New rebrand thanks to local support

KAMLOOPS THISWEEK

A Logan Lake minor hockey team has been given a rebrand free of charge.

The Logan Lake Minor Hockey Association (LLMHA) has changed its name to the Logan Lake Renegades, with local digital consultant company, Digital Convergence, supporting the association in its rebranding efforts by providing in-kind services supporting new logo concept creation.

The company also gave the club a $30,000 donation toward purchasing new jerseys.

Digital Convergence CEO Aaron McGowan said the reason the company helped out with the rebrand was its admiration for the hockey club’s “unwavering dedication to nurturing young talent and promoting sportsmanship in Logan Lake.” Jarrod Gaudry, LLMHA’s referee-in-chief said the financial support from Digital Convergence, made its rebrand possible.

New logo of Logan Lake minor hockey team, the Logan Lake Renegades. FAR RIGHT: Corporate logo of local consultant company Digital Convergence.