Portfolio 2011-2014 Industrial Design Qiu Kaining kaining_design@outlook.com +86 13826444799
Information:
Name: Qiu Kaining Tel: +86 13826444799 Email: kaining_design@outlook.com
Education:
2011.9-Present Bachelor Degree of Engineering in Industrial Design South China University Of Technology
Skill:
Auto CAD/Photoshop/Illustrator Alias/Keyshot/Office Sketch
Languages:
Chinese/Cantonese: Mother tongue English: Intermediate
1 Product Design 2014
Air purifier
4 Packaging Design 2013
Breath Fresh
5 weeks
2 Car Design 2014
BuBu Car
7 weeks
5 Product Design 2013
Square & Round Table
4 weeks
3 Product Design 2013
Music Walker 4 weeks
2 weeks
6 10 works
Product Design 2014
Air purifier 5 Weeks This product is made up with two major parts, the main device and the subsidiary one. They could be used individually or together as the users’ desire for the different needs of air purifier in different conditions, thus to express the care between each member of the family.
1
01 Air Purifier
Starting Point
Air pollution
With the development of our society, the earth is under huge pressure. The lack of water resources and air pollution have become a serious problem that people need to face.
Solution 1
When facing the increasingly poor air conditions, people choose to use air masks when they have to go outdoors. But air masks only have very limited protection.
Solution 2
The air purifier is becoming indispensable in our life. A good air purifier could dramatically improve the indoor air quality, bringing the owners healthy lifestyle.
2
01 Air Purifier
Research
Market Research
User Research Modern
Market Blind Opportunity Area
Users family
Intricate
Simple
Children
Young
Old
・Simple and easy to operate ・Fashionable and reasonable price ・Automation and durable
Traditional According to the research, the behavior pattern of ordinary Chinese family is like this:
Mood Board
A Chinese family of three (Father, mother, child.) 17:00-20:00 They are together. (Perhaps having dinner, watching TV.) 20:00- 0:00 They do things separately. (For example, the parent watches TV in the living room while their child doing homework in the study room.) 0:00-8:00 They go to bed. (Parent and child don’t sleep in the same room for most cases.)
simple
comfortable
affinity 3
01 Air Purifier
Brainstorming
User behavior pattern
How to serve the whole family at the same time?
Bigger air purifier with stronger purifying power
1.More energy and money consumming; 2.Only certain purifying ablity can be achieved under current technology; 3.Bigger storage room;
Two or more air purifiers for different family members
1.More energy and money consumming; 2.Bigger storage room ;
Small portable air purifier for each family members to carry around
1.Inconvenient to carry a air purifier all the time; 2.Limited air purifying ability due to its small volume;
One separable air purifier that can be devided or put together in different situations.
1.May have technical issue on separating the machine;
√
FINAL SOLUTION: A separable, simple and modern air purifier to accommodate the relationship of different family members.
4
01 Air Purifier
Inspiration
Recover simplicity Chinese Confucian pays attention to “nature” , people needs to start things from their heart and get back to their nature ultimately. The good environment of the nature is something we called “simplicity”.
返璞归真
Humanity
Famliy Nature
修身养性
Self-cultivation The Chinese medicine theory believes that self-cultivation can polish one’ s character. For each one of us who are busy all day long, it might be the right time to stop and enjoy life.
5
01 Air Purifier
Plan sketch 1
Plan Sketch
Plan sketch 2
Plan sketch 3
6
01 Air Purifier
Modeling Attempts
Modeling Attempts
Shape Points
Overview Shape 1
Context: Household Aim: A household air purifying device that could accommodate the relationship of the family members.
Shape 2
Shape 3
Project
%
score (1-5)
add (1-5)
score (1-5)
add (1-5)
score (1-5)
add (1-5)
appearance
25%
4
1
3
0.75
4
1
operation
10%
3
0.3
4
0.4
4
0.4
carry-over
10%
4
0.4
5
0.5
4
0.4
cleaning
10%
3
0.3
4
0.4
3
0.3
durable
10%
3
0.3
3
0.3
3
0.3
innovation
20%
3
0.6
4
0.8
4.5
0.9
technology
15%
4
0.6
3
0.45
4
0.6
Total score Ranking
3.5 3
3.6 2
3.9 1
Concept: 1.Offering clean and comfortable air for the house. 2.Increasing the interaction of each family member.
7
01 Air Purifier
Renderings
Final Works
8
01 Air Purifier
Renderings
9
01 Air Purifier
Product Analysis
Analysis
Sub machine air outlet
Control switch Sub machine Sub machine air intlet
合
Mother machine control switch Mother machine air outlet
Together
Mother machine
Mother machine air inlet
Similar appearance Interpretation of the word 1.In China,“合” means Reunion/Harmonious/Happy; 2.One divides into two:sub machine and mother machine; Closed State
Start state
10
01 Air Purifier
Packing
Product Packaging
11
01 Air Purifier
Explanation
day time
bed time
parents’ room child’s room
During the dinner time, the air purifier is used as one to provide the family a enjoyable dining environment.
