Introduction
What Does It Mean to Be
Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality, and clean water, are solvable. Moreover, it means believing that the people who face those problems every day are the ones who hold the key to their answer. Human-centered design offers problem solvers of any stripe a chance to design with communities, to deeply understand the people they’re looking to serve, to dream up scores of ideas, and to create innovative new solutions rooted in people’s actual needs. At IDEO.org and IDEO, we’ve used human-centered design for decades to create products, services, experiences, and social enterprises that have been adopted and embraced because we’ve kept people’s lives and desires at the core. The social sector is ripe for innovation, and we’ve seen time and again how our approach has the power to unlock real impact. Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs. And with this Field Guide, you’re now armed with the tools needed to bring that belief to life.
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