OTT Video in Emerging Markets : Monetization Strategies and 5-Year Revenue Opportunity On 12th feb 2015
Summary OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity, a Research Report by Pyramid Research, analyzes the revenue potential of OTT video services across emerging markets in Africa and the Middle East, Asia Pacific, Central and Eastern Europe, and Latin America, identifying and mapping key OTT video players from local telcos and payTV providers to pure-play OTTs, and best practices for differentiation and OTT video monetization. The report provides 5-year projections for SVoD and TVoD accounts and revenue by region and for key countries including Brazil, China, Mexico, Russia, Saudi Arabia and South Africa. The analysis is built upon in-depth case studies of Netflix Latin America, Clarovideo, OSN Go, iRokoTV, Ivi Russia and LeTV. Key Findings - The growing investment in broadband infrastructure, with the improvement in network speed and performance, has opened up new opportunities to provide video over IP, not only in more advanced, developed economies but also in emerging markets. - OTT video is mostly advertising-funded across emerging markets, but paid models are gaining traction within hybrid business models, whereby services offer free content to expand the user base, but at the same time position premium transactional video on demand (TVoD) and subscription video on demand Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
(SVoD) content to generate additional revenue. In recent years, OTT business models entirely relying on advertising revenue streams have become difficult to sustain, given the high cost of content. - Across emerging markets, we expect SVoD accounts will increase more than five-fold between 2014 and 2019; the proliferation in China of hybrid models combining AVoD and SVoD will be a major driver for growth. The cumulative paid OTT revenue from SVoD and TVoD services is projected to be as much as US$18.8bn for the 2015-2019 period, over 80% of which will come from the emerging markets in Asia Pacific and Latin America. Among all emerging markets examined, China, Russia, Brazil and Mexico offer the most scale and growth potential over the next five years. - The opportunity to position SVoD and TVoD services successfully is stronger for local companies, provided that they have enough funding to invest in attractive content, and that they can deploy sustainable business models for paid content. - In spite of the growing importance of mobile, with increasing 4G take up, the bulk of OTT video usage will remain over fixed broadband networks, with WiFi representing a key enabler technology for nomadic usage on secondary screens. - In order to reinforce their market position, all pay-TV operators should consider aggregating thirdparty OTT services within the main service portfolio in addition to standalone OTT propositions.
Browse Full Report @ http://www.jsbmarketresearch.com/telecommunications/r-ott-video-inemerging-markets-monetization-strategies-and-5-year-revenue-opportunity-158639 Synopsis The OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity report offers an in-depth examination of the OTT video market trends, ecosystems and business models in emerging regions, highlighting unique challenges to such market environments and best practices for effectively positioning OTT video propositions. The report provides demand and revenue forecast for subscription video on demand (SVoD) and transactional video on demand (TVoD) for Africa and the Middle East, Emerging Asia Pacific, Central and Eastern Europe and Latin America. Country-level forecasts are included for key markets including Brazil, China, Mexico, Russia, Saudi Arabia and South Africa.
The report is structured as follows: Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Section 1: OTT Video Market Trends and Monetization Strategies in Emerging Markets Challenges and opportunities for OTT service providers, positioning strategies for pay-TV operators and effective business models for OTT video provisioning. Section 2: SVoD and TVoD Demand and Revenue Outlook Across Emerging Markets Overview of forecast assumptions and covered countries and regions, review of SVoD accounts and paid OTT video revenue per region. Section 3: OTT Video Opportunity, Competitive Landscape and Keys to Success in Latin America; including region-level market overview and trends as well as deep-dive analysis of the regions largest markets Brazil and Mexico and key players Netflix Latin America and Clarovideo. Section 4: OTT Video Opportunity, Competitive Landscape and Keys to Success in Africa and the Middle East; including region-level market overview and trends as well as deep-dive analysis of Saudi Arabia and South Africa and key players OSN Go and iRokoTV. Section 5: OTT Video Opportunity, Competitive Landscape and Keys to Success in Central and Eastern Europe; including region-level market overview and trends as well as deep-dive analysis of the regions largest market Russia and a key player Ivi Russia. Section 6: OTT Video Opportunity, Competitive Landscape and Keys to Success in Emerging Asia Pacific; including region-level market overview and trends as well as deep-dive analysis