g n i s i t r e v d i K ORTYF R A L L O “D , NINE-DAY RDS!” A W D O O W
“A LITTLE
DAB’LL DO YA!”
D
epending on your age, you probably recognized one or more of those famous taglines from advertising. (You might even have sung along to that Woodwards one.) Advertising and marketing has an impact on all of us from an early age. From Saturday morning cartoons to ads for Sea Monkeys and X-Ray Specs in the back of your comic books to singing along with jingles on the radio, for better or for worse, we have all been exposed to advertising early and often. Today’s kids are smart, savvy, more brand aware (and more exposed to advertising messages) than any generation before them. So we decided to work with them to teach them a bit more about the world of advertising – and also to point out the value of shopping locally. The result is this special section you see here today – Kidvertising. We partnered with three classrooms of bright young people in Grades 5 and 6 at Pacific Way Elementary and Aberdeen Elementary schools. Kamloops This Week account executive Kate Potter gave a presentation to each class to talk about how advertising works in print media, along with some principles of marketing and design.
“Where’s
the ”
Beef?
t you “You’re no ’re when you ” .
hungry
Then we asked the students to create ads for local businesses of their choice, and we took those ad drawings – more than 60 different ads – to the local businesses and offered to run them in this special section. For every business that bought an ad, we’ve taken $50 from the cost of each ad and are presenting it to the school’s Parent Advisory Council to use to support activities at their schools. Thanks to the generous and community-minded businesses who participated, that means that this section results in $950 going to these two local schools. This was probably one of the most fun projects we’ve done this past year. Not only were our student designers talented artists, as you’ll see in these pages, they also demonstrated their awareness of the world of advertising that surrounds them, asking intelligent questions along the way. Thanks so much to Mr. Hine from Aberdeen Elementary and Mrs. Galloway and Mrs. Collins from Pacific Way Elementary for helping us put this great project together. - Tim Shoults Operations Manager, Kamloops This Week
Mr Hines’s Class - Aberdeen Elementary
Mrs Collins’s Class - Pacific Way Elementa ry
Mrs Galloway’s class - Pacific Way Elementary
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WEDNESDAY, June 26, 2019
www.kamloopsthisweek.com
By Aiden McCallum - Pacific Way Elementary School By Cooper Hatch, Grade 6, Pacific Way Elementary
9 Locations in Kamloops! A proud part of the community for over 30 years!
1450 Pearson Place #301 - 250-374-4030
20 YEARS OF LOCAL FRESHNESS!
By Moira Minnichiello - Aberdeen Elementary School
74-1395 Hillside Dr. Aberdeen Village (Across from Pet Smart) • 250-377-4055 www.runnerssole.com
Open 10am -6pm Everyday #12-1425 Cariboo Place
WEDNESDAY, June 26, 2019
www.kamloopsthisweek.com
AAGZ has something for ALL AGES! Pricing starts at $12.50 (15 mins) to $35 (1 Hour) Our Trained Staff will walk you through the controls allowing you to have the best VR experience possible. Gift Cards and Birthday/Staff Party pricing available
à
(778) 220-1869 www.Allaroundgamerz.com 101 - 1150 Hillside Drive, Kamloops, BC
CURRENT SCHEDULES / REGISTRATION / MORE INFO… www.kgtc.ca 910 McGill Rd. 250-374-6424 (located inside the Tournament Capital Centre)
950 Notre Dame Drive
250-377-3301 smithgm.com
D#5359
By Kayden Boyd, Pacific Way Elementary
250.828.2888 | www.nutechsafety.ca
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WEDNESDAY, June 26, 2019
www.kamloopsthisweek.com
By Tate Laursen, Grade 6, Aberdeen Elementary By Kiana Hayhurst - Aberdeen Elementary School
Mercedes-Benz Kamloops, 695C Laval Crescent Toll Free 855-984-6603, Mercedes-Benz-kamloops.ca
Celebratin
597 Chilcotin Road, Kamloops • 250.851.0611 Progressive Rubber Industries is a leader in the manufacturing www.progressiverubber.com of abrasion and corrosion resistant components for the Mining, Aggregate and Power Industries.
Progressive Rubber Industries has a wide range of products and services. We can take your project; no matter the size; from the initial material and product evaluation; through the process of design, fabrication, lining, casting or molding to machining, painting, quality control and shipping. We have the expertise with a variety of materials to better serve your needs. Our materials range from a wide variety of rubber compounds, polyurethane, metals, to ceramics; We are committed to reducing your costs and downtime, while meeting your delivery requirements with high quality components. PRI has been supplying the mining industry with custom components for twenty years! Carbon or stainless steel, lined with natural rubber, synthetic compounds, rubber or ceramics – Tanks, chutes, pumps, valves, piping, and numerous other components are built in the shop or repaired on site if required. As the world’s need for mineral resources increases, Progressive Rubber correspondingly expands. The number of area residents employed at Progressive Rubber has tripled in the past decade. Progressive Rubber will continue to supply the global mining
Ask us Ask us
Nolan Choiniere - Pacific Way Elementary School By
250.828.6211 orders@kamloopsflorist.net www.kamloopsflorist.net 605 Victoria Street Kamloops, BC V2C 2B3
• North Kamloops • Halston • Valleyview • Columbia Place • Aberdeen Mall • Petro Canada Verse
WEDNESDAY, June 26, 2019
www.kamloopsthisweek.com
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By Kylie Na, Grade 5, Pacific Way Elementary
250 Victoria Street
778-471-6335
kamloops@4cats.com 4cats.com
428 Victoria Street Mon - Sat 7:30 - 3, Sun 8 - 3 250.372.9322 • hellotoast.ca
By Landon, Aberdeen Elementary We have heated floors, full water service, and climate control! We will also meet your pet’s medical & dietary needs. Here are the services we provide!
