M A R K E T I N G P RO P O S A L
Harry Norman, REALTORS速 Mission Statement We will assist our customers in buying or selling a home with undivided attention, unparalleled professionalism and unsurpassed service. We will strive to earn their loyalty by having a completely satisfied customer at the end of each transaction.
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Our Commitment to You The name Harry Norman, REALTORS® has been synonymous with quality service, professional integrity and successful transactions since 1930. In addition to assisting generations of Atlantans throughout the decades with the sale or purchase of a new home, we welcome thousands of transferees each year who now make their home in Atlanta. Our undisputed leadership position in Atlanta's residential real estate market is attributed to the efforts and expertise of our outstanding sales associates and their dedication to professional excellence. Our sales associates are widely recognized for their skills and are recipients of most of the professional designations and honors awarded in the industry. Whether you anticipate the purchase or sale of a home, no one is more qualified to assist you through the complexities of a real estate transaction than a Harry Norman, REALTORS® sales associate. This presentation is an introduction to the unparalleled services Harry Norman, REALTORS® has to offer. Your sales associate will be the professional who makes it all happen, and who shares our company mission of having a satisfied customer at the end of each transaction. We are proud to facilitate the best move you’ll ever make.
Dan Parmer President and CEO Harry Norman, REALTORS®
www.harrynorman.com
Atlanta’s Premier Full Service REALTORS® Proudly serving Atlanta since 1930 A member of HomeServices of America, Inc™, the second largest full-service residential real estate brokerage firm in the United States 22 convenient sales offices throughout Georgia and North Carolina More than 1,000 full time sales associates Accredited International Specialists Largest Relocation Division of its kind in the Southeast Marketing/Public Relations support services Leasing support services Career Services Department Information Technology Department HomeServices Lending™ Mortgage Services HN Insurance Services Campbell & Brannon Title Services Member, Leading Real Estate Companies of the World® Member, Luxury Portfolio International™ Board of Regents™ Atlanta, Who’s Who in Luxury Real Estate™ Exclusive Atlanta affiliate of Christie’s International Real Estate
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Ranked #1 in Metro Atlanta’s Top 5
In 2011, Harry Norman, REALTORS® earned the highest position in all FMLS counties combined for total sales volume.
2011 Sales Volume
$1,460,165
(in thousands)
$1,037,546
Harry Norman, REALTORS®
Coldwell Banker Residential
$1,036,956
Prudential Georgia Realty
$489,689
$428,844
Sotheby’s Atlanta Fine Homes
Keller Williams Atlanta
Source: Trendgraphix, Inc. Based on FMLS Data for all FMLS counties combined, 2011, non aggregated Brokers. The above information is believed to be accurate but not warranted. Equal Housing Opportunity.
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Why Should You Use a REALTOR®?
Only real estate licensees who are members of the National Association of REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge as it relates to the process of buying and selling real estate. They are committed to serving all parties of a transaction honestly and all REALTOR® business practices are monitored at local board levels, where arbitration and disciplinary systems are in place to address complaints from the public or other board members. I can give you up-to-date information on what is happening in the marketplace including terms of competing properties. This is a key factor in selling your home at the best price in the least amount of time. Between an initial sales agreement and settlement, questions may arise. As your REALTOR®, I will help you resolve unforseen issues and move the transaction towards settlement.
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Harry Norman, REALTORS® Marketing Tools · Famous yard sign synonymous with quality service · Cooperative sales through two multiple listing services (FMLS, MLS) · Online marketing through the all new www.harrynorman.com and mobile.harrynorman.com · AJCHomefinder.com, Realtor.com & hundreds more websites · Exclusive Atlanta affiliate of Christie’s International Real Estate · Charter Member of Luxury Portfolio International · Board of Regents Atlanta, Who’s Who in Luxury Real Estate™ · Member of Leading Real Estate Companies of the World® · RELO® National Home Search participants nationwide · Charter Member of The Realty Alliance · Marketing presence in local, national and international magazines · Atlanta Journal-Constitution, Atlanta Business Chronicle and Neighbor Newspaper print advertising · Harry Norman HOME magazine, fine properties magazine published twice a year · Harry Norman HOME insert, properties newspaper insert published twice a year · VoicePad 24-hour property information hotline · In-house, promotional materials including property flyers, postcards, etc. · Comparative Marketing Analysis · Virtual Tours · Photography enhancements · Sales meeting and agent open house/caravan promotion · Open house campaigns · Property staging and showcasing recommendations
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www.harrynorman.com & mobile.harrynorman.com Harry Norman, REALTORS® is committed to providing the technological resources you need. For both buyers and sellers, www.harrynorman.com is THE online resource for real estate information.
Advantages for buyers:
Advantages for sellers:
• Search more than 75,000 area listings of multiple listing services located throughout Georgia and North Carolina • Search nationally and globally through our affiliation with Leading Real Estate Companies of the World® • Apply online for a mortgage through HomeServices Lending, LLC • Determine how much you can afford with our mortgage calculator • Search for Open Houses • Obtain step-by-step information on the buying process
• More than 129,000 visitors per month • Exposure for your home with direct access to our site from more than 600 Leading Real Estate Companies of the World® affiliated companies across the country and around the world • User-friendly search brings more buyers to your home • Your open house will be listed and searchable • Step-by-step information on the selling process • Direct connection with your agent and access to website activity information on your property
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Harry Norman, REALTORS® Places Your Home on over 500 Websites Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Here are just a few...
®
®
FRONTDOOR’S
Harry Norman, Realtors® is proud to be a member of Christie’s International Real Estate, Leading Real Estate Companies of the World®, RELO Home Search and affiliated with Luxury Portfolio International™ and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.
