Report on University-Industry-Community Engagement in Malaysian Public Universities. by AsiaEngage

REPORT OF THE MEETING OF THE DEPUTY VICE CHANCELLORS FOR UNIVERSITY-INDUSTRY-COMMUNITY ENGAGEMENT "To be translated to Bahasa Malaysia".

The Roles, Functions, Governance & Reward Systems and Funding Support for University-Industry-Community Engagement in Malaysian Public Universities

9 â&#x20AC;&#x201C; 10th January 2013

REPORT OFF THE MEETTING OF THEE DEPUTY VICE CHAN NCELLORS F FOR UNIVER RSITY‐INDUSTRY‐COMMUNITY EN NGAGEMEN NT January 201 13 TABLLE OF CONTTENTS I. II.

Introductoryy Remarks … …………............................................................................... Contributorrs to the Rep port……………… …………………… …………………… …………………… ……..……

Programme of the Meetting…………… …………………………………………………………………….

………….. Chair of Hosst Committee Sets the Plan for DVCss’ Presentation ……….……

Chronologiccal Developm ments on Ind dustry‐Comm munity Engaggement Lead ding to the Meetting………………………………… ……..…………… …………………… …………………… ……………

III. IV. V. VI.

Opening Pre esentation b by Chair of Host Committtee (Presenttation Slides)

VII. VIII. IX. X.

XI.

Presentation Slides by EEach DVC on Theme of th he Meeting

Presentation Slides by FFocus‐Discusssion Groupss mmendationss from Discussions Groups ……………… …………………… ……….…. Core Recom

Key Messagges and Reco ommendatio ons of Action n Plans from Datuk Abd R Rahim Md Noor, Secretaary General o of the Ministtry of Higher Educcation ………… …………………… …………………… …………………… …………………… …………….

Appendices A: GARIS PAN NDUAN DAN N KRITERIA P PEMILIHAN TTIMBALAN N NAIB CANSELLOR APPENDIX A APPENDIX B B: GARIS PAN NDUAN KETEERLIBATAN INDUSTRI DA AN MASYARAKAT

Notte: The presen ntation slides will be upload ded to the UK KM HEJIM (Ind dustry‐Commu unity Engageement) websitte at a later date

INTR RODUCTORY REMAR RKS meeting of th he Deputy V Vice Chancellors of Univversity‐Indusstry‐Community Partnerrships The m was held on the 9 9‐10 Januaryy 2013. This was the firsst of its kind where eight (8) Deputyy Vice Chanccellors (DVCs) holding the t Industryy‐Communityy Engagemeent portfolio os from 8 p public univerrsities and their top management o officers camee together to o share theiir experiencees, to learn from one another a and to discuss the theme for the meeeting ‐ The roles, functtions, goverrnance & re ewards syste ems and funding support for Univversity‐Indu ustry‐Community Engaggement In M Malaysian Pu ublic Universsities. The highlight of the t meetingg was the prresence of t he Secretaryy General o of the Ministtry of th Higher Education, Datuk Abd d Rahim Md d Noor on t he 10 Janu uary evening to engagee and dialoggue with all p participants.. The m meeting was structured around indiividual preseentations fro om each DV VC and breakout‐ themaatic focus grroups led byy one group leader (them me and lead der pre‐assiggned) to allo ow all participants to en nter into meaaningful disccussions. Feeedback from m the focus ggroup discusssions was ve ery positive,, and they w were consolid dated and prresented to the Secretary General aat the end off the meetin ng. t support of the Mi nistry of Higher Educaation, which h has We are most grateful for the allocated fundingg to AsiaEngage that has enabled t his meetingg to take plaace. On behalf of everyo one involved in organizzing the meeting I wou ld like to exxpress my ssincere than nks to Datukk Abd Rahim Md Noor fo or his guidan nce and suppport to all off us present that day, an nd for endorrsing his com mmitment towards stre engthening iindustry‐com mmunity engagement for all keen iimplementin ng public universities. I would also like to thank all my dear co olleagues annd everyonee who attend ded for givin ng so freely of themselvves and makking the mee eting a succ essful occassion. All of u us learnt so m much from tthe shared e experiences and this can n only contri bute to our task ahead. Prrof. Dato’ Dr. Saran Kau ur Gill mittee Chair of Host Comm

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

CON NTRIBUTORS TO THEE REPORT This report was developed d based on the contrributions fro om all participants off the unity engagement. implementing parrtners in the area of univversity‐indusstry‐commu Prof. Datto’ Dr. Saran Kaurr Gill Deputy V Vice‐Chancellor Industry and Community P Partnerships Universitti Kebangsaan Mallaysia Prof. Dr. Hajah Norsaadah h Hj Ismail Deputy V Vice‐Chancellor Industry,, Community & Alu umni Network Universitti Teknologi MARA A ato’ Dr. See Ching Mey Prof. Da Deputy V Vice‐Chancellor Division o of Industry and Co ommunity Networrk Universitti Sains Malaysia Prof. Dr. –Ing. Ir Renugantth Varatharajoo Vice‐Chancellor Deputy V Industry and Community R Relations Universitti Putra Malaysia out Prof. Dr. Abdelaziz Bergho Deputy R Rector Internationalization & Indu ustry and Commun nity Relations ersity Malaysia International Islamic Unive Dr. Wahid bin Om mar Prof. Ir. D Deputy V Vice‐Chancellor (Development) Universitti Teknologi Malayysia Dato’ Jessbil Singh Deputy V Vice‐Chancellor Industry Relations and Corrporate Affairs Universitti Pertahanan Nasiional Malaysia Ms. Che Asniza Osman Director Academia‐Industry,Community & Alumni A Universitti Teknologi MARA Ms. Noorezura Zakaria Assistantt Director Industriaal Relations Divisio on Departm ment of Higher Education bha Sundram Ms. Prab Managerr Office of University‐Comm munity Partnerships Universitti Kebangsaan Mallaysia

ud Proff. Dr. Awg Bulgibaa Bin Awg Mahmu Depputy Vice‐Chancell or Reseearch and Innovattion Univversiti Malaya Proff. Madya Dr. Stefaanie Pillai Direector Com mmunity & Industrry Relations Centree (CITRA) Univversiti Malaya Proff. Madya Dr. Azizaan b. Asmuni Direector Cenntre for Industry annd Community Relations Univversiti Putra Malayysia din And. Rahman Proff. Madya Dr. Nord Direector Entrrepreneurship Devvelopment Division Univversiti Putra Malayysia Dr. Hariyati Shahrimaa Abd Majid Direector of Industrial Links Careeer Resource Room m Inteernational Islamic University Malaysia Proff. Madya Dr. Marttinelli Hashim Heaad of Centre for Unniversity Social Responsibility (CENSSERVE) Inteernational Islamic University Malaysia d Proff. Madya Dr. Azizaah Hanom Ahmad Heaad, Marketing and Development Induustry, Community & Alumni Networrk Univversiti Teknologi M MARA Ms.. Yazlina Saduri Mannager Induustry Liaison Officee Univversiti Kebangsaann Malaysia Mahyudin Omar Hj. M Direector The Chancellor’s Founndation Univversiti Kebangsaann Malaysia

* The purview p of the Deputy D Vice‐Cha ancellor (Researcch and Innovatiion) at Universitty Malaya inclu udes the Commu unity & Industryy Relations Centtre (CITRA), whose role is to support the Reseearch & Innovaation policy as w well as Educatio on and Service.

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

INDUSTRY‐‐COMMUNITTY ENGAGEM MENT DEPU UTY VICE CHA ANCELLORS’’ MEETING THE R ROLES, FUNC CTIONS, GOV VERNANCE & & REWARDSS SYSTEMS AND FUNDIN NG SUPPORT FOR UNIIVERSITY‐IND DUSTRY‐COM MMUNITY EN NGAGEMEN NT IN MALAYYSIAN PUBLIC C UNIVERSITTIES 9th‐10 0th January y 2013 PR ROGRAMMEE 9th Ja anuary (Wed dnesday) 3.00 ‐ 5.00pm ‐ R Registration / Check in 6.30pm

‐ Buffet dinn ner

8.30 – – 10.00pm ‐ Welcomingg and Planning Remarks by Chair of host committee:  The chro onology of university‐inddustry‐comm munity engag gement  The rolees, function ns, governannce & rew wards systems and fun nding support for universsity‐Industry‐‐Communityy Engagemeent In Mala aysian Public U Universities.

‐ Introductio on to break o out groups

10.00pm

‐ Coffee Break

10th JJanuary 2013 (Thursdayy) 7.00am

‐ B Buffet Breakkfast

8.30am

‐ Presentation P by DVCs on n roles, funcctions, goveernance & rewards sysstems and a fundingg support fo or Universitty‐Industry‐C Community Engagement in Malaysian un M niversities: TThe realities, challenges and responsses

8.30 ‐ 8.50am

‐ Universiti Teknologi M Mara (UiTM )

8:50 ‐ 9.10am

‐ Universiti Malaya (UM M)

9.10 ‐ 9.30am

‐ Universiti Putra Malaaysia (UPM)

9.30 ‐ 10.00am ‐ Coffee Break Malaysia (UTTM) 10.00 ‐ 10.20am ‐ Universiti Teknologi M n Nasional M Malaysia (UPPNM) 10.20 ‐ 10.40am ‐ Universiti Pertahanan 10.40 ‐ 11.00am ‐ Universiti Islam Antarabangsa M alaysia (UIA A) 11.00 ‐ 11.20am ‐ Universiti Kebangsaaan Malaysia ((UKM) 11.20 ‐ 11.30pm

‐ Q&A

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

11:30 ‐ 12.30pm ‐ Group disccussions    

Group 1:: Roles and functions f foor Industry aand Community Engageement DVCs & O Offices (led b by Prof. Dr. N Norsaadah IIsmail) Group 2: 2 Governa ance system ms and m management structuree for integratin ng Industryy and com mmunity enggagement a across reseearch, education n and servicee (led by Proof. Dato’ Dr. Saran Kaur Gill) Group 3: Schemes, modalities and criteriaa for promo otion system ms for academiccs, recognition and rewards foor Industry & Comm munity Engagem ment across tthe Universitty (led by Proof. Dr. Abdellaziz Bergho out) Group 4: Fund generration and fuunding suppport for Indusstry & Community Engagem ment (led by Prof. Dr. –Inng. Ir Renuga anth Varatharrajoo)

12.30pm

‐ LLunch

2.00 ‐ 4.00pm ‐ C Continuation n of Group discussions 4.00 ‐ 5.00pm ‐ P Presentation n of group discussion outtcomes (15 m minutes for each group)) 5.00 – – 5.20pm ‐ Presentation P n by DVC Universiti Sains Malaaysia on rroles, functtions, governance g & reward ds systems and funding supportt for Univeersity‐ In ndustry‐Com mmunity Engagement iin USM: Thhe realities, challengess and responses** r

5.20pm

‐ Coffee Break C k

6.30pm

‐ Buffet dinne B r

8.00 – – 8.45pm ‐ Presentation P n by Chair of Host Comm mittee: ations on th Recommend R he roles, funnctions, govvernance & rewards sysstems and a fundingg support for universitty‐Industry‐C Community Engagemen nt In Malaysian M Pu ublic Univerrsities: Key iingredients ffor successfful and impa actful im mplementattion of univeersity‐industrry/ community engagem ment initiativves

8.45 – – 9.30pm ‐ Closing addre C ess, discussion & dialoguue with KSU KPT, YBhg. Datuk Ab. Rahim Md. Noor M 9:30pm

‐ Coffee Break C k & Adjourn

11th JJanuary 2013 (Friday) Checkk out ** Pro of. Dato’ Dr. Suzy S See Ching g Mey, the DVC of USM prresented her sslides at 5.00p pm because off prior commitment on the m morning of 10 0thJanuary 2013 3. It was the eevent of ‘Peruttusan Naib Can nselor USM 20 013’ at USM

