Dearborn’s marketing team is on the move

Spearheaded by general manager Justin Grover, the Dearborn Ford marketing team is taking steps to meet Kamloops out in the community and community and media marketing managers Maddie Bedard and Alex Beckett couldn’t be more thrilled.

“We get to go to all kinds of amazing Kamloops events and meet the amazing people in our community,” said Maddie.

A native of North Vancouver who later moved to Kamloops and attended South Kamloops secondary, Maddie said she noticed immediately how giving the Kamloops community was after her move from the big city. Her early experiences continue to drive her passion to give back to the community only she gets to do it as a career.

“I am often at local events, from golf tournaments to NorthPaws games, handing out swag and giving people chances to win great prizes” Maddie noted.

Dearborn Ford is giving away a chance to win two tickets to Mexico following its big EcoSport car giveaway at the end of 2022. Visiting Dearborn’s community cruiser is a great way to win fantastic gifts and be entered in draws to win myriad prizes, such as the trip to Mexico.

Dearborn has another gigantic giveaway planned, with details to come soon.

“I have really started to appreciate the community feedback from Kamloops,” said Alex. “People are genuinely happy with the efforts we at Dearborn Ford have put in to engage with and support our community.”

Alex is a graduate of Thompson Rivers University’s marketing program and his work can often be found in Dearborn’s online marketing efforts through his passion for creating top-notch visuals to represent the brand across all social media accounts, including Facebook, Instagram and TikTok. One of Alex’s lighter videos (Pump Up The Jam) recently garnered national attention on TikTok.

Make sure you give Dearborn a follow on social media so you can keep up to date with where the team will be in the community Dearborn’s Community Cruiser will be on location at many local events this year, so make sure you take some time to say hi to Alex and Maddie.

You’ll be glad you did as you will make some new friends and, perhaps, walk away with a prize