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Harry Norman, Realtors® proudly announces the NEW features of REALTOR.com® Company Showcase beginning June 1, 2009 (at no cost to you)
Realtor.com Showcase Listings More powerful call-to-action
More integrated personal branding and contact information
Stand out with larger gallery photos
Better placement of Company Brand
Upload full motion video
Stronger open house alerts Display virtual tour
Engage consumers with custom property description
Automatically promotes your 3 most similar listings
Drive more sales with a more robust lead form
Why are are Company Showcase Why Company ShowcaseListings Listingsbetter better than than before? before?
• Consumers spend 70% more• time viewing them on the results page • Consumers spend 70% more time viewing them on Nearly half of consumers believe the agent knows the results page1 “how to sell” • Two-Thirds of respondents remember the2 broker/real estate agent information 1
after viewing2
• Nearly half of consumers perceive Showcase Listings as nicer homes2 • Over 80% of consumers say that Showcase Listings 2 believe the agent knows “how to sell”2 are more attention grabbing • Over 80% of consumers say that Showcase Listings are more attention grabbing2 Source: Eyetools Study for Move, Inc. 3/14/08
• Two-Thirds of respondents remember the broker/real 2 • Nearly half of consumers estate agent information after viewing
1
2
• Nearly half of consumers perceive Showcase Listings 1 Source: Eyetools Study for Move, Inc. 3/14/08 as nicer homes2
Source: Customer proof points; 4 Mar08 OTX 2 Source: Customer proof points; 4 Classic Arrowhead Effectiveness Study
Mar08 OTX
Classic Arrowhead Effectiveness Study
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Harry Norman, REALTORS速 listings appear on ajchomefinder.com!
When listing your property with Harry Norman, REALTORS速, your home will automatically appear on ajchomefinder.com. This is just another way in which we expose your property on the internet to buyers actively searching for homes.
ajchomefinder.com Annual Stats for 2010 Total Visits 3,651,918 Average Pages per Visit 12 Total Page Views 43,731,754 ajc.com Websites*: # 1 Local Atlanta Website
* ajc.com sites include: ajc.com, ajchomefinder.com, accessatlanta.com and all ajc classifieds sites
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The World at Your Doorstep
Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations
Harry Norman, REALTORS® is the exclusive Atlanta affiliate of Christie’s International Real Estate, a worldwide network of accomplished brokers dedicated to the marketing and sale of residential luxury properties, and the only luxury real estate company wholly owned by a fine art auction house. Only the most reputable and successful brokers at the top of their markets are invited to join the network. In Atlanta, Harry Norman, REALTORS® was selected based on a long tradition of providing exceptional service, allowing us to offer the best in local expertise with global connections. www.ChristiesRealEstate.com
Luxury Portfolio International™ represents the luxury component of Leading Real Estate Companies of the World® and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, www.LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 150 countries each month.
Harry Norman, REALTORS® is the exclusive Atlanta Board of Regents member with Who’s Who In Luxury Real Estate, an international network of real estate professionals operating in 60 countries and representing the finest residential luxury estates and property brokerages in the world. Their website, www. LuxuryRealEstate.com is touted as the most viewed luxury real estate website in the world, and currently offers access to over 53,000 for-sale luxury properties around the globe, including all Harry Norman, REALTORS® properties priced $500,000 and up.
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Corporate Relocation Impact More than 15 percent of Harry Norman, REALTORS速 closed transactions originate in our Corporate and Consumers Business Services.
In Metro Atlanta
We offer first-class service to our relocation clients, including coordinated group moves, special services and short term living arrangements. We work with over 200 companies in metro Atlanta, including many of the top employers. Below is a sampling of some of the businesses for whom we provide relocation services.
National and International Relocation We are affiliated with the Leading Real Estate Companies of the World速, a network which represents over 600 of the foremost local and regional brands in residential real estate. Members number at 5,000 offices and 150,000 sales associates in the U.S. and 35 other countries. Collectively, we sell over 1 million homes annually valued at $300 billion. These numbers secure our position as the highest volume producing real estate organization in America. In addition to helping families relocate to Atlanta, we also offer services to list, manage and sell corporate-owned and banked-owned properties.
速 速
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RELO® Quality Certification Harry Norman, REALTORS® is proud to achieve the Highest Certification for Quality Relocation and Residential Real Estate Services Harry Norman, REALTORS® was the first Georgia company to earn the Leading Real Estate Companies of the World® highest certification for quality relocation and residential real estate services. Modeled after the Malcolm Baldrige national quality award, the RELO® Quality Certification award is the first quality management program to quantify, qualify and measure excellence in the relocation industry.
®
®
Diamond Award Recipient Harry Norman, Realtors® is proud to announce it has received the prestigious Diamond Award - the highest Member Achievement Award given by Leading Real Estate Companies of the World®. Put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you!