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

SETTING TH HE PLAN FO OR EACH D DVC’S PRESSENTATION

Plan for Prese entation Saran Kaur Gill <dvc csaran@gmail.com> Sat, Jan 5 5, 2013 at 9:5 50 AM To: dvc c_icn@usm.my y, Susie See Ch hing Mey <cms see@usm.my> >, awang@um.edu.my, nsaada ah@salam.uitm m.edu.my, tncin nm@putra.upm m.edu.my, jesbill@upnm.edu.m my, 'stefanie@u um.edu.my, azizana as@putra.upm.edu.my, asniz zaosman@sala am.uitm.edu.myy, kkphua@kb..usm.my, syuso of@usm.my, shafiee esanip@gmail.c com, berghout@ @iium.edu.my,, shahrima@iiu um.edu.my, na ilihashim@gma ail.com, pengurrusphum@ukm m.my, pengurus sphi@ukm.my, pghyc@ukm.m my, drwahid@u utm.my, norshimasham@utm m.my Cc: Zan nsyuwari <zans syuwari@ukm..my>, fatimah mustafa m <teem m67@ukm.my> Dearr Colleagues, Warm m wishes for a Happy New Ye ear. We lo ook forward to being togethe er on the 9th an nd 10th Januarry 2013. This will be a historic meeting and all of yo ou will play an important role e in contributin ng to this lega acy of developing clear roless, governance and plans s for the portfollio of industry and a community y engagement ffor the nation. I rece eived a few calls from my colleagues needing to clarify wh hat they should d include in the eir presentation ns. I have e worked out a plan to give you y an idea. There T are man y areas that a are important a and that we sho ould work out to include e in the paperr. In addition, the whole qu uestion of fund ding support iss one of the m most impo ortant. se have a look k at what has been worked out o and let me e know if anyth hing is not clear. Please bea ar in Pleas mind that you have 20 mins for yo our presentation ns. Plea ase do not hesitate to get in to ouch with me as a it is importan nt that we are a all on the same e page. Look k forward to cattching up and working w with alll of you. Before I end, I mus st apologise tha at the final copy of the progra amme does no ot have full designations for th hose leading group activiity - all this will be rectified forr the hard copie es that will be d distributed. With warm regards, Saran Prof.. Dr. Saran Ka aur Gill | Deputty Vice Chanc cellor (Industry y & Community Partnership ps) & Executiv ve Direc ctor of AsiaEn ngage (ATNEU U, AUN USR&S S and AYVP) | Universiti Keb bangsaan Mala aysia (National Unive ersity of Malaysia) | 43600 Ba angi, Selangor,, MALAYSIA. Tel: +603.8921.303 + 32 | Fax: +603.8 8921.4606 W: www.ukm.my/he w ejim W: www.asiaengag w ge.org 2 atttachments on.docx Plan for DVC's Presentatio 18K TNC JIM mee eting final new w Jan 4th (1).docx 22K

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

Presentation by DVCs on ro oles, functio ons, governaance & rew wards systeems and fun nding suppo ort for Univversity‐Industry‐Commu unity Engaggement in M Malaysian u universities:: The realitiies, challeng ges and resp ponses Roles and functio ons – what are your resp ponsibilitiess at the university? w do you op perate in the e university?? Who do yo ou report to? Who reports to Goverrnance – how you? W Where do th he lines of re esponsibilityy and accounntability lie w with projects or program mmes that are a initiated by your offfice? Do you end up being introd ducers and public relaations agents? Especiallly when indu ustry and co ommunity enngagement iintegrates w with teachingg and o with reseaarch? Whatt about servvice? These are the co ore missions of a learning and also hing and leaarning, reseaarch and serrvice and it is important that we haave a univerrsity – teach clear role and op perational plan p of how to work w within these areas with our colleaggues? e share the rrealities at present. Please How institutionalised is indu ustry and co ommunity eengagement across the university?? Is it embedded into te eaching and learning and d research? How does tthis work at faculty levell?

What about stud dents? Service and volu unteerism iss an importtant practice activity in n our portfo olio? How is this operationalized?

What are the gove ernance chaallenges thatt you face?

Reward Systems This should coverr the promottional criteriia and how eengagementt is recognised? This sh hould show us how it is being done at your resp pective univeersity? In add dition, other reward systtems in term ms of awardss etc. should also be covvered.

Funding Support eakdown off how much h money their portfolio o has Each university should give a yearly bre receivved, how mu uch of it goes to operatio onal costs a nd how mucch is used fo or developm mental work to impleme ent program mmes/projeccts across tthe university? Do yo ou have fun nding offerin ngs so that across the u university accademics annd students are able to apply to yo ou for fundin ng support tto implemen nt productive e and sustaiinable indusstry and com mmunity enggaged projeccts/programmes?

There then should be a 2007 7‐2012 breaakdown of tthe above so o that we w would be ab ble to make comparison ns across the e universitiess.

This will w then raise the quesstion: do we w need addditional fund ding supportt? Have we ever been given start‐‐up funding for our portfolio? Bit difficult to call it start‐up‐funding now given that we haave been in existence for f five yea rs. Might h have to calll it development fundin ng which we e should be able to use to support pprogrammess and projeccts that deall with industtry and community engaagement. W We must be aable to justiffy why we neeed this.

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

What are the funding supporrt for other p portfolios? We also need to h have an ideaa of how the e monies in tthe universitty are disbursed to the o other portfo olios? How much m goes to research? Where dooes this mon ney come frrom? How m much goes tto student afffairs? How much to teaaching and leearning? Fund Generation We sh hould also haave an idea of how mucch funds havve been generated through this offiice as fund ggeneration sseems to be our responssibility. Whaat are the different mecchanisms used to generate funds? Then we will have an id dea of input – output prroductivity. A And what kind of additional help we e need to make fund generation ha ppen? Plan ffor KSU We m must have a plan for KSU U – how much should w we ask for? What will w we use the aabove monie es for? Therrefore we ne eed all the in nformation ffrom all univversities so tthat we can then analysse and make e a case. In factt, this is so important th hat we shoulld spend som me time durring the firstt night to preesent and discuss this – please be prepared for this.

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

CHR RONOLOGICAL DEVEELOPMENTTS LEADING G TO THISS MEETING G On th he 1st Septe ember 2007,, the Ministtry of Higheer Education establisheed a new senior managgement porrtfolio, that of Deputy Vice‐Chance V ellor (DVC) ffor Industry and Comm munity Partne ership, for four f (4) rese earch univerrsities – Un iversiti Kebaangsaan Maalaysia, Univversiti Malayya, Universitti Sains Malaaysia, Universiti Putra M Malaysia ‐ an nd an additional universsity – Universiti Teknolo ogi Mara (UiiTM). At Universiti Ma laya, this po ortfolio was instituted aas the Deputty Vice Chan ncellor for De evelopment as it met wiith their neeeds at that point in time.. On 14 4th January 2 2010, the Ministry of Higgher Educatiion (MOHE) provided th he Guidelines and Criteria for the selection s off candidatess to be Depputy Vice C Chancellors (known as Garis uan dan Krriteria Pemiilihan Timbalan Naib Canselor‐ ssee Append dix A), and this Pandu docum ment include es the selecction criteriaa for Deputyy Vice Chan ncellors hold ding the Ind dustry and Community P Partnership p portfolios. The Strategic S En nhancement Plan for Industry/Com mmunity Co ollaboration was thereeafter th releassed by MOH HE on 19 July 2010, and it was determined d that this portfolio will be governed by the Industry Relaations Divisio on of MOHEE. On 15 5th October 2 2012, the firrst dialogue was held beetween the Secretary G General of M MOHE, Datukk Abd Rahim Md Noor an nd DVCs of the Industry and Commu unity Partnership. Follow wing this dialogue, a DVC Cs’ committe ee meeting w was conductted on 9th November 20 012 in UiTM where five (5) DVCs holding this portfolio – Prof Dr. No orsaadah Ism mail (UiTM),, Prof K Gill (UKM), Prof Dato’ D Dr Seee Ching Meey (USM), D Dato’ Jesbil SSingh Dato’ Dr. Saran Kaur M) and Prof Dr. Renugan nth Varatharajoo (UPM)) met to disccuss the agrreed outcom mes of (UPNM the dialogue had w with the Seccretary Gene eral. Dato’ Dr. Sarran Kaur Gill was henceforth reque sted to chaiir the next D DVCs’ Comm mittee Prof D th th meeting held on 9 9 to 10 January 2013.

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

OPEENING PREESENTATIO ON BY THEE CHAIR OFF HOST CO OMMITTEE,, PRO OF. DATO’ DR. SARA AN KAUR G GILL Settin ng the Scene e for Universsity‐Industryy‐Communitty Engagemeent in Malayysia

The establishmen e nt of the portfolio p forr Deputy V Vice‐Chancellor (DVC) ffor Industryy and Comm munity Partn nerships wass to enhance e the use off the universsity’s intelleectual capitaal and resources with public, p private and com mmunity secctor stakeho olders, to h help addresss the nation n’s social, ecconomic, cultural, educational and eenvironmenttal needs. The drive to reach h out and en ngage with iindustry andd communityy has been h happening aand is e have been n many exccellent initiaatives carrieed out at bo oth individu ual or not new. There througgh the indusstrial arm off the universsity. But whhat needs to o be done iss to provide clear institu utional direction, coord dination an nd support to enhancee the existing engagement initiattives and su upport development of o new hig h quality aand impactfful industryy and comm munity engaggement. Unttil the creation of this poortfolio, there has not b been a structtured way o of establishin ng relationsh hips with the e outside com mmunity.

Institu utionalizatio on of the Un niversity‐Industry‐ Comm munity Engaagement theerefore is the key factorr to maintain n genuine, su ustained and d organizatioonal committment to enggagement.

Severaal important issues mu ust hence be e discussed–– the first w was the neeed to clarifyy and conce eptualize what industry and commu unity partne rships is all about so th hat we all haave a clear u understanding and acceptance of ho ow we shou ld work tow wards it.

Secon ndly, universsity leadersh hip needs to o make univversity‐ industry partnerrships a straategic prioritty and com mmunicate this t messagge strongly and regularly to the entire acad demic comm munity for th his portfolio to gain acad demic legitim macy as well as recognittion and visiibility at sen nior management levels of a university.

Thirdly, this area of industry and commu unity engageement shou uld not stand d on its own n – it only h has value in sso far as it iss able to work with, suppport and en nrich the core missions o of the univerrsity – research, education and service. 1. De efinition of EEngagementt It is exxtremely important to d define what an engagem ment is. We would like tto share with h you for UKM’s Strategic Plan for EEngagementt: “….purpo the definition d developed d osive, consid derate and productive e interaction with botth internal (academicss, students and admin nistrative staaff) and external stakeh holders (ind ustry, goverrnment agencies, NGOss and

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

comm munities) forr the establiishment of mutually beeneficial parrtnerships. This will involve working togetherr with share ed understan nding to devvelop shareed solutions,, through sh hared governance and shared s assets, with the e ultimate a im of gainin ng shared ad dvantages for all holders. All of these engagement e nrich the ceentral stakeh initiatives aaim to enhaance and en roles of the unive ersity – education, rese earch and seervice.” (UKKM Industry and Comm munity Engaggement Strattegic Plan, 2010‐2014) 2. Un niversity Lea adership A 2012 report com mmissioned by the Scien nce Businesss Innovation Board statees that one o of the n to make industry‐universsity partnerrships workk well is sttrong vital elements needed m academiaa and industry who contributed to o the univerrsity leadersship. Practitioners from reportt stress thatt “universityy presidentss need to m make industry‐university partnersh hips a strate egic priorityy and com mmunicate the t messagge regularlyy to the eentire acad demic comm munity” for productive p and a strategic partnersh ips to happen. It is for this very reeason that the Ministry of Higher Ed ducation insstituted the portfolio forr DVC of University‐Indu ustry‐ Comm 2007, to prrovide recoggnition and visibility for the munity Engagement in September S need of this partnership and a reduce the gap t hat existed d between universities and industtry/commun nity. 3. Industry and community engagemen nt exists to support and enhance tthe central roles off the universsity. It is of o utmost im mportance to t bear in mind m that thhe role of a Deputy Vicce‐Chancello or for Industtry and Com mmunity Parttnerships is a supportiv e and engagged role, enhancing thee core missio ons of the university u ‐ research, r ed ducation andd service ‐ b by creating opportunities to collab borate with industries an nd communiities. Givenn that the co ore missions of the univeersity are driven by oth her Deputy Vice‐Chancellors, it is crucial therrefore, for cclear govern nance system ms to be developed d to t facilitate e effective and efficient engagem ment acrosss the portfo olios, underrpinned witth strong understandin u peration. Th his is ng, respectt and coop reflected in UKM’’s Governancce Ecosystem m for Engaggement and sset out in th he Garis Pan nduan th asyarakat daated 10 Occtober 2012. Please refeer to Appen ndix B Keterllibatan Industri dan Ma for the e full text off this guideline. This 2 2‐day meetin ng hence co ommenced w with the obj ective of insstitutionalizing, coordin nating and syystematizingg industry an nd communiity engagem ment ‐ develo oping clarity, recognition n and recom mmendationss of the ro oles, functio ons, governaance & rew wards systems and fun nding suppo ort for impacctful and sustainable un niversity‐ind ustry‐comm munity engaggement to eenrich and enhance rese earch, education and serrvice.

