Creative Brief 5 Logo Development 7 Word Matrix 8 Spider 9 Mood Board 10 Sketches 11 Branding 13 Final Logo Design 14 Variants & Correct Usage 15 Color 16 Typography 17 Business Development 19 Letterhead 20 Envelope 21 Business Cards 22
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Basic Info: The mission of this organization is to help those whose lives have been shattered by conflict and to help them recover and regain control of their futures. Project Objectives: Avoid cliches in symbolism and color. Product Description: This is not a product, but rather a service. This organization is different in the fact that they are reaching more people more quickly to match the scale and urgency of today’s crises. They are setting new standards for quality and effectiveness through evidence and innovation and are building tools and systems that enable their staff to focus on high-impact programs.
Target Audience: Humanitarian groups and churches. Competition: Very little competition in the state of Kansas. Distribution: The logo can be placed on posters, fliers, notecards, and web pages, therefore needs to be a clean logo. Creative Constraints: Limited to two colors. Be aware of shapes and colors that are friendly and inviting. This is a no-budget project.
Most Important Point: This logo needs to feel inviting, welcoming, safe.
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Home Wichita Global Partnership Connection Peace Open arms
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Foreign country Hands Joining Support Links Lifting Protection
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The logo must always be displayed in a horizontal layout, with the image to the left of the text, and may be shown in black, white, and grey.
If it is laid on a white background, it is to be black. If on a black background, it must be displayed in white. If it is shown with a brown textured background, such as on the envelopes and business cards (see pages 21-22), it must be displayed in grey.
The text and the image may be displayed separately, but may not be skewed or stretched in any way, and must follow the same rules regarding colors on different backgrounds.
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Black #: 000000 CMYK: 0 0 0 100 RGB: 0 0 0
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Black 90% Tint #: 000000 CMYK: 0 0 0 90 RGB: 0 0 0
White #: ffffff CMYK: 0 0 0 0 RGB: 255 255 255
Mayeka Demi Bold Demo is used specifically for the text in the logo, but may also be used as header text.
Century Schoolbook Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_-+=;:’””,.
Century Schoolbook Regular is used for body text and does not appear in the logo. However, it is the main font used on the letterhead, envelope, and business card.
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