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When you entrust us to sell your home, your listing will be seen on the websites of hundreds of top real estate companies through our participation in RELOHomeSearch.com, a program available to us as members of Leading Real Estate Companies of the World®. Over 84% of home buyers use the Internet in their search. Let me help you reach those buyers interested in our area — worldwide. starrealestate.com choi-realty.com tahoepinnacle.com golyon.com clarkhawaii.com whitehouseproperties.com kahalaassociates.com harcourts.com.au interorealestate.com willisallen.com austria kappels.com palikairealtors.com australia winkrealty.com idaho stiller-hohla.at karpe.com johnlscott.com harcourts.net zephyrsf.com the bahamas colorado windermere.com bahamasrealty.bs londonproperties.com austria bjac.net illinois canada madisoncompanyrealtors.com stiller-hohla.at brayandco.com atproperties.com harveykalles.com breckenridgeassociates.com mcguire.com bairdwarner.com macrealty.com the bahamas coloradolandmark.com chamberscross.com royallepage.ca mckinzienielsen.com bahamasrealty.bs denverrealestate.com countylineproperties.com cayman islands mcmillinrealty.com canada perryandco.com fcpilgrim.com irg.ky platinumhomesales.com fctucker.com china nourmand.com harveykalles.com rusinak.com gglrealty.com asiapacificproperties.com pmz.com royallepage.ca salzmanrealestateservices.com hardingrealestate.com costa rica searsrealestate.comrealtyconcepts.com jeanwright.com costa rica buyersagents ssfre.com johngreenerealtor.com costarica.com sevengables.com buyersagentscostarica.com urbancompanies.net jwreedy.com greece greece wrightkingdom.com shanklerealestate.com lauschkerealestate.com ktimatoemporiki.gr connecticut maloofrealty.com guam shearrealty.com ktimatoemporiki.gr bhrealestate.com mccolly.com guamhome.com shorewood.com italy greenwichfineproperties.com melfosterco.com hong kong starrealestate.com giorgio-vigano.it halstead.com pilmerrealestate.com asiapacificproperties.com hpearce.com italy tarbell.com plproperties.com immobilsarda.com neumannrealestate.com primepropertypartners.com giorgio-vigano.it wardandward.com mexico pproperties.com sebastiancorealestate.com immobilsarda.com presscuozzo.com strano.com lacommerciale.org whitehouseproperties.com loscabosproperties.com raveis.com thehudsoncompany.com jamaica willisallen.com pvre.com realty3ct.com whiteheadrealtors.com vlarealtors.com winkrealty.com quality.com.mx realtyseven.com wooffrealtors.com mexico sentryrealestate.comzephyrsf.comindiana quality.com.mx the netherlands weichert.com callcarpenter.com rubiorobison.com.mx colorado graalmakelaardij.nl weichertrp.com cressyeverett.com the netherlands delaware fctucker.com brayandco.com graalmakelaardij.nl new zealand longandfoster.com huff.com new zealand coloradolandmark.com harcourts.co.nz pattersonschwartz.com mccolly.com harcourts.co.nz kentwoodrealestate.com spain weichert.com semonin.com south africa district of columbia rusinak.com sibcycline.com harcourts.co.za meridianainmo.com hagner.com thehardiegroup.com jawitz.co.za rimontgo.com longandfoster.com searsrealestate.com williamsrealtors.com spain urbancompanies.net mcenearney.com iowa switzerland dmproperties.com weichert.com hunzikerrealty.com meridianainmo.com wrightkingdom.com wetaginternational.com wfp.com iowarealty.com rimontgo.com connecticut lkrinfo.com united florida switzerlandarab emirates adamscameron.combhrealestate.com melfosterco.com wetag.com eliteinvestments.ae armorrealty.com skogman.com uruguay country-living.com balistreri.com kansas brancaestates.com greenwichfineproperties.com ü united states billeroproperties.com askmcgrew.com virgin islands brookschandler.com hpearce.com kirkandcobb.com usvi-realestate.com carriagehills.com reeceandnichols.com UNITED STATES alabama countsrealestate.comjuner.com ryanandsons.com alabama crye-leike.com weigand.com neumannrealestate.com aronovrealty.com aronovrealty.com ewm.com kentucky averbuchrealty.com r3ca.com averbuchrealty.com fanniehillman.com comey.com crye-leike.com raveis.com crye-leike.com fivestarrealty.com huff.com dauphinrealty.com florida-houses.com milestoneky.com realestatetwo.com dauphinrealty.com duckworth.com floridaexecutiverealty.com oldcolony.com hamnerrealestate.com realtyseven.com davidkahn.com foxfirerealty.com realestateinbowlinggreen.com jgrantrealty.com sentryrealestate.com horizonrealty-realtors.com salliedavidsonrealtors.com duckworth.com lahrealestate.com hoytcmurphy.com marmac.us weichert.comsemonin.com eufaula-agency.com ipre.com sibcycline.com meyerre.com weichertrp.com hamnerrealestate.com johnrwood.com turftown.com realtysouth.com keyes.com louisiana weichertsearch.com jgrantrealty.com riserealestate.com landmarkinverness.com buelowmillerrealestate.net thedavidkahncompany.com wheelerrealestatect.com lahrealestate.com matchmakerrealty.com burnsandco.com waddellrealtyco.com delaware meyerre.com mccolly.com cjbrown.com weems-realestate.com meyerre.com holloway-watkinsrealestate.com longandfoster.com portcityrealty.com wrteg.com michaelsaunders.com houma.ws alaska pattersonschwartz.com realtysouth.com montgomeryrealtors.com latter-blum.com dynamicproperties.net murphy-matthews.com vaneatonromero.com weichert.com riserealestate.com ntreak.comarizona nationalrealtyfla.comdistrict of columbia maine arizonabest.com waddellrealtyco.com norrisandcompany.com badgerrealty.com executivebrokersrealty.com weems-realestate.com pathancerealtor.comhagner.com thegovegroup.com lindquistrealtors.com pelicanproperty.com longandfoster.com townandshore.com alaska longrealty.com premierestateproperties.com maryland arkansas mcenearney.com ntreak.com premierrealtygroup.com averyhess.com crye-leike.com weichert.com pruittrealestate.com championrealty.com arizona janetjones.com ridgefl.com hagner.com jonesbororealestate.com wfp.com arizonabest.com robertsflorida.com llehomes.com