Mobile Commerce and Payments in Retail POS and Shopping On 9th January 2015
Report Overview Online shopping is taking a toll on bricks and motor merchants. However, there are technologies and solutions to deal with the practice of showrooming - the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price. These technologies and solutions include mobile marketing and advertising, mobile shopping applications, social networking, referral sales programs, presence and location detection, embedded entertainment, and more. Mobile Commerce and Payments in Retail POS and Shopping report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications.
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Understand the issues surrounding online vs. offline shopping Identify strategies to combat online shopping and showrooming Learn about technologies and solutions to supplement digital marketing Understand consumers can become more loyal and prone to purchase in-store Learn how embedded entertainment known as “gamification” can lead to more sales
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Report Audience Mobile Cellular Carriers Wireless Device Manufacturers Wireless Infrastructure Providers Commerce, Content and Application Providers
Other industries we cover: • • • • • • • • •
Advertising and Media Automotive and Parts Consumer Goods Healthcare and Medical Finance and Banking Food and Beverages Travel and Tourism Textiles and Clothing SWOT Analysis
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Table of Content 1. 1.1. 1.2. 2. 2.1. 2.2. 2.3. 3. 3.1. 3.2. 3.3. 4. 4.1. 4.2. 4.2.1. 4.2.2. 4.2.3. 5.
Introduction Retail POS Issues Retail Shopping Issues Online vs. Offline Shopping Online Products and Threats Mobile Shopping and Onsite Shopping Mobile Apps for In-store Shopping Retail Store Strategies Cooperate Compete Coopetition Data Mining and the Four P’s Structured and Unstructured (Big) Data Data Analytics Marketing Advertising Shopping Social Commerce
5.1. 5.2. 5.3. 6. 6.1. 6.2. 6.3. 6.4. 7.
Referral Sales Social Networks Social Shopping and Mobile Apps In-store Shopping and Payments Solutions Mobile Marketing and Advertising Mobile Shopping Mobile Payments Gamification: Fun and Loyalty Conclusions
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