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

Refere ences Maldo onado, V. 20 010. Achieving the MDG Gs through qquadruple helix partnerrships: univeersity‐ go overnment‐in ndustry‐third sector collaboratioon. Global Universityy Network for Innovation at http://www w.guninetwork.org John Goddard* G and Jaana Pu uukka: Higher Educatio n Managem ment and Po olicy, Volume 20, No o. 2 © OECD D 2008 P (2010) Un niversities aand regional Developm ment, in Pikee, A., Goddaard, J. and Vallance, P. Ro odríguez‐Posse, A. and d Tomaney, J. (eds.),, Handbook of Local and Reggional De evelopment.. London: Ro outledge Prof H H Russel Bo otman, Recttor and Vice‐Chancello r of Stellen nbosch Univversity and Vice‐ Prresident of the Associaation of Afrrican Univerrsities, A prresentation to the Tallloires Ne etwork Bellaagio Conference, Italy, 23 3‐27 March 2010. UKM Industry and d Communityy Engageme ent Strategicc Plan, 2010‐‐2014 Makin ng Industry‐U University Paartnerships W Work: Lessoons from succcessful collaaborations, 2 2012, a rreport comm missioned byy the Science e Business Innnovation Bo oard UKM G Garis Panduan Keterlibaatan Industri dan Masya rakat, 10th O October 201 12

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

OPENING PRESENTATION BY CHAIR OF HOST COMMITTEE

2/4/2013

UNIVERSITY-INDUSTRY-COMMUNITY ENGAGEMENT Contributing to Legacy and History – the Foundations of New Beginnings

9 – 10th January 2013

Welcome and Planning Remarks by Prof. Dato’ Dr. Saran Kaur Gill 2013/UKM/HEJIM/Saran

Establishment of the Industry and Community Partnerships Portfolio

14 Januari 2010  Garis Panduan Dan Kriteria Pemilihan Timbalan Naib Canselor IPTA (termasuk TNC HEJIM)

Vice Chancellor

Deputy Vice Chancellor Academic & Internationalization

Deputy Vice Chancellor Research & Innovation

Deputy Vice Chancellor Student Affairs & Alumni

The Chronological Developments Leading to this Meeting

Deputy Vice Chancellor Industry & Community Partnerships

 Berkemampuan mendapatkan ‘endowment’ dan mempunyai jaringan yang luas dengan pihak industri  Berkemampuan menguruskan program-program perundingan dengan agensi kerajaan dan swasta  Berkemampuan menguruskan program jaringan masyarakat  Mempunyai jaringan hubungan yang luas di peringkat antarabangsa

Established by the Ministry of Higher Education Malaysia on the 1st of Sept 2007 2013/UKM/HEJIM/Saran

 Berkemampuan memacu progam kebolehkerjaan graduan

2013/UKM/HEJIM/Saran

The Chronological Developments Leading to this Meeting

The Chronological Developments Leading to this Meeting 19 July 2010  Strategic Enhancement Plan for Industry/Community Collaboration Industry Relations Division, MOHE

15 Oktober 2012  Perjumpaan Ketua Setiausaha KPT dengan Timbalan Naib Canselor IPTA dimana Prof Dr Nor Saadah membentangkan kertas bagi pihak Timbalan Naib Canselor JIM 

“KSU mengambil maklum kepada cadangan menyediakan peruntukan khas bagi TNC JIM menjalakankan program yang berkaitan dengan Jaringan Industri & Masyarakat.



“KPT mengambil maklum supaya skop tugas TNC JIM diperincikan dengan lebih jelas kerana terdapat perbezaan skop tugas di setiap universiti”



“Objektif utama bengkel ….supaya mengupas isu kenaikan pangkat `3rd track’ mekanisma/peranan/roadmap’ TNC JIM dan peruntukan dana daripada KPT berkaitan `internal start up funding’ yang dibahagikan kepada dua bahagian iaitu industri dan komuniti”

9 November 2012  Bengkel peranan Timbalan naib Canselor JIM IPTA di UiTM Shah Alam 

2013/UKM/HEJIM/Saran

“Prof. Dato’ Dr. Saran Kaur Gill diminta mengetuai bengkel Peranan TNC JIM Bil. 2 yang dijadualkan pada bulan Januari 2013”

2013/UKM/HEJIM/Saran

2/4/2013

Engagement and Tertiary Education: New Imperatives

Working Collaboratively to Enhance Lives: Quadraple Helix Partnerships

2010 OECD General Conference "Higher Education in a World Changed Utterly: Doing More with Less"

Industry NGO / Community

“Social engagement has moved beyond institutional outreach to address the challenges of the 21st century. Engagement is now a mindset ensuring that tertiary education can meet its multiple responsibilities: ……. creating a culture of learning, directing research and teaching to sustainable development and strengthening links with social & (industry) partners are now an inescapable obligation for institutions.”

2013/UKM/HEJIM/Saran

University Government

2013/UKM/HEJIM/Saran

Challenges in Moving Forward the Field of Community and Industry Engagement “the lack of support across national and institutional systems, a gap between strategic plans and operational systems, lack of funding streams and promotional recognition and lack of capacity building to develop qualities essential for engagement.” Goddard & Puukka, 2008 and Goddard & Vallance, 2010 2013/UKM/HEJIM/Saran

The Critical Role Of Leadership According to a report commissioned by the Science Business Innovation Board (Making Industry-University Partnerships Work: Lessons from successful collaborations, 2012), one of the vital elements needed to make industry-university partnerships work well is strong university leadership. Practitioners from academia and industry who contributed to the report stress that “university presidents need to make industryuniversity partnerships a strategic priority and communicate the message regularly to the entire academic community” for productive and strategic partnerships to happen. Similarly, another study published by the California State University in August 2012 entitled ‘Case study analysis of service-learning institutionalization and student attitudes toward service-learning and future civic engagement’ also found that universities which advanced significantly towards institutionalization of industry and community engagement have top leadership who have made this their focus…their presidents promoting service-learning and community engagement in the community through speeches, presentations, and all community events. 2013/UKM/HEJIM/Saran

Clarity of Conceptualisation

Service and Engagement

It remains a challenge in higher education to arrive at a common definition of what university social responsibility or community engagement is. It is also a challenge “to rid ourselves of the old paradigm of “community service” that keep us captive and to arrive at a more reciprocal concept that emphasises partnership and mutual benefit.”

“Service” as the third mission of the university focuses on an act of helpful activity; help; aid: to do someone a service, what is involved in volunteerism and this is extremely valuable for ensuring that we give with our hearts, hands and minds back to society.

(Botman, H.R. 2010. Talloires Network Conference. Bellagio, Italy) 2013/UKM/HEJIM/Saran

2013/UKM/HEJIM/Saran

2/4/2013

Service vs. Engagement

“The definition of engagement implies purposive, respectful and productive interaction between both internal (academics, students and administrative staff) and external stakeholders (industry, government agencies, NGOs and communities) for the establishment of mutually beneficial partnerships. This will involve working together with shared understanding to develop shared solutions, through shared governance and shared assets, with the ultimate aim of gaining shared advantages for all stakeholders.

The term service is not broad enough to sufficiently encompass and capture the diverse range of activities and initiatives which involve engagement with industry and communities which encompasses the richness of knowledge exchange, carried out with various multi-sectoral partners in mutually beneficial ways.

Definition of Engagement at UKM

All of these engagement initiatives enhance the key roles of the university – education, research and service – in alignment with industry and community needs 2013/UKM/HEJIM/Saran

2013/UKM/HEJIM/Saran

FOCUS GROUPS • Group 1: Roles and functions for Industry and Community Engagement DVCs & Offices

Governance System and Structures, Policy and Implementation which Direct and Support University-IndustryCommunity Partnerships

• Group 2: Governance systems and management structure for integrating Industry and community engagement across research, education and service • Group 3: Schemes, modalities and criteria for promotion systems for academics, recognition and rewards for Industry & Community Engagement across the University • Group 4: Fund generation and funding support for Industry & Community Engagement 16

2013/UKM/HEJIM/Saran

BREAKOUT GROUPS suggested points of discussion

Group 1: Roles and functions for Industry and Community Engagement DVCs & Offices (led by Prof. Dr. Hajah Norsaadah Hj Ismail, UiTM) 



Group 2: Governance systems and management structure for integrating Industry and community engagement across research, education and service (led by Prof. Dato’ Saran Kaur Gill, UKM)

What are the Terms of Reference (roles and responsibilities) that you have at your respective universities?



How does this align with the “Garis Panduan dan Kriteria Pemilihan Timbalan Naib Canselor HEJIM” (KPT)?

   

Governance: How do you operate in the university? Do you have the authority to make the necessary decisions in your organisation? Point of reporting: who do you report to & who reports to you? Where do the lines of responsibility and accountability lie with projects or programmes that are initiated by your office? Do you end up being introducers and public relation agents? Do you have a clear operational plan of how to work with other portfolios for industry and community engagement to support and enhance teaching, research and service?

2013/UKM/HEJIM/Saran

2/4/2013

BREAKOUT GROUPS suggested points of discussion

Group 3: Schemes, modalities and criteria for promotion systems for academics, recognition and rewards for Industry & Community Engagement across the University (Led by Prof. Dr. Abdelaziz Berghout, UIA) 



   



Group 4: Fund support and fund generation for Industry & Community Engagement (Led by Prof. Dr. –Ing. Ir Renuganth Varatharajoo)

Has your university developed a Review, and Promotion Package to be a resource and guide for industry and community-engaged scholars? Have you begun instituting a University Review and Promotion committee? Do you have policies for promotion reward for the scholarship of industry and community engagement? Have you established Outstanding Industry and Community Engagement Award to recognize faculty, staff, students and community partners who have excelled? Do you have systems in place to include academics’ contribution to meaningful change (eg. improving public education, revitalizing rural economies or expanding access to affordable housing)? Or are you still focusing on publication in journals to gauge excellence of your scholars? Modalities to gauge excellence of the industry and Community-engaged scholars in your university:Are they able to demonstrate that their work has earned them a reputation for rigor, impact and the capacity to move the discipline or community to change forward? Can they demonstrate an ability to serve in leadership roles? Can they demonstrate an ability to critically reflect on their work, their community partnerships, the issues and challenges that arise and how they are able to address these (for example, issues of power, resources, capacity, racism, etc)? Can they demonstrate an ability to consider such questions as: why did this project succeed or fail to achieve its intended outcomes; what could be done differently in succeeding projects to improve outcomes; is this project an idea that is deserving of further time and effort?