rcanumberone.com florida longrealty.com sarabay.com longandfoster.com weichertgriffin.com schwartzkeys.com adamscameron.com machomes.com arkansas california smithandassociates.com mcenearney.com alteraproperties.com armorrealty.com crye-leike.com sorensenrealestate.com obrienrealty.com alterasv.net atkinsonrealtygroup.com griffincompanyrealtors.com thepremierpropertygroup.com pattersonschwartz.com apr.com trumanandcompany.com balistreri.comweichert.com baileyproperties.com harrismchaney.com vanguardfla.com wfp.com chaseinternational.com bhsusa.com ywgcrealty.com ramonaroberts.com viprealty.com cookrealty.net wagnerrealty.com billeroproperties.com massachusetts rcanumberone.com diablorealty.com watsonrealtycorp.com acton-realestate.com dicksonpodley.com brookschandler.com california weicherthallmark.com andoverhomes.com dicksonrealty.com carriagehills.com apr.com weichertyates.com barrettandco.com empirerealty.com georgia bilazarian.com countsrealestate.com baileyproperties.com farrellsmyth.com appalachianland.com channingrealestate.com fhallen.com crye-leike.com chaseinternational.com beacham.com cjbarrett.com firstteam.com blanchardandcalhoun.com cocoearly.com ewm.com clrealty.com gatewayrealty.com carriagehouseathens.com distinctive-realty.com golyon.com fanniehillman.com cookrealty.net corabettthomas.com harvardrealty.com interorealestate.com fivestarrealty.com diablorealty.com crye-leike.com highlandre.com kappels.com fickling.com jackconway.com florida-houses.com dicksonpodley.com legacyrealestateassociates.com hardyrealty.com jonesrealtors.com londonproperties.com floridaexecutiverealty.com dicksonrealty.com harrynorman.com landmarkre.com mcguire.com foxfirerealty.com farrellsmyth.com herndoncompanyrealestate.com medfieldproperties.com mckinzienielsen.com mopper-stapen.com melrosema.com horizonrealty-realtors.com mcmillinrealty.com fhallen.com nortonnorthga.com northruprealtors.com pmz.com hoytcmurphy.com firstteam.com parksandmottola.com nbtaylor.com realestate-redding.com thehomesourcerealtors.com raveis.com ipre.com gatewayrealty.com realtyconcepts.com waddellrealtyco.com residentialproperties.com sevengables.com watsonrealtycorp.com robertpaul.com shanklerealestate.com youneedresults.com rutledgeproperties.com shearrealty.com hawaii searsre.net shorewood.com INTERNATIONAL
ü international australia
shanahanre.com allentate.com russellandjeffcoat.com johnrwood.com thehigginsgrouprealtors.com appalachianland.com schillerhomes.com south dakota vernonmartin.com ashecountyrealestate.com hegg.com keyes.com sebastiancorealestate.com michigan beverly-hanks.com landmarkinverness.com brips.com strano.com rapidcityrealestate.com adlhoch.com tennessee matchmakerrealty.com tradersrealty.com boltonjohnston.com ccbhrealtors.com appalachianland.com cressyeverett.com clark-branch.com bobparks.com michaelsaunders.com whiteheadrealtors.com greenridge.com dickensmitchener.com crye-leike.com mccolly.com wooffrealtors.com hallandhunter.com firstwilsonproperties.com fletcherbright.com jaquarealtors.com fmrealty.com gablesandgates.com indiana meyerre.com realestateone.com foreproperties.com callcarpenter.com joeorrrealtors.com montgomeryrealtors.com reinhartrealtors.com harrynorman.com knoxville-tn.com murphy-matthews.com hodgeandkittrell.com cressyeverett.com surovell.com marx-bensdorf.com tomieraines.com home-team.com fctucker.comtowncountryrealtors.com nationalrealtyfla.com wellesbowen.com hometownrealtyservices.com huff.com walldorf.com norrisandcompany.com housernc.com minnesota zeitlinrealtors.com pathancerealtor.com edinarealty.com intracoastalrealty.com mccolly.comtexas minneapolishomes.com lakenormanrealty.comrubloff.com ameliabullock.com pelicanproperty.com rogerfazendin.com laruehambrick.com americanrealestate.com semonin.com peterscook.com mississippi lrbrealestate.com aveone.com charlottesmith.com margaretrudd.com bradfieldproperties.com sibcycline.com poolerealty.com crye-leike.com meadowsmtnrealty.com brantsrealtors.com williamsrealtors.com premierestateproperties.com latter-blum.com nancyliipfert.com briggsfreeman.com iowa premierrealtygroup.com neuserealty.com mcintoshandassoc.com cloudrealestate.com winsteadrealty.com plantationpropertiesnc.com conniestark.com burnettrealty.net pruittrealestate.com missouri preferredprop.com cornerstonebrokerage.com hunzikerrealty.com realestatecounselorsinc.com janetmcafee.com realestatelinkcarolinas.com coventryglenrealty.com lkwood.com teammetro.net ebby.com iowarealty.com ridgefl.com murney.com townsendrealestate.com edmonson-realtor.com lkrinfo.com robertsflorida.com reeceandnichols.com weichertcraven.com grouponecc.com melfosterco.com sarabay.com trilakes.com wendywilmotproperties.com heritagetexas.com montana jbgoodwin.com smithandassociates.com williamewood.com skogman.com windermere.com yostandlittle.com johndaugherty.com kansas sorensenrealestate.com north dakota nevada johnsonpropertiesonline.com charleskitchen.com marthaturner.com askmcgrew.com southernchoicerealty.com edinarealty.com chaseinternational.com ohio phyllisbrowning.com kirkandcobb.com thepremierpropertygroup.com dicksonrealty.com burganrealestate.com thehousecompany.com plazare.comvirginiacook.com tourtelotbrothers.com lakeshorerealty.com camtaylor.com realtyonelv.com westmarkrealtors.com reeceandnichols.com trumanandcompany.com comey.com rossumrealty.com cutlerhomes.com williamstrew.com ryanandsons.com viprealty.com tahoepinnacle.com haringrealty.com utah weigand.com wagnerrealty.com windermerelasvegas.com howardhanna.com chapmanrichards.com new hampshire huff.com kentucky jessreidrealestate.com watsonrealtycorp.com badgerrealty.com irongaterealtors.com welchrandall.com comey.com windermerelasvegas.com weicherthallmark.com brinrealty.com northwood.com cocoearly.com oldcolony.com huff.com vermont weichertyates.com cowanandzellers.com realty-group.com bckrealestate.com milestoneky.com georgia lmsre.com russellrealty.com lmsre.com