Portfolio Vol 2. - This is not a portfolio by Kanas Leung

I would be more referring to myself as an information architect than an artist or a designer – a person who builds impression and feeling by plan to trigger people’s senses or memories. Even a logo delivers complex feelings when it applies to different media. Name card for example, simply as a piece paper could involve senses like: visual, touch and smell so to experience the design as a whole. I try to deliver feelings through my works mostly because resonance is how design interacts with people. ““Art is to raise question and design is to find solution” - John Meada Raising questions makes me notice issues what others do not see and I am happy to know the value of my opinion is important to them. I always hear people say creative people are gifted. They are weird but see and think of the world differently. I enjoy such gift and I will use this gift to build feelings for those who look for it.

VOL 2. THIS IS NOT A PORTFOLIO

NWOTOVON AZALP GHI SELIM ERAUQS OLOP OCAM YB OLOCIN TTAYH GNIREHTAC CIFICAP YAHTAC 3 14 18 22 24

retail mall residential hotel car park industrial

Retail Mall |3

VOL 2. THIS IS NOT A PORTFOLIO

directional

area ID

drop off sign

bus sign

totem w/ digital display

Mall Exterior

commercial wayfinding usually consider design by areas which breaks the experience between exterior and interior. this project considered the linkage of pedestrianâ&#x20AC;&#x2122;s travel experience as a whole by creating the sense of site identity from the moment of entering the area. the design was created from the inside out unlike typical way of thinking by

SIGNAGE Design - a mall exterior for vehicle

separating the experience into two: vehicle and pedestrian. although the form of designs are sharing the same core concept; the vehicular signage keen to break the design rules more freely (ie: totem) so to attract visitors, benefit site identity also fit into clientâ&#x20AC;&#x2122;s needs at the same time.

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Interior Sign Planning

SIGNAGE PLANNING - Retail walk through study, sign location and messages

W S ys tem

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Concept Development

the signage design was inspired by the unique form of the three towers: office, hotel & residential. that slightly curve towards the base connected to the site itself and created a sense of identity. due to brand requirement that the logo has to use navy blue as background; part of the logoâ&#x20AC;&#x2122;s negative space was used as highlight for both visual identity & sign function

street post

directional sign

site map

street post

ay m fin din g

overhead sign

warning sign

SIGNAGE Design - a Mall exterior to interior for pedestrian

main directory

food directory

mini directory

directional sign

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Shopping S treets

this open space shopping area contains blocks of 2 storages high renovated old buildings and each building is rented for shops and restaurants. as a shopping street lack of identity elements, by applying colors of IHQâ&#x20AC;&#x2122;s identity orange yellow & dark grey for signage further shapes up the site and the brand together as a whole

as an extension of the identity IHP (international headquater plaza) uses characters of their own logo to development a unique signage design.

main directory & directional (front)

side (right)

back

advertising light-box (front)

side (right)

back

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trash bin (front)

side (right)

SIGNAGE Design - a Mall exterior to interior for pedestrian

back

level number & level directory

toilet directional

toilet sign

warning sign

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light post

toilet directional

main directory

event board

directional

FOH & BOH door sign

notice board

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Art and Local Cul ture surrounded by classic style local resident buildings and alleys, Square Mile tries coupling inherent community cultural with young art and design and reshape a new concept of local culture. targeted middle class art buffs and hipsters as major audiences, the signage design concept referenced habits and places they fond of using familiar materials, colors and design.

ID sign SIGNAGE Design - a Mall exterior to interior for pedestrian

esident ial

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residential signage has one thing in common, they are all plain and functional, which enable to blend in with the architectural features of their surroundings. from that, cut-out lettering is always the best choice. although limited suitable fonts could be used when readability is a must on the priority list. yet itâ&#x20AC;&#x2122;s color, design and materials could ever be changing.

square mile features a modern streamlined design, passages connecting different phases, landscaped walkways and an open-air piazza for cultural and leisure activities. This new hotspot will revitalise the streets and become an ideal living hub offering business vitality and residential relaxation.

SIGNAGE Design - residential

the new definition of modern luxury

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VOL 2. THIS IS NOT A PORTFOLIO Dense regular - level ID Dense regular (adj.) - room ID

level ID & room directional

door ID

lift level ID

tower ID & address

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a Bit of Detail

the complexity of chinese characters limited designers to manually adjust each words in tight deadlines. yet in this residential project, requested by client that the design intention should have each signage item looks different and deliver a young and classy feelings overall. for that we decided to focus on numbers, selected Dense font for a New York 5th Avenue looking typeface and adjust, then add a youthful lime green to bring out a sense or energetic feeling.

SIGNAGE Design - residential

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Hotel in Mixed Use Commercial Space

lower level ID

drop-off sign

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directional & floor directory

SIGNAGE Design - hotel

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entrance ID

vehicular sign

taxi queue sign

outdoor regula

ation

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floor directory

SIGNAGE Design - hotel

directional

room directional

room ID

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Park n Find car park in a commercial space

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entrance sign

wall directional SIGNAGE Design - carpark

wall level & directional

lift lobby wall graphic

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Trays like Magic

Serving trays and food trays play an important part on cathayâ&#x20AC;&#x2122;s travel experience. from airport lounge to in-flight services. in cathay catering centre caterers craft their magic by gathering different world cuisines into the trays and cabin crews deliver their heart warming services with trays. the amazing ways of using trays is worth to be reminded and celebrate.

concept development

Room ID (option 1)

Room ID (option 2)

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