    

What kind of funding support do you need to carry out your roles and responsibilities in the field of industry and community engagement? How has funding been decided upon and disbursed at your university and at KPT? What kind of guidelines are available for funding distribution for industry and community engagement from KPT? If there are guidelines, how are you informed of opportunities for funding support? What are the different mechanisms used to generate funds?

2013/UKM/HEJIM/Saran

PREESENTA ATION SLIDESS BY EA ACH DV VC ON TH HEME O OF THEE MEETTING

04/02/2013

The Industry and Community Partnerships Portfolio @UKM

DEPUTY VICE CHANCELLORS’ MEETING UNIVERSITY‐INDUSTRY‐COMMUNITY ENGAGEMENT The Roles, Functions, Governance & Reward Systems and Funding Support for University‐Industry‐Community Engagement in Malaysian Public Universities Presentation by Prof. Dato’ Dr. Saran Kaur Gill Deputy Vice Chancellor (Industry & Community Partnerships) Universiti Kebangsaan Malaysia 2013/UKM/HEJIM/Saran

2013/UKM/HEJIM/Saran

The Value Of Stewardship in Driving University-industry and Community Engagement

Governance Eco-System for Engagement

The main thrust of this portfolio is to lead in the development and application of multi-stakeholder collaboration and “to exercise stewardship to coordinate and handle actors and interactions not under their full control but critical to the performance of the sector.” (The World Bank: 2012) In this case, the multi-sectoral actors, constitute universities, industry, NGOs, govt agencies and communities, and we need to work with them to create opportunities and forge engagement to enrich the core mission of the university - research, education and service.

Driving Engagements Across Research, Education & Service

2013/UKM/HEJIM/Saran

“The definition of engagement implies purposive, considerate and productive interaction with both internal (academics, students and administrative staff) and external stakeholders (industry, government agencies, NGOs and communities) for the establishment of mutually beneficial partnerships. This will involve working together with shared understanding to develop shared solutions, through shared governance and shared assets, with the ultimate aim of gaining shared advantages for all stakeholders. All of these engagement initiatives aim to enhance and enrich the central roles of the university – education, research and service.”

Definition of Engagement at UKM

Education

ENGAGEMENT

Research

Serv

Scholarship of Engagement “An important challenge therefore is to understand how to shape programmes of industry and community-based engagement so that they are philosophically and conceptually located within the core functions of the university. This would be different from supporting them from the edge to the centre. The one way of doing this is by placing industry and community-based engagement firmly within a knowledge production framework so that the kinds of knowledge production and knowledge dissemination in industry and community-based engagement activities are in competition with ‘high’ knowledge – knowledge that forms the basis of a traditional university.” (Ahmed C. Bawa, 2007:59) 6

2013/UKM/HEJIM/Saran

04/02/2013

Stimulating University-IndustryCommunity Engagement at UKM: Reward system and criteria for promotion

Enhancing university-industry-community engagement through Research

Integrating promotional criteria for industry and community engagement as they support research, education and service, and not as a separate track.

UKM encourages researchers to work together with the industry and community to leapfrog multi-disciplinary knowledge creation to address social, economic, environmental and health challenges of the nation/region though the University-Industry and University-Community Research Grants.

Research 50%

Seed funding is provided by UKM for research projects that demonstrate the following criteria:  Demonstrate sustainability by securing matching contribution from industry stakeholders who have similar research or CSR interests.  Demonstrate clear and measurable outcome in terms of research output and the impact on industry and community development • Driven by the principle of knowledge exchange The grants have succeeded in securing substantial funding for universityindustry-community collaborative research initiatives 2013/UKM/HEJIM/Saran

Bidang

Glosari

Kriteria Minimum

Kriteria Kecemerlangan

Penyelidikan & Inovasi

Kepimpinan dalam penyelidikan/ perundingan (kumulatif) termasuk penyelidikan kolaboratif bersama industri/komuniti, dan perundingan melalui Pakarunding UKM / HEJIM

Ketua Penyelidik / Perunding minimum 2 - 4 projek penyelidikan / perundingan yang berdaftar dan telah selesai

Menjalankan penyelidikan kolaboratif yang jelas menunjukkan impak terhadap memenuhi keperluan industri/komuniti dan pemerkasaan industri/komuniti sama ada di peringkat universiti, kebangsaan atau serantau (contoh: pembangunan modul/proses yang inovatif, pemindahan ilmu, perkongsian ilmu atau peningkatan kesedaran yang meningkatkan kesejahteraan hidup komuniti atau margin keuntungan industri, atau mewujudkan ‘industry/community champion’ untuk kelestarian projek dsb);

Dana Penyelidikan/ Perundingan atau Endowmen (kumulatif) daripada pelbagai sumber dalam dan luar negara termasuk industri / NGO / agensi kerajaan

RM100,000 – RM400,000 (kumulatif sebagai Ketua/Penyelidik bersama) selepas dilantik Prof. Madya

Komponen R2: Dana Penyelidikan atau Perundingan atau Endowmen

2013/UKM/HEJIM/Saran

Membawa masuk geran antarabangsa / industri / NGO / Agensi 9 Kerajaan bernilai sekurang-kurangnya melebihi syarat minimum

Bidang

Glosari

Kriteria Minimum

Kriteria Kecemerlangan

Aktiviti kesukarelawanan dalam badan akademik / profesional / industri / masyarakat / NGO / agensi kerajaan, JK Universiti, persatuan dalam universiti, penegrusi, pengurus atau penyelaras program / aktiviti yang memberi khidmat kepada universiti serta penglibatan dalam program khidmat masyarakat.

Menganggotai/mengetuai sekurang-kurangnya 1 aktiviti seperti dalam glosari di peringkat universiti dan 1 diperingkat kebangsaan/antarabangsa ; atau 2 di peringkat kebangsaan / antarabangsa.

Memberikan khidmat melalui kesukarelawanan berteraskan pengetahuan yang produktif dan lestari yang meningkatkan kualiti hidup komuniti; dan memperkasa komuniti melalui inisiatif pembangunan kapasiti (ToT) serta melahirkan juara di kalangan komuniti (community champion), sama ada di peringkat universiti (sekurang-kurang 3 aktiviti), kebangsaan (sekurang-kurang 2 aktiviti) atau serantau/antarabangsa (sekurang-kurang 1 aktiviti) ; atau

(Keahlian dlm badan kebangsaan/antarabangsa yg diiktiraf adalah diberi pertimbangan khas yg lebih tinggi atau setara dengan ketua tertakluk kpd pertimbangan kesepakaran)

Menunjukkan kepimpinan yang cemerlang dalam kesukarelawanan dan khidmat (misalnya sebagai Pengerusi/Pengurus/Penyelaras) dengan membina kepercayaan dan hubungan yang kukuh dengan pihak luar yang dapat meningkatkan citra UKM, sama ada di peringkat universiti (sekurangkurang 3 aktiviti), kebangsaan (sekurang-kurang 2 aktiviti) atau serantau/antarabangsa (sekurangkurang 1 aktiviti); atau

(‘Masyarakat’ boleh merangkumi pelbagai pihak berkepentingan dalam dan luar universiti, termasuk komuniti, NGO, industri, yayasan, agensi kerajaan dsb)

Bidang

Pengajaran & Pembelajaran Komponen E4: Inovasi & Pembangunan Kurikulum

Glosari

Kriteria Minimum

Kriteria Kecemerlangan

Usaha dalam penghasilan inovasi dan pembangunan kurikulum (termasuk inovasi berasaskan keterlibatan industri & komuniti dalam kurikulum dan kokurikulum)

Membangunkan modul/ kursus/ kaedah pengajaran baru yang berinovatif dan digunapakai di peringkat Fakulti/ Pusat, termasuk kursus yang dibangunkan bersama dengan industri/NGO/agensi kerajaan

Membangunkan modul/ kursus/ kaedah pengajaran baru yang berinovatif dan digunapakai di peringkat Fakulti/ Pusat , termasuk kursus yang dibangunkan bersama dengan industri/NGO/agensi kerajaan ; DAN Membangunkan kursus berkredit yang melibatkan komuniti & industri ; DAN

Menunjukkan kepimpinan yang cemerlang dalam penyelidikan kolaboratif dan keterlibatan dengan membina kepercayaan dan hubungan yang kukuh dengan rakan industri/komunitiyang dapat meningkatkan citra UKM, sama ada di peringkat universiti, kebangsaan atau serantau

Pentadbiran & Khidmat

2013/UKM/HEJIM/Saran

Service 20%

Engagement integrated into the Promotions Criteria across Research, Education and Service at UKM

Menjalankan kolaborasi yang mencerminkan tahap penglibatan industri/komuniti yang bermakna sepanjang proses penyelidikan/perundingan, sama ada di peringkat universiti, kebangsaan atau serantau (Contoh berunding dengan ahli industri/komuniti, menjalankan analisa aset/ keperluan, menjalankan intervensi untuk pemerkasaan rakan industri/komuniti atau, industri/komuniti sebagai ahli penyelidik bersama).

Engagement integrated into the Promotions Criteria at UKM across Research, Education and Service at UKM

Komponen K2: Khidmat Universiti dan/atau Khidmat Masyarakat

Education 30%

2013/UKM/HEJIM/Saran

Engagement integrated into the Promotions Criteria across Research, Education and Service at UKM

Komponen R1: Kepimpinan dalam penyelidikan atau Perundingan

Promotional Criteria for Engagement

Memberi sekurang-kurangnya 2 sumbangan intelektual dalam media cetak atau elektronik yang ada kesan pembangunan masyarakat misalnya dalam isu-isu kritikal yang menjana 11 perbincangan umum di peringkat nasional atau antarabangsa.

Menerbit buku teks / modul / bahan pengajaran / buku yang 10 berkaitan dengan P&P

2013/UKM/HEJIM/Saran

University-Industry Engagement with Sustainable Funding : Endowed Chairs for Knowledge Generation and Exchange • Sustainable Funding + Expertise to Leapfrog Development of Knowledge for an area + Strong International Collaboration • An endowed chair represents an opportunity for a university or a research institute to attract an internationally acclaimed professor from Malaysia or across the region, who is a widely respected scholar, will contribute to leapfrogging the development and expansion of dedicated areas of research. • An endowed chair provides the dynamic synergy to catalyse knowledge generation and exchange between university experts, industry experts and community practitioners. • An endowed chair stimulates opportunities for strong international collaboration with other like-minded research partners.

2013/UKM/HEJIM/Saran

04/02/2013

The Systematisation and Coordination of Industry and Community Engagement • To measure the level and quality of industry and community engagement in Faculties and Institutes as well as the whole university. • If needed, to allow us to provide necessary intervention (capacity building , resources,) to enhance the quality of ICE.