oldcolony.com blanchardandcalhoun.com peabodysmith.com sibcycline.com pallspera.com petersonsrealestate.com wellesbowen.com peabodysmith.com realestateinbowlinggreen.com corabettthomas.com thackston.com oklahoma thackston.com crye-leike.com thegovegroup.com churchillbrown.com salliedavidsonrealtors.com virginia new jersey crosslandrealestate.com armfieldmillerripley.com semonin.com eufaula-agency.com americaneaglerealty.com crye-leike.com ashecountyrealestate.com sibcycline.com fickling.com cocciarealestate.com mcgrawrealtors.com averyhess.com turftown.com harrynorman.com crossroadsrealtynj.com parksjonesrealty.com dawsonfordgarbee.com davisrealtors.net rcanumberone.com louisiana hagner.com herndoncompanyrealestate.com dianeturton.com sellerofdreams.com hometownrealtyservices.com jennypruitt.com buelowmillerrealestate.com doolingrealtors.com oregon joynerfineproperties.com mopper-stapen.com burnsandco.com friedbergproperties.com hasson.com longandfoster.com hallmarkrealtors.com johnlscott.com nortonnorthga.com cjbrown.commcenearney.com jjelekrealty.com windermere.com montaguemiller.com parksandmottola.com flavinrealty.com jordanbaris.com pennsylvania nancychandler.com kurgan-bergen.com bairdandbird.com olddominionrealty.com sheridansolomon.com holloway-watkinsrealestate.com levinsonassociates.com brodeandbrooks.com thehomesourcerealtors.com houma.ws roseandwomble.com loisschneiderrealtor.com brwnstone.com roywheeler.com waddellrealtyco.com latter-blum.com longandfoster.com centralpa.com sagerrealestate.com lvlrealtors.com classicproperties.com webberrealty.com watsonrealtycorp.com noles-frye.com ntcallaway.com duffyrealestate.com weichert.com youneedresults.com vaneatonromero.com rhodesvannote.com eichlermoffly.com wfp.com tarvinrealtors.com fishburn.com williamewood.com hawaii maine tocr.com howardhanna.com badgerrealty.com washington clarkhawaii.com turpinrealtors.com kingswayrealty.com distinctiveprop.com kahalaassociates.com vandykgroup.com lewith-freeman.com tcreal.com hasson.com weichert.com longandfoster.com thegovegroup.com johnlscott.com palikairealtors.com weidel.com machomes.com windermere.com maryland windermere.com woodwardrealtygroup.com northwood.com west virginia championrealty.com idaho zastko.comnew ntcallaway.com howardhanna.com mexico patstewartrealtors.comhagner.com kennenrealtors.com group-one.com santafeproperties.com pattersonschwartz.com longandfoster.com llehomes.com johnlscott.com santaferealtypartners.com plumerre.com machomes.com taosrealestatebroker.com realty1.com oldcolony.com longandfoster.com windermere.com new york realtyusa.com olddominionrealty.com machomes.com illinois arcrealty1insales.com tfgrealtors.com patstewartrealtors.com mcenearney.com atproperties.com coachrealtors.com villagerrealty.com sagerrealestate.com devlinmcniff.com weichert.com webberrealty.com obrienrealty.com bairdwarner.com fillmore.com weidel.com wisconsin pattersonschwartz.com chamberscross.com halstead.com rhode island beckmanhouses.com houlihanlawrence.com cressrealestate.com weichert.com edinarealty.com charlesrobbins.com howardhanna.com liladelman.com firstweber.com wfp.com countylineproperties.com raveis.com hudsonshores.com keeferealestate.com ywgcrealty.com fcpilgrim.com janicesnyderrealty.com residentialproperties.com resource1gb.com johnjleaserealtors.com south carolina shorewest.com fctucker.com massachusetts kingsleyre.com 1stchoicerealty-sc.com starkhomes.com gglrealty.com andoverhomes.com legendsrealtygroup.info allentate.com whiteheadrealtors.com lyndabaker.com blanchardandcalhoun.com hardingrealestate.com atthecapeproperties.com mccaffreyrealty.com burtjordan.com Updated July 2010 johngreenerealtor.com barrettandco.com mjpeterson.com carolinahorseproperties.com jwreedy.com bilazarian.com netterrealestate.com carolinaonerealestate.com nothnagle.com lauschkerealestate.com ccbhrealtors.com bremis.com nycooper.com charlestonrealestate.net maloofrealty.com piersonrealtors.com corabettthomas.com capecodhouses.com mccolly.com raveis.com dickensmitchener.comchanningrealestate.com realtyusa.com dunesmarketing.com cjbarrett.com melfosterco.com salmonrealestate.com executiverealtycenter.com pilmerrealestate.com sheaandsanders.com gardencityrealty.com cocoearly.com susangoldy.com joyrealestate.com rubloff.com 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Real Estate Services Outside of the Atlanta Area
I can save you time and money transacting real estate outside of the Atlanta area. So where do you go from here? Whether your next step is buying or selling a home outside the Atlanta area, I can help: • Interview the appropriate agent for you through our LeadingRE network • Follow up with the agent regularly to make sure they are doing a good job for you • Give you peace of mind that I am helping your out-of-town transactions go smoothly
® ®
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Atlanta Area Publication Circulations Harry Norman, Realtors速 superior marketing program includes established relationships with publications that can create additional exposure for your home. Below are a few of those publications:
Publication
Circulation
Alpharetta-Roswell Revue & News
Publication
Circulation
28,000
East Cobb Neighbor 44,450
48,000
Johns Creek Herald 20,000
Atlanta Business Chronicle 38,000
Marietta Daily Journal 18,600
Atlanta Homes & Lifestyles
Milton Herald 8,500
Atlanta INtown
32,000
Atlanta Jewish Times 25,000
North Fulton Neighbor 47,225
Atlanta Journal-Constitution
Northside/Sandy Springs Neighbors 29,750
Sunday Homefinder
Buckhead & Brookhaven Reporter
1.4 mill 25,000
Sandy Springs Reporter 26,000 Southern Seasons Magazine
275,000
Dunwoody Crier 24,500
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Harry Norman HOME Magazine Harry Norman, REALTORS®’ signature publication features a selection of exceptional homes offered for sale and is targeted to an audience of high net worth consumers.