of the regions largest market China and a key player LeTV. Section 7: Key Takeaways and Strategic Recommendations for OTT Video Service Providers. Reasons To Buy - The OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity report provides a comprehensive examination the nascent OTT video market opportunity to help executives make informed investment decisions, develop effective partnerships and optimize return on investment. - This report provides a five-year forecast of SVoD accounts and SVoD and TVoD revenues by region and for key countries across emerging regions to enable executives effectively position their companies for emerging trends in demand for OTT video and growth opportunities. - The report incorporates in-depth overview of key challenges and business model trends in the OTT video market across emerging markets and best practices for monetizing OTT video for stakeholders to develop competitive strategies as well as differentiation. Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Other industries we cover: • • • • • • • • •
Advertising and Media Automotive and Parts Consumer Goods Healthcare and Medical Finance and Banking Food and Beverages Travel and Tourism Textiles and Clothing SWOT Analysis
Table of Content Table of exhibits Executive summary Section 1: OTT Video Market Trends and Monetization Strategies in Emerging Markets Definitions: OTT video pricing and models Definitions: OTT service providers Definitions: Content provision in the connected era Challenges and opportunities for OTT service providers Content procurement Piracy and payments The role of legacy broadband and the mobile opportunity Positioning strategies for pay-TV operators Monetizing OTT video Section 2: SVoD and TVoD Demand and Revenue Outlook Across Emerging Markets Key forecast assumptions Regions and countries covered Emerging markets: SVoD accounts by region Emerging markets: SVoD penetration of households by region Emerging markets: Paid OTT video revenue forecast by region Emerging markets: Paid OTT revenue relative to pay-TV revenue Section 3: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Latin America Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
OTT video market overview SVoD accounts forecast Paid OTT video revenue forecast Key market trends Mexico: OTT video market overview Mexico: Paid OTT video accounts and revenue forecast Mexico: Key market trends Brazil: OTT video market overview Brazil: Paid OTT video accounts and revenue forecast Brazil: Key market trends Case studies: Netflix LATAM: Content and partnerships and business outlook Clarovideo: Content and partnerships and business outlook Section 4: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Africa and the Middle East OTT video market overview SVoD accounts forecast Paid OTT video revenue forecast Key market trends South Africa: OTT video market overview South Africa: Paid OTT video accounts and revenue forecast South Africa: Key market trends Saudi Arabia: OTT video market overview Saudi Arabia: Paid OTT video accounts and revenue forecast Saudi Arabia: Key market trends Case studies: OSN Go: Content and partnerships and business outlook iRokoTV: Content and partnerships and business outlook Section 5: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Central and Eastern Europe OTT video market overview SVoD accounts forecast Paid OTT video revenue forecast Key market trends South Africa: OTT video market overview Paid OTT video accounts and revenue forecast Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Russia: OTT video market overview Russia: Paid OTT video accounts and revenue forecast Russia: Key market trends Case study: Ivi Russia: Content and partnerships and business outlook Section 6: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Emerging Asia Pacific OTT video market overview SVoD accounts forecast Paid OTT video revenue forecast Key market trends South Africa: OTT video market overview Paid OTT video accounts and revenue forecast Key market trends China: OTT video market overview China: Paid OTT video accounts and revenue forecast China: Key market trends Case study: LeTV: Content and partnerships and business outlook Section 7: Key Takeaways and Strategic Recommendations for OTT Video Service Providers Appendices Companies mentioned Sources and related research About Pyramid Research List Of Figures Ex 1: OTT Video Business Models Ex 2: OTT Content Providers Ex 3: OTT Content Provision for the Connected Household Ex 4: OTT Video Challenges and Opportunities In Emerging Markets Ex 5: OTT Video, Cost and Revenue Scenario (MGs) Ex 6: Cost and Revenue Scenario (MGs Diluted, CPS) Ex 7: Converging Content Propositions Ex 8: Major Types of Streaming Content on Netflix Ex 9: Home Video Content, Legal and Illegal in Emerging Markets Ex 10: Broadband Penetration in Emerging Market Regions Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Ex 11: Applications and Bandwidth Requirements Ex 12: Key LTE Services for the Consumer Segment Ex 13: LTE Subscribers by Region, 2013-2019 Ex 14: OTT/VoD Growing Usage, UK Benchmark Ex 15: Telefonica, Unified Multi-Technology Global Video Delivery Platform (GVP) Ex 16: OTT Strategic Options for Pay-TV Operators Ex 17: SVoD