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Employers must be strateg to attract, keep quality personnel KHINEKVAW THE NATION

SINCE the Thai labour market is getting more competitive, companies need to create engagement, develop leadership and offer competitive rewards to attract and retain employees, consultants said at the recent "Hay Group Annual Executive Fontm". "This year, the labour market in Thailand has become more competitive because of the increase in the number of companies and labour shortages. Development opportunities, pay and benefits, and respect and recognition play vital roles in attracting employees," said Chanat Adhibai, associate director of Hay Group, a global consulting firm. "The market appears to be alittie more aggressive now as companies are willing to pay higher than the median [wage] of a defined market to attract and retain employees;' he said at the

d by the utilities sector, which .91 per cent of the total votes esurvey,andthechemicalsec'th 6.64perceht. e overall 'forecast for salary ases next year is slightly lower for 2013 (from 6.18 per cent 013 to 6.13 per cent in 2014), rding to the survey. n total bonuses in 2013, the ties sector was ranked first with per cent, followed by oil and (3.91 per cent) and the indussector (3.66 per cent).

aking basic salaries into unt, the oil and gas sector also first place, followed by the moving-consumer goods and icals sectors. ourteen major factors play ial roles in attracting employThese are the company's d; a clear and promisingvision an mission; strong leadership; dir ct supervision; teamwork; d lopmentopportunities; trainpay and benefits; resources; ect and recognition; work ure and processes; authorid empowerment; quality and mer focus; and performance

event on Friday. Hay Group has conducted' a market survey that studied and analysed current human-resource issues and remuneration trends. This year, more than 200 leading organisations from both the private and public sectors participatm agement. "Company brand ed in the survey, Chanat said. ': pl sa dominant role in attracting The survey focused on salary loyees;' one consultant said. increases, bonus payments, and etimes, some people work in basic salaries. It found that the oil pany because ofits popularandgassectorwasthemostattracnd strong image. Working tive industry for employees es where there are a lot of because it stood first in both the opment opportunities for the "highest salary increase" and e are also quite attractive. No "highest basic salary" rankings, ants to work for an organiwhile coming second in "total nthatdoesnotcreateaprombonus payment". future for him." In terms of the total salary uwatKanchanosot, a senior increase, the oil and gas sector ltantwithHayGroup,pointcame first with 7.08 per cent, foltthat effective leadership was

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crucial to driving high performance ofemployees. "The market is becoming more volatile and unpredictable;' he said. During challenging times, Thailand is more likely to abandon its "ambidexterity" balance - that is, balance between exploration and exploitation- when compared withtherestofAsia. "Duringtough times, the ambidextrous balance for Thailand is more likely to be disrupted, when compared with therestofAsia, theAsia Top 10,and the Global Top 2o;• he said. "The abilityto maintain the balance between exploration and exploitation during a downturn is crucial in executing an 'ambidextrous organisation' strategy." Panuwat also mentioned that Thailand was lacking the catalyst behind encouraging management to create ambidextrous organisation. Neglecting the middle class is a cause of failure in attracting employees, he said. "Whatwehavelearnedfromthe best companies is that employers should lead with agility and speed, and adapt leadership styles. They should bridge the gap between operational excellence and innovation. Building a pleasant climate is also important," he said. Hay Group is a global consulting firm that works with employers to transform strategy into reality, develop talent, and organise people to be more effective and productive.

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