AN AFFLUENT AUDIENCE OF 25,000+
Direct-mailed to targeted high-end homeowners with median income of $250,000+ and home value of $750,000+, top luxury brokers and leading real estate brokers in the U.S.
FULL-LENGTH EDITORIAL FEATURES
A true Atlanta lifestyle publication. Every issue delves into topics of high interest to our discerning readers.
INTEGRATED AND INTERACTIVE MEDIA
Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.
Harry Norman HOME Insert Our full color real estate insert and companion piece to the Harry Norman HOME Magazine featureing a current selection of exceptional homes offered for sale with Harry Norman, REALTORS®.
OVER 110,000 COPIES DISTRIBUTED
Direct-mailed to subscribers of Atlanta Business Chronicle and Neighbor Newspapers
INTEGRATED AND INTERACTIVE MEDIA
Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital version.
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The Power of VoicePad®! I am invested in the most innovative and powerful tool to sell your home - VoicePad®! An endless number of prospects and agents will drive by your home every week. VoicePad enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile phone. It’s fast and efficient. Even Spanish-speaking inquiries can immediately access property information, eliminating possible language barriers. More inquiries = More showings = Faster sale at the highest price VoicePad makes it easy for potential buyers and their agents to learn about the wonderful features of your home. Your home gets more attention and sells faster for top dollar! VoicePad leverages the power of over 150 million US cell phone users to deliver information on your home. Agents can use VoicePad to find out the MLS ID, price, stats or to schedule a showing of your home on the spot.
VoicePad combines the internet, signage and print into a potential sales tool. The same VoicePad “Info 24/7” on your yard sign can be used in print advertisements and on the internet. Prospective buyers, who are just beginning their home search, may comfortably acquire information before they engage an agent – eliminating the “intimidation factor”. I will be notified immediately of all inquiries and voicemails on your home. So, when a buyer is ready to see your home, they can quickly connect with me. Also, with VoicePad’s extensive reporting, you’ll know which advertising source originated the sales inquiry on your home. I can put the power of VoicePad to work for you.
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BL VD
Harry Norman, REALTORS速 Offices Conveniently Located Near You
E TO
OLD
PK
WY.
Cobb Marietta
Country Club of the South
Atlanta/ Perimeter Sandy Springs Buckhead/ Northwest
AC E MA RK ET
Blue Ridge
Atlanta North
NE
East Cobb
20
Forsyth County/ Lake Lanier
North Fulton E WN
PL
400
HWY
Clayton/ Luxury Lake & Mtn
Big CanoeNorth Georgia
HWY
Buckhead Chastain Buckhead North
Duluth/ Sugarloaf
To COLUMBUS
Peachtree City
25
E BAY ST DRAYTON ST
Highlands-Cashiers North Carolina
441
S MA IN ST
COURT HOUSE ST
Savannah
Buckhead & Corporate Historic Vinings Intown
A network of more than 1,000 sales associates in 22 sales offices of Harry Norman, REALTORS速 throughout Atlanta and in North Georgia, Savannah & Highlands, North Carolina. HomeServices Lending, LLC mortgage consultants are located in Harry Norman, REALTORS速 sales offices in order to provide you with immediate, personal and professional service.
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Harry Norman, REALTORS® is a member of HomeServices of America, Inc.™, a Berkshire Hathaway affiliate, the nation’s second largest real estate service provider. Harry Norman, REALTORS® is proud to be a member of this well-established and internationally regarded corporate family. HomeServices of America, Inc™ is committed to a one-stop shopping philosophy, which covers the consumer experience from contact to closing and represents the company’s dedication to streamlining and simplifying the homeownership process. While each one of the HomeServices’ member companies serves a different market area throughout the United States, we all share the same business principles – integrity, excellence, compassion, leadership and teamwork – which are the foundation for delivering exceptional customer service throughout the real estate transaction. The success of HomeServices is based on the creation of a unique values-based company culture, honored by all who work within HomeServices’ family of companies. We are proud to share our core values of integrity, compassion and commitment to excellence, so that we continue to: • Do what is ethical at all times for our clients – by honoring commitments, respecting confidentiality, demonstrating accountability, and being at all times fair and consistent in real estate, mortgage, title and insurance. • Strive for professional excellence, through creating and implementing the most innovative technological and informational programs for HomeServices’ professionals, in order for them to meet the changing needs and wants of their customers. • Honor and utilize both leadership and teamwork to achieve a unifying, positive customer experience. HomeServices’ vision is to create an exceptional real estate services experience for the consumer. To do this, Harry Norman, REALTORS® is dedicated to exceeding each customer’s expectations throughout the real estate transaction.