• To generate information for the reward and recognition system for academic/non-academic staff with regards to the industry and community engagement (Performance Evaluation, Engagement Awards and promotion criteria). • To increase the visibility and disseminate information of industry and community engagement initiatives within the university as well as to internal and external media. 13

2013/UKM/HEJIM/Saran

2/4/2013

ICAN dan UiTM

BENGKEL KHAS TNC IPTA

HEA

PEJABAT JARINGAN INDUSTRI, MASYARAKAT & ALUMNI (ICAN)

HEP

Pelajar

UNIVERSITI TEKNOLOGI MARA

Graduan

P&I

PROF. DR. NORSAADAH ISMAIL TIMBALAN NAIB CANSELOR

ICAN

09 JANUARI 2013 2

ICAN INTERFACES WITH OTHERS MOHE,AIM,MTDC,KKLW, MITI, YIM, YSS, JPW & Other Government Agencies

UiTM (ICAN)

R&D Centres Commercialization

HEP Employment /Internships

Timbalan Naib Canselor Jaringan Industri, Masyarakat & Alumni (ICAN)

Industries & Communities

Faculties/Campuses Internships Contract Research Consultancies Endowment Chairs Staff Attachment Scholarships Life Long Learning

Kebolehpasaran Graduan

AkademiaIndustri & Komuniti

Pusat Perhubungan Alumni

Malaysian Academy of SME & Entrepreneurship Development

(GEm)

(AIC)

(ARC)

(MASMED)

http://icn.uitm.edu.my/

UiTM Holdings Sdn Bhd

TANGGUNGJAWAB BIL CAPs (Critical Agenda Project) KEMENTERIAN PENGAJIAN TINGGI

SASARAN

Employabiliti Graduan

100% mendapat kerja

Akademia Industri/Masyarakat

Penjanaan pendapatan sebanyak 30% sebelum/pada tahun 2020

Keusahawanan

Menggalakan pelajar menjadi majikan selari dengan Universiti Keusahawanan

Program Pemindahan Ilmu (KTP)

70% Program Jaringan U-I 30% Program Jaringan U-M

http://icn.uitm.edu.my/

 Menghasilkan graduan yang berinovasi dan lebih kebolehpasar  Mengurus program HEIGIP  Mengurus ‘Nurture Program’ bersama Industri Mengenal pasti peluang perkembangan akademik menerusi latihan industri pelajar dan pembangunan kerjaya

 Menambah senarai jaringan rakan ‐ kongsi industri dari semasa ke semasa  Mengawasi latihan industri pelajar dalam dan luar negara dan proses latihan industri (Menguruskan Smart Internship System (SIS)

2/4/2013

TANGGUNGJAWAB

Pengurusan kolaborasi akademia‐industri‐masyarakat (able & disable)  Pengurusan latihan profesional dengan industri untuk staf akademik  Pengurusan Program Pemindahan Ilmu (KTP) Industri‐masyarakat  Pemantauan urusan MoU/MoA bersama industri  Pengurusan program kemasyarakatan & kesukarelawan dalam dan luar bandar  Pengurusan program keusahawanan sosial.  Pemantapan dan pengukuhan kolaborasi dengan agensi kerajaan, NGO, GLC,



Pemasaran produk, hasil penyelidikan dan inovasi Universiti (contoh : Pelajar, kepakaran staf, hasil penyelidikan, penerbitan, fasiliti, dan lain‐lain)

 Pengurusan penerbitan dan edaran bahan hebahan.  Mengeksploitasi peluang‐peluang baru yang berimpak tinggi untuk pembangunan universiti.

 Mengurus

dan mewujudan Ahli Jawatan Kuasa Penjanaan Pendapatan

badan berkanun, swasta dan lain‐lain.

TANGGUNGJAWAB universiti entrepreneur

TANGGUNGJAWAB

Jabatan Pembangunan Modal Insan Keusahawanan

Sekretariat Mesyuarat Yayasan Budiman UiTM (YBUiTM)  Sekretariat Tabung Yayasan Budiman  Mengurus Dermasiswa Yayasan Budiman UiTM  Melaksanakan aktiviti penjanaan kewangan Yayasan Budiman UiTM

1.Menjalin dan melaksanakan program keusahawanan bersama agensi kerajaan dan industri dalam dan luar negara 2.Perancangan dan pengurusan bajet program keusahawanan 2.Pengurusan program latihan, seminar, bengkel dan pembangunan keusahawanan di kalangan siswa/i UiTM. 4.Menyelaras aktiviti keusahawanan di kampus cawangan. 5.Pengurusan ruang dan peluang ruang perniagaan kepada usahawan

melalui aktiviti YBUiTM

 Pemantauan dan pengemaskinian sistem e‐Alumni Stay Connected  Pengedaran penerbitan Pusat Perhubungan Alumni kepada Alumni  Pengwujudan dan penyelarasan dan pemantauan alumni Chapter Antarabangsa, Negeri dan Fakulti

 Aktiviti penjanaan kewanganTabung Amnah Alumni  Aktiviti bersama Alumni Chapter Antarabangsa, Negeri dan Fakulti 9

KRITERIA

1. Pengarajaran dan Penyeliaan

KAEDAH 1 Pengajaran & Pembelajaran (%)

KAEDAH 2 Penyelidikan (%)

KAEDAH 3 Kepimpinan (%) 50

Institut Tunas Mekar 1.Pengurusan program keusahawanan untuk graduan di bawah Program Tunas Mekar IPT 2.Perancangan bajet latihan keusahawanan 3.Pengurusan latihan keusahawanan dan konvokesyen untuk graduan tunas mekar di seluruh negara 4.Penyelarasan dan pemantauan alumni tunas mekar 5.Menyelaras aktiviti keusahawanan tunas mekar di kampus cawangan. 10 6.Merancang peluang ruang perniagaan di dalam dan luar kampus .

MEMERLUKAN DANA UNTUK MENJALANKAN PROGRAM DAN AKIVTIVI KEBOLEHPASARAN GRADUAN

2.Penyelidikan, Penerbitan & Persidangan 3. Perundingan & Kepakaran

50 MEMDAPATKAN (BID) PROJEK DARIPADA KPT, SEPERTI; KEUSAHAWANAN SOSIAL/KEUSAHAWANAN

4.Inovasi perkomersilan /Keusahawanan 5.Khidmat (Universiti/masyarakat/pelajar)

6. Sanjungan & anugerah 7. Kepimpinan & Kualiti Peribadian

2/4/2013

IIUM-INDUSTRY AND COMMUNITY PARTNERSHIP Presented by: Prof. Dr. Abdelaziz Berghout Deputy Rector (International, Industry and Community Relations, IIUM

GOVERNANCE SYSTEM Internationalisation

Community Relations

Deputy Rector (IICR)

Industrial Links

INSTITUTIONALISATION OF COMMUNITY ENGAGEMENT :

IIUM- Industry and Community Relations

ESTABLISHMENT OF CENTRE FOR UNIVERSITY SOCIAL RESPONSIBILITY(CENSERVE) AS 1-STOP CENTRE FOR CE SINCE 1995

Global outreach Universityindustry partnership - Students - Staff

Internationalisati on Industrial Links Community Relations

- Entrepreneurship Unit - Alumni Division - Co-curricular credited and non credited centres - RMC (industrial links) - K/C/D/Is

Universitycommunity partnership Knowledge Transfer through: Outreach • Familiarization • Research, • Innovations • Consultations • Students experiential learning projects •

To coordinate and record community engagement activities by staff and students locally and at international level To plan and monitor community service projects done by students To organize trainings on community service for IIUM and outside community

Local community CENSER V

COMMUNITY ENGAGEMENT REWARDS SYSTEM FOR STAFF

COORDINATION SYSTEM OF STAFF COMMUNITY ENGAGEMENT SEARCH MANAGEMENT CENTRE

OFFICE OF INDUSTRY LINK AND CENSERVE • Transfer of knowledge for community sustainable development

COMMUNITYBASED RESEARCH

OUTREACH CENSERVE • Individual • Group • University project • Outside project

COMMUNITYBASED INNOVATIONS

1 CENTRALISED USR RECORD AT UNIVERSITY LEVEL

CONSIDERATION FOR PROMOTION

3 HUMANITARIAN AWARDS •

CONSULTATION KILLIYYAH (FACULTY) • Sharing of expertise

2/4/2013

REWARD SYSTEM FOR STUDENTS COMMUNITY ENGAGEMENT ACTIVITIES

Student Community Engagement .

Enhancing the spirit of humanity among students

Voluntary noncredited cocurricular activities

Embedded in academic curriculum

Credited cocurricular activities

FINANCIAL RESOURECS FOR CE

 Co-curricular Activity Transcript : Cumulative Co-curricular Activity Points for voluntary community engagement activities at central record.  0.5 credit for credited Co-cu programme  Certificates  Consideration for international educational trips  Humanitarian Awards (e.g Heart of Gold Award, Outstanding Leadership, Silver Certificate, Bronze Certificate etc)

Enhancing Industrial Links at IIUM Facilities opportunities for staff and students

BP IIUM STUDENT TRUST FUND

1MDB

MOHE (PEMBANGUNAN SAHSIAH PELAJAR)

SIME DARBY

OTHERS

Sustainable Industrial Engagement

Integrated Industrial/Internship System (IIS)

INDUSTRY UNIVERSITY ENGAGEMENT Local and International Industrial Networking And Engagement

04/02/2013

Community & Industry Engagement at UM

UM‐Community‐Industry Engagement Prof Dr Awang Bulgiba Awang Mahmud MBBS MPH MAppStat PhD AMM FFPH FPHMM Deputy Vice‐Chancellor (Research & Innovation) University of Malaya

• Under the portfolio of the Deputy Vice‐ Chancellor (Research & Innovation) • Facilitated by the Community and Industry Relations Centre (CItRa) • Also involves the UM Centre for Innovation and Commercialization and the UM Consultancy Unit

UM‐COMMUNITY & INDUSTRY ENGAGEMENT

Industry Linkage • Create dynamic relationships between UM and industry. • Increase collaboration between UM and Industry in the areas of student training, teaching & learning, research & innovation, and monetary and non‐monetary contribution. • Organise industry‐led workshops and seminars.

In the pipeline: UM policy and guidelines for Industry Engagement

Community Engagement

LINES OF RESPONSIBILITY AND ACCOUNTABILITY

• Develop and coordinate collaborative activities and projects with communities in the form of knowledge sharing in line with the core values of the University of Malay. • Manage and monitor the Knowledge Transfer Programme (KTP) and other activities related to community engagement. at the university. • Facilitate and support capacity‐building for community engagement.

In the pipeline: UM policy and guidelines for Community Engagement

TNC (R&I)

R E P O R T I N G

CItRa

CItRa Organised

CItRa as Introducer

CoR Initiated

CoR Heads/Coordinators

CoRs

04/02/2013

EXAMPLES ‐ LINES OF RESPONSIBILITY AND ACCOUNTABILITY 1. Projects organised by CItRa • Managed and monitored by CITRA (From event organisation to obtaining feedback from participants/speakers)

EXAMPLES ‐ LINES OF RESPONSIBILITY AND ACCOUNTABILITY 2. CItRa as Introducers • Initiate preliminary meetings with relevant offices/ site visits • Iinitial follow ups

E.g. UM-Taman Medan Cahaya Phase 2 Community Engagement Project UM-AMCHAM Leadership Lecture Series Panasonic Cradle to Career Programme UM-AMG Structured Internship Programme

• Once collaboration is under way – CItRa  is kept in the loop  assists where needed  obtains feedback/report E.g. Research output Business Matching Session with Industry in collaboration with UMCIC and the Social Science and Behavioural Cluster.

OBJECTIVE OF ENGAGEMENT • Provide space/ centre for entrepreneurship development through incubation program, training, and business support services. • Create a conducive environment to promote and stimulate an intellectual, creative and innovative community. • Promote, improve and accelerate the business value of entrepreneurs in UM. • Provide a platform of networking between researchers, students, community, industry and government agencies. • Facilitate smart partnerships with industries in technology development and commercialisation. • Provide opportunities and equip graduates with the skills of entrepreneurship UM (Graduate Entrepreneurship) through their involvement with these companies to "Start-ups" and other commercialization activities. • Generate income for UM through the rental of incubation space.

Community and Industry Engagement ‐ Reward System • Included in the yearly KPI for academic and support staff (5% of total evaluation).

