GROWING ORGANIC

Kadac was Australia’s first dedicated distributor of organic, natural and health products when the concept of organic foods was still in its infancy. Established in Melbourne in 1973, we believe and devote ourselves to providing a better, cleaner lifestyle.

Grounding ourselves in the principles of health, nutrition and well-being, we have shared this with everyday people for almost half a century, evolving over time to create a full range of products for every household.

We work closely with more than 100 local Australian and international suppliers to deliver in excess of 2,000 organic, natural and health products across Australia, New Zealand and South East Asia; our range and reach is ever growing.

We source our extensive range from the very best across the globe; from raw Australian Honey to vine ripened Italian tomatoes, from rich Canadian Maple Syrup to sweet Sri Lankan coconut. Every product is picked for its quality, taste and health benefits, bringing the best to your table.

Organic produce consumption surges since

Covid-19...

“Over the course of the past year we’ve seen around nine million Australian households purchase organic food during this incredibly challenging time.” Niki Ford, CEO of AOL

AOL, Chief Executive Officer, Niki Ford, said the dual health and wider environmental benefits of organic production, which is free from synthetic chemicals, pesticides and fertilisers, was driving the sector’s growing consumer base.

“In Australia, consumers are continuing to prioritise personal and environmental health, and this has been brought to front of mind by recent climatic events and the global pandemic,” Ms Ford said.

Reference: The Australian Organic Market Report 2021

Did you know…?

92% of organic shoppers have sustained their level of organic consumption in the past year, with more than a 1/3 of them actually increasing their organic product purchase.

71% of ALL organic product sales are on certified organic products = customer expectation of authenticity, credibility and organic standards.

56% of shoppers purchased organic produce in the past year, in a pandemic-reactive market. With 80% of shoppers receptive to buying organic, this upward swing is set to continue.

63% of consumers believe that the term ‘organic’ means ‘chemical free’ so there is still plenty to do in educating customers of the importance of organic. In fact the other perceived main benefits of organic are enviro-friendly (48%), Additive free (48%), Free range (44%) and Non-GMO (35%).

There is also a substantial shift in the demographic of ‘Committed Organic Purchaser’, representing 18% of food shoppers, typically 18-29 year olds who value the quality and attributes of organic produce over the cost. This group is not typically known as a wealthier consumer, however, they spend 20-40% of their household income on organics.

The question is how do we secure the ‘DOP’ or Dabbling Organic Purchaser? Representing 31% of shoppers, the typical ‘DOB’ is keen to try organic and willing spend up to 10% of their income. The best way to welcome this group is offering regular and varying special offers, for them to try new items across the organic category.

What can you do to harness the organic shopper?

Simply put, educate and encourage! Let’s show these shoppers that their choices count towards their personal, community and planetary wellbeing.