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Local connections with a national presence. ,
Your connection to real estate, mortgage, title and insurance. Harry Norman, REALTORSŽ is a member of HomeServices of America, Inc™, which has over 17,000 sales associates and operates 400 branch offices in 20 states throughout the country. HomeServices of America, LLC™ is the second largest residential real estate company and the premier family of real estate sales associates and brokerages in the nation, having closed 200,000 transactions last year. We offer integrated real estate services to our customers, including brokerage services, mortgage organizations, title and closing services, home warranties, property and casualty insurance and other related services.
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Our Family is Here to Serve Your Family The Harry Norman, REALTORS® Family of Services When purchasing a home customers can rely on HomeServices Lending’s extensive resources and capabilities to answer unique financing requirements. HomeServices Lending, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital. For more information, visit www.harrynorman.com
As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of their team of trusted advisers. For more information, call 404-943-1899. Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon LLC is a law firm at the forefront of the real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404-504-8700 or visit www.campbellandbrannon.com. Moving made easy. All connect is a free service that not only helps you find the best home services deals in your area; we also manage the process of getting them all connected. Allconnect provides you with a detailed list of plans available for your home address from over 200 nationally recognized partners. www.harrynorman.com/allconnect.
One less thing to worry about.
Get the peace of mind an American Home Shield Warranty provides. Harry Norman, REALTORS has partnered with American Home Shield Warranty to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. www.harrynorman.com/HomeWarranty
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Preferred Mortgage Rate Home Program The Preferred Mortgage Rate Home Program is a unique marketing program brought to you by Harry Norman, REALTORS® and HomeServices Lending, LLC. Sellers who choose to participate in our Preferred Mortgage Rate programs have arranged for preferred financing exclusively for qualified buyers who finance their purchase through HomeServices Lending, LLC at a price and terms acceptable to the seller. Here’s how it works: For the seller: The seller agrees to provide a seller-funded preferred financing package provided by HomeServices Lending, LLC. The seller-funded package will be used to offer a below-market interest rate for the purchaser of the home. The utilization of the Preferred Mortgage Rate Home Program must be agreed upon in the final purchase contract. Benefits to the seller include: • Preferred financing significantly reduces the monthly mortgage payment as a result of obtaining a below-market interest rate • It is easier to qualify for the purchase of this home as a result of preferred financing • The program creates an opportunity for buyers who may not be able to purchase when cash reserves are an obstacle For the buyer: The buyer who contracts to purchase a Preferred Mortgage Rate Home listing at a price and terms acceptable to the seller and obtains their financing through HomeServices Lending, LLC, will receive a preferred financing package. A contractually agreed upon contribution will be used toward a preferred financing package as determined by HomeServices Lending, LLC. The Utilization of the Preferred Mortgage Rate Home Program must be agreed upon in the final purchase contract. Benefits to the buyer include: • Preferred financing significantly reduces the monthly mortgage payment as a result of obtaining a below-market interest rate • It is easier to qualify for the purchase of this home as a result of preferred financing • The program creates an opportunity for buyers who may not be able to purchase when cash reserves are an obstacle The best move you’ll ever make™ is with our Preferred Mortgage Rate Home Program. For more information, please contact your Harry Norman, REALTORS® sales associate or loan representative from HomeServices Lending, LLC. All first mortgage products are offered and provided by HomeServices Lending, LLC Series A dba Academy Financial Services. HomeServices Lending, LLC, Series A dba Academy Financial Services is licensed by the Department of Corporation under the California Residential Mortgage lending Act and is a Kansas Licensed Mortgage Company at 2000 Shawnee Mission Parkway, Suite 225, Mission Woods, KS 66205 (License #: 2002-4390). Academy Financial Services may not be available in your area. ©2007 Academy Financial Services. All Rights Reserved. An Equal Housing Lender.
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The Home Selling Process I will guide you through each step of the sale of your home. Below is an example of the steps involved from listing your home through closing the transaction.
SOLD
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Determining The Value of Your Home A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer or buyers in a reasonable time. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value. The following are a few things to keep in mind about pricing: • Realistic pricing will achieve maximum price in a reasonable time. • Your cost or profit desire is irrelevant; the market determines the price. • The cost of improvements are almost always more than the added value. • Houses that remain on the market for a long time do not get shown. • A house that is priced right from the beginning achieves the highest proceeds.
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The Importance of Intelligent Pricing Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage
Figure 1 - Percentage of Buyers by Asking Price
increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result Figure 2 - Activity versus Timing
in your property languishing on the market. This may lead to a
below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Figure 3 - The Effect of Overpricing
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First Impressions: How to Prepare Your Home for Showings Marketing your home is a team effort and you are an important part of the team. The following checklist will help set the stage for a speedy sale at the highest price. When a prospective buyer looks at your home, these suggestions are the very things that influence a buyer’s first impression. The House Interior q
Kitchens, bathrooms, floors and woodwork are the key. Keep these areas clean and in good condition.
q
Keep ovens, stoves or surface units and all porcelain or stainless steel clean. Cabinet counter tops should be clean and kitchen accessories in order. Remove unnecessary clutter from counter tops.
q
Whether you have hardwood floors, wall to wall carpet, tile or any combination, keeping them clean is important. Mop or sweep hardwood or tile. Vacuum carpets thoroughly, clean if needed.
q
Bathrooms are of great importance in the overall appearance of your home. If grout between tile has cracked and fallen out, it is best to recaulk those areas.
q
Replace old furnace filters and remove any dust accumulations from heat registers or vent covers.
q
If doors stick or folding doors are off track, repair them.
q
Storage is important to any prospective homeowner. Cluttered closets and other storage areas may accentuate a storage problem, especially in homes without basements. Clean out closets. Pack items you do not use, leaving only those needed before you move.
