Strategic on resources mobilization and independence
ASEAN Youth Volunteer Programme Workshop Cambodia August 2015 Jean-Michel Piedagnel
Key Concepts •1.
ROI i) gross income/cost
ii) net income (income –cost) / cost •2. Income distribution (income streams) Breakdown should reflect the fundraising strategy •3. Market penetration no. of active donors/ total population or total eligible population (e.g. working population or aged 18+) •4. Market penetration (volume): Donation income / Total charitable donation in the market
Key Concepts •5.
Retention rate the percentage of new donors who make a second gift •6. Recency last time the donor made a donation? The more recent the better •7. Frequency how often does the donor made a donation within the past X months (depending the interval the org. choose) •8. Life-time value of donor: the total amount of donation given by this donor since the first day this donor is recruited
Sustainability ?
•As
a long term independence strategy? •To sustain growth in the short term? •To finance the things you can’t get public funds for?
Sustainability ? • Financial Independence • Responsibility towards your beneficiaries • To make sure you won’t let then down because funds are not available • Your donors’ true commitment to your cause
Sustainability = income distribution Type
Sustainability ROI
Gvt + +++ + Corporate + +++ Events ++ + Foundation ++ +++ (V)HNWI +++ +++ Individuals +++ + Monthly Giving +++ ++ Fees ++ +++ Sales ++ + Endowment Fund +++ + Legacy ++ ++ Crowd funding ++ ++ Others ? ?
Cost
+ +++ ++ +++ +++ +++ + +++ +++ + + ?
Sustainability= Strategic choice
• Based on the social mission • Based on perspective of fundraising in the long term (forget about government) • Based on the vision of where you want your organization to be in the future • Making your own choices
Thank you