In the night, the purifier is divided into two parts, the mother machine is used in parents’ room while the sub machine is used in child’s room.
With the switches of the two modes, the air purifier could meet the needs of two different scenarios.
12
Car Design 2014
BuBu Car 4 Weeks This concept car, BuBu Car, is designed for the housewives who normally live in a 5-kilometer-living-circle where they could drop their kids to school and go to the malls or supermarkets nearby. The BuBu Car, small and convenient, offers a powerful and reliable solution for those housewives.
13
02 BuBu Car
Starting Point
SWOT ANANYSIS
WHO The housewives of middle-class family who are responsible for the daily affairs like shopping, cooking or taking care of children.
WHAT There are no suitable small scale vehicles for the purpose of shopping. Therefore the housewives need to drive normal cars or take buses. This small vehicle aims at the short-distance transportation.
HOW Small scale cars are very agile and swift in the city traffic flows. Due to the tiny dimension and perfect handling, it is easy to park in the crowded urban parking lot therefore even easier to secure a spot close to the checkout, which makes it more convenient for the housewives to load the goods in their car.
STRENGTHS
WEAKNESSES
1.Meet the needs of a housewife.
1. Car space is relatively small and can hold only certain amount of goods.
2. The volume of a car is small so that it can be controlled well by housewives.
2. The safety of the car may not be guaranteed.
3. Vehicle fuel consumption is relatively low. 4.Can be parked conveniently.
OPPORTUNITY
THREATS
1.As the development of economic, the desire of owning more than one car in a single family grows.
1. As the concerns for the environment grows, people are encouraged to choose public transportation.
2.The regroup of global market, the top tier users attain more focus.
2. The development of the Automobile industry depends greatly on the development of the electric industry nowadays as more electric power has been used to replace oil power.
3.Few specially-designed car for women exist in the current market.
14
02 BuBu Car
User Research
Name:Miya Age:30 years old Career:A full-time housewife
7:00 prepare for breakfast. 7:30 do housework At home
9:30 Daily life
Doesn’t need a car
time
go to the supermarket.
Not at home
Need a car
11:00 prepare for lunch.
Utility time
rest, do the housework.
Drive distance
frequency
1-2 hours/day
12:00 time
30-40 mins/day
14:30 go to the supermarket. 16:30 prepare for dinner. 18:30 need a car
15
02 BuBu Car
User Research
Name:Miya Age:30 years old Career:A full-time housewife
Distanceďźš5km
System elements
Function
home
residence
the garage
parking and maintenance
supermarket
home
Environmental elements
walking
walking
arrive
cart
supermarket
sale goods
parking lot
parking
Miya
Content elements
stop
take
on the way
parking
take
supermarket worker
offer help in the supermarket
goods
for people
car
the traffic tools
轌
garage
on the way
stop
driving cars and shopping
16
02 BuBu Car
Market Research
Car:design for men
speed
space
line
hi-tech
material
Car:design for women
Keywords
Existing product Sm a ll
C o n ve n ie n t
Si mp l e
R ic h c o lo r
17
02 BuBu Car
Sketch
18
02 BuBu Car
Renderings
19
02 BuBu Car
Function Demonstration
The refrigerator
Trunk of the car
Kick the inductor The trunk open automatically 20
Product Design 2013
Music Walker 4 Weeks The Music Walker is a scientific toy with the functions of music playing and light effects designed for children aged from 3 to 6 years old. The inspiration comes from jellyfish, the transparent, light, and delicate with a sense of fantasy and mystery sea creatures, some of which are luminous.
21
03 Music Walker
User Research
Newborn
3 years old The babies in this age act on their emotions. They love to imitate with intuitive thinking.
Target user
4 years old They play and enjoy playing while acting with intuitive thinking.
Preschool-age children Early childhoodďźš3 - 6 years
5 years old
They love to ask, explore and learn. Abstract thinking ability begins to develop.
6 years old
Grow up
22
03 Music Walker
User Research
The object of observation SCUT(South China University of Technology) Kindergarten Middle class three
2013.3.08 8:30 am
2013.3.08 10:30 am
2013.3.08 11:20 am
2013.3.08 12:00 am
24 children
24 children
24 children
24 children
Morning exercises
Learning to make cards
Play
Lunch
Exercise of balance and coordination
Know the shape and color
Develop the ability of preschool children
Develop self-care ability
23
03 Music Walker
Market Research
Modular
Cognitive toys
Help develop preschool ability; Let children know more about the world; Improve cognitive;
Play-house toys
Easy
Difficulties
Enhance cognitive; Act in different roles; Help develop personality;
Sports toys
Encourage children to do more exercises; Improve the ability to respond;
Bionics
24
03 Music Walker
Keywords
Interesting
Scientific toys should be fun instead of being boring for children to learn the scientific knowledge.