• Included in evaluation for promotion (5% for Contribution and Administration). • Anugerah Cemerlang Rakan Korporat

2/4/2013

UPM‐ICE OBJECTIVES Industry penetration Community penetration Income Generation Portfolio Employers Satisfaction Index (ESI) Analysis Provide Industry in‐campus platform(eLITS portal) • Ensure Impactful ICE by staffs (impact & rating)

• • • • •

UPM‐INDUSTRY‐COMMUNITY ENGAGEMENT (UPM‐ICE) Prof. Dr. ‐Ing. Ir. Renuganth Varatharajoo Deputy Vice Chancellor(Industry & Community Relations) Universiti Putra Malaysia (INDUSTRY‐COMMUNITY ENGAGEMENT DEPUTY VICE CHANCELLOR’S MEETING, 9th‐10th January 2013 1 The Club Saujana Resort, Saujana Resort, Selangor)

GOVERNANCE SYSTEM

GOVERNANCE SYSTEM ‐MANAGEMENT STRUCTURE‐ • University level: – UPM Industry and Community Relations Steering Committee – Chairman: DVC – Members : Deans/Directors • PTJ level: – Subcommittee for Industry and Community Relations – Chairman: Dean/Deputy Dean (Industry and Community Relations ) – Members : Heads of Department and appointed members 3

INDUSTRY PENETRATION • • • •

KEY INDICATORS FOR INDUSTRY IMPACTS ‐ (5 STAR RATINGS)

Strategic industry to UPM (1881/7,729 industries) Staff and student international/national industry mobility Industry research Industry in‐campus (ICoE, chair, industry grade equipment, curriculum (T&L), DEng, etc.) INDUSTRY BY SECTOR 6%

24%

13%

GOVERNMENT PRIVATE MNC GLC NGO PLC 51%

2/4/2013

COMMUNITY PENETRATION

INDUSTRY PENETRATION – STAR RATING (3 – 5 STAR)

• Focus area – districts in Malaysia (e.g., 54/144) • 7 clusters (e.g., agricultural community, local community, youth education, senior citizens, etc.) • 18 programs (e.g., Serdang Green Town, aborigines development, extension services, halal development, etc.) • 215 community projects UPM Community Projects

PERATUSAN STAR RATINGS 3‐5 4 STAR 21/1881

5 STAR 29/1881

Terengganu 4% Negeri Kelantan Sarawak Sembilan 4% 6% Perak 2% Sabah Wilayah 7% 3% Johor Pahang Persekutuan 4% 3% Kuala Lumpur Kedah 4% 3% Melaka Wilayah Persekutuan 3% Putrajaya 3%

3 STAR 275/1881

Selangor 54%

CONCLUSION ‐Strengthening ICE Significance in IPTAs‐ • Mapping of the National Focus Area in industry/community engagement by each IPTA’s niche area (at each IPTA level) • Establishing a National industry/ community topology or landscape ‐ all IPTAs should distinctively supporting the country’s industry/community economic and social needs. (at IPTAs joined level) 9

2/4/2013

UPNM FOCUS Knowledge creation and dissemination of knowledge in defence (and security). Keeping in line with the UPNM Vision and Mission

UNIVERSITI PERTAHANAN NASIONAL MALAYSIA

Vision To be the premier defence university for education, training and knowledge creation

Oleh: Dato’ Jesbil Singh Deputy Vice-Chancellor Industry Relations and Corporate Affairs Universiti Pertahanan Nasional Malaysia

Mission UPNM is committed to excellence in serving the nation as a premier defence university for leadership and professional development, knowledge dissemination and application of defence science and technology, as well as policy research

INDUSTRY AND COMMUNITY ENGAGEMENT

STAKEHOLDERS Ministry of Higher Education Ministry of Defence/Malaysian Armed Forces Royal Malaysian Police Malaysian Maritime Enforcement Agency Royal Customs Department Immigration Department Civil Service Malaysian Defence Industry Society at large

UPNM INDUSTRY & COMMUNITY ENGAGEMENT

UPNM ENGAGEMENT

INDUSTRY (DEFENCE INDUSTRY)

GOVERNMENT

UPNM COMMUNITY / DEFENCE & SECURITY AGENCIES

INDUSTRY & COMMUNITY ENGAGEMENT Education/Teaching and Learning Student industry attachment programmes Supply of human capital Staff industry attachment programmes Industry leaders for Board of Directors (LPU) and Advisory Boards  Awards and prizes by industry

   

Education/Teaching & Learning

Research

UPNM PARTNERSHIP (QUADRAPLE HELIX)

Services

Research  Strategic level direction/thinking through the National

Defence Research and Security Council (NDRSC)  Applied research for defence and security  Commercialisation of patents  Community projects

2/4/2013

INDUSTRY & COMMUNITY ENGAGEMENT …cont’d

ACTIVITIES/ACHIEVEMENTS

Services

Education/Teaching & Learning

 Executive education – Defence and Security Agencies

 Graduate employability

 Consultancy

 Student attachment to industry (defence industry)

 Use of university facilities

 Career development talks

 University Corporate Social Responsibility

 Engagement with professional bodies

 Staff industry attachment programme

Research

 Offsets arrangements

 Creation of NDRSC  Applied research for defence & security  Ship Navigation Simulator  Small Unmanned Aircraft systems

LINKAGES FOR INDUSTRY AND COMMUNITY ENGAGEMENT (UPNM)

UPNM MANAGEMENT STRUCTURE

HEAA & HEPA

Vice Chancellor

Ministry of Higher Education

Graduate Employability Industrial Attachment UCSR

Deputy Vice Chancellor

Assistant Vice Chancellor

Academic & International (HEAA)

Students Affairs & Alumni (HEPA)

Industry Relations & Corporate Affairs (JIPK)

Research & Innovation (R & I)

Military Academy

FACULTIES Industrial Attachment Research Consultancies

Deputy Vice Chancellor

(Effective - January 2011)

Industry Relations & Corporate Affairs

PNC (R & I)

Industry (Defence Industry)/Community/Defence and Security Agencies

Research & Patents

Faculties

Centres of Excellence (COEs)

NDUM Institute of Executive Education (NIEEd) 1. 2.

UPNM Business Centre Sdn. Bhd. (UPNMBC)

COEs

Centre for Defence Research and Technology (CODRAT) Centre for Defence and International Security Studies (CDISS) Centre for Leadership and Professional Development (CLPD)

CODRAT Projects: 1. Defence & Security 2. Community

CDISS

CLPD

NIEEd

Knowledge Creation/Dissemination for Defence & Security

Projects: Leadership and Development of Professional Programmes

Management of Executive Education

UPNMBC Projects: 1. Projects with industry 2. Commercialisation of Patents

UPNM’S GOVERNANCE ECO-SYSTEM FOR COMMUNITY AND INDUSTRY ENGAGEMENT GOVERNMENT

INDUSTRY (DEFENCE INDUSTRY) Vice Chancellor

Deputy Vice Chancellor

Academic & International (HEAA)

Students Affairs & Alumni (HEPA)

Faculties

Deputy Vice Chancellor Industry Relations & Corporate Affairs (JIPK)

NDUM Institute of Executive Education (NIEEd)

Assistant Vice Chancellor

Military Academy

Research & Innovation (R & I)

Centres of Excellence (COEs)

CODRAT

CDISS

UPNM Business Centre Sdn. Bhd. (UPNMBC)

CLPD

Integration of Education, Research and Services COMMUNITY/DEFENCE & SECURITY AGENCIES

2/4/2013

Roles and Functions – – – – – – – – – – – – –

DEPUTY VICE CHANCELLOR (DEVELOPMENT) UTM Roles, Functions, Governance and Rewards Systems and Funding

Physical infrastructures, Assets and Facilities Business and Finance Endowment Risk Management Development of Non‐Academic Staff Job creation Office of Asset and Development Bursar Endowment Office CICT ( Pusat Teknologi Maklumat dan Komunikasi) OSHE (Unit Persekitaran, Keselamatan dan Kesihatan Pekerjaan) Equine Centre Scholar’s Inn

innovative ● entrepreneurial ● global

www.utm.my

innovative ● entrepreneurial ● global

Community Engagement and Industrial Linkages – Activities and Funding

Funding support ● Funding through various channels

Micro‐credit facilities (job creation, entrepreneurships) Resident Entrepreneurs Student Innovation Centre ‐ Innovators Community engagement – service learning, HEK, HEMA, PTJ Innovation and Commercialization Centre – industrial linkage Spin off companies – ICC, MTDC Industrial training – students, academic staff (mandatory professional certification) – COE – Alumni – – – – – – –

– HEMA (TNC untuk Hal Ehwal Mahasiswa dan Alumni) , TNCPI (TNC untuk PENYELIDIKAN DAN INOVASI), TNCAA (TNC untuk AKADEMIK DAN ANTARABANGSA)

● TNCP (Timbalan Naib Canselor Pembangunan) – fund raising

innovative ● entrepreneurial ● global

www.utm.my

New academia Conventional Professors

Professors, inventors, entrepreneurs

Learning materials

Books, journals

Books, journals, experiences, Internet, internship

Specialization

Specialization, integration, meaning

Funding

Grants, fees

Grants, fees, VC, endowment, REITs

Students

School leavers, mid‐career

School leavers, mid‐career, businessmen, early‐career, life‐long

Venue Learning modes

Outcomes

Fund generation

New academia

Faculty members

Philosophy

innovative ● entrepreneurial ● global

Campus

Campus, Internet, incubators, brands

Lectures, tutorials, lab, studios

Lectures, tutorials, lab, studios, internship, incubators, experiential learning, 5 minds

Degrees, expertise

Degrees, expertise, business models, capital, networks, culture

● Endowment – 50 M since 2009 ● Assets and facilities ● Mechanisms – Developing financial sustainability blueprint • Prudent spending – savings (eg utilities) • Income generation – assets, IP, consultancies, commercialization • Endowment • Innovative funding – loan, JV

● UTSB, UTM Holdings, SPACE

www.utm.my

innovative ● entrepreneurial ● global

www.utm.my

innovative ● entrepreneurial ● global

2/4/2013

APPROACH Government

BAHAGIAN JARINGAN INDUSTRI & MASYARAKAT (BJIM) UNIVERSITI SAINS MALAYSIA Prof. Dato’ Dr. See Ching Mey Deputy Vice-Chancellor Division of Industry and Community Network Universiti Sains Malaysia

Research Teaching & Learning Linkages & Engagement Positioning Income Generation

University

Community

*inclusive of Industry, NGOs, Non‐Government Agencies, and Institutions

WORLD-CLASS ENGAGED UNIVERSITY

DICN TO LEAD IN ENGAGEMENT FOR SUSTAINABILITY

VISION

TO ENGAGE CLOSELY WITH INDUSTRY AND COMMUNITY

MISSION

OUTPUT

STRATEGIC OBJECTIVES

STRATEGIC DIRECTIONS DELIVERY CULTURE DELIVERY PROGRAMS

Community Engagement–Definition

RELEVANT, ENGAGED, TRANSFORMED, REFERRED

OUTCOME

MEANINGFUL PARTNERSHIPS, INCLUSIVENESS, IMPACT, SUSTAINABLE

GOOD GOVERNANCE

COMMITTED LEADERSHIP

ONE-STOP REFERRAL CENTRE

APEX

EFFICIENT DELIVERY SYSTEM

INCREASED & ENHANCED LINKAGES

CAPACITY BUILDING

PSPTN

INTEGRITY, MUTUAL RESPECT, VOLUNTEERISM, PARTICIPATORY, EFFECTIVE DELIVERY

CLUSTERS, CHAMPIONS, COMMITTEES, APUCEN, RLC

“Community engagement refers to the process by which organisations and individuals build ongoing, permanent relationships; and apply a collaborative vision to benefit the community. It encompasses participation from the beginning by identifying issues and mobilising relevant resources and strategies in improving the community towards change. The elements of engagement, partnership, coalitions and sustainability are essential in ensuring community's social functioning and well-being. Community engagement requires voluntary participation of all parties which results in mutually beneficial exchange of knowledge and resources”.

“To be the Leader in Community Engagement”

1 Strategic Planning

Industry Engagement ‐ Definition “The University-Industry Engagement concept at USM involves a strategic scholarly partnership between USM and industry. By this strategy, partners commit to contribute and collaborate with one another in the fields of research, professional development and such other scholarly activities as are relevant and mutually beneficial to the university and industry. The partnership implements ground-breaking projects and programs which apply research ideas and concepts to meet the social, economic, knowledge and skill needs of communities. The expected outcome from this partnership will be reflected in the refinement and enhancement of the sustainability of both industry and the university, and their contributions to national development and enrichment”.

