CEO Perspectives on Marketing and Sales Behaviors and Strategies in the Global Banking Industry 20122013: Survey Brief Released On 11th September 2015 Synopsis This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey. The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations. The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, AsiaPacific, Middle East and Africa. The report provide insights into the marketing, sales behaviors and strategies of the companies operating in the global banking industry for 2013 Key topics covered include key marketing objectives, key marketing initiatives, budget allocation, essential amendments to marketing activities in 2012–2013 and critical success factors for choosing a marketing agency Summary This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of C-level respondents consisting of CEOs, managing directors and board members from leading banks and financial institutions. This report provides CEO perspectives on marketing and sales behaviors and strategies in the global banking industry. Scope
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The report features the opinions of the global banking industry respondents related to the following: Key marketing objectives Key marketing initiatives budget allocation Essential amendments to marketing activities in 2012–2013 Critical success factors for choosing a marketing agency Reasons To Buy Identifies the key marketing aims and strategies companies will be adopting to address the current market conditions Browse complete Report on: http://www.jsbmarketresearch.com/finance-banking/r-ceo-perspectiveson-marketing-and-sales-behaviors-and-strategies-48203 Table of Contents 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.3 Methodology 1.4 Profile of Global Banking Industry Clevel Survey Respondents 2 Marketing and Sales Behaviors’ and Strategies: C-level Respondents 2.1 Key Marketing Objectives 2.1.1 Key marketing objectives by company turnover 2.2 Key Marketing Initiatives: Budget Allocation 2.3 Essential Amendments to Marketing Activities in 2012–2013 2.3.1 Amendments to marketing activities by company turnover 2.4 Critical Factors for Choosing Marketing Agency 2.4.1 Critical factors for choosing marketing agency by company turnover 3 Appendix 3.1 Survey Results – Closed Questions 3.2 Methodology JSB Market Research Pvt. Ltd.
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3.3 Contact Us 3.4 About Timetric 3.5 About VRL Financial News 3.6 Disclaimer List of Tables Table 1: Global Banking Industry Survey: C-level Respondents by Company Turnover (%), 2012 Table 2: Key Marketing Objectives (%), 2012–2013 Table 3: Key Marketing Initiatives: Budget Allocation (%), 2012 Table 4: Amendments to Marketing Activities (%), 2012–2013 Table 5: Critical Factors for Choosing Marketing Agency (%), 2012 Table 6: Survey Results – Closed Questions List of Figures Figure 1: Key Marketing Objectives (%), 2012–2013 Figure 2: Key Marketing Objectives by Company Turnover (Percentage of ‘Very Important’ Responses), 2012–2013 Figure 3: Key Marketing Initiatives: Budget Allocation (%), 2012 Figure 4: Amendments to Marketing Activities (%), 2012–2013 Figure 5: Amendments to Marketing Activities by Company Turnover (%), 2012–2013 Figure 6: Critical Factors for Choosing Marketing Agency (%), 2012 Figure 7: Critical Factors for Choosing Marketing Agency by Company Turnover (%), 2012 Product Price :
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JSB Market Research Pvt. Ltd.
Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 / +91 - 998 729 5242 Published by- http:/www.jsbmarketresearch.com/
JSB Market Research Pvt. Ltd.
Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 / +91 - 998 729 5242 Published by- http:/www.jsbmarketresearch.com/