Accounts by Region Ex 18: SVoD Penetration of Households by Region Ex 19: Paid OTT Video Revenue (SVoD and TVoD) By Region Ex 20: Paid OTT Revenue (SVoD and TVoD) As a Percentage of Pay-TV Revenue Ex 21: LATAM, Selected OTT Services Ex 22: SVoD Growth in LATAM Ex 23: OTT Revenue Opportunity in LATAM Ex 24: Share of Paid OTT SVoD/TVoD Revenue, Brazil, Mexico and Rest of LATAM Ex 25: Main OTT Video Service Providers in Mexico Ex 26: Share of Paid OTT by Accounts Ex 27: Mexico Paid OTT Accounts Ex 28: Mexico OTT Revenue Opportunity Ex 29: Cinepolis and Vudu Prepaid Cards in Mexico Ex 30: Main OTT Video Service Providers in Brazil Ex 31: Broadband Video Opportunity in Brazil Ex 32: Brazil Paid OTT Accounts Ex 33: Brazil OTT Revenue Opportunity Ex 34: 4G Opportunity in Brazil Ex 35: Netflix SVoD Service Pricing Across Markets, December 2014 Ex 36: Netflix Marketing Spend As % of Revenue Ex 37: Netflix Partnership with Antel Uruguay Ex 38: Netflix Prepaid Card in the US Ex 39: Netflix Subscribers by Region 2014 Ex 40: Broadband Penetration of Households, 2013-2019 Ex 41: Clarovideo, Monthly Subscription Pricing Ex 42: Clarovideo Footprint, December 2014 Ex 43: Clarovideo Smart TV Advertising Ex 44: Clarovideo Colombia Discount Offer Ex 45: Clarovideo Telmex Promotion, 2012 Ex 46: AME, Selected OTT/SVoDs Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Ex 47: SVoD Growth in AME Ex 48: OTT Revenue Opportunity in AME Ex 49: AME OTT Market Potential, 2014 and 2019 Ex 50: South Africa OTT Video Service Providers Ex 51: South Africa Paid OTT Accounts Ex 52: South Africa OTT Revenue Opportunity Ex 53: Fixed and Mobile Broadband Opportunity In South Africa Ex 54: Saudi Arabia OTT Video Service Providers Ex 55: Saudi Arabia Paid OTT Accounts Ex 56: Saudi Arabia OTT Revenue Opportunity Ex 57: Piracy Workarounds by Expat Segments Ex 58: Wherever TV Channel Line Up Ex 59: OSN Go by OSN Market, 2014 Ex 60: Promotional Material, OSN Go Partnership with Vodafone Qatar 4G Ex 61: AME Smartphone Sales, 2014-2019 Ex 62: Film Production by Content Hub In 2013 Ex 63: iRokoTV Pricing (US$) Ex 64: Nollywood Content on iRokoTV Ex 65: Nigeria Android Smartphone Sales, 2014-2019 Ex 66: CEE, Selected OTTs Ex 67: SVoD Growth in CEE Ex 68: OTT Revenue Opportunity in CEE Ex 69: Fiber Broadband in CEE Ex 70: Fixed Broadband Download Speed, CEE Global Rankings Ex 71: Russia OTT Video Service Providers Ex 72: 2014 Share of Registered OTT Accounts Ex 73: Russia Paid OTT Accounts Ex 74: Russia OTT Revenue Opportunity Ex 75: ARPU of Paid OTT Services Ex 76: The OTT/Telco Partnership Value Ex 77: Ivi Unique Monthly Viewers by Platform Ex 78: Ivi TVoD Vs SVoD Pricing Ex 79: Ivis Main Content Partners Ex 80: Smartphone Shipments in Russia, 2010-2014 Ex 81: Monthly Views on Non-Pc Devices, 2011-2013 Ex 82: Emerging APAC, Selected OTT/SVoDs Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Ex 83: SVoD Growth in Emerging APAC Ex 84: OTT Revenue Opportunity in Emerging APAC Ex 85: LTE in Emerging APAC Ex 86: China, Content Partnerships of Top 5 OTT Video Service Providers Ex 87: China Paid OTT Accounts Ex 88: China OTT Revenue Opportunity Ex 89: Challenges and Opportunities for Paid OTT Video in China Ex 90: LeTV Subscription Pricing Ex 91: Hours of Video Viewed, Jul-Aug 2014 Ex 92: NBA on LeTV Ex 93: LeTV SmarTV 84 Ex 94: LeTV Profit and Revenue, 2012-2013 Ex 95: LeTV Month-End Stock Price, 2014
Report Price: Licence Type
Price
$ 3495
Site Licence
$ 6990
Enterprise Wide Licence
$ 10485
Related Reports: Tajikistan - Telecoms, Mobile and Internet Brazil: With Telecom Growth Slowing, Telcos Seek Mergers to Strengthen their Presence in Latin America's Largest Market Taiwan: Higher Mobile Interconnection Charges and Falling Voice Tariffs Will Offset Increasing Data Services Revenue Worldwide Large Area TFT-LCD Panel Supply-and-Demand Forecast, 4Q 2014 Benin - Telecoms, Mobile and Broadband - Market Insights and Statistics Dominican Republic - Telecoms, IP Networks, Digital Media and Forecasts Ethiopia - Telecoms, Mobile and Broadband - Market Insights, Statistics and Forecasts Gambia - Telecoms, Mobile and Broadband - Market Insights and Statistics
Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Honduras - Telecoms Mobile and Broadband - Market Insights and Statistics Chinese Smartphone Market Development, 4Q 2014
You can order this report by calling on +91 - 998 7295 242 or mail us your contact details at contact@jsbmarketresearch.com
About JSB Market Research:JSB market research is a leading player in the market of research report distribution. It is onestop-shop for all information related to market research for any sector of the industry. Along with providing in-depth analysis though reports, JSB market research also provides regular updates of the market though newsletters. Our reports are a well-researched work of market researchers with an extensive knowledge and a good level of market experience.
To know more on OTT Video in Emerging Markets : Monetization Strategies and 5-Year Revenue Opportunity http://www.jsbmarketresearch.com/telecommunications/r-ott-video-inemerging-markets-monetization-strategies-and-5-year-revenue-opportunity158639
Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/