Practical
Certain practicality is needed for scientific toys to be used in daily life.
Scientific
Scientific toys impart scientific knowledge to children by subtly influence during playing.
Interactive
The ability to interact well with children and even parents is crucial.
Removable
Removability means less storage room is required and toys are more easy to be carried around, which also helps improve handling ability of children.
25
03 Music Walker
Inspiration & Sketch
Jellyfish The jellyfish lives in the broad oceans. Some of the jellyfishes can emit light in the deep sea, bringing colors and vitality for the ocean.
26
03 Music Walker
Rendering
27
03 Music Walker
Analysis
1.Day Mode
2.Night Mode
When turned on, the Music Walker begins to move and rotate at random speed with sensor detecting obstacles preventing children from getting hurt. The Music Walker can also be controlled by parents who want to play with their children.
When the night comes, the Music Player will create a world of fairy tale.The projector could create the starry sky or the scenes of fairy tales.
28
Packaging Design 2013
Breath Fresh 7 Weeks This design is aimed at providing the female users with the most relaxed and enjoyable experience during monthly period by the fashionable, interesting and caring branding which helps release the users’ mental discomfort while using the sanitary napkins.
29
04 Breath Fresh
Research
User Research
Market Research
Name:Melissa Age:28 years old Interest:Travel/X-games/Exercise Motto:I didn't love bound, I just want freedom
I don’t enjoy doing them but I have to.
70% of the time
Brand:ABC/sofy/whisper
Brand: ABC/sofy/whisper/Kotex
keywords:clean/comfortable/crisp
keywords：clean/comfortable/portable
Price:(1.5-7.9) RMB/Piece
Price：(1.2-7.6) RMB/Piece
Packing:Paper bag/Plastic
Packing：Paper bag/Plastic
Color：
Color：
25%
Daily
Night Use
Travel is free! Breath the fresh!
75% Daily Use
Private
30% of the time
Problem 1. There is no travelling package in current market. 2. Generally, the Day-Use and Night-Use are selling separately. 3. The packages are similar in appearance and opening.
All I want is free!
Solution travelling pakage with both day-use and night-use 30
04 Breath Fresh
Mood Board & Keywords
Mood Board
Keywords Funny
Relax
Vitality
Nature
color
color
color
color
soft, warm and rich
shape elastic,pictographic,cartoon
light, simple but elegant
shape thin,simple,muji style
thick, beautiful and modern
shape bold,multi-shaped
natural color, green and grey
shape pictographic,simple,
Funny+Relax+Vitality+Nature Before the mood board is created, we did brainstorming based on explicit interface design principles(Funny, Relax, Vitallty, Nature),classifying all derivative keywords into vision, mentality and physical expression, and finding corresponding pictures to exemplify the abstract words from the perspective of users and apply them in packing design.
31
04 Breath Fresh
Scheme
Scheme 1 The scheme 1 is inspired by the curve of female body and petal, the “B” looks like the little wings and clouds. The soft and smooth curves have the features of female tendency. However, the identification is not strong enough and the patterns could not match the theme “breath” well.
Curve and Petal
Scheme 2 The scheme 2 is inspired by lips, combining the patterns with the words “breath”. The patterns is transformed in the aspects of size and shape to emphasize the lightness and softness of the breath. However, even the style is clean and bright, the sense of breathing is not as expected.
Lips and Rhythm
32
04 Breath Fresh
Scheme
Final Scheme
Font design
Pattern Design
This font is chosen as the final font plan. The bright blue is the main color with black and white.
This is the final color plan, the bright and dark colors represent the products for day time and night time respectively.
33
04 Breath Fresh
Packing
Daily use Night use
Appearance Design This is the final plan of the package appearance design. Even though it is in traditional package style, innovation solution in opening/taking out and contents are sought in order to create playful and enjoyable experience while travelling in period.
34
04 Breath Fresh
Packing
NC
Dn
NN TL
DC
Product series
T3
T1
T1-1 day and 1 night for travel T3-3 days and 2 nights for travel TL-For long travel DC-Daily use(thick) DN-Daily use(thin) NC-Night use(thick) NN-Night use(thin)
35
Product Design 2013
Square&Round Table 2 Weeks Deep inside my heart, the traditional patterns and shapes of ancient Chicness furniture and architecture have never fail to fascinate me. Nevertheless, living in a modern society, clean and clear aesthetics are my favorite as well. Therefore this design is the combination of the old and new, the traditional and the fashional.
36
05 Square&Round Table
Starting Point
Square
Round
In the traditional Chinese cultures, square is a widely-used pattern with numerous derivatives.