177 Leigh Road • 250-554-3700
braziliandogguru.com CONTACT US FOR A FREE CONSULTATION
By Ashley Loewen - Pacific Way Elementary School
Visit us at one of our locations or order online at dominos.ca NORTH KAMLOOPS
250
554-3030
#60 - 789 FORTUNE DR.
236
SAHALI
425-4200
875 COLUMBIA ST. W
250
VALLEYVIEW
374-3080
1967 E. TRANS. CAN. HWY
B6
WEDNESDAY, June 26, 2019
www.kamloopsthisweek.com
By Riddick Feely - Aberdeen Elementary School
Interior Plumbing & Heating Ltd.
Denning Health Group
782 Laval Crescent 250.372.3441
www.iphltd.com
24/7 DRUG AND ALCOHOL TESTING
2045 Trans Canada Hwy #2 Kamloops • 250-318-1889
g n i s i t r Kidve Kamloops This Week would like to thank all the students for their wonderful artwork.
By Siaya Gill - Pacific Way Elementary School
Real Estate THIS WEEK
CITYVIEW SHOPPING CENTRE
1801 PRINCETON HWY, KAMLOOPS - 778-471-5944
www.kamloopsthisweek.com 250-374-7467 | Fax: 250-374-1033 Dalhousie Drive
1365B
WEDNESDAY, June 26, 2019
www.kamloopsthisweek.com
PLAYCATION
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PLAYCATION
Canada Day fireworks light up the sky above the Spirit of Kamloops 2141 steam train during 2017 Canada Day celebrations downtown. ALLEN DOUGLAS/KTW FILE
On track for celebrating Canada and more
T
ake a staycation by climbing aboard a steam train that draw visitors from around the world. The 2141 Spirit of Kamloops is ready for another year of runs along the tracks, beginning with the always popular Fireworks Special on Canada Day. Passengers will enjoy a two-hour, eight-kilometre excursion, during which they will step off the train and enjoy the celebratory fireworks display along the South Thompson River. The heritage train’s regular schedule will resume this summer, with Thursday, Friday and Saturday evening departures scheduled. July will feature 7:30 p.m. departures, while the train will leave the station at 7 p.m. in August.
The eight-kilometre trips last about one hour, starting from the historic former CNR station just east of Sandman Centre. While aboard the train, passengers may encounter a visit from feisty saloon girls and possibly even Bill Miner, the infamous train robber, who usually travels on horseback with his Bad Land Bandittas. Other journeys include Ales and Rails on July 27 and Aug. 10, the Sip and Steam Wine Train on Aug. 24, the Ghost Train in late October and the Christmas Train in December. Fares aboard the Spirit of Kamloops include train ride, entertainment, drink and snack. For information on seat availability and to buy tickets to any of the 2141’s excursions, go online to kamrail.com or call 250-374-2141.
SIX SESSIONS TO CHOOSE FROM
Week 1 • July 2 – 5 (4 days) Week 2 • July 8 – 12 (5 days) Week 3 • July 15 – 19 (5 days)
Week 4 • July 22 – 26 (5 days) Week 5 • July 29 – Aug 2 (5 days) Week 6 • Aug 6 – 9 (4 days)
SUMMER CAMP
Accelerate your child’s swimming! 3 x 45 min swim lessons/day strong stroke development focus certified instructors
Fun out-of-pool activities!
cardboard boat building | mini-olympics water-fights & games | outdoor activities will be done indoors in case of smoke
$260.00 per week • Full Day Camp • 9 am - 4:30 pm $175.00 per week • Half Day Camp • 9 am - 12:30 pm Ages 5 -12 years
Also offering...
LIFESAVING CAMPS
$175.00 per week (12:30 - 4:30 daily) Week 4 • Junior Lifesaving Camp | Week 6 • Senior Lifesaving Camp
What do the Mannequin Tow, Rope Toss and Barrier Swim all have in common? They’re all part of the exciting new sport of lifesaving! Learn new skills while improving your stroke. (*does not include any lifesaving certifications)
SPACE IS LIMITED
Register online at swimkamloops.com
LEARN TO
DIVE
For more information call 250.828.3660
! T I Y TR
at the Canada Games Pool
SUMMER CAMPS JULY 2-5, JULY 8-12, AUGUST 6-9
FREE TRY IT SESSIONS JULY 6, 13 & AUGUST 3
www.riptech.ca
TO REGISTER OR FOR MORE INFO: EMAIL: info@riptech.ca CALL: 250-320-0436
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WEDNESDAY, June 26, 2019
www.kamloopsthisweek.com
NOMINATIONS CLOSE FRIDAY!
Kamloops’s original and biggest contest to decide who’s the best of the best in our community is now open for nominations! Nominate your favourite business today in more than 150 categories to be entered to win an AMAZING Luv’n The Loops prize package from Tourism Kamloops!
READERSCHOICE.KAMLOOPSTHISWEEK.COM All ballots must be received or entered online. Employees of Kamloops This Week and their immediate families are not eligible. Nominations close Friday June 28, 2019 • Voting starts Monday July 1, 2019