Ed Benguiat,A man Letter Steven Heller
talks with David Senior about THE ELECTRO-LIBRARY
30
influential
DAVID CARSON
the father of Designers Grunge design
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T Y P E TIPS
Typographic Faux Pas Avoid bad punctation and type-crimes at your new job, who needs that type of attention? ◊ too many hyphen-
◊ ComputerStyling
Do not do this ^. AKA, bastardize type instead, find a type face that sutes your needs.
◊ Dumb
“Quotes”
Do not do this ^. AKA, use inch marks. instead, use the curly, not stright, and “Smart” quotation marks.
◊ double word spaces becuase
it
makes
things—
instead...well just dont becuase it looks ugly, its typographicly wrong, and it is harder to work with.
◊ Computer-Generated small caps (13pt)
instead, use a OpenType face that includes small caps. There are Thousands, and are worth the investment.
◊ Hyphens En- and Em- dashes hyphens: short and connects two parts of a word. (-) en: longer then a hypen pause (—) Em: much longer of a pause
◊ alwys spel chek No matter how good a speller you are, you will always make a spelling misstake. so hti that spell check button before you done. N ples, no text type, KK?
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it cuts up the type and makes it hard to read. Use justification and hyphination settings to reduce the likely hood that you end have hyphins in◊ inappropriate type
size
make sure you use your type size to you advantage, you can do a lot simply by making impoertant things big.
◊ poorly justified type
dont leave your type spacing alone, use justification and hyphenation to tweek it just enough to remove rivers, orphins, widows, and more
◊ widows and orphans Do not do this instead, use a includes small sands, and are
^. OpenType face that caps. There are Thouworth the investment.
◊ Pairing fonts Do not do this ^. instead...well just dont becuase it looks ugly, its typographicly wrong, and it is harder to work with.
◊ over, use, of, commas. Sure commas make sentinces sound better but sentinces have to end as well. if you use commas too much, everything will one big long sentince.
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HEROS
Ed Beng uiat A Man of Letters America’s most prolific typographer and lettering artist. Benguiat has crafted over 600 type face designs, here are just a few of his gems. ◊ ITC Barcelona ◊ ITC Benguiat ◊ ITC Benguiat Gothic ◊ ITC Bookman ◊ ITC Caslon No. 224 ◊ ITC Century Handtooled ◊ ITC Edwardian Script ◊ ITC Modern No. 216 ◊ ITC Panache ◊ ITC Souvenir ◊ ITC Tiffany ◊ ITC Avant Garde ◊ ITC Bauhaus ◊ ITC Cheltenham Handtooled ◊ ITC Korinna ◊ ITC Lubalin Graph ◊ Ed Brush ◊ Ed Gothic ◊ Ed Interlock ◊ Ed Roman ◊ Ed Script 4 OFF MAY 2016
Ed Benguiat is an American typographer. He has crafted over 600 typefaces including Tiffany, Bookman, Panache, Edwardian Script, and the self-titled typefaces Benguiat and Benguiat Gothic.
He is also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Coke, McCall’s, Ford, Reader’s Digest, Photography, Look, Sports Illustrated, The Star Ledger, The San Diego Tribune, AT&T, A&E, Estee Lauder, ... the list goes on and on. You name it, he’s done it. Other notable examples of Benguiat’s work are the logotypes for Playboy, the original Planet of the Apes film, and Super Fly. Benguiat grew up in Brooklyn, NY. He was once a very prominent jazz percussionist playing in several big bands with the likes of Stan Kenton and Woody Herman. In an interview Benguait stated this of his chosen career as a designer: “I’m really a musician, a jazz percussionist. One day I went to the musician’s union to pay dues and I saw all these old people who were playing bar mitzvahs and Greek weddings. It occurred to me that one day that’s going to be me, so I decided to become an illustrator.” Benguait is an avid pilot and enjoys flying his personal plane. Benguiat teaches at the School of Visual Arts in his native New York.
https://i.ytimg.com/vi/coZnAdoV82M/maxresdefault.jpg
“I do not think of type as something that should be readable. It should be beautiful.” -Ed Beng uiat
The Ed Benguiat Font Collection Career The Ed Benguiat Font Collection is a casual font family named after the designer. Designed by Ed Benguiat and House Industries, the CD includes 5 Benguiat-inspired typefaces and a series of whimsical icons, dubbed “bengbats,” an exclusive interview by the House Industries staff, and Benguiat’s own jazz percussion in the background.