Round or circle is another popular design element in Chinese people’ s aesthetic, which is used ranging from daily objects to royal gardens.
37
05 Square&Round Table
Starting Point
太师椅(Tai Shi Yi) Taishi Fauteuil The Taishi Fauteuil is the only ancient furniture that named with official position, which embodies the characteristics of the Qing Dynasty style furniture.
云钩纹(Yun Gou Wen) Cloud-Hook Patterns The Cloud-Hook(云钩纹/Yun Gou Wen ) is another traditional pattern in the ancient designs in China, especially in furniture design area.
38
05 Square&Round Table
Rendering
Square The frames of this half is square with refined edges.
Round This frames of this half is round with smooth and sleek finishing.
39
05 Square&Round Table
Rendering
Square Frames
Round Frames
天圆地方 Round Sky & Square Earth In the myths and legends of ancient China, our ancestors believed the truth that “the sky is round while the earth is square” , which not only showcased their early comprehension of the mysterious universe but also had enormously influenced the core value theory of various aspects of Chinese culture ever since. Later, Chinese traditional ideology considered a Chinese gentleman would restrain himself with the belief that the internal soul should be “round” which means harmonious and calm, while the external behavior should be “square” which means Integrity and Honor.
40
05 Square&Round Table
Rendering
Smooth & Sleek
云钩纹(Yun Gou Wen) Cloud-Hook Patterns No matter it is round or square, smooth or sharp, the Cloud-Hook Patterns could perfectly match the wood frames.
Sharp and Shining
41
Design 2011-2014
Some Other Designs In my university life, I have done diverse kinds of design practices, among which there were design sketching, model making, product design, jewelry design, typographic design, photography and others. Through these practices, basic skills and design methods were learned and mastered, which could help and support me to fulfill my dream as a successful designer.
42
06 Some Other Designs
Umbrella Design
Umbrella Design:Rain Road Protector
43
06 Some Other Designs
Keyboard Cleaner
Keyboard Cleaner Design:Kleaner
44
06 Some Other Designs
Chair Design
Design Concept This outdoor reading and relaxing chair belongs to a 3-day quick design project in which randomly folded and curled paper serves as the inspiration. As in the sketch, the whole chair is hung and fixed only in the top making its angle flexible. Also, proper ergonomics design on the back curve of the sit cushion enhances its comfortable and pleasant experience. Meanwhile, two “Table-Version” of the sit are placed by the side of the main chair, offering places for green plants, book, snacks, etc…
Inspiration 45
06 Some Other Designs
Glove-Bracelet
GLOVE-BRACELET Inspired by the cool winter, which is generally not so cold, in Guangzhou, this GLOVE-BRACELET collection is a combination and ideation of ordinary gloves and bracelet by using majorly Artificial Leathers and Aluminum as the materials. Expressing strong personalities, and demonstrating fine aesthetic of the wearer, who is a stylish, confident and modern woman, this collection consists of 4 cohesive statement pieces.
46
06 Some Other Designs
Jewelry Design
Waking Up of The City The inspiration of these jewelry concepts is the architectures in the city. However, the basic shapes of the buildings are transformed and improved. Processes: The iron sheet will becomes curly and sharp when it is cut under stress, which is the initial idea of the concept. Later, the works are painted to stop rusting and retaining color. Material: Iron sheet, about 1mm thick.
47
06 Some Other Designs
Lamp Design
Flower of Light Design Description: The light shade part is the flowers that made with wasted newspapers. The lower part is made with the bottle caps.
Award: First Prize of 2013 SCUT Energy-Saving Design Competition
48
06 Some Other Designs
Model
Vitality Base: The base is designed to be the shape of the melted candle with flowing wax drip. The bulb is hidden in the central hole.
Flame: The upper flame part is made with the ABS stripes that have been heated and bent. They are simulating the jumping flames.
49
06 Some Other Designs
Underwear Display Window
Underwear Display Window Design
In my concept the underwears are merged into the hollows of the natural animal patterns, which could increase the sense of mystery. 50
06 Some Other Designs
Typography Design
Sotto Portico The sotto portico block is one of the features of Guangzhou. This concept is based on the façade of the sotto portico.
Sheep’s Horn Guangzhou is known as “city of sheep” , therefore in this concept I used the horn of the sheep as inspiration.
Canton Tower The Canton Tower is the landmark of Guangzhou that almost everyone knows it, so the third plan I used the shape and pattern in my design.
51
06 Some Other Designs
Typography Design
I love Guangzhou The theme of this design is “I love Guangzhou” . The typography is based on the reconstitution of the letters and the changes of the word “love” . The work was finally exhibited in POPARK Guangzhou (the largest underground mall in Guangzhou) in summer 2014. The lower photos show the exhibition of the design works, my work is shown in the bottom center.
52
06 Some Other Designs
Photography
53