginebra San Miguel Calendar Girl has also become a much-anticipated event.
Ginebra San Miguel calendars have become a staple in neighborhood sari-sari stores, barber shops, car repair and vulcanizing shops, and even locker rooms. And in recent years, it has turned into a sought-after Christmas giveaway, appealing mostly to fans who want to own a calendar to add to their collection of celebrity souvenirs. But before the Ginebra San Miguel Calendar Girl, there was the Ginebra San Miguel Super Angels, which was launched in the 1980s and influenced by the hit US TV series Charlie’s Angels. The popularity of the Super Angels inspired the start of Ginebra San Miguel Calendar Girl in 1988 with then model and TV host Monina Tan as the first calendar girl who posed in the calendar ala Marilyn Monroe.