Milo Hatfield

Whilst researching feminism and its history, one aspect kept striking me: the warm feeling of raw determination. With my work I hope to honour the people who dedicate their lives to the fight for equality. I’ve aimed to capture their bursting energy. Like a snowball hurtling down a hill, these women charge though walls head first, to dismantle female oppression. Their feisty, in-your-face spirit drives the movement forward, radiating a deep instinctive feeling from its very core.

Developing my concept made me aware of the important role we have as designers in today’s world.

I hope the winner will feel seen and appreciated. I want them to feel like they are being hugged very tightly.

While fighting for equality it is easy to get distracted by titles and headlines, ideas and concepts. But in the end, we are all just people, so why hate?