BJIM Strategy Workshop Road Shows Communicate plans Mobilize clusters, champions & committees Capacity building Budget plan Strategise to solicit external funding

Implementation Actualize Master Plan Framework for IE/CE and Volunteerism Consolidate SOPs, TORs and JD of staff Increase number of linkages & networking

3 Evaluate & Review Monitor DICN projects/linkages/grants Impact assessment Re-evaluation for improvement

Manage industrial/ community MoAs/MoUs/ NDAs Awareness Programs Seminars/Conferences Facilitate KTP Projects Mobilise external funding, DICN grant and G&E for CE/IE engagement projects

DICN Implementation Plan

Mobilise G&E for the university

“To be the Leader in Industry Engagement”

PRESSENTATTION SSLIDES BY FOCUS GROUPS

2/4/2013

Role of the DVC holding the ICE office:

GROUP 1: ROLES AND FUNCTIONS FOR INDUSTRY AND COMMUNITY ENGAGEMENT DVCS & OFFICES Led by: Prof. Dr Nor Saadah Ismail Group Members Dato’ Jesbil Singh Assoc. Prof. Dr. Nordin Abd Rahman Dr. Hariyati Shahrima Abd. Majid Ms Prabha Sundram

Roles and responsibilities of the ICE Portfolio:

To enable the university to contribute to economic and industrial growth as well as the social well-being of the nation through knowledge generation, dissemination and exchange. Observation • The roles and functions of DVCs holding these portfolios are very diverse across universities • These roles need to align with the Guidelines and

Criteria for the selection of candidates to be DVCs (known as Garis Panduan dan Kriteria Pemilihan Timbalan Naib Canselor) from the Ministry of Higher Education dated 14 January 2010.

Roles and responsibilities of the ICE Portfolio:

Functions:

• Support, enhance and integrate the strategic research,

• Develop strategic international partnerships and linkages

education and service missions of the university • Create avenues and platforms for integrating discovery driven culture of universities and the innovation driven environment of industry e.g. through consultancy and knowledge transfer • Contribute to enhancing the quality of life of the community through knowledge generation and research driven initiatives, as well as volunteerism - university social responsibility. • Initiate, develop, negotiate and maintain strategic and sustainable linkages and partnerships with diverse stakeholders – industry, community, government agencies, NGOs, foundations, alumni etc., for mutual benefits.

with academic and non-academic institutions, both public and private, to create opportunities to enhance university branding, student and staff mobility as well as revenue generation. • Facilitate entrepreneurship through human capital development e.g. internships, mobility, communityengaged activities etc. • Facilitate revenue generation (including endowments, grants, scholarships, prizes, donations, awards, adopt building, scholarships, etc.) from diverse stakeholders (industry, community, government agencies, NGOs, foundations, alumni etc.)

4/2/2013

Governance Eco-System for Engagement GROUP 2: GOVERNANCE SYSTEMS AND MANAGEMENT STRUCTURE FOR INTEGRATING ICE ACROSS RESEARCH, EDUCATION AND SERVICE Led by Prof. Dato’ Dr. Saran Kaur Gill Group Members Assoc. Prof. Dr. Stefanie Pillai Puan Che Asniza Osman Puan Martinelli Hashim

Driving Engagements Across Research, Education & Service

This is the Governance Eco-system developed by UKM

Importance of of university and community engagement • MOHE’s establishment of the position of DVC at the senior

management level indicates the importance of university and community engagement. • This establishment places Malaysia as a lead in this area. • But position needs to come with the following to supported

and planned initiatives:  Structure of Authority  Sufficient Resources  Allocated Funds (should be equitable and inclusive)

Management Structure-SUPPORT AND INTERFACE Structure of Authority:This DVC portfolio supports and enhances: • research, teaching & learning and services • Industry and Community Engagement and Research Sufficient Resources • A dedicated research funding allocated to industry and community engagement determined by MOHE is much needed • Division of roles:o DVC for ICE : Develop the mechanism, framework, criteria and operation for the grant o DVC for Student Affairs: Controls the source of the funds Allocated Funds The amount of funding reflects the importance and seriousness with which this area is regarded in lines with the Minister’s aspirations and the needs of the country

Accountability & Transparency •

ICE must seek to become an expert centre that ensures the quality of sustainable and productive engagement

•

All activities should be in line with the university’s philosophy, vision, mission, direction, focus areas – because students and staff are all are committed towards this aspiration– therefore ICE cannot function in isolation

•

Programmes need to be approved and monitored centrally.

•

Funding should be made through the university.

•

ICE portfolio must take into account national forms of assessment like SETARA

•

ICE must be visible – seek to identify and create opportunities for academics to share their knowledge with both industry and communities to help generate new knowledge and improve the quality of lives.

4/2/2013

GROUP 3 SCHEMES, MODALITIES AND CRITERIA FOR PROMOTION SYSTEMS FOR ACADEMICS, RECOGNITION AND REWARDS FOR INDUSTRY & COMMUNITY ENGAGEMENT ACROSS THE UNIVERSITY

Current Situation & Best Practises 1.

Incentives are already in place to encourage community engagement by academics, but participation is still very low

Examples of incentives/schemes in place:- Award for industry and community engagement project, award for student community project.

Academic Promotion and Tenure- 10-20% of assessment is granted for the impact and meaningful change that the member has brought to the community (eg. eradicating poverty, elevating proficiency in language skills, providing a wider access to healthcare)

Led by: Prof. Dr. Abdelaziz Berghout Group Members Prof. Madya Dr. Azizan Asmuni Tuan Haji Mahyudin Omar

Challenges 1. 2.

Challenges that we face are in the categories of recognition/awareness/funding/partnership Recognition within the university itself. Many Universities still view Community Engagement as an ad hoc element but not as a Core element in the University Lack of comprehensive integrated scheme for evaluation, measurement and reward of faculty and students involving in community engagement activities. Reporting mechanism is already in place, but How to measure impact? The quantification of impact is still a problem. One suggestion is to identify the social needs/social problems, get the statistics (via Research) - Eg, reduce the statistics of Mat Rempit ( specific target)

Recommendations/ Proposals • Encourage all IPTs to establish a DVC portfolio for industry/community engagement • Quantification of impact – we already have many examples and best practices from

universities around the world- we can learn from them, and at the same time, adapt and localize these best practices to the Malaysian context – must be relevant to our actual local needs • Recognition must address 3 circles – academic/faculty, staff/administration, students • Have

research clusters and grants that are specific to Community NeedsScholarships to be allocated

• Offer sabbatical leave to academics who pursue Community Engagement • Quantification of impact – we already have many examples and best practices from

2/4/2013

EXISTING FUNDING SUPPORT GROUP 4: FUNDING SUPPORT AND FUNDING GENERATION FOR INDUSTRY AND COMMUNITY ENGAGEMENT Led by Prof. Dr. –Ing. Renuganth Varantharajoo

• Operational Budget for ICE from University • From Industry • Endowment (IPTA) • Research industry contracts (IPTA) • Consultancy (IPTA) • International Industry Student Mobility (MOHE) • Community • Knowledge Transfer Programme (MOHE) • Extension Programme (IPTA) • CSR Industry (IPTA)

Group members Prof. Dr. Awg Bulgiba bin Awg Mahmud Prof. Ir. Dr. Wahid Omar Puan Yazlina Saduri Assoc. Prof. Dr. Azizah Hanom Ahmad Cik Noorezura Zakaria

ICE FUNDING PROPOSAL • Proposed Funding (not available currently)

CONCLUSION - Strengthening ICE Significance in IPTAs -

• CoE (Industry or Community Incubation) Bidding Fund by

• Mapping

MOHE* • About RM10 mil. (RM500K/each IPTA for its start-up cost) • Staff Specific Industry Skill Short Retraining Supports* • About RM6 mil. (RM300K/IPTA/year) • Student International Industry Internship Funding Supports* • About RM4 mil. (RM200K/IPTA/year)

of the National Focus Area in industry/community engagement by each IPTA’s niche area (at each IPTA level)

• Establishing a National industry/ community topology or

landscape - all IPTAs should distinctively supporting the country’s industry/community economic and social needs. (at IPTAs joined level)

*to foster the national socio-economy agenda

GUID DING PRINC CIPLES AND RECOMM MENDATIO ONS FROM M THE MEEETING

The meeting m and group sessions provide ed an open platform fo or colleaguees to discusss and share issues, challenges and ssolutions pe ertaining to tthe portfolio o of industryy and comm munity he aim was tto work tow wards develooping an eco o‐system at universitiess that engaggement. Th catalyyzed impactfful, sustainaable and pro ofessional eengagement with extern nal stakehollders. This w was for all paarties to benefit from kn nowledge deeveloped and d exchanged d at multiplee sites to address sociall, economic, environme ental, educaational and health chaallenges amo ongst other areas.

1. Co ore Recom mendationss from Disccussion Grroups Prresented by Prof. Dato’ Dr. Saran Kaaur Gill Group p 1: Roles an nd functionss for Industryy and Comm munity Engagement DVC Cs & Officess Led byy: Prof. Dr. Hajah Norsaaadah Hj Ism mail, Deputyy Vice‐Chancellor, Industry, Community & Alumni Networrk, Universitti Teknologi MARA on: Missio Enable e the univerrsity to conttribute to ecconomic andd industrial growth as w well as the ssocial well‐b being of the e nation thro ough knowledge generaation and eexchange an nd human caapital develo opment. Functions: munity enggagement aacross 1. Support, enhance and integratte industry and comm education an nd service – the core miissions of thee university.. research, e d neggotiate and maintain sstrategic an nd sustainab ble linkagess and 2. Initiate, develop, partnershiips with dive erse stakeho olders – induustry, comm munity, goverrnment agen ncies, NGOs, fou undations, alumni to create muttually beneeficial partnerships at both national and internatio onal levels. 3. Create partnerships between b acaademics andd industry‐ communityy stakeholdeers to drive mu ulti‐disciplinaary knowle edge creattion to aaddress so ocial, econo omic, environme ental and he ealth challenges of the n ation. ng and learning workingg with 4. Develop capacity for iinnovative aand experienntial teachin industry and communities to be delivered thrrough the cu urriculum and co‐curriculum. enues and p platforms forr integratingg discovery d driven culture of univerrsities 5. Create ave and the in nnovation driven d environment of industry e.g. through consultancyy and knowledge e transfer

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

6. Enhance the quality o of life of com mmunities thhrough know wledge‐driveen volunteerrism ‐ university social respo onsibility. 7. Develop an expert cen ntre to provide for qualitty and impact evaluation of industryy and ent initiative es. communitty engageme 8. Facilitate quality GE and/or a entrepreneurshiip through h human capiital development e.g. internships, mobillity, community‐engage d activities eetc. 9. Develop strategic inte ernational partnerships p s and linkagges with acaademic and non‐ academic institutions,, both publiic and privaate, to creatte opportun nities to enh hance university branding, student and staff mobiliity (industryy & volunteeerism), as well as revenue ge eneration. 0. Facilitate and contrib bute to revvenue gene ration (inclu uding endo owments, grrants, 10 scholarships, prizes, donations, awards, addopt buildin ng, scholarsships, etc) from diverse stakeholder s (industryy, community, goveernment aggencies, N s NGOs, foundation ns, alumni) Group p 2: Govern nance systems and maanagement structure fo or integrating Industryy and comm munity engaggement acro oss research h, education and servicee Led by: Prof. Datto’ Dr. Saran n Kaur Gill, Deputy Vicce‐Chancello or, Industry and Community erships, Uniiversiti Kebaangsaan Mallaysia Partne The M Ministry of Higher Education’s establishment of the position n of TNC HEIJM at the senior managgement levvel in 2007 indicates the importaance of un niversity‐industry‐comm munity engaggement, and places Malaaysia as a leaad in this areea. Howeverr, the positio on needs to ccome with ssufficient authority, reso ources and ffunding whicch is equitab ble and inclu usive, so as to be able to support th he planned initiatives: Ideallyy, the governance ecosyystem for thiis portfolio aat each IPTA A should servve to supporrt and enhan nce the reseaarch, educattion and servvice missionns of the univversity throu ugh strategic and impacctful industryy & commun nity engagem ment. This m managemen nt structure sshould perm meate acrosss the variouss levels at th he institution – from se nior manageement to faculties, institutes and co olleges. The e HEJIM porrtfolio will th hen have suffficient supp port across tthe institutio on to becom me the exp pert centre e that ensu ures the q uality of ssustainable and produ uctive engaggement. All activities sh hould be in line with thee university’ss philosophyy, vision, misssion, directtion, focus areas a – becaause students and stafff are all representing tthese thingss and thereffore cannot be doing thiings in isolattion. An exaample of thee HEJIM porttfolio govern nance ecosystem at UKM M is as follow ws:

