Libertine Amsterdam | concept book by Kimberley Schouten | studentnr. 2069019 | 2259LMPAFS
Lab of Libertine
THE UNGUARDED WAY OF LIVING
ORGANISATION
Libertine
gallery shop
Art ~ Curiosa ~ Antiques
SURPRISING OUTSTANDING FREEDOM INTERNATIONAL
‘‘ The one who is free thinking’’
TRENDS
TARGET GROUP
NEVAH recreational shopping enthusiast
EARLY MAJORITY store
owner Baarsjes Amsterdam
31
years old I’m constantly seeking for sensation, stimulation, excitement and entering another world
CONCEPTSTATEMENT
Lab of Libertine
THE UNGUARDED WAY OF LIVING
CONCEPT Nevah had a day off. The sun was shining and all her friends were out of town (beachtrips with boyfriends, babysitting the kids or awkward parents in law visits), so time for a discovery. She walked by the canals of her beautiful city, all the way to the Prinsengracht, where she stopped. Old sunbathing chairs were in front of two massive doors. The sign at the door told her that ‘ Libertine Lab’ . Sounds pretty funky, what will happen in here?! Nevah walked in and was welcomed by a ballet of amazing smells and funky rhythms. She was immersed in a space of raw curiosa and amazing graphics and photographs. This world made her happy. As soon as she walked upstairs she saw the milkshake bar, which made her heart skip a beat. She took a nip and felt a thrill all over her body. It was like the thrill was going straight to her ears. All her senses were tickled and for one moment she forgets everything around her. This feeling is addictive! Nevah walked to the back of Libertine Lab to see what surprised there will be this time… FUNKY THRILLS is about the combination of different disciplines to create the experience without boundaries. A Lab is a place where everything is possible: Not only a place where you only can watch raw and funky objects, but a place where your senses are tickled to experience the thrill. One will be immersed by the limitless funkiness of art in new and undiscovered ways. You can experience the thrill at any level you want. Smells and stories will bring you to another dimension. Or do you only want to taste it? If you grave for more, dare to step into the world of rock n roll, in which (your) designer pieces can be immortalized to your body. The thrill is something addictive. But no worries, not only the funky, rock ‘n roll items can be taken home. Also the food and drinks are for take away, so you can experience that memorable moment another time at home, to escape from reality for a sec. Focused on the trends Prioritime and Glocalisation. Through the combination of disciplines, Libertine becomes a place where people can shop, go for a drink or a bite, relax, get customized and more. This saves time, because everything takes place at one location. This way, Libertine is a collaboration of international traders, and local parties will be engaged to combine global and local offer.
Funky Thrills
HOW? PRODUCT
MULTYSENSORY EXPERIENCE ’’Storytelling is the most COMMUNI CATION
powerful way to put ideas into the world today’’
~ Robert McKee
ONLINE
SOCIAL MEDIA
STORYTELLING
OFFLINE
WORD TO MOUTH
PHYSICAL
ENVIRONMENT
PRINSENGRACHT 715, AMS. MATERIAL WELL-BEING
SOCIAL WELL-BEING
QUALITY OF LIFE
EMOTIONAL WELL-BEING
ACTIVITIES & DEVELOPMENT
TASTE
HOW? FEEL
food & drinks
products hairartists tattooartists
SENSES SERVICE SERVICE
HEAR
aroma jockey
SEE
SMELL creative environment art & products custom service
‘‘Individually, we are one drop. Together, we are an ocean’’
tattoo artist
food artists
smell artist
NETWORK
Custom artist
Custom artist
sponsors
WHY?
WHY?
QUALITY OF LIFE EMOTIONAL positive affect satisfaction fulfillment self esteem
housing quality
MATERIAL possessions food
SOCIAL
FRIENDS SOCIAL INVOLVEMENT INTERPERSONALRELATIONSHIPS
DEVELOPMENT & ACTIVITIES
ACTIVITIES - EVENTS - LEISURE -HOBBIES -EDUCATION
WHY?
BECOME THE MOST OUTSTANDING SHOP
to be outstanding -
get comfortable with being uncomfortable
CONCEPT BOOK Libertine Amsterdam | Kimberley Schouten | studentnr. 2069019 | 2259LMPAFS