q
If any rooms within the house are dark during daylight hours, keep curtains or drapes open and if necessary, keep a lamp on. Also, make sure that all windows are clean and gleaming. A bright, cheerful room is pleasing and gives an air of spaciousness.
q
If interior painting is necessary, use neutral colors.
q
Replace any burned out light bulbs, especially in the basement or darker rooms.
q
Tighten door knobs, window fittings and other hardware.
q
Do not hide a problem; it will come back to haunt you. Cracks in walls or concrete, broken appliances, roof leaks or wet basements should be repaired.
q
Keep all steps clear of any hazards.
q
Make up beds with attractive spreads and dress up any windows in freshly laundered curtains.
q
Keep pets out of way during showings.
q
Pack personal collections and photos. Too much seller personality prevents buyers from taking “personal possession” of a home.
q
Put jewelry, checkbooks and other valuables in a secure place.
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The House Exterior q
Your front door gives a vital first impression. A little linseed oil will freshen up stained wood. If painted, wash with soap and water. If paint or varnish is chipped or peeling, a fresh coat of paint may be in good order.
q
Clean gutters if needed.
q
Repair any torn screens or replace existing ones.
q
Hose off or pressure wash exterior wood and trim.
q
If gutters or exterior wood are in need of paint because of obvious cracking, peeling or chipping, it is best to repair those condensation areas.
q
If you have window air conditioning units, wipe them clean and remove any rust that may have accumulated around condensation areas.
q
If you have an outside patio or deck, make sure any lawn furniture, gas grills or exposed wood are in good repair.
The Yards and Grounds q
Keep the yard cut and trimmed.
q
Trim and shape the shrubs if necessary.
q
Keep the area around the garbage cans neat and free of trash.
q
Stack woodpiles neatly.
q
Keep drives and walks swept free from pine straw, limbs, oil stains, etc.
q
Put a fresh layer of pine straw on pine islands.
q
Keep surface water drainage areas and natural streams free from debris that may cause water to stand or stagnate.
q
Pick up toys, tools, bicycles, etc.
Remember q
Leave property showings to your agent. The agent’s business is to sell; the agent can overcome objections and highlight your home’s features better without your help.
q
It is best for you to leave when your home is being shown if at all possible.
q
Never try to sell furniture to a customer before the house is sold.
q
Do not discuss anything concerning your sale with a customer. Refer customers back to the agent.
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Residential Property Renovation Notice & Disclaimer Regarding Renovation, Repair and Painting If you, as either Seller or Buyer, intend to disturb paint, remodel or renovate your residential property (or other type of property that is considered a “child occupied facility”, such as a day care, pre-school or kindergarten) AND your property was built before 1978, you should become familiar with the Environmental Protection Agency’s (EPA) Residential Property Renovation Rule, called Renovation, Repair and Painting (RRP). Common renovation activities like sanding, cutting, and demolition can create hazardous lead dust and chips by disturbing lead-based paint, which can be harmful to adults and children. To protect against this danger, the EPA issued the Renovation, Repair and Painting Rule. Under the Rule, beginning in April 2010, contractors performing renovation, repair and painting projects that disturb lead-based paint in homes, child care facilities, and schools built before 1978 must be certified and must follow specific work practices to prevent lead contamination. WHAT DOES THIS MEAN TO ME? • You should seek to use a contractor who is certified by the EPA if your property is covered under the Rule, for safety reasons. A list of EPA certified renovators can be found at http://cfpub.epa.gov/flpp/searchrrp_ firm.htm • All Contractors who work on your Property and disturb more than the allowed amount of lead based paint (6 square feet indoors or 20 square feet outdoors, any window replacement and other specified items) within a 30 day period are required to be certified by the EPA and to use safety procedures, including providing you with a copy of the pamphlet: Renovate Right: Important Lead Hazard Information for Families, Child Care Providers and Schools. • You should make certain that any bids you obtain for painting, remodeling or renovating your covered property include all costs for compliance with the Residential Property Renovation Rule. It is anticipated that the Rule will increase costs to many contractors, so it is your responsibility to make sure any bids or estimates include contractor compliance costs to be passed on to you. • Some pre-1978 properties are not covered by the Requirement, or can opt out of the coverage; for more information, visit www.epa.gov/lead. • If you are doing work yourself, check out the EPA website for further information on how to safely complete your work, but you are NOT affected by the requirements, for your own work in owner occupied properties. BE SAFE! Get your bids and estimates from a Certified Renovator and review the EPA website for more specific information. HomeServices of America, Inc. Copyright April 1, 2010 _______ Initials ______ Initials
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Affiliated Business Arrangement Disclosure Statement: In connection with the purchase or sale of your property, mortgage financing, title insurance, settlement services and homeowners insurance may be necessary. Harry Norman, REALTORS速 recommends that you consider the service providers indicated below for these services. There are frequently other settlement service providers available with similar services. You are free to shop around to determine that you are receiving the best services and the best rate for those services. Please call your Harry Norman, REALTORS速 agent for more information regarding these service providers. You may also visit them online through the websites listed below.
www.hsl-gal.com www.hninsurance.com
www.campbellandbrannon.com
One less thing to worry about
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www.allconnect.com/harry-norman-realtors
f or mor e i n form ation on o ur fa mily of servic e s, ple ase v isit
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Outgoing Referral Agreement
Buyer/Seller
Date
Buyer/Seller
Date
Corporate & Consumer Business Services 532 E. Paces Ferry Road • Suite 300 • Atlanta, Georgia 30305 770-916-4010 • 770-399-3022 • www.harrynorman.com First Georgia recipient of the RELO® Quality Certification
®
®
Harry Norman, Realtors速 Affiliated Business Arrangement Disclosure Statement www.HarryNorman.com
速;