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

At Mo oHE level, Bahagian B Hu ubungan Ind dustri will beecome the KPT‐Partnerr for HEJIM,, and would d need to in nclude the ‘kkomuniti’ element as w well. The CA APs whch arre established at MoHEE level should be relevan nt to the keyy roles of th e HEJIM Porrtfolio and sshould be aliigned with industry and communityy agenda and d activities a t the various universitiees, e.g. in thee CAP for Accademia‐Industry (A‐I), the % of inco ome generatted must incclude a meassurement off both tangib ble as well as a intangible e benefits. It is also reecommendeed that a CA AP for Acadeemia‐ Comm munity (A‐C) be establisshed to reflect the scope of the H HEJIM Portfo olio. It is fuurther recommended that the HEJIM M portfolio takes t into aaccount thee various naational form ms of assesssment like RU, SETARA e etc., and is ggiven a say inn what the p portfolio is m measured up pon in these audits. p 3: Schem mes, modallities and criteria forr promotion systems for academics, Group recognition and rewards for Industry & C Community Engagemen nt across thee University Led by: Prof. Dr. Abdelaziz Berghout, B Deputy D Recto or, Internattionalization n & Industryy and Comm munity Relattions, Intern national Islam mic Univers ity Malaysiaa One of o the main challenge es faced with regard tto promotio on systems in this area is recognition within the unive ersity itself.. Many univversities still view indu ustry/comm munity engaggement as an n ad hoc ele ement but no ot as a core element in the university. This leaads to the lack of a comp prehensive integrated sccheme for eevaluation, m measuremen nt and rewarrd for

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

facultyy and students involved d in industry//communityy engagemen nt activities.. This recogn nition must aaddress 3 circles – acade emic/facultyy, staff/adm inistration, sstudents. endations to address thiss and to provide due reccognition incclude: Speciffic recomme  Promotion n to Prof Madya M and Professorshhip must em mbed indusstry/ comm munity engageme ent within th he criteria  Academicss on Visiting Professors SScheme mayy be provideed assignmen nts to speciffically engage with industry/communityy, and they will be awaarded the V Visiting Professor fellowship p only if theyy take up enggagement aggenda  Masters and PhD proggrammes re elated to inddustry and ccommunity eengagementt may be offered d, with grantts and scholaarship opporrtunities as incentives  Selection criteria of academics to join thee university must inclu ude elemen nts of industry/ccommunity e engagement  All IPT’s in Malaysiaa should be encouragged to estaablish a DV VC portfolio o for engagement industry/ccommunity e  Provide avveues for qu uantification n of impact to show thee Return on n Investmentt and value of industry/com mmunity enggagement –– we already have man ny exampless and best practtices from universities around a the w world‐ we ccan learn fro om them, and at the same time, adaptt and localizze these besst practices to the Malaysian context – must be re elevant to ou ur actual loccal needs  Have reseaarch clusterss and grantss that are speecific to indu ustry/comm munity needss, and provide fo or scholarships  Recognise and appreciate alumn ni who can engage in establishingg links with their universitie es through in ndustry/com mmunity enggagement. ndustry/com mmunity  Attract adjjunct professsors from in  Provide tax deductio on incentivves for inddustries who engage in collaborrative communitty engaged research, r e.g. cancer ceentre, halal industry – rresearch clu usters that are taargeted direcctly towardss communityy‐needs baseed clusters  Professorss may be allo owed to starrt companiees that can share the ressearch valuee with the community  Communitty engageme ent compete encies/awar eness skills, empowerm ment and cap pacity development workshops must be b conduct ed for acad demics beccause they must o deal with people, e.gg. a Centre for Staff PProfessional Developmeent in trained to industry/ccommunity e engagement. uestionnaires to evaluaate studentts before th hey graduate to determne  Create qu competencies in indusstry/community engage ment

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

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Introduce subjects thaat include m modules relatted to indusstry/community engagement for studen nts Encourage e benchmarkk visits withiin universitiees so we can n learn from m each otherr, this may includ de joint rese earch projectts Create aw wards to reco ognize indusstry/commuunity engageements proggrams at nattional and region nal level Ensure th hat SETARA A and MyR Ra audits establish specific indu ustry/comm munity engageme ent elementss within their criteria forr evaluation

Group p 4: Fundingg support and fund gene eration for In ndustry & Community EEngagementt Led by: Prof. Dr. –Ing. Ir Re enuganth Vaaratharajoo,, Deputy Vice‐Chancellor (Industryy and munity Relattions), Unive ersiti Putra M Malaysia Comm Criticaal funding support is needed d so as to strengtthen the significancee of industtry/commun nity engagem ment in IPTA As. Dedicatedd funding is jjustified beccause the miission of the e portfolio w will contribute and add value nationnal economy and growtth agenda (vvalue propo osition). Devvelopmental funding forr HEJIM is neeeded to sup pport all ourr initiatives. It will be valuabe to have clear kno owledge and informatioon on the vvarious sourrces availablle for fundin ng, such as G GE, research funding thaat may be loccked in, fund ding for devvelopment eetc. To faccilitate the ffunding proccess, it is recommendedd that a Maapping of the National FFocus Area in industry/community engagemen nt by each IPTA’s nichee area is con nducted (at each IPTA level). It is i also reco ommended that a Nattional industry/commun nity topologgy or landsccape is established, e ntry’s with all IPTAs disstinctively supporting the coun industtry/commun nity economic and sociall needs (at IPPTAs joined level). Speciffic recomm mendations for propo osed fundiing from MoHE to drive forrward industtry/commun nity engagem ment and foster f the nnational soccio‐economyy agenda are as follow ws: 1. CoE (Indusstry or Comm munity Incub bation) Bidd ing Fund: About RM10 mil. (RM5 500K/IPTA/yyear for ope rations) Retraining Suupports: 2. Staff Speciific Industry Skill Short R About RM6 mil. (RM30 00K/IPTA/ye ear) nternational Industry Internship Fun ding Supporrts: 3. Student In About RM4 mil. (RM20 00K/IPTA/ye ear)

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

The proposed Annual Developmental Fun nding for Inddustry and C Community Engagemen nt will enable e the univerrsity to conttribute to ecconomic andd industrial growth as w well as the ssocial well‐b being of the e nation thro ough knowledge generaation and eexchange an nd human caapital develo opment. Baased on the e foregoing, the proposeed annual ffunding alloccation requeested from M MoHE for th he HEJIM Porrtfolio is RM20 million (R RM1 million per IPTA peer year).

2. Ke ey messagges and Recommen R ndations o of Action Plans from Datuk Abd Rahim m Md Noo or, Secretary General of the Ministry of H Higher Edu ucation Key M Messages Datukk Abd Rahim m Md Noor’s key messagges to all puublic universsities includee these follo owing pointss:‐ i) That researc T ch and deve elopment (R & D) at all public univeersities be m made relevaant to the needs of t f the industrries, community and thee nation. ii) That univers T sities need tto engage with the indu stry and socciety to creaate strong im mpact and make a a difference to the extern nal stakeholdders. iii) That collect T ively, univerrsities must portray to tthe nation tthat they wo ork togetherr as a group g that engages th he communiities and coontributes tto the natio on. The gu uiding principle sho ould be the ‘‘SES’ – Strategise, Energgise, Synergisse iv) That T universsities should d be seen to o be helpingg and contrributing to ccommunitiess in a more sustainable manner– work must be donee to promotee of industryy and comm munity engagement e t for greaterr visibility v) That each u T niversity needs to focuss and brandd itself based d on niche rresearch areeas of community c engagement, in line with theiir area of expertise, and an iconic figure/cham f mpion leadingg on this. vi) That univers T sities should d leverage on n social meddia – e.g. Facebook, blog etc, to tap p into the youths’ t interest to p promote parrticipation. Action n Plans Action n 1 Develo op a comp prehensive and strateegic bluepriint for uniiversity‐indu ustry‐ comm munity engaggement for tthe nation print should d be two‐p pronged; onne section aaddresses sstrategy tow wards  This bluep industry partnership aand the othe er on commuunity partnership.

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

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This should include what can be collectivvely achieveed by JIM in industryy and communitty engagement, with clear c outcom mes and im mpact. Thiss should incclude strategies and modalitties to comm municate witth the societty and to reaach out to th hem.

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The docum ment should d include and strategiccally explain n all the reelevant aspeects / modalitiess of engaggement – knowledge k transfer and exchangge, consultancy, Graduate Employabillity, volunte eerism etc.. It shou uld leveragee on the most economicaal means off communiccation, whicch is social media, to eengage with h the communitty and get students on board.

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Based on the blueprint, each un niversity shoould formulaate a roadm map and devvelop strategic p plans for the eir respectivve institutionns. This sho ould also incclude the taargets and impaacts to be achieved in ndependenttly and collectively, to o be develloped strategicallly, with cleaar structuress and outcom mes. It is Imporrtant for the respective u universities to engage w with commun nities around the institution n, and to se ee it through. – inform ming, facilitating, and fo ollowing thrrough (empowerring).

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This bluep print will strengthen th he case for sustainablee funding su upport from m the Ministry of o Higher Ed ducation to support thee portfolio of industry and comm munity engageme ent at all pub blic universitties. The bluep print for Maalaysian indu ustry and coommunity eengaged universities caan be announced d and launch hed by the M Minister of H Higher Educaation.

Action n by: 1) Prof Dato’ Dr. Saran Kaur Gill he DVCs’ Com mmittee for University‐Industry‐Com mmunity Parrtnerships Chair of th DVC for Un niversity‐Ind dustry‐Comm munity Partnnerships, UKM; and 2) Prof Dr. Haajah Norsaad dah Hj Ismaiil Chair of th he Critical Aggenda Project, Knowleddge Transfer Program, M Ministry of H Higher Education mmunity & Alumni Netwoork, UiTM DVC for Industry, Com with core un niversities Together w

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C

Action n 2 A conce erted high‐iimpact project to be d driven natio onwide by ttwo (2) or more universities  Two (2) orr more universities to submit a joinnt proposal for a concerted high‐im mpact project  This prop posed proje ect must be driven nationwidee and it must create a transformational exp perience forr the comm munity it targets. It ccan be a ssocial enterprise e project (e.gg. SIFE) but itt must creatte high impaact Action n by: Universities to sub bmit their proposals to tthe Secretarry General, D Datuk Abd Rahim Md No oor Action n 3 A mapp ping of the national fo ocus areas in industry//communityy engagement to establish the land dscape or to opology for tthis area Action n by: Prof. Dr. –Ing. Ir Renuganth Varatharajoo, Vice‐‐Chancellor (Industry and Comm munity Relations), Univerrsiti Putra Malaysia toge ether with thhe core univeersities. Office of Deputy Vicce‐Chancellorr (Industry and Comm munity Partne erships) Univerrsiti Kebangsaaan Malaysia 43600 UKM Bangi Selanggor D Ehsan

Community Enggagement Report off The Meeting of the Deputy Vice Chancelloors For Universsity‐Industry‐C