Ed Benguiat was one of the most prolific lettering artists and became typographic design director at PhotoLettering, affectionately known as PLINC. He designed logotypes for publications like “Esquire and New York Times and for movies like Superf ly and The Guns of Navarrone”. He had drawn thousands of alphabets and typefaces including Souvenir, Bookman, and Benguiat. In the early 70s he began teaching at the School of Visual Arts in New York and continues to work there. http://www.historygraphicdesign.com/the-age-of-information/ national-visions-within-a-global-dialogue/945-ed-benguiat
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DAVID DAVID
CARSON CARSON http://hyperakt.com/lunch-talks/david-carson/
FATHER OF GRUNGE ONE MAN CHANGED THE WAY FATHER OF GRUNGE WE LOOK AT DESIGN
FATHER OF by ZACHARY MELDER
A SHORT STORY ABOUT ONE OF THE GRAPHIC DESIGN INDUSTRIES MOST INTERESTING AND INFLUENTIAL DESIGNERS.
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different rock stars talked about teachers they had lusted after in school in this beach culture article ‘hot for teacher’. I loved this image of a ‘teacher’ sitting on some books, and the way the type lustfully leans toward her.
http://www.designboom.com/design/interview-with-graphic-designer-david-carson-09-22-2013/
DC: I’m most fascinated about how social media can work with good design to produce desired and effective results. I still think it’s largely an untapped area. I’m always following world events, news, scanning everything really. life in all its details continues to fascinate me endlessly.
D
http://www.designboom.com/design/interview-with-graphic-designer-david-carson-09-22-2013/
avid Carson, (born September 8, 1955, Corpus Christi, Texas, U.S.) American graphic designer, whose unconventional style revolutionized visual communication in the 1990s.
C
arson came to graphic design relatively late in life. He was a competitive surfer— ranked eighth in the world—and a California high-school teacher when, at age 26, he enrolled in a two-week commercial design class. Discovering a new calling, he briefly enrolled at a commercial art school before working as a designer at a small surfer magazine, Self and Musician. He then spent four years as a part-time designer for the magazine Transworld Skateboarding, which enabled him to experiment. His characteristic chaotic spreads with overlapped photos and mixed and altered type fonts drew both admirers and detractors. Photographer Albert Watson, for example, declared, “He uses type the way a painter uses paint, to create emotion, to express ideas.” Others felt that the fractured presentation obscured the message it carried.
F GRUNGE I
n 1989 Carson became art director at the magazine Beach Culture. Although he produced only six issues before the journal folded, his work there earned him more than 150 design awards. By that time, Carson’s work had caught the eye of Marvin Scott 7 OFF MAY 2016
https://s-media-cache-ak0.pinimg.com/736x/75/f1/a6/75f1a65a5cbf87885747cda2a5f66168.jpg
J
arrett, publisher of the alternativemusic magazine Ray Gun, and he hired Carson as art director in 1992. Over the next three years, with the help of Carson’s radical design vision, Ray Gun’s circulation tripled. Because Carson’s work clearly appealed to a youthful readership, corporations such as Nike and Levi Strauss & Co. commissioned him to design print ads, and he also began directing television commercials.
A
fter leaving Ray Gun in 1995, Carson established David Carson Design, with offices in New York City and San Diego, California. The firm was instantly successful and attracted well-known, wealthy corporate clients. In 1995 Carson produced The End of Print: The Graphic Design of David Carson (revised edition issued in 2000 as The End of Print: The Grafik Design of David 8 OFF MAY 2016
Some dude.
Carson), the first comprehensive collection of his distinctive graphic imagery. This was followed by the boldly experimental books 2nd Sight (1997), Fotografiks (1999), and Trek (2003). “David Carson”. Encyclopædia Britannica. Encyclopædia Britannica Online. Encyclopædia Britannica Inc., 2016. Web. 11 May. 2016 <http://www.britannica.com/biography/David-Carson>.
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